The latest remarkable stats about internet penetration, social media usage and the breakdown of traditional media models - as well as the possibility for innovation in media through big ideas and taking them into multiple platforms with new revenues streams, freeing creatives from the control of the gatekeepers

1. THE
REVOLUTION
HAS BEEN
TWEETED
POSTCARDS FROM THE EDGE OF THE (SOCIAL) MEDIA
REVOLUTION
MEDIA & INNOVATION CONFERENCE
JUNE 2011

2. SWEET
IDEA FOR TV SHOW A FEW YEARS AGO...

3. A TRAVEL SHOW TAKING PEOPLE TO
ALIEN CULTURES WHERE LOCAL
EXPERIENCES HEAL EVERYDAY
KENYA PIC
PSYCHOLOGICAL ISSUES

4. “NO”
THE ANSWER FROM PITCH AFTER PITCH

5. 100
COMMISSIONERS OF TV CONTENT IN THE UK
IF THEY PASS ON A PROJECT, IT IS
EFFECTIVELY DEAD

6. PHEW
TRADITIONAL POWER
STRUCTURES ARE CRUMBLING

7. UH OH
GIANTS LIKE BLOCKBUSTER
ARE BEING TOPPLED

8. WHAT?!
ALLOWING AGILE, RESPONSIVE,
INNOVATIVE, DISTRIBUTED TEAMS TO
RISE UP

9. REVOLT!

10. 600
MILLION
FACEBOOK USERS

11. 3RD
LARGEST
COUNTRY ON THE PLANET

12. 51%
OF ALL US CITIZENS (12+) USE
FACEBOOK

13. 93%
ADULTS
WHO USE INTERNET IN US HAVE A
FACEBOOK PROFILE

14. 46
MILLION
PEOPLE CHECK THEIR FACEBOOK PAGE
ONCE A DAY

15. 50
MILLION
TWEETS SENT PER DAY
(BUT 40% OF TWITTER ACCOUNTS ARE
DORMANT)

16. 500
BILLION
MINUTES PER MONTH SPENT ON FACEBOOK
(UP FROM 150 IN 2010)

17. 500
MILLION
MINUTES IN ALL THE MOVIES THAT HAVE
EVER BEEN MADE

18. 25
MILLION
BOOKS COULD BE WRITTEN EVERY MONTH

19. 50%
MORE
THAN ALL CURRENTLY IN PRINT IN THE
WORLD

20. GOING
EAST

21. 67%
INDIANS
HAVE A MOBILE PHONE

22. 8%
INDIANS
ON THE INTERNET

23. 31%
INDIANS
DO NOT KNOW THE INTERNET EXISTS
(SAME AS POPULATION OF BRAZIL)

24. 20
MILLION
INDIANS EACH MONTH GET A MOBILE PHONE
(SAME AS THE POPULATION OF HOLLAND)

25. NO.1
SEARCH
TERM ON GOOGLE IN INDIA IS ‘HOW TO KISS’

26. IN
THE LAST
24
HOURS

27. 735
MILLION
FACEBOOK COMMENTS

28. 1
BILLION
CONTENT PIECES ADDED TO FACEBOOK

29. 51,000
HOURS
YOUTUBE VIDEOS UPLOADED

30. 48
HOURS
EVERY MINUTE

31. 2
BILLION
YOUTUBE VIDEOS VIEWED

32. 3
VIDEOS
PER GLOBAL INTERNET USER PER DAY

33. 20
MILLION
IPHONE APPS DOWNLOADED
AND
FACEBOOK APPS DOWNLOADED

34. 400
MILLION
SKYPE CALLS

35. 25
MILLION
NEW FACEBOOK MEMBERS

36. 86,000
NEW LINKEDIN MEMBERS

37. 800,000
NEW INTERNET USERS

38. 300
BILLION
EMAILS SENT

39. 16
BILLION
SMS MESSAGES SENT

40. 16
BILLION
SMS MESSAGES SENT

42. 1
EXABYTE

43. 10 18
BYTES

44. 5
EXABYTES
BEGINNING OF HUMAN HISTORY TO 2003

45. 5
EXABYTES
2 DAYS IN 2010

46. 5
EXABYTES
10 MINUTES IN 2013

47. 16
SERIOUS
BILLION
MASS
CREATIVITY
SMS MESSAGES SENT

48. 86%
VIEWERS
SKIP TV ADS

50. HOW?
CAN WE CREATE (AND PAY FOR) GREAT
CONTENT IN THIS ASTONISHING NEW
WORLD

51. WHERE?
DO WE START

52. INNOVATE
HARNESSING MYRIAD MULTI-PLATFORM
POSSIBILITIES

53. THE MULTI-PLATFORM CONSTRUCTOR®
THE ENTIRE
SPECTRUM OF
MULTI-PLATFORM
POSSIBILITIES
The creative idea, brand DNA,
THE unique narrative concept or
STORY ur-plot (asdistinguished from the
CONCEPT execution or discourse)
The medium, channel or
PLATFORM technology - whether digital,
(MEDIA OR traditional, ambient, earned,
TECH) owned or otherwise - and its
unique capabilities
The actual, observed usage,
CONSUMER habits and attitudes in everyday
CONTEXT life. Ethnographically informed
rather than assumed
The specific features, elements or
PLATFORM ‘meanings’ of the platform to be
ENGAGEMENT leveraged based on context
PLATFORM.USER
INTERFACE - THE The brand expressed through this
‘TOUCHPOINT’ particular platform.user interface.
MULTI-PLATFORM The interpretation of the story
TRACK through the filter of the media or
technology
The role the track plays (or not)
PERVASIVE within an orchestrated pervasive,
EXPERIENCE immersive & interactive
ROLE experience
Appropriate tracks are creatively
MULTI-PLATFORM arranged into a strategic and
PLAYLIST temporal sequence in synergy
© 2003-2011 WECREATE with a business model innovated
around it

54. THE ENTIRE
SPECTRUM OF
MULTI-PLATFORM
POSSIBILITIES
The creative idea, brand DNA,
THE unique narrative concept or
STORY ur-plot (asdistinguished from the
CONCEPT execution or discourse)
The medium, channel or
PLATFORM technology - whether digital,
(MEDIA OR traditional, ambient, earned,
TECH) owned or otherwise - and its
unique capabilities
The actual, observed usage,
CONSUMER habits and attitudes in everyday
CONTEXT life. Ethnographically informed
rather than assumed
The specific features, elements or
PLATFORM ‘meanings’ of the platform to be
ENGAGEMENT leveraged based on context
PLATFORM.USER
INTERFACE - THE The brand expressed through this
‘TOUCHPOINT’ particular platform.user interface.
MULTI-PLATFORM The interpretation of the story
TRACK through the filter of the media or
technology
The role the track plays (or not)
PERVASIVE within an orchestrated pervasive,
EXPERIENCE immersive & interactive
ROLE experience
Appropriate tracks are creatively
MULTI-PLATFORM arranged into a strategic and
PLAYLIST temporal sequence in synergy
with a business model innovated
around it

55. THE ENTIRE
SPECTRUM OF
MULTI-PLATFORM
POSSIBILITIES
The creative idea, brand DNA,
THE unique narrative concept or
STORY ur-plot (asdistinguished from the
CONCEPT execution or discourse)
The medium, channel or
PLATFORM technology - whether digital,
(MEDIA OR traditional, ambient, earned,
TECH) owned or otherwise - and its
unique capabilities
The actual, observed usage,
CONSUMER habits and attitudes in everyday
CONTEXT life. Ethnographically informed
rather than assumed
The specific features, elements or
PLATFORM ‘meanings’ of the platform to be
ENGAGEMENT leveraged based on context
PLATFORM.USER
INTERFACE - THE The brand expressed through this
‘TOUCHPOINT’ particular platform.user interface.
MULTI-PLATFORM The interpretation of the story
TRACK through the filter of the media or
technology
The role the track plays (or not)
PERVASIVE within an orchestrated pervasive,
EXPERIENCE immersive & interactive
ROLE experience
Appropriate tracks are creatively
MULTI-PLATFORM arranged into a strategic and
PLAYLIST temporal sequence in synergy
with a business model innovated
around it

56. WRITING
IS ON THE WALL FOR LEGACY MEDIA
MODELS

57. RULES
HAVE CHANGED FOR GOOD

58. IDEAS
RULE

59. POWER
LIES INCREASINGLY AT THE EDGES

60. WE
HAVE THE POWER TO TURN ANY DREAM
INTO REALITY

61. POSSIBLE
HARNESSING TRADITIONAL MEDIA
IMMERSIVE MEDIA

62. WEB
2.0
COLLABORATION, COMMUNITY,
CONVERSATION, COMMERCE

63. WEB
3.0
SEMANTICS, SERENDIPITY,
SUGGESTIONS

64. WEB
2.5
COLLECTIVE CREATIVITY

65. COCREATE -
A RADICALLY BETTER WORLD

66. AMAZING
CONTENT WHICH BECOMES MARKETING
FOR A BIGGER IDEA WITH A SUSTAINABLE,
TRANSACTIONAL BUSINESS AT ITS HEART

67. EAT!
MY OWN CAVIAR

68. UT VIDEO

69. CONNECT
NICK JANKEL
W: WECREATE.CC
W: ULTIMATETRIP.TV
T: #MIND_MAVERICK