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Be Inspired. Learn from:
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Rethinking your B2B
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Value in a Disrupted World
07 - 08 Decem...
The Digital Marketing & eCommerce Event for Manufacturers & Distributors PAGE 2
REGISTER NOW! www.b2bonlineeu.com b2bonlin...
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  1. 1. Be Inspired. Learn from: Sponsors: Rethinking your B2B Digital Business to Create Value in a Disrupted World 07 - 08 December, 2016 Mövenpick Hotel, Amsterdam REGISTER NOW! www.b2bonlineeu.com b2bonline@wbr.co.uk +44 (0)207 368 9332 The Digital Marketing & eCommerce Event for Manufacturers & Distributors Vishal Chhatralia, VP Digital Operations, RS Components Valerie Thomassin, SVP, Corporate Marketing & Sales Enablement, Xerox Vasuki Muralidhar, Head of eCommerce, Fabory (Grainger) Paul Cardno, Head of Content & User Experience, Europe, 3M Julian Macey, Director of eBusiness, VWR Alex Walker, Etail Sales Director, Europe, ACCO Jonathan Dinkeldein, Marketing Communications Director, Eaton Bernhard Falch, Head of Online Marketing, Bosch Sicherheitssysteme
  2. 2. The Digital Marketing & eCommerce Event for Manufacturers & Distributors PAGE 2 REGISTER NOW! www.b2bonlineeu.com b2bonline@wbr.co.uk +44 (0)207 368 9332 “The best B2B eCommerce event I have ever been to” Simon Hall, Former Head, Marketing UK, Dell “A highly interactive conference allowing the much needed drill down discussions this market need- Loved the topics discussions and the workshops” Alexander Leibold, Global eCommerce Manager, HP “Meeting like minded individuals and discussing challenges I thought were just internal has been hugely comforting and extremely valuable” Shabir Chagan, Business Solutions & Technology Manager, Sandvik Coromant “The inspiring, engaged presenters and vibrant discussions enriched my experience of the conference” Harald Shirmer, Head of Digital Transformation & Change HR, Continental
  3. 3. The Digital Marketing & eCommerce Event for Manufacturers & Distributors PAGE 3 REGISTER NOW! www.b2bonlineeu.com b2bonline@wbr.co.uk +44 (0)207 368 9332 2016 Advisory Board Dear Colleague, The future of B2B digital marketing and eCommerce is very different to anything we have seen before. Never has it been so important to keep pace with how your customers are engaging with your products and how to give them the ultimate digital experience they are looking for. Are you really prepared? Make sure you are ready! Take this opportunity to learn directly from your senior-level B2B peers who will share insights and experiences on how to get digital buy-in internally, define the customer journey, rethink your business model to drive an enterprise-wide digital transformation, and optimise ePerformance to drive traffic. Will you be among them? If you specialise in digital, eCommerce, digital marketing, mobile or social then our agenda is crafted by senior experts from the manufacturing supplies, life sciences, building and construction, automotive, aerospace and office supplies industries with you in mind. Discuss and debate how to develop an agile B2B technology, develop outstanding brand visibility, adapt to mobile platforms, create compelling content for B2B and get the best talent. Get involved in a range of interactive sessions like roundtables, interviews, debates, workshops, creative boardrooms and expert panels. Take the opportunity to field your questions to industry-leading figures. With over 175 senior-level professionals in attendance, and more than 45 leading market experts speaking, B2B Online Europe is the only place to go if you want to openly address challenges whilst finding real solutions to bring back to your team. We look forward to welcoming you to Amsterdam in December. Best wishes, The B2B Online Europe Advisory Board Antoine Aranda, Chief Digital Officer, Region South, Siamak Baharloo, VP, Digital Marketing Platforms, Jonathan Collins, Sr. Director of eCommerce, Kelly Whalley, Global Head of Digital Marketing, An agenda designed for the industry by the industry
  4. 4. The Digital Marketing & eCommerce Event for Manufacturers & Distributors PAGE 4 REGISTER NOW! www.b2bonlineeu.com b2bonline@wbr.co.uk +44 (0)207 368 9332 Camille Bjorse, Head of Marketing Communications Europe, IDEXX Laboratories Horst Bothe, Digital Director, HP Paul Cardno, Head of Content & User Experience, Europe, 3M Vishal Chhatralia, VP Digital Operations, RS Components Eric Croon, Global eBusiness Director, ERIKS Jonathan Dinkeldein, Marketing Communications Director, Eaton Stefan Hauck, Senior Manager Brand Communications, BRITA Jens Hegenberger, Head of eCommerce, Heidelberger Druckmaschinen Lena Holmgren, Head of Digital Marketing, Hedson Technologies Bernhard Falch, Head of Online Marketing, Bosch Sicherheitssysteme Thomas Kolster, Head of Global Digital Marketing, Danfoss Stéphane Lafarge, Director, Western Europe, Herman Miller Peter Leschly, Director, Media & Communication, ActionSportGames Mikael Lindblad, CMO, Nutrinovate Julian Macey, Director eBusiness, VWR Christian Matenaers, Head of Digital Marketing, Cromwell Jeremy Maxwell, Multichannel Director, Wolseley Andrew McClelland, Managing Director, Mirador Digital Philippe Morin, Nordic Digital Officer, Air Liquide Nordic Vasuki Muralidhar, Head of eCommerce, Fabory (Grainger) Thomas Müller, Head of eCommerce & Digital Marketing, Remmers Yekemi Otaru, Strategic Marketing Director, YO! Marketing Manlio Sanna, Global Principal, IMS Health James Simpson, eCommerce & Digital Marketing Leader (West Europe), 3M Pascal Smits, Global Head of Digital Transformation, Philips Lightnings Valerie Thomassin, SVP, Corporate Marketing & Sales Enablement, Xerox Kilian Veer, Former Head of Digital Strategy, QIAGEN Annika Viberud, Commercial Finance Director, Mölnlycke Health Care Kelly Whalley, Global Head of Digital Marketing, Kingspan Alex Walker, Etail Sales Director, Europe, ACCO Benoit Watrigant, Head of Digital and eCommerce, Legrand Florian Wegener, VP, Global Head of eCommerce, QIAGEN Nicki Young, Global Head of Digital Product Management & Marketing, RS Components Denis Zekic, Group Digital Marketing Director, StepStone Speakers
  5. 5. The Digital Marketing & eCommerce Event for Manufacturers & Distributors PAGE 5 REGISTER NOW! www.b2bonlineeu.com b2bonline@wbr.co.uk +44 (0)207 368 9332 Why Attend? B2B Online is the only event in Europe to provide eCommerce and digital marketing leaders with a 360° perspective on how to revolutionise their digital business strategy. With a focus on manufacturing supplies, aerospace, automotive, life sciences and lab equipment and office supplies, this event is a true must attend for anyone searching for practical and actionable take-aways. Align your digital strategy with both regional and global counterparts to ensure a united brand and digital voice that allows growth opportunities and puts you ahead of your competitors Build a personal, invaluable network With only B2B digital marketing and eCommerce executives attending, everyone in the room will share their knowledge and experience at the strategic, operational and tactical levels. Everyone attending shares the same responsibilities, interests and challenges, so you’re in great company! Interactive learning formats The agenda is filled with interactive sessions like roundtables, workshops and panel discussions, allowing you to discuss your biggest challenges in small, intimate working groups and to make the networking truly valuable Provide an optimised online experience that will ensure cross and up sell opportunities and drive revenue generated through online channels Case Study Revolutions In this innovative and interactive format, spend 20 minutes listening to a best- practice case study before the speaker challenges you to find a solution to one of their key unsolved challenges. You’ll then engage in a small interactive roundtable discussion before each group presents its conclusions to the audience. Take away different approaches to the same challenge from your fellow industry peers! Drive customer engagement through personalised content to build customer loyalty and provide added value
  6. 6. The Digital Marketing & eCommerce Event for Manufacturers & Distributors PAGE 6 REGISTER NOW! www.b2bonlineeu.com b2bonline@wbr.co.uk +44 (0)207 368 9332 An interactive and targeted program 22 small-group interactive sessions to allow you to fully delve into your biggest B2B challenges and source proven solutions 31 solution-focused sessions that leave no stone Unturned when addressing your biggest B2B eCommerce pain points 43 B2B thought leaders bring you practical tips on how to successfully adapt your digital and eCommerce strategies to capitalise on the new online market 120+ companies attending to offer you the opportunity to benchmark against Europe’s leading manufacturers and distributors 1 invite-only Think Tank allowing key leaders to strategically access the latest thinking 1 extended workshop to learn a step-by-step tested process for digital transformation
  7. 7. The Digital Marketing & eCommerce Event for Manufacturers & Distributors PAGE 7 REGISTER NOW! www.b2bonlineeu.com b2bonline@wbr.co.uk +44 (0)207 368 9332 The sessions you don’t want to miss! 7 December at 15:55 INTERVIEW INTERACTIVE: How to Improve Communication between Manufacturers and Distributors Around Content - What Do Distributors Want and How Do They Want it? Vasuki Muralidhar Head of eCommerce, Fabory (Grainger) Paul Cardno Head of Content & User Experience, Western Europe, 3M • More work and same fee: What is the real incentive for manufacturers to provide better content to distributors? • Is data the new manufacturer’s online sales person? • When they ask for “as many details as possible” what do distributors actually mean? • Is there a way for manufacturers to control or influence distributors’ requirements in terms of PIM? • Is there a way for distributors to give access to more customer data to manufacturers? • Is distributors’ technology a real impediment to sharing sales and customer data with manufacturers? 7 December at 10:55 OXFORD-STYLE DEBATE: Online Offerings Will Replace The Traditional B2B Offline Sales Model MODERATOR: Bob Barr Managing Director, Accenture Interactive FOR: Julian Macey Director of eBusiness, VWR • The digital proposition creates new leads for sales, offline and online • The digital proposition allows you to reach a wider customer base and explore new geos • It is impossible to convert business without a previous touch point - today’s customer prefers to assess and make choices online AGAINST: Stephane Lafarge, Director, Western Europe, Herman Miller • Digital sales are a threat to human capital • Our customers are used to analogue and enjoy the personal touch that comes with their own sales representative or account manager • There is no proven value that truly links the digital proposition to increased revenues 8 December at 11:10 WORKSHOP: How to Design, Implement and Control a Step-by-step Process for Digital Transformation Florian Wegener VP, Global Head of eCommerce, QIAGEN • Prioritization: how to design the order in which things are to be done • Pre-process: how to secure an internal support and sponsor for your digital transformation journey • Managing complexity: technology and processes at the service of data in modern organisations • Managing complexity: do you need a chief simplification officer for your digital transformation? • Tearing down silos and establishing boundaries between business units in support of digital transformation – the role of governance • How to build your digital transformation team • What partners are a must-have along the digital transformation journey? 8 December at 11:10 PANEL DISCUSSION: How to Make B2B Glamourous to Attract and Retain Millennials in Digital Marketing and eCommerce Transformation Thomas Kolster Head of Global Digital Marketing, Danfoss Denis Zekic Group Digital Marketing Director, StepStone Pascal Smits Global Head of eCommerce, Philips Lightnings • Location, location, location: are you located in a millennial-free zone and if so, what do you do? • Can B2B be as attractive to digital natives as B2C? • Change management, legacy environments and talent attraction: is your HR department working for or against you? • Pride, prejudice and millennials: is B2B to perfect environment for digital natives?
  8. 8. The Digital Marketing & eCommerce Event for Manufacturers & Distributors PAGE 8 REGISTER NOW! www.b2bonlineeu.com b2bonline@wbr.co.uk +44 (0)207 368 9332 Day One Wednesday 7th December 2016 07:45 COFFEE AND REGISTRATION 08:30 Welcome comments Marie-Charlotte Rouzier, Conference Director, B2B Online Rethinking your Business Model 08:35 Chair’s Opening Remarks and Business Card Exchange Bob Barr, Managing Director, Accenture Interactive 08:50 OPENING KEYNOTE PRESENTATION: Digital Transformation: How to Transform your Time to Market and Customer Experience to Compete in a Digital World Accountable for developing a global digital strategy to drive digital growth for Electrocomponents plc (FTSE250, with traffic in excess of 100m visits a year and £1.3bn revenue with over 60% online channel share), Vishal is driving the creation of a world class online experience; leading a global team of senior professionals from Paid Media, PPC and SEO across agile development teams and Digital Product Managers to UX teams; and working strategically to drive digital transformation. Since he started, Nicki has achieved a significant online transformation, realising £20m a year in incremental revenue, increasing online customer acquisition by 180k a year and significantly improving the online customer experience. In less than 5 years, he has climbed all the way up to Head of Online Customer Experience on a global scale. His advice is: “If you want to be successful in digital, understand your customer’s needs, be dynamic and innovative in your thinking, focus on value and execute incredibly well.” Jointly, Vishal and Nicki will address: • How does your existing organisational design create barriers to a holistic perception of the customer experience? • Breaking down silos to improve tracking and measurement • Getting an end-to-end view of the process • Building customer journey strategy: what does it mean? • Does the objective of a holistic customer experience presuppose the breaking down of internal silos? • Tracking, creating leads and converting • How can a truly omni-channel experience emerge from internal transparency and visibility? • What does “taking the customer’s perspective” really mean? • How can the customer experience approach drive internal operations and strategies around digital marketing? • What are the ways to benchmark digital sales performance internally? • How can KPIs and marketing milestones be monitored to get a single view of the digital performance across the organisation? • What does data awareness mean in a world transitioning from offline to online? • Is data infrastructure the issue? How do you assess if your data architecture is what you need to enable proper tracking of digital performance? • Do you have the right capabilities – people and processes – in place to analyse the data and track digital performance? • Is a Chief Data Officer necessary to drive a data-driven mind-set in the organisation? • How can digital visibility drive more online and offline sales? Vishal Chhatralia, VP Digital Operations, RS Components Nicki Young, Global Head of Digital Product Management & Marketing, RS Components 09:10 CASE STUDY: The B2B vs B2C Differentiator: How to Develop an Ecosystem that Goes Beyond the Traditional Sales Model to Create a More Consultative Sale One of the key fears of moving from an analogue culture to the digital culture is the argument that customers will lose the relationship they have with the brand through an account manager or sales rep. Looking at the constitutive elements of such a relationship, the truth is that customers want products and services that fit their own needs. They want support and acknowledgment of their idiosyncrasies throughout the buying process and also before and after. How can organisations develop digital mind-sets and processes that offer a relationship and not just a transaction? In his case study, Jochen will talk through: • What is the importance of solution-focused sales as opposed to traditional sales and how can it be developed at all levels of the organisation? • What content can be shared internally and at which frequency? What is the best way to reinforce the importance of holistic solutions? • How can innovative thinking be truly nurtured to support your digital value proposition? • Knowing how and knowing when you are ready for change: what does it take? Jochen Wiechen, CEO, Intershop 09:30 CASE STUDY INTERACTIVE: How to Transform Marketing and Position it as a Strategic Function Managing a total budget of $17m with 80 direct reports based in Europe, US and off-shore, and executing on an additional $20m on behalf of the business units across the world, Valerie has created and currently leads Global Marketing Shared Services with in-scope Demand Centre and Sales Enablement for Xerox Corp as well as the Marketing & Coms activities for Europe. She has transformed the marketing practice across Xerox with fully integrated marketing strategies and drives several global corporate cutting-edge programmes; has developed various marketing strategies with associated tactics for different offerings (hardware, software & BPO services) through several channels (direct sales force, resellers, social media, web) at European, Developing Countries and Global level; and has participated in the restructuring of several operating models to drive profitable growth in both mature and emerging markets. Today she will detail: • How to develop an integrated approach to influence, inform and educate your board and internal leaders about the power of digital • What are the key components needed in your marketing team to make that change happen? • How can sales and marketing be aligned? Valerie Thomassin, SVP, Global Demand Centre & Sales Enablement and Corporate Marketing & Communications Europe, Xerox 10:15 MORNING TEA AND COFFEE 10:55 OXFORD STYLE DEBATE: Online Offerings Will Replace The Traditional B2B Offline Sales Model Surveys all concur in asserting that digital marketing and sales leaders all struggle with internal reluctance to the adoption of the digital model. Fear is the first dominant reason. Is it that traditional actors who have created their success stories in the analogue model feel like digital will render them obsolete? Has the question ever been asked at the strategic level: what is digital here for? To destroy or support the traditional sales model? In this head-to-head debate, Stephane and Julian will put forward opposite arguments and challenge each other on points of contention as they bid to win your vote. Who will convince you most? FOR: Julian Macey, Director eBusiness, VWR • The digital proposition creates new leads for sales, offline and online • The digital proposition allows you to reach a wider customer base and explore new geos • It is impossible to convert business without a previous touch point - today’s customer prefers to assess and make choices online AGAINST: Stephane Lafarge, Director, Western Europe, Herman Miller • Digital sales are a threat to human capital • Our customers are used to analogue and enjoy the personal touch that comes with their own sales representative or account manager • There is no proven value that truly links the digital proposition to increased revenues MODERATOR: Bob Barr, Managing Director, Accenture Interactive
  9. 9. The Digital Marketing & eCommerce Event for Manufacturers & Distributors PAGE 9 REGISTER NOW! www.b2bonlineeu.com b2bonline@wbr.co.uk +44 (0)207 368 9332 Day One Wednesday 7th December 2016 The Future of Marketplaces 11:40 OXFORD STYLE DEBATE: Marketplaces will Complement the Existing Manufacturer/Distributor Relationship and Add Value to the Industry In a world where manufacturers can sell directly to end customers via marketplaces, what happens to the long-standing and loyal relationship of the organisation with its traditional channel partners? Is it possible for the new order to foster a new form of collaboration to the benefit of the end customer? With so many blurred lines between the concept of client, competitor and partner, will the new landscape be defined by better access to data by all? James and Kilian sit on opposite sides of the fence and battle it out to deliver the winning argument. FOR: Kilian Veer, Former Head of Digital Strategy, QIAGEN • Through marketplaces, manufacturers can access a wider breadth of customers • Manufacturers can also access brand new customers in new locales rather than through their legacy distributors • Marketplaces provide the manufacturers with better control of how their brand is represented online • Marketplaces allow greater access to customer data than distributors AGAINST: James Simpson, eCommerce & Digital Marketing Leader (West Europe), 3M • Manufacturers cannot move into new opportunities where a well-established, long-service relationship exists with distributors • Marketplaces allow too much transparency between products which causes manufacturers to lose control of their pricing strategies • Marketplaces do not enable consultative selling • Marketplaces encourage lowest price buying whereby customers only focus on the cheapest products rather than the right purchase MODERATOR: Adrien Nussenbaum, Co-Founder, Mirakl 12:25 CASE STUDY: How to Build your Own Marketplace to Support Price Transparency whilst Protecting your Manufacturer/Distributor Relationship Head-hunted from Amazon to take ownership of the ‘Online’ 3-year strategy and roadmap, Alex is P&L responsible for all of ACCO’s European online sales with pure-play ‘etailers’ including Amazon EU (UK, DE, FR, IT, ES) and is lead for the Global Amazon Working Group. In his presentation he will detail: • What is the foreseeable evolution of competitive marketplaces in Europe and on a global scale? • How can an internal marketplace safeguard relationships with distributors while allowing direct touch points with your end customers? • What are the key elements to building an internal marketplace? • Would an internal marketplace provide more control over pricing strategy? • Can such a platform allow the capture of relevant customer data by manufacturers? Alex Walker, Etail Sales Director, Europe, ACCO Brands 12:45 LUNCH TRACK A Transforming your B2B Website TRACK B Developing Agile B2B Technology TRACK C Small Working Groups 13:45 Chair’s Opening Address Andrew McClelland, Managing Director, Mirador Digital Chair’s Opening Address Kilian Veer, Former Head of Digital Strategy, QIAGEN 13:50 FIRESIDE CHAT: How to Drive Traffic to your Landing Pages and Generate Demand to Reach more Potential Customers An expert of eCommerce and digital marketing in both the B2B and B2C environment, Thomas heads up the entire digital transformation of the marketing and sales functions at Remmers. A strategist at his core, he is adept at tackling all operational and tactical aspects of the transformation, from IT infrastructure to content marketing via tracking and conversion rates. Passionate about digital marketing, Camille’s expertise lies in digital customer engagement and multi-channel management. Together, Thomas and Camille will discuss: • When working with hundreds of thousands of SKUs, what are the main ways to design an appropriate and efficient website structure? • Should user experience be the key focus governing the website structure design process? • What are the keys to enhance, improve and support SEO using your website structure? • When working across multiple countries and trying to adapt to local preferences: o How can website structure be optimized? o How can the optimum look and feel be determined? Thomas Müller,Head of eCommerce & Digital Marketing,Remmers Camille Bjorse,Head of Marketing Communications EMEA, IDEXX Laboratories PANEL INTERACTIVE: How Can you Drive Agile and Flexible Thinking in a Legacy Environment? A demonstrated leader with a commercial mindset and experience from Brand and Marketing Communications, Business Development, Project Management and Business Control. Annika is famous for having been a key actor in the widely applauded Volvo Truck campaign “The Epic Split”. Passionate about how a strong brand contributes to profitability, Annika knows the secrets behind executing a successful price increase. Eric is responsible for ERIKS’ digital marketing and sales strategy with a holistic approach that includes supply chain, business strategy and manufacturing. He has created a unique approach to achieving growth through ERIKS’ online portal. Philippe specialises in strategy & business development, sales excellence, people & project management, and business improvement at Air Liquide. In this interactive panel that includes roundtable discussion groups, Annika, Eric and Philippe will brainstorm: • Can mid to large scale organisations function like start-ups in terms of digital offering? • If technology is an enabler, is organisational structure a must? • Are legacy brands condemned to renounce digital agility? • From the waterfall approach to the scrum way, what can companies do? • When innovating and thinking outside the box, can digital deployment occur in weeks instead of months? • How to turn the back-office into a responsive and changing environment in support of the digital value proposition • How do pilot projects and pilot tests nurture digital agility? Annika Viberud, Commercial Finance Director, Mölnlycke Health Care Eric Croon, Global eBusiness Director, ERIKS Philippe Morin, Nordic Digital Officer, Air Liquide CREATIVE BOARDROOM: How to Build Targeted Content in a Structured Manner to Create Stronger Foundations for your Inbound Marketing Efforts Jonathan Dinkeldein, Marketing Communications Director, Eaton Horst Bothe,Digital Director, Hewlett Packard Enterprise Jonathan leads Eaton’s Marketing Communications function and team across the Europe, Middle East and Africa region. His key focus areas include driving brand awareness and demand generation campaigns targeting Eaton’s key industry segments. He is also responsible for leading the development of the marketing communication function’s capabilities in digital and direct marketing. Horst has been at Hewlett-Packard since 2003 as a data management expert and now leads Content Management platforms including DAM/DMS for Global Marketing.
  10. 10. The Digital Marketing & eCommerce Event for Manufacturers & Distributors PAGE 10 REGISTER NOW! www.b2bonlineeu.com b2bonline@wbr.co.uk +44 (0)207 368 9332 Day One Wednesday 7th December 2016 14:35 CASE STUDY: How to Improve your Invoicing Processes to Increase Customer Satisfaction along the Digital Journey • How can legacy client data systems be managed to integrate as many customers as possible? • What are the key advanced features that will enhance the invoicing process? • How can people support the invoicing process and technology? • Which ways exist to educate and influence people in supporting the invoicing process? CODIFYD CASE STUDY: How to Use Cloud Technologies to Promote Online Agility and Revenue Growth • How the cloud removes the need to set up a new digital environment and supports speed of innovation • Does the cloud foster the emergence of start-up disruptors? And should you be concerned? • Tests and trials in the cloud environment: what does it look like? Ian Pollard, General Manager EMEA, Cloudcraze DRILL-DOWN ROUNDTABLES How to Create an Excellent Customer Experience and Why Customer Experience is the USP of the Future Ferry Meijndert, CEO, Evident How to Excel at Data Collection and Data Use for Stronger Personalised Content Usablenet 14:55 CASE STUDY: How to Create a Competitive Advantage through Product Experience: Website Structure and PIM in Support of the Customer Journey Responsible for the development of marketing and communication for OEM at both the group and subsidiary levels, Sven’s main focus at present is the strategy for digital communication and how to use different marketing tools to support sales and business development. In his case study he will discuss: • How can legacy client data systems be managed to integrate as many customers as possible? • What are the key advanced features that will enhance the buying process? • How can website structure and product content increase your conversion rates? Sven Rydell, Marketing and Communications Director, OEM International CASE STUDY: How to Stay Ahead of B2B Trends and Beat Obsolescence to Create a Competitive Advantage Peter has over 15 years’ experience in the roles of Art Director, Concept Developer and Leader of creative teams. Working with both B2B and B2C projects, his focus has been on the integration of communication concepts throughout international organisations, and the development of visual identity programmes and marketing campaigns. He will address: • As an executive, what are the options available to stay on top of new technological thoughts? • What can be learnt from other organisations before cutting edge technology becomes a trend? • Can B2B organisations leap-frog competition instead of chasing digital trends? • What is the B2B industry standard in terms of emerging technologies? Peter Leschly, Director, Media & Communication, ActionSportGames 15:15 AFTERNOON BREAK TRACK A Mapping the B2B Customer Journey TRACK B Content and Product Enrichment TRACK C Invite-Only Think Tank 16:00 FIRESIDE CHAT: How to Increase and Track Lead Creation, Up-selling, Cross- selling and Conversion Online Stefan supports BRITA’s international marketing strategy that includes digital marketing. He is passionate about B2B marketing and has spent the last 10 years developing B2B social media and content marketing strategies for major European organizations. Stefan and Darren will share their thoughts on: • Internally, who does the data belong to? • How to achieve end-to-end campaign optimization • How self-service increases capacity, turnover and market share in support of pure growth • Creating leads, measuring and tracking conversion • Operations, processes, data and content: how to leverage the digital investment • How to measure visibility • Why is upselling and cross-selling easier on-line? • How does marketing contribute to business and how can you set up a structure that contributes to business growth online? • Why are conversion rates higher online? • What are the key metrics to keep track of to measure performance? Stefan Hauck, Senior Manager, Brand Communications, BRITA Darren Cooper, Director of Industry Solutions - Europe, Stibo Systems FIRESIDE CHAT: How to Improve Communication between Manufacturers and Distributors Around Content - What do Distributors Want and how do They Want it? Vasuki is building the eCommerce team at Fabory and leading the strategic shift from traditional to digital business models. He is also creating and running a team of digital natives to grow market share and increase revenue for the Fabory business through the online channel. At 3M, Paul is responsible for strategic leadership and implementation of best-in-class digital content and customer experience. He leads a team of 50+ web, content, design, print and publishing professionals based throughout Western Europe. Vasuki and Paul will discuss: • More work and same fee: What is the real incentive for manufacturers to provide better content to distributors? • Is data the new manufacturer’s online sales person? • When they ask for “as many details as possible” what do distributors actually mean? • Is there a way for manufacturers to control or influence distributors’ requirements in terms of PIM? • Is there a way for distributors to give manufacturers access to more customer data? • Is distributors’ technology a real impediment to sharing sales and customer data with manufacturers? Vasuki Muralidhar, Head of eCommerce, Fabory (Grainger) Paul Cardno, Head of Content and User Experience, West Europe, 3M How to Enable Your Organisation to Think Digitally and to Increase the Monetization of Your Online Platform • Being allowed to fail: how to support the emergence of an internal test and trial culture to support the digital agenda • From an analogue to the digital culture: how to turn the switch internally • How to avoid the duplication of efforts in marketing campaign design so as to incorporate digital and analogue options • Does digital enable new business acquisition in a more efficient manner than analogue? • Digital academy: can such a thing be embedded in a mandatory curriculum? • Career progression and KPIs: how to embed digital thinking in the entire HR process Bob Barr, Managing Director, Accenture Interactive
  11. 11. The Digital Marketing & eCommerce Event for Manufacturers & Distributors PAGE 11 REGISTER NOW! www.b2bonlineeu.com b2bonline@wbr.co.uk +44 (0)207 368 9332 Day One Wednesday 7th December 2016 16:35 CASE STUDY INTERACTIVE: How to Use Measurable Social Strategies to Create Awareness and Engage Customers – Using your Team to Spread the Word Yekemi has spent over 11 years in various engineering, technical sales and marketing roles in a B2B environment. Her core expertise lies in developing and implementing methodologies to turn market, customer and competitive intelligence into strategy; new product introduction (NPI) alignment; strategic planning (market sizing estimation/forecasting); voice of customer interviews; and developing diagnostic tools for vertical integration opportunities. Before moving into roundtable discussion groups, she will reveal: • From social marketing to social selling: why training is key to engaging customers the right way • Measurement and mapping: what key demonstrators are essential to support social marketing in the B2B environment? • Imported from B2C, why social selling is a must in B2B • With a higher open rate, how is content key in nurturing leads in the B2B sales environment? • Why is inbound marketing key to circumvent ad- blockers? • Beyond awareness creation, how is inbound marketing a cornerstone of the digital strategy? • How to engage with your customers and make your content relevant to them Yekemi Otaru, Strategic Marketing Director, YO! Marketing INTERVIEW INTERACTIVE: The Manufacturer’s Perspective: How to Optimise your Product Enrichment to Deliver Best-in-class Content and PIM Benoit is responsible for Digital & eCommerce Strategy Definition for the group in France; Omnichannel coordination of digital projects; and Sales and Marketing support to partners in the field of eCommerce (Omnichannel Distributors and Pure Players). Before moving into roundtable discussion groups, Benoit and Paul will discuss: • How can manufacturers get rid of dirty data? What efficient ways exist to clean the master data in support of sound product enrichment? • Which solutions and platforms exist to support product enrichment and PIM? • How can manufacturers leverage existing tools to support content? • How can a true collaborative mind-set exist between manufacturers and distributors to drive customer engagement? Benoit Watrigant, Head of Digital and eCommerce, Legrand Paul Cardno, Head of Content and User Experience, West Europe, 3M 17:25 Chair’s Closing Remarks Chair’s Closing Remarks 17:30 COCKTAIL & CHARITY ACTIVITY
  12. 12. The Digital Marketing & eCommerce Event for Manufacturers & Distributors PAGE 12 REGISTER NOW! www.b2bonlineeu.com b2bonline@wbr.co.uk +44 (0)207 368 9332 Day Two Thursday 8th December 2016 08:00 COFFEE 08:45 Welcome comments Marie-Charlotte Rouzier, Conference Director, B2B Online 08:50 Chair’s Opening Remarks Andrew McClelland, Managing Director, Mirador Digital Optimising ePerformance 09:00 CASE STUDY INTERACTIVE: How to Build Measureable and Effective Tests and Trials that Support your Business Case and Value Proposition for Digital Bernhard has 15 years’ experience in eCommerce and digital transformation with a focus on online, mobile, social, websites, CRM, analytics, and product information management as well as agile project management. In this opening Day 2 session he will detail the following before setting a challenge for you to brainstorm in small roundtable groups: • How can you remain competitive in a fast-moving digital world when so many efforts are needed internally to access funding? • What are the differences between internal focus –and external focus –in terms of results? • How to shift from measuring efforts to the tracking of results • What does it realistically mean to accurately demonstrate the concrete value generated by what has been done on the digital side? • Which elements of the digital value proposition are crucial to increase shareholder value? • Shifting the focus from key strategic account management to the digital offer demanded by customers: how to calculate your digital market print • How to get access to the data that is needed to get buy-in for your digital proposition Bernhard Falch, Head of Online Marketing, Bosch Sicherheitssysteme 09:50 CASE STUDY: Channel Shifting: How can You Increase Customer Adoption Rates to Grow Your Customers’ Digital Engagement? Vasuki is building the eCommerce team at Fabory and leading the strategic shift from traditional to digital business models. He is also creating and running a team of digital natives to grow market share and increase revenue for the Fabory business through the online channel. Today he will reveal: • What are the key drivers of customer engagement and website adoption? • Is the internal sales network key to engage with the website and get customers to adopt the digital proposition? • How can you persuade offline customers to go online? • Are there some tested promotional activities that drive customer adoption? • Aligning with distributors’ promotion schedule and marketing calendar: does it work? • How to adapt adoption strategies to local idiosyncrasies • Are your customers less tech-savvy than B2C customers? Vasuki Muralidhar, Head of eCommerce, Fabory (Grainger) 10:10 CASE STUDY: The Internal Lean Start-up Incubator: How to Create a Data-driven Mind-set that Supports your Digital Value Proposition and Boosts Customer Adoption Pascal is responsible for global eCommerce and Lead Management and is enabling the Philips market organisations to execute on eCommerce go-to-market models in the most optimal way for both B2C & B2C. He is focused on driving the organisation’s reputation towards being the preferred partner for all major installers, wholesalers and distributors, through effective digital transformation and the integration of online marketing in the digital ecosystem. In this case study he will detail: • Can a lean start up incubator act as a digital university internally? • How can you develop a data-driven mind-set using incubators? • How can pilot testing support customer adoption rates? • What does data awareness mean in a world transitioning from offline to online? • Do you have the right capabilities – people and processes – to drive incubators? Pascal Smits, Digital Marketing, Global - Head of eCommerce, Philips Lightning 10:30 MORNING TEA TRACK A Mapping the B2B Customer Journey TRACK B Adapting to Mobile Platforms TRACK C Driving an Enterprise-wide Digital Transformation 11:10 Chair’s Opening Remarks Manlio Sanna, Global Principal, IMS Health Chair’s Opening Remarks Andrew McClelland, Managing Director, Mirador Digital SYNERGY WORKSHOP: How to Design, Implement and Control a Step-by-step Process for Digital Transformation Florian leads the digital transformation of QIAGEN and heads the eCommerce organization responsible for $250m in revenues and reporting to the CFO. He leads a cross-functional team consisting of Digital Sales, Marketing, Business Solutions, Digital Service, Analytics, Content Management and IT with 80 team members. He also introduced agile development at the interface of eCommerce, business and IT. In this highly interactive session you will be divided into small working groups to address and find answers to: • Prioritization: how to design the order in which things are to be done • Pre-process: how to secure internal support and a sponsor for your digital transformation journey • Managing complexity: technology and processes at the service of data in modern organisations • Managing complexity: do you need a chief simplification officer for your digital transformation? • Tearing down silos and establishing boundaries between business units in support of digital transformation – the role of governance • How to build your digital transformation team • What partners are a must-have along the digital transformation journey? Florian Wegener, VP, Global Head of eCommerce, QIAGEN 11:15 CASE STUDY INTERACTIVE: How to Optimize your Marketing Automationto Drive Customer Engagement and Reduce Costs • What tools are available as far as lead automation is concerned? • How will marketing automation evolve given the regulatory developments around data management? • Are marketing automation and intelligent marketing the same thing? • Is marketing automation the key to driving and attracting customers? • What are the key benefits of the programmatic approach in addition to customer engagement? • How are marketing automation tools set up and integrated into your existing systems and processes? • Which data and analytics provide a better understanding of your customer? • Following such analysis, how can an enhanced value proposition be automated? • Which marketing automation systems are used and tested by your peers? Christian Matenaers, Head of Digital Marketing, Cromwell CREATIVE BOARDROOM: How to Engage the Mobile Customer to Drive Growth – Getting Design and Deployment Right to Build a Competitive Advantage Antoine is responsible for the Digital transformation of VWR in France, Spain and Portugal. VWR is a leading global, independent provider of products, services and solutions to laboratory and production facilities.Leading a team of 15 associates who are in charge of digital consumer experience across all business touch points and the whole process of digital transformation. Main challenges often come from the large volume of product information that should be processed and how to drive the transformation in order to combine more efficiently the electronic and the traditional paper channels. He will facilitate this small-group Boardroom discussion by addressing: • In what ways are mobile applications changing the way B2B businesses operate? • Mobile as a marketing tool or as a sales platform: getting your B2B focus and investment right • A tool to engage and help customers: what is the ROI of mobile applications in B2B? • Product enrichment and content management: can mobile app development help distributors? Antoine Aranda, Chief Digital Officer, Region South, VWR
  13. 13. The Digital Marketing & eCommerce Event for Manufacturers & Distributors PAGE 13 REGISTER NOW! www.b2bonlineeu.com b2bonline@wbr.co.uk +44 (0)207 368 9332 11:50 CASE STUDY INTERACTIVE: How to Use Digital Tools to Transform the B2B Customer Workflow: Making Customers More Efficient and Driving eCommerce Performance Jeremy’s extensive eCommerce and multichannel experience includes senior board level roles at Kingfisher, where he was Group Strategy Director, and at Mothercare, where he was Group Multichannel Director on the Executive Board. He also spent time at Screwfix where he was responsible for the company’s award-winning website. Today he will discuss: • What information must be shared across channels to ensure accurate mapping of the customer journey? • How can you share that information effectively? • Beyond prices and products, how can a client’s needs be understood and served across the channels? • What are the key metrics defining a consistent customer experience? • How can manual data input be minimised to reduce inaccuracies and costs when integrating your online and offline strategies? • How can data centres be configured to reduce the number of unnecessary interactions along the customer journey? • How can tracking and measuring be enhanced to gain end-to-end visibility across the customer journey? Jeremy Maxwell, Multichannel Director,Wolseley CREATIVE BOARDROOM: How to Capture Future Trends in Mobile Development to Create Growth Denis is the Winner of an eCommerce Award organised by the UK Government initiative “UK online for business” and has been on the B2B Online Europe advisory board for 2 years running. He will lead today’s Creative Boardroom discussion by starting with the following points: • Are B2B customers as sensitive to mobile as B2C customers? • Out of the box app: is that the B2B answer? • Leveraging technological evolution: are B2B marketers equipped to select and use mobile technology? • How to standardise solutions using a single common denominator Denis Zekic, Group Digital Marketing Director, StepStone 12:25 LUNCH TRACK A Developing Outstanding Brand Visibility TRACK B Small Working Groups: SMEs 13:25 Chair’s Opening Remarks Manlio Sanna, Global Principal, IMS Health Chair’s Opening Remarks Andrew McClelland, Managing Director, Mirador Digital 13:30 CASE STUDY INTERACTIVE: How to Sell Online in a B2B World: Breaking Through the Noise to Drive Traffic and Convert Directly Adriana has over 18 years of experience defining and implementing business strategies and developing digital opportunities in the B2B space. Before setting you a challenge to discuss in your roundtable groups, she will detail: • From strategy all the way down to execution, what are the key milestones to establishing a sound direct sales strategy? • Tested processes to get buy-in: pilot projects, measurement, tracking and ROI in support of direct sales in B2B • Lead nurturing and tracking: the road to conversion in B2B direct sales • How to generate brand awareness • NPS, customer advocacy and word of mouth: can your B2B brand be supported by a community? • How to foster a culture of thinking fast and digitally to nurture more leads and convert Adriana Vazquez-Estevez,Global eCommerce Director, Diversey (Sealed Air) CREATIVE BOARDROOM: SMEs: How to Develop a Consistent Global Brand Across Website Structure, Translation, Product Enrichment and Brand Protection Based in the US, Clark brings his entrepreneurial spirit to supporting the development online on a global scale of PIG Corp. He will lead this Creative Boardroom by first introducing the following topics: • How do you tackle the global marketer conundrum on a tight budget? • Collaboration with distributors for SMEs: managing market power and developing sound relationships with distributors • Website translation, payment and currencies for SMEs • What can you copy and paste and what should you never copy and paste? Clark Stapelfeld, VP International, New Pig Corporation 14:15 CASE STUDY REVOLUTION: How to Protect Brand Consistency Online & Offline to Create Customer Awareness Lena’s career focused for years on the B2C segment, working for COOP, Orkla, Continental Foods and Findus. She only stepped into B2B recently and is applying her knowledge in building strong consumer brands and innovation to the world of B2B. Before you move into roundtable discussions to address her challenge to you, she will discuss: • What defines a clear B2B brand value proposition? • Are bundles the ultimate answer to win B2B customer confidence and support brand consistency? • Beyond product, what are B2B customers really buying? • How does value proposition complement functionality in B2B? • What digital solutions will support the B2B customer even before they decide to buy? • How can meaningful touch points be created ahead of the sales touch points to increase B2B customer confidence? • How can digital marketers influence the B2B customer from brand awareness to hitting the website? • How can the standard of customer excellence that is developed digitally be duplicated to all offline touch points? Lena Holmgren, Global Marketing Director, Hedson Technologies 14:25 CREATIVE BOARDROOM: How to Integrate Desktop and Mobile into your Existing IT Structure: SEO, Mobile Application, eCommerce Platform and System Integration Mikael has spent the majority of his career working in digital and media in the pharma industry and his recent achievements include an 18 month change management project including digital training for product and marketing managers in 20+ countries. He will facilitate this Boardroom by first sharing some ideas on: • How should you choose among the various propositions in terms of eCommerce platforms? • What are the key features that have to drive your decision process in selecting an eCommerce platform? • Bespoke vs ready-made: how to understand the real pricing options of eCommerce platforms • Short-term, medium-term and long-term vision: getting the balance right between your various objectives in building an online sales capability • Keeping up with the pace of technological change: understanding upgrade processes of eCommerce platforms Mikael Lindblad, CMO, Nutrinovate Day Two Thursday 8th December 2016
  14. 14. The Digital Marketing & eCommerce Event for Manufacturers & Distributors PAGE 14 REGISTER NOW! www.b2bonlineeu.com b2bonline@wbr.co.uk +44 (0)207 368 9332 15:00 CASE STUDY: How to Support Brand Coverage Whilst Avoiding Brand Dilution in Direct Sales Kelly drives the digital marketing strategy and development for the Insulated Panels Division across the globe and is currently leading the complete re-configuration of the Kingspan Group’s web presence, covering 174 sites in all. This involves deep level cross-divisional working to restructure the way the Group and all its companies are presented online, including introducing new standard CMS technology, DAM systems and Marketing technologies to improve lead generation, promote cross-selling and uplift and standardise the whole brand experience of Kingspan across the globe. Today she will reveal: • Do direct sales truly enhance relationships with end customers and help build brand loyalty to the benefit of manufacturers? • How can market leaders whose product has become the reference protect the value stemming from their idiosyncrasies? • Why do organisations have to market at two levels: at the contractor’s level but also at the end-user level? • How can organisations enter new markets and become brand leaders? • How can quality become a differentiator in new markets with little product awareness? • Can customer data be accessed by manufacturers through direct sales? • How can placement among competitive offers be managed, controlled or influenced by manufacturers? Kelly Whalley, Global Head of Digital Marketing, Kingspan 15:20 AFTERNOON BREAK Getting the Best Talent 15:55 CASE STUDY REVOLUTION: How to Drive Change and Develop a Digital First Organisation Through Effective Talent Acquisition – Success Stories on Skill Transfers and Out-of-the-box Recruitment With an impressive career spanning Hewlett-Packard, AOL and Deutsche Telekom, Jens joined Heidelberger Druckmaschinen in 2013. Passionate about all things digital, the future of manufacturing and entrepreneurship, Jens is an active promoter of the digital revolution in the B2B segment. Today he will discuss: • More than just building a B2B digital platform: how can you get technical experts who have your brand at heart? • Where do you find engineers with a strong business acumen and who are digitally minded? • How can talent acquisition play a part in your change management strategy? • What are the creative ways to attract unsuspected talent with the right combination of skills for B2B digital marketing and sales? • Recruiting from other countries: what is the cost-benefit analysis? Jens Hegenberger, Head of eCommerce, Heidelberger Druckmaschinen 16:45 PANEL DISCUSSION: How to Make B2B Glamourous to Attract and Retain Millennials in Digital Marketing and eCommerce Transformation Getting people with the right experience, who are industry experts but can also be eCommerce experts, who also have the brand at heart and understand technology - this is a big challenge. When it comes to merging three types of skills in one person – technical, digital and business – millennials are the most likely to fit the bill. Experts at driving change and bringing fresh ideas, how can the industry attract them to take over B2B roles usually located in manufacturing hubs? Join Thomas, Denis and Pascal as they brainstorm: • Location, location, location: are you located in a millennial-free zone and if so, what do you do? • Can B2B be as attractive to digital natives as B2C? • Change management, legacy environments and talent attraction: is your HR department working for or against you? • Pride, prejudice and millennials: is B2B the perfect environment for digital natives? Thomas Kolster, Head of Global Digital Marketing, Danfoss Denis Zekic, Group Digital Marketing Director, StepStone Pascal Smits, Digital Marketing, Global - Head of eCommerce, Philips Lightning 17:25 Closing comments Andrew McClelland, Managing Director, Mirador Digital 17:30 End of conference Day Two Thursday 8th December 2016
  15. 15. The Digital Marketing & eCommerce Event for Manufacturers & Distributors PAGE 15 REGISTER NOW! www.b2bonlineeu.com b2bonline@wbr.co.uk +44 (0)207 368 9332 A Fun Opportunity To Give Back The networking reception at the end of Day 1 encompasses a fun activity allowing participants to network and relax while contributing to their community and giving back. A raffle to the benefit of the Africa Educational Trust will take place! Stay tuned. The Fun Stuff B2B Online brings together pioneers for two days of idea sharing. But don’t forget the fun stuff! With its fantastic location in the heart of the city centre, our 4-star hotel is the best way to mix business with pleasure. We guarantee you’ll have a good time! Prizes and Giveaways Everyone loves free stuff, and we love to give it away! You’ll have a chance to win something every day, from canal tours to a whiskey tasting, so make sure you join the competitions and games.
  16. 16. The Digital Marketing & eCommerce Event for Manufacturers & Distributors PAGE 16 REGISTER NOW! www.b2bonlineeu.com b2bonline@wbr.co.uk +44 (0)207 368 9332 Bring the Team to B2B Online The B2B Online agenda is packed full of content and parallel tracks. Make sure you bring the right people in your team the reap the full benefits of the two days. The agenda has been carefully designed to meet the needs of everyone involved in ecommerce and digital marketing – who will you bring from your team to make the most of team discounts? ✔ (B2B) eCommerce ✔ eBusiness ✔ Marketing ✔ Digital Marketing ✔ Social Media ✔ Mobile ✔ Digital Sales ✔ Online ✔ Digital Project Manager ✔ User experience ✔ SEO ✔ Data and Content management ✔ IT Attending as a group not only benefits you in terms of shared learning but you’ll also be able to secure your ticket at reduced rates. We appreciate this type of registration requires a little more time to arrange but the new agenda has been designed to ensure two days of content for all job functions – ensuring everyone can put relevant learnings into practice along with colleagues from other departments. Groups of 3+ receive a 20% discount on the price to attend, on top of other discounts.
  17. 17. The Digital Marketing & eCommerce Event for Manufacturers & Distributors PAGE 17 REGISTER NOW! www.b2bonlineeu.com b2bonline@wbr.co.uk +44 (0)207 368 9332 To tailor a sponsorship package to meet your needs, please contact: Bryony Hunter Bryony.Hunter@wbr.co.uk ✔ Face time Meet 120+ senior industry professionals at your booth, at sessions, roundtables, and more. ✔ Fun Networking Talk to the people you’re there to meet. Host your own private breakfasts & lunches, one-on- one meetings, cocktail parties… Your prospects will get back to the office with your brand on their minds! ✔ Branding Have your brand featured on the main agenda, in emails, on our website, and throughout the event floor space Why Sponsor? Connecting to the right people in a space designed to optimize your relationship-building and deal meaking. Sponsorship gives you access to the B2B Online audience through...
  18. 18. The Digital Marketing & eCommerce Event for Manufacturers & Distributors PAGE 18 REGISTER NOW! www.b2bonlineeu.com b2bonline@wbr.co.uk +44 (0)207 368 9332 Our Sponsors Accenture Interactive, part of Accenture Digital, helps the world’s leading brands drive superior marketing performance across the full omni-channel customer experience. Accenture Interactive offers integrated, industrialized and industry-driven digital transformation and marketing solutions. To learn more follow us @AccentureSocial. Codifyd is dedicated to helping B2B and B2C e-commerce companies navigate and meet the challenges they face in today’s digital commerce marketplace. Around here, we’re product content obsessed. Our e-commerce design, implementation, and maintenance strategies not only enable you to reduce costs, speed time to market, and grow revenue, they also pave the way for an outstanding e-commerce shopping experience for online buyers. From product categorization to attribution to site search to the nitty- gritty details of product data, our services, strategy, and technology solutions are the result of 15 years of product content research and practice. Codifyd transforms your complex product data into web-ready content that’s easy for customers to find, understand, and add to cart. Intershop is a leading provider of innovative omni-channel E-Commerce solutions for national and international B2C and B2B companies. At Intershop, we appreciate that every business is unique. That’s why we developed the Intershop Commerce Suite. It is the world’s leading solution for modeling sales processes to suit any business model or organizational structure. Using this single platform, you can showcase your brands, market your products worldwide, and implement the strategies that will grow your business. As we continue to develop the Intershop Commerce Suite, we’re inspired by the expectations of your customers and partners to create the perfect, seamless omni-channel shopping experience. A worldwide team and a robust global partner network ensure that we provide you with first-class service at all times. Many businesses benefit from this experience such as Hewlett-Packard, BMW, Deutsche Telekom. Whatever your ambitions may be, Intershop is the ideal partner for online commerce. Intershop is e-commerce. Evident is a B2B digital agency that creates digital marketing, eCommerce and services platforms for manufacturers, distributors, consumer goods and service industries, through combining strategy, design and technology. Evident’s goal is to generate more business for their clients by leveraging digital. Great products and excellent services are prerequisites for success. However in a competitive, global market, the REAL opportunity lies in creating an excellent customer experience. So by leveraging technology where it adds value: digital marketing, eCommerce and services platforms, Evident combines strategy, design and technology to deliver an excellent customer experience for their clients’ customers. Evident work for leading B2B businesses in manufacturing, distribution, consumer goods and service industries and are active in Europe with 75+ experts, as well as having offices in The Netherlands and Portugal. CloudCraze delivers robust B2B commerce native on Salesforce. With the power of Salesforce and agility of the cloud, CloudCraze allows businesses to generate online revenue fast and easily scale for growth. It delivers seamless interactions across commerce, sales, marketing and service channels for a 360-degree view of data that’s 100% connected to the customer. The powerful CloudCraze platform with its trusted Salesforce infrastructure and core capabilities provides infinite flexibility to extend functionality, add products and channels, and conduct billions of dollars in transactions anywhere. CloudCraze powers eCommerce for Coca-Cola, Avid, ABInBev, Barry-Callebaut, Ecolab, GE, L’Oreal, Kellogg’s, WABCO and more. CloudCraze was one of 8 firms recognized in The Forrester Wave™: B2B Commerce Suites, Q2 2015 and as a Visionary in the March 2016 Gartner Magic Quadrant for Digital Commerce. CloudCraze is a Salesforce Platinum ISV Partner. Created by e-Commerce experts, Mirakl is the global leader of online marketplace platforms. Founded in 2011, Mirakl was launched based on the conviction that marketplaces are the best response to the issues of development and profitability that affect e-commerce today. Mirakl provides B2B & B2C e-retailers, media sites and embryonic marketplaces with a platform that integrates all the features, business processes and sound practices required to launch a successful marketplace. Stibo Systems gives data direction by providing organisations with the leading multidomain Master Data Management (MDM) solution, which makes it easier for companies to manage enterprise information on a global scale, improve sales, and quickly adjust to changes in business requirements. The STEP technology is a flexible, best-of-breed MDM solution from Stibo Systems, that provides a single trusted source of information for the entire enterprise. We deliver deep industry-specific solutions and consulting, engineered, and supported to meet the strategic information needs of global customers including: GE, Sears, Siemens, Target and Thule. Stibo Systems is a subsidiary of the privately held Stibo A/S group, originally founded in 1794 with corporate headquarters in Aarhus, Denmark. Usablenet is the leader in mobile and multi-channel technology. Our focus is on helping organizations to leverage existing website assets and content from available sources to create unique user experiences on smartphones, apps, tablets and kiosks. Usablenet’s cloud-based U-Experience platform makes it possible to deliver dynamically generated web services and produce APIs for clients quickly to power multichannel projects. The U-Experience platform is available as a managed service, or for internal client development. U-Develop, our cloud-based development portal, provides IT teams with access to Usablenet’s powerful platform to build and deploy their own mobile and multichannel experiences. Usablenet customers include J. Crew, Aeropostale, M&S, ShopHQ, American Airlines, Dell, Hyatt, and FedEx. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Los Angeles, Italy and London. For more information, visit us at www.usablenet.com or on Twitter @Usablenet.
  19. 19. The Digital Marketing & eCommerce Event for Manufacturers & Distributors PAGE 19 REGISTER NOW! www.b2bonlineeu.com b2bonline@wbr.co.uk +44 (0)207 368 9332 Keep your finger on the pulse Download the event app Don’t miss your must-attend sessions Full access to event agenda, functionality to schedule your day, and real time updates ensure you maximise your time out of the office Filter the crowd Private messaging and personalised profiles make the app the most efficient way to arrange meetings with new contacts Your ultimate networking tool In-app social wall and group discussions allow you to share ideas, opinions and lessons learnt with more of your peers Benchmark against your peers Make the most of the interactive sessions with real time polling. Submit questions, enter competitions, and be the first to receive the exclusive results Unlimited opportunity Bursting with features, extra information about our speakers, sponsors, and on-site activities, the app is your key to capitalising on your event experience Search for “Digital Online Eu” from November 2016 to download the event app
  20. 20. The Digital Marketing & eCommerce Event for Manufacturers & Distributors PAGE 20 REGISTER NOW! www.b2bonlineeu.com b2bonline@wbr.co.uk +44 (0)207 368 9332 Venue The Perfect Location To Mix Business With Pleasure An Iconic City One of the world’s most visited cities, Amsterdam has something for everyone: from history and culture to fine food and good times. The city boasts a huge array of attractions, historic buildings, galleries and museums and attracts millions of domestic and foreign tourists every year. An Ideal Venue Spectacular views over the city and vistas over the river IJ are just some of the highlights at Mövenpick Hotel Amsterdam City Centre, just 20 minutes from Schiphol Airport. With its fantastic location in the heart of the city centre, our 4-star hotel is also within walking distance of Amsterdam’s historical centre, its central station and many museums.
  21. 21. The Digital Marketing & eCommerce Event for Manufacturers & Distributors PAGE 21 REGISTER NOW! www.b2bonlineeu.com b2bonline@wbr.co.uk +44 (0)207 368 9332 Pricing & Discounts Book before 29th July €1,099 SAVE €400 Book before 19th August €1,199 SAVE €300 Book before 16th September €1,299 SAVE €200 Book before 21st October €1,399 SAVE €100 Final Price €1,499 Manufacturers and Distributors 2 Day Conference CLICK HERE TO REGISTER ONLINE Please note a qualified retailer is not: Any service provider to business to consumer organizations - Including software vendors, internet developers, technology vendors, solution providers, third party logistics providers, consultant or companies with primary revenues resulting from commissions, subscriptions and/or advertising. Worldwide Business Research reserves the right to enforce the rate for retailer companies. All prices subject to 21% Dutch VAT Stay Connected...  B2BOnlineEU  B2B Online

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