Nick Hoffmeyer

Greater St. Louis Area United States

Marketing Manager - Clinical Solutions - ClinicalKey

Medical / Health Care / Pharmaceuticals

Plan and execute the strategic marketing plan for Elsevier's Clinical Solutions - Provider Products. Focused on driving awareness and generating leads in the B2B provider market segment. As well as demand generation in the B2C end user segment to drive B2C sales and leverage for B2B sales. Target customers include clinicians, medical students, and residents at medical institutions, medical group practices & outpatient centers in North America. Key tactics include healthcare conferences, email campaigns, experiential on-site meetings, digital marketing, target account campaigns and social media.