We'll start with the bottom of the funnel.
Why? Think about it like this: if you have leaks in a bucket or funnel, you want to fix the ones at the bottom first, right? If you fix the top first, you'll get less out of what you pour in because it will still spill out the bottom at the same rate. If you're leaking leads in your marketing, first, you want to start with where and how people are converting.
Or, think about it another way: when you start a business, you focus on the storefront first. Then you promote it so people will discover it.
The same is true of your online marketing. First, you want to focus on making sure your website is professional, smart, and optimized for conversions - and you want to shore up your lead management and follow-up.
So let's talk about this in your business.
How are you currently tracking the inbound leads that you are receiving from any of your marketing?
What system do you have in place to insure that leads are contacted in a timely manner and that your team is following up to insure that those leads turn into customers?
What about the people who contact you that are in the beginning of their buying process and are not yet ready to buy?
Is it effective at converting them?
And do you know how well it is working?
In today’s fast-paced, always-on-the-go society, consumers are using their smart phones and mobile devices to search, surf, and socialize online.
It is more important than ever that your website is clean, and functional, no matter what device the customer is on.
With ReachEdge you will get a clean, professional, branded design that displays perfectly on smart phones and tablets, not just the web.
From properly formatted content, to 1 click calling, your Edge site will insure that you never miss out on an opportunity due to poor website design.
Consumers are doing all the work before they ever contact you. So you need to be everywhere online.
In fact, according to Google, most consumers consult at least 10 different sources of information before ever contacting a business.
It is not enough these days to just have a website, you have to make sure that you are able to be found wherever consumers are looking for you.
Search Engines, like Google, give you several opportunities to be found with paid advertising, organic listings, and through your Google+ Local page.
Local directories and map sites, and there are many, are used by consumers often when looking for a local business.
And of course, consumers are surfing the web reading and sharing articles on blogs and social media sites.
It is critical today that you take advantage of ALL opportunities to be found online.
And as we have been discussing, we arent just talking about your website, consumers are doing all of this on their mobile devices too!
Optimized media mix that gets more consumers to discover you online and visit your website
Smart Website that impresses visitors and drives more of them to contact you. It automatically captures them and builds your marketing list
Automated Marketing Software that notifies you of all new contacts and follows up with them on your behalf so that more of them convert into customers.
