Agencies and firms provide websites for realtors. They're suboptimal and will not provide the digital experience real estate agents need to get more leads, more listings, and more business. When agents have their own website, they can host, manage, customize, and truly run their own destiny on the web. Impossibly done when the website's fate is in another hand, an added fault is that once one site goes out, they all go out since agency-provided websites are merely subdirectories inside an extremely large multi-site.

1. Real Estate Agents Need
Their Own Website –
Here’s Why
Nick Calabro – Calaboration.com

2. Customization
● Look at other realtors’ sites from the
same firm
● Avoid cookie-cutter, generic websites
and bring the same high-end
experience to your online presence
● Appeal to your audience
○ With over 30% of homebuyers being
millennials, it is certain they’ll end up on
your website – give them something to
remember and something they’ll trust

3. You’ll Notice...

4. ● A website like this should be nothing
more than a placeholder
● It houses the most basic information
● It doesn’t bring leads, draw users, nor
builds trust
○ Your website is an opportunity to display
your knowledge, demonstrate that you’re
an authority, and build a rapport with
users before ever even meeting them
...They All Look Identical

5. Digital Marketing:
You’ll be sending traffic
organically and through
paid advertising to your
website – it must convert
& create leads

6. Whether it’s through
Facebook, Google
AdWords, or Instagram,
someone is going to
stumble upon your
website after clicking on
some ad copy and a photo
that enticed them.
Your Website in the Sales Funnel
Advertisement
You’ll direct traffic to a
landing page optimized to
convert based on the
accompanying ad.
Integrating landing pages
is easy once you have your
own website to tack it
onto.
Your Website
Congratulations. With the
help of your impressive
copywriting, beautiful web
design, and master ad
targeting, you’ve collected
more leads than ever.
Your Leads

7. Search Engine Optimization is only
possible once you have access to your
website. Optimizations include:
● Blogging
● Copy/keywords
● Localization
● Backlinking
● More...
SEO

8. Blogging
By consistently updating your website with
blog posts, up-to-date listings, and special
offers, search engines will reward your
efforts by moving you up the ranks in the
results pages.
Building trust as a realtor is important for
the obvious reasons but also for the hidden
reasons including:
SEO & Leads
Building Trust
● Backlinking
○ If you’re blogging and producing
content, people will link to your
website and improve your traffic
● Reviews
○ Once you have trust, Google and
Yelp reviews will vastly improve
your ranking

9. Marketing and targeting certain groups
from can ensure you get use out of your
website. Be where they are and be ready
for visitors to enjoy your website
● Newlyweds
● Millennials
● Likely to Move (yes, that’s a
demographic to target)
Be Where the Leads Are

10. Thank You
Nick Calabro
Assisting with your digital needs at
Calaboration.com