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Going International_ English for Tourism Student's Book

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2 1 The history and development of tourism page6 SECTION 1 An introduction to tourism Listening 1 Personal experiences Speaking Tourist attractions language focus 1 Talking about likes and dislikes Talking about past experiences Outputtask Class survey and class profiles SECTION 2 Developmentsin tourism Vocabulary The languageoftourism Speaking Key eventsin the development of tourism Reading 'Footprintsin the sands oftime' Output task Pioneers oftourism SECTION 3 Festivals Listening 2 Imnarja festival l anguage focus2 Describing procedures - present simple passive Output task Otherfestivals Activity The geography oftourism 2 • • The organization and structure oftourism page 18 SECTION 1 Why do peopletravel? Speaking Reasons fortravelling Listening 1 A passenger survey at an airport language focus 1 Question forms Output task Class passenger survey SECTION 2 Statistical information about travel and tourism Reading Displaying statistical information language focus 2 Describing graphs and statistics Output task A statistical report SECTION 3 Working in tourism Reading The structure ofthetourism industry Vocabulary Jobsin tourism Listening 2 Identifying jobs and situations Output task Producing aCV Activity Tourism in TheGambia, Sierra leone, and Belize • 3..... ..... . Travel agents page29 SECTION 1 What kind of holiday? Speaking and vocabulary Holiday types Reading Four holidays listening 1 Booking a holiday language focus 1 Taking a booking • • • • • II Making suggestionsand giving information (spoken) Output task Travel agent role-play SECTION 2 The business traveller Vocabulary and listening 2 The needs ofthe business traveller Reading and speaking Holiday Inn Priority Club Output task Comparing facilitiesatthree hotels SECTION 3 Visas listening 3 US visa requirements language focus 2 Obligation and permission Telephone language Output task Telephone conversations Activity My hols
4 ......... .,.,.".." ..~ ............ .. Tour operation page43 SECTION 1 The role of the tour operator Vocabulary Travel agentsand tour operators Listening 1 Travel agentsand tour operators Reading Thetour operator's in-tray Output task Tour operator's replies SECTION 2 Negotiations Reading Negotiation techniques Listening 2 Preliminary negotiations Languagefocus 1 Arranging a meeting Identifying and proposing areas of discussion Output task Negotiationswith a hotel SECTION 3 Handling complaints Listening 3 Three complaints Languagefocus 2 Responding to complaints(spoken) Output task Feedback questionnaires Activity Planning a series oftours 5 Air travel page60 SECTION 1 Announcements and procedures Speaking Experiences offiying Listening 1 Airport announcements Reading and vocabulary Airport procedure Language focus 1 Explaining procedure Output task Cabin crew procedure SECTION 2 Checking in Reading Boarding passes and check-in screens Listening 2 Atthe check-in desk Output task Checking in SECTION 3 Flight attendants Listening 3 Could you be afiight attendant? Reading Psychology questionnaire for potential fiight attendants Language focus2 Indirect questions(revision) Speaking Flight attendantjob interview Output task Cabin crew role-play Activity Customsregulations 6 . . , ~ , . " ,'". .. A Travel by sea and river- cruises and ferries page 74 SECTION 1 Cruise information Speaking Types of water holiday Reading General information Languagefocus 1 Thepassive voice for giving information Output task Passenger information SECTION 2 Ticket information and itineraries Reading and speaking Greek ferries Reading and speaking Atrip down the Nile Language focus 2 Talking about future arrangements Output task Travel arrangements SECTION 3 On-board information Listening 1 International etiquette Vocabulary Shipsand cabins Listening 2 Cabin accommodation Output task Designing and explaining cruise accommodation Activity Cruise itinerary
7 8 9 ... " • • • • • t ...... " ... ~,. . . . . . . . . . oIt . . . . . . "."'.~ . . . . . . . . . . . . . . . '" Travel by road and rail page 88 SECTION 1 The best way to travel? Speaking Travel experiences Reading A railjourney in India Listening 1 A weekend break Language focus 1 Comparison, contrast, and reinforcement (spoken register) Output task London to Paris SECTION 2 Independent travel overland Reading VIA Rail Canada Listening 2 Enquiring about a motorhome Reading and speaking Explaining car-hire arrangements Output task Fly-drive holidaysin the US SECTION 3 Coach tours- dream or disaster? Reading A coach tour of Europe Listening 3 A disastroustour Language focus 2 Dealing with problems - sympathizing and calming Output task Faxes to Head Office Activity The Road and Rail Game Tickets, reservations, and insurance page 105 SECTION 1 Factsand figures Reading and vocabulary Travel documents Reading Prices and facilities at Hotel King Solomon's Palace Language focus 1 Calculating and quoting prices Output task Finding out about pricesand facilities SECTION 2 Bookingsand reservations Listening 1 Stages in booking a holiday Reading Travel agency documents Reading Travel agency letters Listening 2 Selling an air ticket Output task Making flight reservations SECTION 3 When things go wrong Reading Travel insurance Listening 3 Holiday disasters Language focus 2 Describing eventsin the past Output task Insurance report forms Activity Tourist budgets Tourist information page 122 SECTION 1 Tourist attractionsand facilities Vocabulary Tourist attractions Listening 1 Enquiries at atourist information centre Reading Information on Bangkok Language focus 1 Adviceand suggestions(written register) Output task Writing atourist information leaflet SECTION 2 Sydney - where to stay and what to see Reading and speaking Accommodation in Sydney Listening 2 Sydney Harbour Bridge Language focus 2 Giving factual information Measurement and dimension Output task Information on tourist sights SECTION 3 Theme park holidays Reading Disneyland" Paris Reading and speaking Accommodation optionsat Disneyland" Paris Output task Planning atheme park Activity Tourism in Stratford-upon-Avon
10 11 .,.."" ••• o." .... ay ........... ""v,1'I "'It~ .""I.,.O"'1'~"'.'W,.1l0.~tI •••• Guiding page137 SECTION 1 Working as atour guide Reading How to be agood guide listening 1 Answerphone messages Language focus 1 Telephone language- requestsand responses Output task Booking aguide SECTION 2 Information Reading AtourofScotland listening 2 Guide instructions Outputtask Additional arrangements SECTION 3 Ontour Vocabulary Describing cities, buildings, and people listening 3 Guide commentaries Language focus 2 Guiding language Output task A guided tour of Seville Activity The Guiding Game Promotion and marketing in tourism page 150 SECTION 1 Selling a holiday Reading and speaking Types ofadvertising and promotion Reading 'Howto sell your product' Languagefocus 1 Describing features Outputtask Selling a holiday SECTION 2 Specialist holidays Vocabulary and speaking Holiday types and market segments Listening 1 Holiday advertisements Reading Heliskiing holidays Output task Specialist holidayenquiries SECTION 3 Promotion on the Internet Reading Promoting Georgia through the Internet Language focus 2 Superlative language Output task Designing awebsite Activity Planning a promotional campaign 12 .. .., ' , . . . . Jj Developments in tourism page 164 SECTION 1 Theshape ofthings to come? Speaking Statementsabout travel and tourism Reading Space hotel Language focus 1 Future predictions Output task Predicting future trendsin tourism SECTION 2 The advantages and disadvantages oftourism Speaking Theeffectsoftourism Reading The impact of tourism in the developing world Listening 1 The independenttraveller Outputtask How to be agood tourist SECTION 3 Tourism and the environment listening 2 Sustainable tourism Reading Green Earth Travel Output task Responsibility in thetourism industry Activity Simulation - the development of tourism in an imaginary country Pair work / Group work Binformation page 175 Tapescripts page 183
I 6 SECTION 1 • • .. It Listening 1 ... Juan Menacho Gonzalez isa 21·year-old trainee travel agent from Seville. ... 1 The history and development of tourism An introduction to tourism Personal experiences o Listen to these four people talking about themselves and their experiences of travel and tourism. ... ... Ulla Lindstrom Anita Clayton Paola Gallizia is36, comes from Stockholm, and isthe Marketing Manager of a Swedish tour company. is 18 yearsold, comes from Manchester, and is unemployed. isa 21-year-old flight attendant with Alitalia. She lives in Milan. Find the answers to the following questions as quicklyas possible. 1 Who likes paintings? 2 Who bas been to the carnival? 3 Who is working in their first job in tourism? 4 Wbo bas a sister wbo bas worked in Turkey? 5 Wbo bas been to Japan? 6 Who works on aeroplanes? 7 Who is interested in ancient civilizations? 8 Who wants to work in another country?
Name Juan Nationality Age Hometown Occupation Interests/hobbies Countries visited Favourite place Plans for the future Speaking 6 0 Listen again and complete this profile chart for each person. Then add information about yourself. Ulla Anita Paola you Tourist attractions Look at these pictures ofwell-known tourist attractions. Can you identify them? In which ofthe ten countries listed below are they located? a Britain b China c Egypt d France e Greece f Italy g Peru h Russia Spain j USA 6 In pairs, put the tourist attractions in chronological order, with the oldest one first. Look at the chapter titles ofa book on the history ofcivilization on the next page, and decide which chapter you would find them in. Compare your answers with another pair. {) In your new groups, discuss which ofthe places and works ofart YOll would like to visit. Put them in an order (1 = like most, 10 = like least). Imagine you are travelling together and agree an order for the whole group. Compare your views with another group. 1 - (j • c 5 g 7
1 ., CHAPTER 1 Ancient Civilizations - Egyptian, Minoan, and Assyrian ., CHAPTER 2 Chinese Civilization f CHAPTER 3 Ancient Greece f CHAPTER 4 Ancient Rome f C HAPTERS Byzantium and Islam - the Holy Roman Empire and Christianity Talking about likes and dislikes Laokatthese sentences. Which ones (a) express a strong like or dislike, and (b) express a mild like or dislike? Ilove helping people to decide which places to visit. I'm very interested in ancientcivilizations. Ilike travelling. I'm not very fond off/ying. Ican'tstand airline food. Idon't mind it mostofthe time. Iloveartgalleries. Can you think of any other phrases for expressing likes and dislikes? Talking about past experiences Lookat these examples ofthe simple past and the present perfect tenses which Juan uses totalk about his life and experiences. Ifinished mystudies at the SchoolofTourism in Spain lastyear. I'vejust started my firstjob in a travel agency. I'vebeen to mostparts ofEurope. I went there lastyear andhad awonderful time. Isaw thePyramids, the Sphinx, and the Valley ofthe Kings. Remember that we use the present perfect tense a to talk about the past and the present together, often where there is apresent result ofa past action I'vejustappliedfor ajob as a tourrep. b for a state which hascontinued up to the present Ihaven't travelled alot. c for actionsin aperiod oftime up to the present I've been to mostparts ofEurope. f CHAPTER 6 The Middle Ages - Renaissance and Reformation f CHAPTER 7 The Enlightenment and the French Revolution f CHAPTER 8 Imperialism and the Industrial Revolution "" " CHAPTER 9 The Early Twentieth Century f CHAPTER 10 The Post-war World We use the simple past tense a to talk about completed actions in the past Iwent there lastyear andhadawonderful time. b for actions in the past in a period which isfinished Iwent to Paris when Iwas a little girl. 2 Look atthetapescript on page 183 and find similar examples in the other profiles. Match each sentence with one ofthe uses outlined in exercise 1. 3 Which ofthese time expressions are used with the present perfect, and which are used with the simple past? Which can be used with both tenses? last year just for eight years when Iwas younger recently Practice ever several hours ago already since 1997 yesterday 1 Expand these notesinto sentences using the correct tense. a I/never/travellabroad/before. b you/ever/eat/snails?!you/like/them? c she/visitlBarcelona/lastyear. d he/be/in India/since January. e I/go/to the USA first/then/iltravel/to Mexico. f Oh no! We/arrive/too late. The art gallery/just/close. 2 Using the notesyou made about yourself in the profile chart on page 7, and the information in language focus 1, write a profile ofyourself.
Contractions and linking 1 Look at these two pairs ofsentences.What is the difference in pronunciation? 2 In the sentence I've always loved travelling, the lv/ sound on the contraction I've moves to the front ofalways- there is no pause or boundary between the sounds (1 - valways ...). Say these sentences. What happens to the underlined sounds? a I've visited a lot of different places. Ivisited a lot ofdifferent places. b She's spentthe last three summers in Turkey. a I'm ve0'lnterested in ancient civilizations. b Have you ever eaten snails? She spentthe last three summers in Turkey. c I've only been to Venice in the winter. Output task Class survey and profiles You are going to produce a profile fo rm for another member of the class. The form will contain the following information. Personal information Name Nationality Age Hometown Occupation Interests/hobbies ~ Hometown Name Location Sights/places ofinterest Hotels/accommodation Restaurants Night-life/entertainment Other information Travel/holiday experiences (include favourite countries/places) Ambitions/career plans Level of English/hopes for the course o In groups, prepare the questions you will need to ask in order to get this information. 6 Work with someone from another group and ask your questions. Take notes, and then write a profile for that person. For further practice, interview other people outside your class. 1 9
SECTION 2 Developments in tourism • • • 1t ............ "''0111 • • • • tr ••• ,.. • ., . . . . . . . . . . . . . . . . . " ".,v ..................... . Vocabulary The language of tourism o Complete this word puzzle using the clues below. All the words are related to travel and tourism. 1 D T I 2 B R 3 C A 4 F V 5 C E 6 5 L I I & 7 H T 8 R 0 9 E U 10 I R 11 I5 I I I 12 V 5 13 M M 1 When you get to your ___ ___ you'll be met by our representative. 2 Ifyou want to choose a holiday the best way to start is to read a 3 Hiring transport (for example, a plane) for a special purpose. 4 Every year the villagers celebrate their with fireworks, a procession, and a huge meal. 5 You'll need to change your money into local ______ 6 Ifyou don't want to eat the hotel food you could always go ____ _ _ and prepare your own meals. 7 The environment, including the countryside, historic buildings, etc., seen as something good to be passed on to future generations. 8 Place where people regularly go for holidays. 9 Short visit, often no longer than a day, returning to the place you started from. 10 A list of places to be visited on one journey. II I want to see everything in the city, so I've booked a _ _ _ _ _ _ tour on an open-top bus. 12 For some countries you need to have a _ _ _ _ __ before you're allowed in. 13 Building in which collections of rare objects are exhibited. I
6 Match one word from column A and one word from column B to make a typical combination (for example, travel + agent). Give each combination ofwords a definition, or use it in a sentence as in exercise I. A B boarding package view policy check-in panoramic lounge season departure passport tour card guided room desk holiday high terminal cheques building in-fiight travel entertainment control insurance traveller's agent service Note When learning new wordsitis 0 important to (a) organize them incategories. Put all the items ofvocabulary from exercises 1 and 2 into different 'tourism categories'. Look at the titles of the units in this book. Which units would you expect the vocabulary to appear in? and (b) try to givethem an English definition, or use them in asentence in English. It isalso important when learning new words to remember how they are pronounced. In English, all words oftwo syllables or more have one syllable which is stressed more than the others. Listen to these words from exercise 1on page 10,and mark the stress pattern in a similarway. Say each word out loud. destination brochure charter festival For example: 000 00 currency self-catering heritage resort tourism travel excursion itinerary sightseeing visa museum Speaking Key events in the development oftourism o Look at this list ofimportant developments affecting travel and tourism. Put them in chronological order. What effect did they have on the development oftourism? a the invention oftelevision b the invention ofsteam engines and railways c the invention ofthe motor car d the introduction ofcomputer technology c the introduction of holidays with pay f the invention ofthe jet engine g the building of roads (Romans) h the building ofgreat pyramids, temples, and cathedrals i the introduction oftraveller's cheques j the development ofthe stagecoach and horses transport system k the Second World War I an increased standard ofliving and a rise in disposable incomes 6 Here are some ofthe possible effects of these key events. Match them with the correct event. Try to think ofsome more ofyour own. - air travel became quicker and cheaper - faster booking and reservations systems - tourists didn't need to carry cash (therefore safer to travel) • 1
2 {) In groups, discuss what you think were the five most important events in the development oftourism. Reading 'Footprints in the sands oftime' o You are going to read a magazine article about the history of tourism. When did tourism begin?Who were the first tourists? a Now read the article and list the key events mentioned for each of these periods. - ancient Greece - early Christianity - 19th century - the Romans -17th and 18th centuries - post-World War Two ,0 -rjJ S~ JJ ,-r:J JJ I DO IT, you do it, even the ancient Greeks did it.Travelling for pleasure, travelling to experience new places and events, travelling to relax and get away from it all- in other words, tourism. Ever since manfirst emerged from his cave-dwelling, it seems he felt the urge to travel. But tourism had to wait forthe civilization ofancient Greece before it really got moving.The Olympic Games of 776 BCwere the first international tourist event, with people travelling frommany countries to watch and take part. Of course, ifyou want to travelfrom A to B, a good road isalways an advantage, and we havea lot to thank the Romans for here. During the heyday of the Roman Empire they builtthousandsof roads. Some of the first people to take advantage of these roadswere religious travellersvisitingcathedrals, shrines, or holy sites- the word 'holiday; after all, originally comes from 'holy day'. Pilgrims like Geoffrey Chaucer would tell each other stories to entertain themselves on the road. Nowadays we have the in-flight movie - in medieval times they had the Canterbury Tales! Gradually, more and more people caught the travel bug. At first it was the nobility who set out in the 17th and 18th centuries on theirGrand Tours - an essential part of every young gentleman's education.At the sametimethe upper classes wereflocking to spatownslike Bath and Cheltenham.They also enjoyed the healthy pleasuresof sea-bathing at Brighton and otherresorts. I V;; But it wasdevelopmentsin transport that really opened up the tourist industry.First therewerestagecoaches and coaching inns. Thencamesteam, and suddenly the world was a smaller place. Steamboatscrossed the English Channel, and railwaysstretched their iron websacross the civilized world. No sooner had the first railwaysbeen built in the 1830s than enterprising men like Thomas Cook in England began to exploittheir potential by selling organized tours. With excursions across continental Europe, the building of hotelsand resortsto cater for the tastes ofthe pJeasure-seekers, and the intrpductiori of hotel vouchers and traveller's cheques, the tourist industry in its modern form wasborn. By the end of the 19th century the middle classes had joined the tourist classes, and mass tourism was areality. Ifthe 19th century saw the birth of mass tourism,thenthe post-waryears have witnesseditscoming ofage.Soon after the end of the Second World War, paid holidays became normal in Britain and many othercountries. People now had more disposable income to spend on leisure time, and travel and tourism were available to the many ratherthan the " lite few. Holiday campssprang up, offering the massesan affordable accommodation-and-entertainment I package. Television setswere appearing in more and more homes, bringing the attractionsofdistant lands into people's living rooms. Package holidays abroad began to appear in the 1950s. But it wasn't until the introduction ofthe first commercialjet airlinersthat the ideaof foreign holidays really took off. In recent decadesthingshave only got betterforthetourist: fasterand cheaper traveloptions, awiderrange ofsuitable accommodation,more timeandmoney to spend on their holidays. Tourism has come a long way from itsdistant, humble beginnings. Sowhenyou're next wandering along a sun-kissed foreign beach, sipping your cocktail, gazing at the sunset, and trying to forget your worldly cares,remember- youmaybe treading in the footprintsof a 19th-century adventurer, agentleman on hisGrand Tour,apilgrim or acrusader, orevena Romansoldieroran,ancient Greek!
Output task Name Dates Job or role in tourism Achievements/events (with dates) () Read the article again and answer these questions. 1 What reasons are given for people wanting to travel? 2 Find four examples of improvements in transport. 3 What were the Canterbury Tales? 4 What did Thomas Cook do? 5 Whywas the introduction ofhote! vouchers and traveller's cheques so important? 6 Why were holiday camps so popular? 7 What technical development helped the expansion of package holidays abroad? 8 Explain these expressions: a travelling to relax andget awayfrom it all (paragraph 1) b more alld more people caught the travel bug (paragraph 4) c the idea offoreign holidays really took off (paragraph 7) d trying to forgetyour worldly cares (paragraph 8) Pioneers oftourism The text on page 12 mentions one person, Thomas Cook, who was an important influence on the development oftourism. Do you know any other 'pioneers oftourism' from any ofthe periods described? Have you heard ofFreddie Laker or Cesar Manrique? o Divide into three groups. Each group is going to read about one of these three pioneers oftourism - Thomas Cook, Freddie Laker, and Cesar Manrique. In your groups, fill in the information for your person in this chart. General contribution to development oftourism Any other important information 6 When you have made notes, get together with members ofthe other groups and find out about the other pioneers oftourism. Discuss the differen t contributions made by each ofthe pioneers. Who do YOll think made the most valuable and important contribution?Why? •
4 Thomas Cook Freddie Laker Cesar Manrique ......................................................................................... or millions of people around the world, the name Thomas Cook means traveller's cheques and travel agencies - but who was Thomas Cook? He was the first person to develop mass tourism. He organized excursions and tours which opened up the world oftravelling for pleasure to the middle classes. Many of the things which we now take for granted in modern tourism date back to Thomas Cook - things like traveller's cheques, hotel vouchers, and chartered transport. .............................. Thomas Cook lived in Leicester in the centre of England in the mid-19th century. He o rganized his first lour, a railway excursion from Leicester to Loughborough, in 184 1. A totol of570 passengers joined it. The excursion was so successful that Cook organized other similar events. All ufthe early tOUTS L1sed the newly-invented railways. Cook organized his first major continental tour in 1855 but it lost money. However, by 1862 he had managed to negotiate cheaper rates for crossing the English Channel. The cheaper rates were in return for <1 guarantee that he vould bring huge l1umbers- the essence ofmass tourism. l o urs to France and to Switzerland became regular events. The Swiss in particular quickly recognized the need to build the things that the tourists wanted - hotels and other facilities - so a whole tourist industry began to develop. After the opening oft-he Suez Canal in 1869, Egypt olso became a populoI' destination for Cook's tours. In the early 18705he orga nized the first round-the- world tour, lasting 222 days. So in a little over thirty years the foundations ofmodern mass tourism were established. Freddie laker was one ofthe pioneers of modern passenger air travel. He was born in England in 1922, and from an early age he was involved with aircraft. Hewas an aircraft engineer in the Second World War and also lea rnt to fly. .............................. Laker's business ability appeared soon after the war ended. In the Berlin airlift of 1948 he was one ofa number of businessmen who bo ught and chartered planes to take food and supplies to the people ofBerlin when the city was blocbded by the Russians. This early entrepreneurial experience led Freddic Lakcrto increased business activity in the] 950s. He was onc ofa number ofbllsinessmen who helped the rapid expansion ofair travel, using recent developments in aircraft technology. In 1955) for example, he set up an air service carrying passengers and cars across the Channel between England and France. ft was in the 1960s and 1970s that the real growth in charter air travel happened. as more and more people wanted to go on package holidays. Laker was at the forefront ofthis. He ran British United Airways from 1960 to 1965, and Laker Airwoys from 1966 to 1982. His main achievement was to set up companies which were independent ofthe big state corporations. and to offer cheop fligbts for thousands of people. Perbaps the best example ofthis was the Skytraill passenger service to the USA which started a price war on the transatlantic routes from 1977 to 1982. Freddie Laker helped to make air travel a realistic and fairly cheap possibility for many travellers and tourists. he tribute most often paid to Cesar Manrique is that without his efforts tourist development on Lanzarote would have followed the high-rise, high- density route and the island would have lost its identity. In the environmentally conscious 1990s Lanzarote is studied by other countries who are developing tourism, and is used as a role model. .............................. Manrique was born in Arrecife in 1919 and studied art in Madrid and New York, at a time when sl1JTeaiism was a major influence. He returned to his beloved island in 1968, determined to preserve its natural beauty in the face of tourism. His major set-piece visitor attractions, Jameos del Agua, Mirador del Rio, and Jardin de Cactus arc masterpieces ofdesign which are totally in harmony with the landscape. The hallmarks ofany Manrique project are the use ofloca! materials, integration with nature) and a completely peaceful atmosphere (often helped by ethereal 'mood music'), all finished with a flourish ofhis own brand ofsurreal art. Manrique was far more than just an artist and designer, however. He was lhe driving force behind the island's whole tourism development philosophy. He was a fiery orator and a ti reless promoter ofthe island, and it is thanks to him that almost all the architecture 011 Lanzarote is in traditional style, and that there is still a total ban on adverlising hoardings. Cesar Manrique died in <l car accident just outside his Taro de Tahiche home in September 1992. His influence has been so pervasive throughout Lanzarote that his philosophy is sure to Jive all.
SECTION 3 Festivals •• • • .. .. .. .... .. .. ...... ... ..... . ......... .. .. .. .... .. ... .. .. .. .. .. .. .. .. ... .. .. .. .. ...... .... ......... .. Listening 2 Imnarja festival o You are going to listen to a tour guide describing a festival to a group of tourists on a coach. Before you listen, discuss these questions. 1 What do you know about Malta? Think about: geography, location, people, language, culture, religion, food and drink. 2 Look at the photograph. What do you think happens during the Imnarja festival? 3 The following words are all used in the guide's talk. How do you think they are connected to the festival? harvest crops torches bonfires procession banners rabbit e Now listen to the guide's talk. Were your predictions correct? g Listen again, and complete the gaps in these notes used by the guide to remind her of the details ofthe festival. Name offestival is I/mnarja. Official name is Feast of2 'Imnarja' means ::.3_ __ _ __ Opening ceremony ('Bandu') isprocession of brightly-coloured 4 Main part offestival is ::. 5 _ _ _ _ _ _ on last day. Display ofvegetables, fruit, poultry, 6 Stallssell local cakes, pastries, and ,-7_ __ _ __ Special Maltese dish of 8 During races the horsesare ridden 9 Winners receive I"'o'-_ __ _ _ which they display in their II To reserve a place on the excursion go to ,,12 '--____ _ 1 1
1 16 Describing procedures - present simple passive Look at these examples from the talk about Imnarja. 2 Try to continue each sentence. For example: Flowers are displayed at the windows ofoff thehouses. thecrops are laidouton display thefestival isopenedbya simple ceremony there arestaffswhich areset up Structuring a talk Lookat these examples from thetalk about Imnarja. I want to tellyou aboutoneofthelocal island festivals. Letme start bysaying thatthisisprobably one ofthe a lotofMaltese wine is drunk horseand donkeyraces are held the bannersare handed out most exciting festivals on theisland. The present simple passive isoften used to describe events and procedures - the person or people doing the action is not as important as the event itself. What happens isthis. You'reprobably wondering about food and drink. Now, moving on to the cfimaxofthe festival. Anotherinteresting thing is that thewinners take Practice their banners .. . . 1 Match the nounsin column A with the verbs in column B and produce a sentence which describes something that could happen in a festival. You will need to put the verb in the correct form. For example: So, asyou can see,it's well worth visiting. OK. Let'smove on. The highlighted expressions are used by the guide to give her talka structure. Flowers are displayed. Practice A B Now use the expressions above, and your notes from exercise 2 on the previous page, to retell the information aboutthe Imnarja festival. flowers music speech lanterns costumes money candles children special cakes decorations Output task bake fight carry make coffect play display putup dress up wear Other festivals o Are there any festivals or traditional events in your own country which are celebrated every year? Ifyou are studying with students from other countries, you should be able to find out about a large number ofdifferent festivals. For each festival, make notes under the following headings. Name Where does it take place? When does ittake place? What areits origins? (to do with religion, agricultural seasons, historical event, other) What exactly happensduring the festival? 6 If you don't know about any festivals, your teacher will provide some notes on three festivals from different parts ofthe world. Prepare a short talk about one of them. Structure it like the talk on the Imnarja festival.
ACTIVITY The geography of tourism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ~ . . . . . . II • • • • II ........ " .""." . ... . "'./1."'."" ••• '.', •• "•• "•• " ".. _"' .. ~ ,Ij NORTH )t.IAMERICA (. If _, 1" .. Tourism is a world industry, but different parts ofthe world offer different attractions for the tourist. Divide into groups. Each group will be given a different part ofthe world to work with. NpRTAERN EUROPE r ClifiTRAL /...l.EU.~OP ~ - CENTRAL AND SOUTH AMERI CA o MEDITERRANEAN AFRICA AUSTRALASIA Think about the countries and cities in the area you have been given. What tourist attractions do they offer? Can you name any particular places? e Why do tourists visit this area? Analyse your area in terms ofwhat it offers in the following categories: - history - sport/leisure activities - climate - culture and religion - typical entertainments -landscape €) When you have made a detailed list, divide up into new groups with one person from each ofthe first groups. Compare what you have found out about the different regions ofthe world. Vocabula ry ambitious currency ancient departure lounge art gallery deposit banners destination boarding card disposable bonfire income brochure excursion carnival festival century flight attendant charter guided tour check-in desk heritage chronological high-rise civilization high season climate in-flight crops entertainment insurance policy self-catering itinerary sightseeing long-haul flight spa museum steam night-life terminal building package holiday torch panoramicview tour rep passport control tourist attraction pilgrim/pilgrimage travel agent! pioneer agency procession traveller'S cheque pyramids unemployed railway visa resort voucher room service "' PI ,....../"'l, VY50. ; ~ ( ~Cr-- I - v r 2(' 0 1,·$· Spalcn.l 14. 110 00 Pnh.1 I 1 1)
2 18 SECTION 1 2 The organization and structure oftourism Why do people travel? .................................."" ..., .......................................... Speaking 50.6 Reasons for travelling o Look at these pie charts showing the reasons why people visited London in one year. 6 .0 Overseas visitors Domestic visitors D Holiday D euslness o Other D Friends and Relatives I What are the main points shown by the charts? 2 The 'other' section is quite large. What do you think it could include? 3 Do YO ll think the charts would be very different for your city or country? 6 Think offour people - family or friends - that you know well. Make a list ofall the places they have travelled to in the past two years, and have stayed in for at least one night. In groups ofthree or four, put your lists together and make a pie chart similar to the ones above. Then compare with other groups.
Listening 1 A passenger survey at an airport o Listen to this woman conducting a passenger survey at a busy airport. She is asking people why they are travelling and other details about their journey. As you listen, complete the chart below. Passenger 1 Passenger2 Passenger 3 Passenger 4 Destination Purpose ofvisit Length ofstay Size ofparty Mode oftransport to airport Occupation Age 6 Listen again and note down the different question forms the woman uses. Organize the questions into groups according to the way each is formed. Question forms This isone possible way ofgrouping the questionsthe interviewer asks. What do you notice about the word order in the three different types ofquestion? Questions using question words - what, where, how Where areyou going? What isthepurpose ofyourvisit? How long oreyou staying in Corfu? How didyou get to the airport? Intonation 1 When we ask people for information that might be personal, we are more likely to choose an indirect question form. Compare: Howoldareyou? Iwonder ifyou'd mind telling me howoldyou are? Which sounds more polite? 2 Intonation isvery important.Listen to the different versions ofthese questionsand decide which ismore polite. a Couldyou tellme whereyou're going? b Wouldyou mindfilling in thisform? c Couldyou tell mehowoldyou are? d Couldyou possibly turn the radio down? Note the intonation pattern in the polite form. Couldyou tellme whereyou're going? When you respond to a polite question or request your intonation should start high and the tone should fall: Yes/No questions Doyou havea few minutesto answersome questions? Areyou travelling on business? Isthereanyone else in theparty? Indirect questions Iwonder ifyou'dmindanswering some questions? Couldyou tellmehowyou got to theairport? Couldyou tellme whereyou aregoing? Can Iask which ofthese age groups you'rein? Wouldyou mind telling mehowoldyouare? ~ Couldyou tellmewhereyou'regoing? ~ ~ Ofcourse.I'm flying to Brussels. Practice 1 Convert these direct questionsinto indirect questions. a What's the time? b When isthe next flight to Amsterdam? c Isthisyoursuitcase? d When does the flight from Istanbul arrive? e How many times a year do you fly? f Have you got any seats on the ten o'clock flight? g Is there a phone near here? h Why are there no trains on Sundays? 2 Now take turnsto ask your partner each indirect question. Try to ensure that your intonation ispolite. Your partner should only reply ifthe question isasked politely. 2 ~ ID o .a .. " ;;r .. ~ o· " .. " Q. ~ ~ C n ~ C nl o - ~ o c ~ ;;;. 3 19
2 E on ." " B - o l!! " 1:: " ~ ~ on .., " .. " o . ., ~ '" .. 2' o ., ~ 20 Output task Destination Purpose ofvisit Length ofstay Size of party Mode oftransportto theairport Occupation Age Class passenger survey o Choose one of the pictures and imagine you are that person. Don't tell anyone which picture you have chosen. You are at the airport, about to travel somewhere. Complete the chart below. 6 Now go round the class and conduct a survey to find out the same information about other 'travellers'. Try to guess which of the pictures each person chose.
SECTION 2 Statistical information about travel and tourism , ',' ~ . Reading Displaying statistical information o These three graphs and charts give different statistical information related to tourism and travel. Which one is (a) a pie chart, (b) a block graph, and (c) a line graph? 2 400 _ International Arrivals 200 A International Expenditure Hired Conch tour 3% Private car 69% ., d ~ 150 ~ 5 ,- 3 9 90 8 80 - 5_~ - ,- 5_ 0 5 , 60 5 0 5 0 4 - - AMJJ ASO A~er:J.ge dally rn.'Uimum temp "F 9 II 13 13 12 11 9 5 6 7 6 6 5 3 A~erage dally hours of sunsMne CJ C yprus 0 london Decide what is the most important fact shown in each graph or chart. Why is the information presented in these different ways?What other ways of displaying statistical information can you think of? f) Now answer these questions. 1 What was the total international expenditure on tourism in 1985? 2 Which decade saw the biggest increase in international arrivals? 3 What is the most popular form oftransport used by tourists in Britain? 4 Which is the hottest month in Cyprus? 5 In which month is there the greatest difference between the temperature in Cyprus and the temperature in the London? 9 What do you think? 1 Why did the 1970s see so many international arrivals? 2 Why does air transport only account for 1% of tourist transport in Britain? 3 Do you think the chart showing tourist transport would be very different for your country? 2 21
2 E '" .;: " g '0 GI ~ " t: " ~ 1;; ..., c .. c o .., .. N ·c .. f' o GI f3. 22 Describing graphs and statistics 1 Describe the graphs and charts in the previous section. Use the words and expressions from the list to complete the sentences. went up gradually levels off more than double rose dramatically a gradualincrease a small percentage of from ... to ... a fairlysharp fall the most popular the vast majority of a There was __ in international arrivals between 1950 and 1960 __ 25.3m __ 69.3m. b International expenditure on tourism __ from 1950to 1970 and then __ from 1970 to 1980. c __ tourists in Britain travelby car. d __ tourists in Britain travel by coach. e __ mode oftransport in Britain is by private car. f There is __ in the temperature in Cyprus in October. g The temperature in Cyprus __ in Julyand August at 95 degrees. h The number of hours ofsunshine in Cyprus in July is __ that in London. 2 Make some more sentences ofyour own. Output task Astatistical report o Here is some information'about tourism in Britiain. At the moment it is in the form ofa series oftables. With a partner, decide which type of graph or chart would be appropriate as a more visual way ofpresenting the inform atio n. T hen draw the graphs and charts. Top ten attractions in London Recent trends in tourism Visitors to London British Museum 5.Sm visitors NationalGallery 3.Sm Madame Tussaud's 2.4m Tower of London 2.3m St Paul's Cathedral 1.9m Tate Gallery 1.Sm NaturalHistory Museum 1.7m ChessingtonWorld ofAdventure l .5m Science Museum 1.3m Victoria and Albert Museum 1.1m Visits domestic overseas all Nights domestic overseas 1992 1994 1996 (millions) 7.0 10.0 17.0 7.5 7.5 18.2 8.0 8.0 19.5 Tourist spending breakdown all 19.4 68.7 88.1 19.0 74.0 93.0 18.5 80.0 98.0 Accommodation Eating out Shopping Travelwithin the UK Entertainment Services, etc. Total f6,520m f4,38Sm £3,576m f2,564m f l ,OOSm f497m £18,553m . ...........~ ... . .................................... Expenditure (f) domestic overseas all 640 4,150 4,790 900 1,325 4,825 5,700 5,725 7,025 E) Write a brief report to accompany each ofyour graphs or charts. The report sho uld include all the important information. Use phrases from Language focus 2. Present one ofyour graphs or charts to the class.
SECTION 3 Working in tourism ...... ,. ... ¥o . . . . . . '" ...... 'It ~ <I .. <II- 0 0 " • fI I.> • '" II 0 ~ "" ... ,. ... I( ~ . . . 01 V I' •• • e.... 6 .,. G 't; It .... " " ..... '" .... VI ... ., " .. W 0. • " N " • ~ II '" 0, ~ . . . Reading The structure of the tourism industry Private Sector Support Services Gulding services • Travel trade press Marketing support services Guide and timetable publications Private ports/port services b o Discuss these questions with a partner. 1 What are the different sectors ofthe tourism industry? Make a list. 2 Is tourism an 'industry'? 3 In what ways is tourism a 'product'? 4 How is this 'product' distributed to the consumer? a This diagram from ]. Christopher Holloway's The Business ofTourisl1'l shows the structure ofthe tourism industry. Fill in the gaps with words and phrases from the list. Air transport Sea transport d Road transport (coach, car hire) Producers ....... UIJ • Hotels/motels Guest houses Chalets, villas Apartments Holiday centres Tour operators and brokers Travel agents The tourist accommodation ,J camping and caravan sites carriers rail transport regionaItourist organizations stately homes Man-made attractions Ancient monuments Activity centres 9 Catering facilities " theme parks Public Sector Support Services National tourist organizations Resort publicity offices Public education and training establishments Public port/port services travel insurance and finance services visa and passport offices private education and training establishments How many ofthe sectors did you have on your list from exercise I? €) Think ofa real example ofeach ofthe sectors in the place you are studying, or for your own country. For example, for air transport, write down the name ofan airport and an airline. When you have finished, choose a 2 different country. 2;
2 E '" .;: ::J g '0 ~ ::J ~ u ::J ~ 1;; " c .. c o +: I!l '" III 2' o .. t:: 24 Vocabulary Jobs in tourism o Look at this list ofjobs related to tourism, and decide which sector ofthe tourism industry they belong to. Use the diagram from the previous section to help you. a baggage handler f purser b curator g air traffic controller c warden h entertainments officer d guard 1 concierge e marketing consultant j tour manager a Now make a list for each ofthe other sectors. Compare yourlists with those made byother students. {) Who would carry out the activities below? a direct a plane at take-offand landing b keep the ship's accounts and look after passengers' rooms and general comfort c deal with people arriving at a hotel d give information and make arrangements at a hotel concerning local attractions and events e look after a museum f fly a plane g look after the passengers on a plane h take suitcases and bags on and offplanes help hotel guests with their suitcases and bags J give advice on how to promote a region or sector oftourism k check suitcases and bags for illegal items on arrival in a country I help arrange concerts, dances, and other social events on board a ship m look after a game park n be in charge ofarrangements for a group oftourists travelling together o clean the rooms in a hotel p look after the passengers on a train Listening 2 Identifying jobs and situations o Listen to these extracts from five conversations. For each one, decide who is talking to whom, and where the conversation takes place. Conversation 1 Conversation 2 Conversation 3 Conversation 4 Conversation 5 a What qualities and qualifications are needed for each ofthe five jobs? Which of the five would you expect to need these qualifications, personal qualities, and experience? - keyboard/computer skills - the ability to speak three languages - a university degree - an attractive and pleasant personality - the ability to swim - experience ofdealing with the public
Output task Producing a CV a b c d o When you apply for a job it is usual to include a curriculum vitae, or CV (US resume). This is a list ofyour personal details, educational history, qualifications, experience, and interests - in other words, the story ofyour life from a professional point ofview. Here are some headings that might appear on a typical Cv. Name Personal statement (a briefsummary ofyour status) Personal details (address, date of birth, nationality, etc.) Education (including dates, places, and examinations) Professional qualifications (including dates and places) Work experience Languages Interests and hobbies Referees Match each ofthe headings with the jumbled up sections of this CV. What job do you think this person might be applying for? Argentinian Spanish (mother tongue) English (advanced {even Portuguese (intermediate leven 1993-94 Higher Institute ofTourism, 'Perito Moreno: Graduated in Hotel Management. 1995- 96 Diploma in Protocol and Ceremonial, Association of Hotels in Buenos Aires, including training at the Plaza Marriott, Buenos Aires. July 1997-December 1997 Conte Hotel (five-star), Buenos Aires. Started as bell-boy, trained as telephone operator and worked on switchboard; final position, reception assistant on front desk. e f g h An enthusiastic and hard-working hotel management graduate looking for a challenging juniormanagement position in a top-class hotel. Film and music (playing the guitar) 10April1974 12 Selbourne !:louse, CanterburyStreet, London SE1 Leonel Jorge Garda Manager, Plaza Marriott, Buenos Aires Personnel Manager, Conte Hotel, Buenos Aires 2 25
2 E on .;: ::I S '0 !! ::I t: 2 t: "0 c to C o . ., ::l '2 to E' o .. ~ 26 APPOINTMENTS a Look at these two job advertisements. Work in groups and discuss what experience and qualifications potential candidates would need to have. A B SENIOR ENTERTAINMENTS OFFICER TO WORK ON CARIBBEAN CRUISE SHIP New York's most famous skyscraper is seeking a Director of Tourism Services RESPONSIBLE FOR ••••••••••••••••••••••••••••••••••••• - planning and running an entertainment programmefor over 1,000passengers The successful candidate will have responsibiltyfor: managing the observatory, shops, and exhibition recruiting and managing a team of 15 employees pUblicity and marketing - managing astaffof20 - experience essential - nine-montlz contract (renewable) APPLY TO Apply in writing with current resume to: Charlotte Goldsmith, Leisure Recruitment Services, 329- 31 Farringdon Road, London ECI 2AW Executive Appointments, 268 Madison Avenue, New York, NY 10016 ~ Now write a CV ofyour own in response to one ofthe job advertisements. Try to base it as much as possible on your own details and experience. You can add things such as qualifications and work experience which you hope to get in the future. Don't be too modest! o In groups, look at the CVs ofanother group and decide who has the best qualifications and experience for each job. ACTIVITY Tourism in The Gambia, Sierra Leone, and Belize ...................................................................................................................................................................... o What do you know about The Gambia, Sierra Leone, and Belize? What facilities for tourists would you expect to find in these countries - or any other developing country? What facilities might they need to develop? a Read this introduction to the three articles below. What impression does it give ofthe current state oftourism in the developing world? Although it may help to boost a country's economy, the international tourism industry is fragile. For most people, foreign holidays are a luxury, and when a country is in recession some people will save money by cutting out holidays. This can be economically disastrous for countries which rely heavily on income from tourism. In other parts ofthe world, from Central America to Western Europe, the development of tourism has also caused widespread environmental damage.
€) Divide into three groups. Each group is going to read about the tourism industry in one ofthe three countries. As you read, make notes about your country in the table below. After you have read your article, find out from members ofthe other groups about the other two countries. The Gambia Sierra Leone Geography Location Size Climate Tourism When tourism started Number ofvisitors Wherefrom Facilities offered Facilities needed Advantages oftourism Problems brought by tourism MEXICO PacifIC 0<000 ,..BELIZE Atlantic 0<000 SOUTH AMERICA Belize, which lies on the east coast ofCentral America, is aformer British colony and has a population of approximately 2 million. The climate ofBelize is sub·tropical and the country has anaverage temperature of20·C. Running the length ofthe coastline ofBelize is abarrierreef, which is second onlyin size to the Australian GreatBarrier Reef. In a similar way to tropicalrain forests, coral reefs are among themostcomplex and delicate ofaU ecosystems. As wellas protecting the coastline from hurricane damage, Belize's barrier reefhas always been anessentialsource offoodand incomefor local fishermen. Like the governments ofother developing countries, the Belizean government has actively encouraged the developmentoftourism as a way of earningforeign exchange. Last year, over 200,000 tourists visited the country. But the growth oftourism is now threatening the delicate marinelife of the coral reef. In order to makeroom for hotels to be built and to provide beaches, the swamps oftropicalmangrove trees have had to be cleared. As a result, shore erosion has occurred and vital areas which are home to rare reefplants have been destroyed. The coral reefitselfis also under threat- from pollution, from the physical damage causedby the anchors ofcruise ships and boats chartered by tourist divers,and from the activities ofsome of the divers themselves. Additionally, over-fishing has seriously reduced the populations offish and Belize shellftsh such as conch, grouper, and lobster. The anticipatedrise in sea level as a result ofglobal warming is also expected to damage the coral and fish reserves. The government ofBelize has responded to these problemsby settingup a Coastal Zone Management Plan, with the aim of carrying out regular surveys to monitor the effects oftourism and fishing on reef life. But because Belize has a foreign debt ofabout $100 million, it has had to rely on support from environmental groups to continue with this important work. Onepartlcular environmental group is CoralCay Conservation, avoluntary team ofdivers and marine biologists, which is currently workingona project to establish amarine reserve at the southern end oftbe barrier reef. The governmenthas also agreed to provide funds to establish a new Conservation Division which will establish and manage a number ofnew conservation areas in Belize. 2 ;!, ,. o .a .. :J ~. ~ o· :J .. :J <>. .. ~ ~ c ~ c ; a g c ~ ;;;. 3 27
2 28 ~TheGambUi AFRICA - THE GAMBIA Surrounded bythe former French colony of Senegal, The Gambia forms a narrow strip of land on either side ofthe River Gambia. The country is low-lying and extends inland for 320km; it is never more than SOkm wide. The Gambia has a AFRICA - SIERRA LEONE With a long stretch ofcoastline on the Atlantic Ocean, Sierra Leone is bordered by Guinea to the north and Liberia to the south. Its natural features are varied:the coastalregion is low-lying and sandy, whereas inland the terrain is more mountainous. The country has a population of about four million, and 7,000 people are currently employed in the tourism Industry. population ofjust 800,000 and is the smallest country in West Africa. The tourist season runs from November to April and visitors come mainly from Britain, Sweden, France, and Germany. Since it began developing its tourism industry in the late 19605, the number of visitors to the country has increased from just 20 in 1965 to well over 100,000 in the early 1990s. This growth may partly be due to the American best-seller Roots, in which the writer Alex Haley claimed to have traced his ancestors back to the Gambian village ofJuffure. The village is now a major tourist attraction. Most ofthe country's 17 resort hotels are concentrated on the coastline around the Sierra Leone is a late arrival on the tourist scene. In 1989, the foreign exchange earned from tourism was $17.4 million, or just 2 per cent ofGross National Product. In that year. most of the 25,000 holidaymakers who arrived in the country by air came from France, followed by North America and the United Kingdom. At the moment, the country has just eight hotels, concentrated on the 38km of coastline around the capital, Freetown. With fundingfrom the European Union, the government is expanding the limited telephone system and hopes to build a network of hotels, roads,and service stations across the country. Plans are also under way to develop safari-type holidays, together with forest explorations, game-hunting, and bird- watching. But the tourism Industry in Sierra Leone has a number ofproblems to overcome. Vocabulary accommodation climate advertisement concierge air-trafficcontroller conference apartment consultant average continentalbreakfast baggage handler contract bellboy curator blanket curriculum vitae cabin ((V) camp-site domestic captain expenditure caravan site facilities carrier fiight attendant chalet graph (blockgraph, chef line graph) town ofBakau;several of them are wholly or partly owned by the Gambian government. An estimated 7,500 Gambians are directly employed in the tourism industry as cooks, receptionists, bookkeepers, drivers, and guides. In 1990, tourism brought The Gambia $15 million in foreign exchange.or 10 per cent of Gross National Product. The government also earns income from the sale ofland, taxes paid by the companies which own the hotels, and customs duties on foreign equipment such as construction machinery. Alongside the benefits tourism has brought to The Gambia's economy, many of the problems associated with it are also beglnning to be felt. Like other developing countries, it does not yet have the resources to provide the kind offacilities Western tourists expect, such as good roads, modern hotels, and airports. Roads linking the air port to the capital and the surrounding beaches are poor, pitted with holes,and dangerous to drive along at night. There is also an acute shortage of petro} and the country's postal service remains basic. '1'0 develop better facilities, a country like Sierra Leone needs to attract foreign investors, and provide incentives in the form oftax relieforexemption from customs duties. Recently, the government passed a Tourism Development Bill to encourage the expansion oftourism. The Bill identifies particularareas which might be developed for tourism,provides much-needed incentives for foreign investment, and introduces controls on the numberand quaLity ofnew buildings. guard receptionist keyboard referee land/landing return ticket level off stately home marketing suitcase manager supplement motel survey overseas· take-off passport temperature percentage theme park piechart touroperator port travelagent porter villa purser warden qualifications
SECTION 1 Speaking and vocabulary 9 6 10 Travel agents What kind of holiday? Holiday types o In pairs, discuss the following questions. 1 How many holidays have you had in your life? Make a list. 2 Which ones did you enjoy mostileast? Why? 3 Put them into categories. Think ofas many different types of holiday as possible. 6 Look at this list oftypes ofholiday. Match each one with the correct drawing/icon, and with the appropriate phrase from a publicity brochure. a adventure b camping c crUIse d driving /touring 3 7 11 e farmstay f fly-drive g independent/backpacking h package/beach B 12 i safari/wildlife j self-catering k skiing I trekking 3 ::;t i .. '" 11) 3- .. 29
3 30 'Sun, sea, and sand - and all you pack is your suitcase' II 'A floating five-star hotel' III 'Route maps provided' iv 'Escape the crowds - go where the mood takes you' v 'A unique game-viewing experience' VI 'Tents available for hire' vn 'Discover a world ofexcitement' Vlll 'Your car will be waiting at the airport' IX 'Each suite has basic cooking facilities and a fridge' x 'Breathtaking views from the snow-capped Himalayas' XI 'Sun glistening on the white Alpine slopes' XlI 'Experience the working life ofthe conntryside' €) What do people do on these types ofholiday (e.g. beach holiday- snnbathing)? Who goes on them? Is there a 'typical tourist' for each one? Reading Four holidays o Here are the names offour different holidays. What do you think will happen on each? Earthwatch Adventure Nepal Eurobus Rural tourism in Spain 6 These words and phrases appear in the four texts. Which words would you expect to appear in each text? bazaar elephant pass beaches extinction pony-trekking camp-sites farmers predetermined circuit cheetah farmhouse project co-existence itinerary researchers cottage jeep snow-capped drop-offpoint jungle lodge white-water rafting Now read the texts to see ifyon were right. - , 7 DO YOU CARE ENOUGH TO JOIN . AN EARTH~ATCH PROJECT? CHEETAH ' , ) '. '. Your help is urgently needed now. The yvorld is changing faster than ever before. Researchers are, ... providing the data on whichcrucial decisionsabout our future will be bas'ed, buttheycannotdo itall on their own. That's where you come in.tne funds that you contribute directly help the projects y.ou oin - but far more important is your own insight, enthu~iasm, and willingness to help get the job done. We will ge.tyou there and back safely, mostly comfortably, sometimes HALTING THE CHEETAH'S RACE ",nQt, ir sbme ofthe ()1ost fascinating company you'r~ , J " TOWARDS EXTINCTION' ,- I I' ' . . t '" NORTH ERNNAMIIlIA - The fate of the cheetah lies in ~he hands o~ thefarmers here whose land it shares.. You can help Laurie r arker.Kraus (Cheetal); , ' Conservation Fu'ndl examine, tag, release, ar)9 radio~ , . ) tra. ck cheetahs caught in farmers' traps, and aid her eaucational campaign to show farmers the advantages , . ever.likelyto meet, people ofall1 pgesand abiliti~s. We guarantee it's an experienceyou will never forget. t ) . . _ of pe~ceful c,?-existence with' the cat they love to hi'te. , .. , . ,.
8-DAYWALKIN THE ANNAPURNA FOQTHILLS WHITE-W~TER RAFTING ( CHITWAN JUNGLEWILDLIFE This aJtlon-~ackedtrip will • takeyou walking in-the ; foothills ofthe snow-capped Annapurnas, rafting on the turbulent Trisuli riyer, and elephant-riding in th~ jungles ofChitwan reserve. Kathmandu & Pokha ra After our arrival in Kathmandu, we'll be introduced to some ofthe city's ancient Buddhist and Hindu temples and shrines. There's also time to wander in its fascinatingbazaars at your own pace before we fly to Pokhara. Anna purna Foothills Trek We cross Phewa Tal by boat, and are met byour Sherpa porters to begin our walk in the magnificent Annapurnas. Our route takes us off the tourist path, , through lush forests and small villages. We'll visit the charming settlement of Gandrung and ascend Panchase Peak at 2,S09m (7,400ft) for superb views of Annapurna II and the sacred 'fishtail peak', Machapuchhare. Rafting & Chilwan Jung le Returning to Pokhara, we drive south to our raft-point. Our qualified raft crew will brief you on the safety aspects and paddling techniques required to take part in the thrilling sport of white·water rafting. Then. from our jungle lodge in Chitwan Reserve, we set Ollt byjeep or elephant in search of one-horned rhino and perhaps even Bengal tiger. Finally. we drive to the Everest Panorama resort for a relaxing day in wonderful hill country. O n a d ear day we may have views ofeight of the world's ten highest mountains- from Everest in the cast to Dhaulagiri in the west. SPANISH NATIONAL TOURIST OFFICE Information sheet - Rural Tourism in Spain In response to the ever-increasing demand for holidays close to nature, the regionalautonomous governments and the private sectorin Spain are now offering a comprehensive programme of ruralfacilities.These range from low-cost holidays at farmhouses and country cottages to sophisticated holidays in splendidly renovated country mansions and palaces. The common attraction is their location in some of the most beautiful parts of the Spanish countryside. Acomplementary range of activities such as pony-trekking, walking, and canoeing are normally on offer, and information is available fromthe 'astabshments. H ere'sanexample from Asturias in Northern Spain. La Quintana de la Foncalada Management: Severino Garda and Daniele Schmid This honeysuckle-clad farmhouse lies in the heart ofthecoastal 'marina' area of Asturias. Severino and Daniele love the land, its people, and traditions. Nearly everything is home produced: organic vegetables, honey, cheese, juices, and jams. The inside of the house is light and spacious, with cheerful and uncluttered bedrooms (smallish bathrooms), furnished with table lamps, and other things made by Daniele herself. You are welcome to make yourselfhot drinks in the large kitchen. Upstairs there is a guest lounge with wicker furniture and masses of information on walks and visits. Severino will happily advise you on the best beaches, where to eat, and the best excursions from La Fo ncalada by bike or pony. A perfect place for a family holiday. Rooms:5 with shower& we,1en suite with bath & we Price: DfTW 4,700 pesetas; S1 8,500 pesetas for 2;extra bed 400 pesetas Breakfast:400 pesetas Dinner:1,500 pesetas (M) - low season only Closed: never 3 31
3 .. ~ c .. '" .. 1 32 €) In groups, decide which ofthe four holidays on pages 30 and 31you would recommend for the following people. a A family offour - a couple in their thirties with two children aged eight and four. They are not particularly rich, but not poor either. They have two weeks available. b Agroup ofyoung people {students}. They don't have much money, but they have plenty oftime {one or two months}, and they want to 'go somewhere different'. c A retired couple in their sixties, healthy and active, interested in culture and nature. d A singlewoman. She has a very well-paid but stressful job as a lawyer. She likes outdoor sports and restaurants. Which holiday would you choose for yourself? Why? o In pairs, write down some more client profiles. They could be real or imaginary people or groups. Discuss the type of holiday that you think would be suitable - include any ofthe holiday types listed in the vocabulary section. Listening 1 Booking a holiday o Listen to this conversation which takes place in a travel agency. The customers want to travel to somewhere hot for a beach holiday in November. Which of these places do they choose - The Gambia, Spain, Tenerife, Lanzarote, La Gomera, or France? What is wrong with the places they don't choose? 6 Listen again and complete this customer enquiry form. " ."" """ " " " " " " " " " " " " " " "" " " " " " " " " " Real Holidays Ltd. Customer enquiry form ~ Playa Blanca single twin balcony seaview se lf~cate rin g bed & breakfast half-board full-board '411.1 ,"_ from ________ ____ to _________ _ Departureon ______ November Dep:09.35 Arr:_____ Return on Dep: __ Arr: _____ Ati§i,m,,;·_ 2 ________________ ii.l,iffll,],I.!,i#.'i",jffl 1:tif!jiji.i.h§i§i§US·_
Taking a booking 1 Here are some ofthe expressions the travel agent uses when taking the booking. Can I helpyou? /'II checkavailabilityforyou. There~ availabilityon the 14th ofNovember. Doyou want toconfirm it? Can!takesome details? /'IIjust giveyou thebooking reference number. 2 Listen to the conversation again and note down exactly what issaid immediately after each ofthe examples above (it may be said by either the travel agent or the customer). Making suggestions and giving information (spoken) Look at these examples from the conversation. Suggestion Add information Add further comment OK. what about They're warm and they're very going tathe throughout the year interesting. Canaries? ... have you thought It's very reasonably and you're ofgoing to The priced guaranteed sun. Gambia? How about La It's asmall island, and it's very pretty. Gomera? veryquiet but with thingsgoing on You couldtry There are some very I thinkyou'd love it. lanzarote. peaceful parts. IfIwere you I'd Then you can eatout That way you'll see a choose B&B. inthe restaurants at bit of the local life. night. Whydon't you Icanput a 24-hour Youcan let me know reserve it for 24 holdon it. tomorrow. hours? 3 Use the expressionsabove to make suggestions, give information, and make commentsin response to these statements.You can use your own ideas, or the ideasin bracketsif you want. a Idon't like flying. (take the train - fairly quick - interesting views) b We wantto go skiing. (Switzerland - many different resorts- beautiful scenery) c Where can I find the cheapest flights? (look in the Sunday papers - all the companies advertise there - I've got a copy) d I'd like to send my parents on a cruise. (Mediterranean - ............................................) e How can we get to see more ofthe island? (hire motorbikes- ..................................._.......) f We want a holiday with adifference. (.......................................................) Listen again to these sentences from Listening 1. What do you notice about the pronunciation ofthe underlined wordsor syllables? Can Ihelpyou? OK, well, what!!.boutgoing to theCanaries? Haveyou thoughtofgoing to TheGambia? f:Qn Ijusttakesome details? Where isthe main stress in each sentence? Output task Travel agent role-play Divide into two groups- halfofyou are travel agents, half ofyoll are customers. After you have finished change roles and repeat the role-play, using the second set of holiday types you are given. Travel agents You will be given a list ofthe holiday typesyou specialize in.Think about the detailsofthe holidays you are offering. Customers will come to you with particular holiday requests.Try to sell them a holiday that suitstheir needs, but isalso one ofthe holidays you specialize in. Feedback How many holidaysdid you sell with a definite reservation? Howmany did you put on a 24-hour hold? Customers You will be given one or two holiday types in which you are interested. Try to find a travel agent w ho can provide you with the same holiday or a similar one.Visit asmany travel agents as possible so that you can be sure you have.90t the best holiday for you. Feedback Customers - Did you find the holiday you wanted? How helpful did you find the travel agent? 3 i .. '" .. a .. 33
3 '" ~ c .. '" IV ~ IV ~ 34 SECTION 2 Vocabulary and listening 2 The business traveller .'" ...'" .. .. '" " • '" '" " '" .'" " " ..."'" . The needs ofthe business traveller o In groups, discuss the following questions. 1 From the travel agent's point ofview, what differences are there between dealing with a business traveller and an ordinary tourist? 2 What does a business traveller look for when arranging a trip? 3 When arranging (a) a flight and (b) a hotel, which of these things are most important for the business traveller? flight hotel a choice offlight times express reservation a choice ofairlines corporate discount rate express check-in express check-in/check-out automatic upgrade access to fax good food with free champagne modem point In room lots ofleg-room mini-bar reclining seats close to airport air miles incentive scheme free newspaper immediate car hire pick-up on arrival room for business meetings limousine service from airport to hotel sports centre 6 Now listen to a travel agent who specializes in corporate travel describing the particular needs of the business traveller. Before you listen, think about the meaning ofthese phrases: at short notice client history extended credit a completepackage to settle up ell suitefacilities I What does he think are the main differences between a business traveller and an ordinary tourist? 2 What does he think are the most important things for the business traveller?
Reading and speaking o Holiday Inn Priority Club In the listening on page 34, Mark mentioned that business travellers often like to join hotel chain 'priority clubs'. What do you think would be the benefits ofjoining such a club? Read this leaflet giving information on the Holiday Inn Priority Club. MAKE THE MOST OF YOUR TRAVEL Join Holiday 11111 Priority Club now and benefit from the awards and privileges that membership can bring. As a member you will receive special benefits every time you sta}' <'It a Holiday Inn hotel worldwide. At hotels in Europe, the Middle East, and Africa the bcncilt's include: • COrpor~lte rate" • Express reservations • Your fam ilycan stay FREE, up to fo ur people in the same rOOl11, when you pay corporate rate • Express check-in (adva nce reservation required) and check-out • Extended check-out time until 2.30 p.m. upon request • 20% discount on specific hotel business services • Special Priority Club rate for business and leisure Car rentals rrolll Hertz - just quote COP 500166 and rate code' nR' at time of reserv..tion • Free weekday newspaper • Regular special offers EARN PO IN TS NOW You will earn Priority Club points every time YOll stay on most business and leisure room rates. which you can exchange for personal awards ranging from free in-house movies, store vouchers, and Holiday Inn Executive Bedroom upgrades to free weekend stays and exciLing special activity awa rds. There arc over J40 hotels to select from for your free weekend and a wide range of special activities - the choice isyours. lustimagine, you could soon be in Paris enjoying a romantic weekend, touring Michelangelo's masterpieces in Florence, or experiencing a Broadway show and dinnCf in New York. II- Excludes Holiday !tm Gardell Court®hotelsill SOl/th Afrim, Zalllbia, andZimbabwe and specific [ajrperiods. HOW TO JOIN Priority Club membership normally costs US$ IOper year (or localcurrency equivalent). For FREE Priority Club membership until 31 December just complete thc enclosed application form and hand it to reception before 30 September, so you can start earning your points and enjoying your special benefits right now. Your temporary membership card is enclosed. Please quote your membership Ilumberwhcl1 you make your next reservation at a Holiday Inn hotel, and show the card at check-in to receive your points. We will send YOll your full membership pack after your second night at a Holiday Inn hotel. A quarterly statement will be sent to you, detailing your personal points balance and special offers when you stay at a Hal iday Inn hotel during the preceding three months. AIRL INE OPT I ONS Ifyoll belong to anyofthe following airlines' rrequent flyer programmes, you can choose to receive airline credits instead of Priority Club points. American Airlines® Delta Airlines Northwest Airlines United Airlines Ai r Canada EI AI Finnair KLM Lufthansa Sabena Swissair Anselt Australia Asiana Airlines Qanlas Thai Airways International Simply indicate your preferred airline and enter yo ur frequent flyer number on the application form. Please remember to quote your airline alliance number when making a reservation. Your stays at Holiday Inn will appear on your airline programme statcment. YOU W ILL ONLY RECEIVE CO RRESPONDENCE FROM PR IO IHTY CLUU IF YOU C HOOSE TO EARN PR IORITY CLUB PO INTS. You mayswitch toearning Priority Club points by contacting the Priority Club Service Centre. 3 35
3 .. ..c .. en '" 'ii > ~ 36 I.AST NAME 1'lll51" NAMB MALE FnM ALE ',',"1.1, 1I 0ME/OUS INF.SS ADD ltI~S S PO STeop!> C ITY COUNTRY COM PANY NAM~ 11 0M F./ OUS INIlSS TEL. AMER ICA N EL AL DEU'A PI NNAlIt NORTH WEST KLM UN ITED LUfTIIANSA AI R CANADA SABflNA A lltl.l NE MEM IUl RS lllP NUM UER €) Which ofthe things listed in exercise 1on page 34 (hotel) are available through the Holiday Inn Priority Club? o A business traveller has contacted his travel agent to ask about the Holiday Inn Priority Club. How should the travel agent answer these questions? 0 fAX SW ISSA IR ANSETT AS IANA QANTAS TIl AI a How do I get points? b What sort ofthings can I spend my points on? c Do I get a discount at all Holiday Inn hotcls? d How much does membership cost? e What do I have to do to qualify for membership? f I'm also a member of the KLM frequent fliers club. Can I get air mile credits instead ofpriority points? g If! do this will I still get Holiday Inn Priority Club points as well? h OK, I'd like to join. What do I do now? In pairs, role-playa conversation between a travel agent and a business travcller. I As a business traveller, decide what company you work for, your position, the countries you visit, how often you travel, and your preferences for flights and hotels. 2 Take turns to be the travelagent and the customer. Fill in the Holiday Inn Priority Club application form for your 'business traveller' partner. I N ITIAlS Room preference king-size bed standard smoking non-smoking Arc you a member of any other hotcl loyalty programmes? Please tick. Hilton Sofitcl Sheraton Forte Your age 18- 25 26-35 Intercontinental Best Western 36- 45 46- 55 Novotel Marriott 56+ Nights spent in hotel accommodation on business last year 1- 5 5-15 16-25 25+ Which countries/regions do you visit regularly? Please tick. EllStcrn Europe France Germany hOlly Scandinavia United Kingdom Africa Israel Middle East Asia/Pacific You will onl)' receive rorreJIHlnJcn(e (rum I'riorily Club If you choose: 10 urn Prlorily Club I'Uinl~. Spain Netheriands/Bclgi uml Luxembourg USA/Canada Caribbean/Latin Americll II) CAR D NUMBeR PA SSPO RT NUMUIlR Dale of Birth DAY American Express (AX) Mastercard (MC) Valid to: MONTH ISS UING COU N TRY ISSU I NG COU N TRY MONTH YEAR Visa (V) Eurocard (EC) Diners Club (DC) YEA1( I'Ie:asc I;£k here if )'ou wanl lh i~ credil card number 10 ~ usc'" 10 suaranlec yOOf Uoliday Jnn hOld re".,r":lliOIll. Signatu re ......... .. ... ,..... . . .. ....... Date ............ . What are your main leisure interests? Please tick. liishing SailingJWatcrsports Skiing Golf Athletics Soccer/Rugby Motorspo rts Food and wine Theatre/Arts Other Do you take short breaks and holidays? Alone With other adults With the family
Output task * * - ~ El'5!!!= -= = = ** * i!.:.- ::'-5 = :5:.=;=-.= * ----------- - - SUITf.- HQTf.L - - ••• ~, • • o •• , ".'~ "" •• ' ••• • Description four-star hotel with 107 suites (see room facilities), Location near to shops and underground system. About twenty minutes from the city centre. Hotel facilities the hotel is an American-style 'all-suite' hotel, so there arc few facilities - reception, cafe (for breakfast). Room facilities each suite has lounge (TV), bedroom (TV), bathroom and toilet, bar area, kitchenette (microwave, refrigerator - with drinks), and office centre. Business facilities each suite has spacious desk, telephone and pc, fax and modern connections. The suite is big enough for small meetings. Conference rooms for up to forty people are available. Personal Assistant Comparing facilities at three hotels Stage 1 In groups ofthree or four, look again at the imaginary business travellers you each invented in exercise 5 ofthe previous section. Make sure you have detailed information about each of them, including their personal details and the company they work for. Invent more information if necessary. All four of the travellers have to go to Vienna for business. Decide: - exactly what business they will be doing (e.g. meeting clients, attending a conference, planning a sales promotion, etc.) - what type ofhotel each ofthem will be looking for in Vienna - what facilities they will need - how important the location is - what recreational faci lities they will want - how important the price is Stage 2 Now imagine you are travel agents specializing in business travel. You have been approached by each ofthe fo ur business travellers for information on suitable hotels in Vienna. Look at the information on three Vienna hotels. Discuss which hotel would be most appropriate for each ofyour clients. RadissonIHIISAS I'ALAlS ~.- ...." .......,~ ...~~,,,"' ..... ,~. ~ .. Description luxury five-star hotel in attractive old-fashioned building (246 rooms). Location on 'the Ring: ten minutes from the city centre. Hotel facilities restaurants and bars, fitness centre, and sauna. Room facilities cable and satellite TV, air-conditioning, mini-bar, telephone. fax point. Business facilities Business Service Centre in the foyer with fax, telephone, personal computer, and secretarial services. Fourteen conference rooms. Stage 3 V I ENNA ........ "...Hlll~.~ Description large modern five-star hotel (600 rooms). Location near the City AirTerminal, ten minutes' walk from city centre. Hotel facilities restaurants and bars, fitness club, and sauna. Room facilities en suite rooms, cable TV, individually-controlled air- conditioning, telephone, mini-bar. Businessfacilities Business Service Centre in the foyer providing secretarial services, fax, photocopying, personal computer, notebooks, laser printer, modem points, worldwide courier service. Conferencea nd banq ueting facilities for up to 500 people. Meeting rooms for 10to 20 people available. Limousine transfe r service from . airport. In pairs, act out the roles of PA and travel agent. Travel agent D You are the PersonalAssistant ofone ofthe business travellers you invented in Stage 1.You are speaking to your travelagent about the best hotelfor your boss. Make certain all the facilities you require are there. You are the travelagent. You are speaking to the PersonalAssistant of a business personwho does a lot oftravelling.Find out about the needs ofyour client and recommend the most suitable hotel. 3 37
3 ... c .. '" .. ] 38 SECTION3 Listening 3 Visas .. ... ""..... ". <I.. .. .. II .. ... .. o US visa requirements Have you ever travelled to a country where you needed a visa? How did you apply for it? Why do some countries require visas?Have you ever been to the United States? Did you need a visa? Listen to a recorded telephone message giving information on visa requirements for travellers to the United States. Decide whether the following statements are true or false. I A British citizen only requires a visa if he or she is staying for more than nineteen days. 2 Citizens from Japan can participate in the visa-waiver programme. 3 You are allowed to work while in the US. 4 You can enter on any airline or sea carrier. 5 You are allowed to make return trips to Mexico while you are in the US. 6 If you need a visa for a holiday the correct visa is a BI/B2 visa. 7 You should get your visa before you buy your travel ticket. 8 Ifyou have already been refused a visa you will not get one when you applyagain. 9 Postal applications take about three weeks. 10 You will need to send your passport when you apply For a visa. 9 The following people have all contacted your travel agency For advice on visas for travelling to the US. What inFormation would you give them? Listen to the recorded message again. a Masato Suzuki from Japan, flying to Sa n Francisco for four weeks' holiday in California, followed by a trip to Canada, and then home to Japan. b Greg Sheldon from New Zealand, planning a six-month world trip. He'll probably arrive in the US from Mexico and stay a month or so. He hasn't got much money. c Mr and Mrs Henderson, a retired British couple travelling for a two- week holiday in the US and then staying with their son and his fami ly in Canada for an unknown period (probably 3 to 6 months). d Mehmet Ozgun, a Turkish national resident in the UK, who needs to visit the US on business il1 two weeks' time. c Annika Johansson and Carina Lundgren, two students from Sweden who want to spend three to four months over the summer travelling round the US. They hope to find some casual work to help finance their trip.
Obligation and permission 1 Look at these sentences from the visa information recorded message. Obligation You mustholda return ticket. You need to complete a visa-waiverapplication form. Avisa is required ifyou're staying more than 90 days. You have to sendacompleted visa application form. Lack ofobligation Avisa is notrequired for British citizens for most holidays. Ifyou're entering the US from Canadayou don't need to havea visa. Permission You maymakeside trips to Canada, Mexico, and the Caribbean Islands. Citizens oftwenty-three countries are able to travel to the us without a visa. Lack of permission You cannotperform productive work. You arenotallowed to acceptpaidorunpaidemployment. 2 Although a recorded information message isspoken, the style isoften like that ofwritten language. Match these spoken statements with the four language functions. They all refer to lawsand customs in the UK. a You can get married at 16 provided your parents agree. b You've gotto drive on the left. c Children under 16 aren't allowed to buy cigarettes. d You don't have to have an ID card. e You can't drink alcohol in pubs ifyou're under 18. f When you're 18 you can vote in elections ifyou want - but you don't have to ifyou don't want to. Which words or phrases are different in the spoken version? Practice 1 Think about your own country. Discuss thefollowing areasusing spoken register. - driving a carfmotorcycle - drinking alcohol - wearing seat-beltsfcrash helmets -smoking - getting married - military service 2 Now write a brief paragraph on laws and customs in your country - to be used in a guidebook. Telephone language 1 Look at these expressions which are often used or heard when telephoning. Which three are from recorded messages? a Going Greek reservations.Jane speaking. Can I help you? b Can you put methrough to your Accounts Department? c This is the American Embassyvisa information line. d I'll justtransfer you. Hold on a moment. e I'll just see if he's in. Can Iask who's calling? f All our operators are busy at the moment. Please hold. g I'm afraid the office is closed at the moment. Please leave your name and number after the tone and we'll get back to you assoon as possible. h Can Ispeak to Judith Vine, please? i I'm afraid it's a bad line. Could you speak up? j I'll get her to call you back. 2 Ofthe remaining seven expressions, which involves - asking the callerto wait? . - asking to speakto someone? - speaking to the switchboard operator? - identifying themselves? - offering to take a message? - asking forrepetition or clarification? - promising action? 3 Here are some similar expressions. Match them with the functionsin question 2. a IsMario Ferrara there, please? b I'll just put you on hold. c Can I have extension 4784? d I'll make sure she gets the message. e Would you like to leave a message? f Sorry, Ididn't catch that. Could you repeat what you said? g This is Ruth Levine. How can I help? 4 Now match one ofthe sentencesin question 3 with one ofthe following sentencesto make adialogue. In pairs, tryto continue the dialogue aslong aspossible. a Sorry. Isaid we'd like to order some more brochures. b Speaking. c Can you tell him it's Anna from CityTours aboutthe group from New York? d Hello, I'm phoning to check the availability on your winter mini-breaks. e OK, but don't be too long - I've got aqueue of people here. f Certainly ... I'm just trying to connect you. g Thanks. It's really very important. Listen to these sentences spoken by people on the telephone. Note the pronunciation ofthe highlighted words, especially the way they are linked. Couldyou holdon amoment? 1'1/justputyou through. Couldyou callbackalittle later? 1'1/get back toyou this afternoon. He's really busy, so don't be surprised ifhe's late. 3 ~ OJ ~ OJ '" ID :J ;;: 39
3 .. C QI '" .. ~ ~ 40 Output task Traveller Telephone conversations Act out the following telephone conversations in pairs. Work with a different partner each time. Do your best to get what you want. Make sure your dialogues include some of the functions you practised in the Language focus section. - introducing yourself - asking for someone - speaking to the switchboard operator - asking the caller to wait - offering to take a message - promising action - asking for repetition and clarification At the end, compare with the rest ofthe class to see who got the best deal. Work in pairs. Student Ashould read the information below. Student B should turn to the information on page 175. 1 Arranging an interviewfor a visa Official You want an appointment as soon as possible because you plan to go to America next week. Look at the information on page 175. 2 Phoning a travel agent Tourist You want to find out if there are any good late deals for beach holidays. You are only interested ift he price is very cheap and sunshine is guaranteed. Travel agent Look at the information on page 175. 3 Asking for an upgrade Business traveller Travel "oo'nt You want to be sure ofan automatic upgrade when you fly to the US on your forthcoming business trip. You represent a big company which could give the travel agent a lot of business. Activity Myhols ----~~------------------ Look at the information on page 175. D Judith Chalmers is a television presenter. She presents the holiday programme, 'Wish you were here...?' on British TV. In the programme she travels to many different places and experiences many different types of holiday. In this article she describes her own holidays. o I3efore you read, think about what she might look for in a holiday for herself.
14 TRAVEL 6 Read through the article quickly. Note down the places she has been to and the types ofholidays she has had. Which places are associated with the following things? - car hire - dancing - high hedges - lovely lawns - concrete mixer - golfcourse -pool -market - crab sandwiches -good view - restaurants The people ofa country make the difference for JUDITH CHALMERS. , I HAVE marvellous mem- ories of childhood holi- days - Cornwall. Devon, and Scotland. I have a younger sister, and the four of us would drive everywhere in the family Morris Minor. My sister and [ would be so excited, geUing up at two or three in the morning to drive to Cornwall. I remember the hedges beinghigh and u liule mbbit scur- rying along the side of the road and Daddy picking it up and let- ting it run off into the fields. We used to go to Looe, which had vcry good crab sandwiches. I went back there recently for 'Wish YOll were here ... ?' and it's gotso much more crowded. Working on 'Wish you were here... T gives me ideas forwhere I want to go on holiday. We cer- tainlydon't get our holidays free, but we get an upgrade some- limes, which is where my job can help. Last win ter we went to Cape Town, where I think we had our best-ever holiday. We spent three weeks over Christmas and New Y ear and Iwas so thrilled with it. We rented a house through a friend, which is always a risk because we did that in Corsica OI1("'t: and arrived to lind a con- crete mixer in the drive. But it was magnificent - comfortable, not grand - in a suburb of Cape Town called Bishopscourt. We had lovely lawns, a pool, and a viewou! to Table Mountain.The restaurants were good - our favourite was called Uitsig in Constantia. The waterfront has been developed cleverly and is full oflife - u little bit like Covent Garden. We hired a car and Neil and I went otT for four days along the Garden Route to Plellenberg Bay. We stayed at a wonderful lit- tie Edwardian-style B&B at Masse! Bay and had a good breakfast there with the owner. We've always gone for sclf- catering or rented houses. I like the freedom and I slay in so many big hotels for work. I like to know we can get up when we want and I CH Il potter in the gar- den or go down to the shops. I don't like the regimentation of a hotel and 1don't want someone on the la nding with a Hoover waking me up. Jnevitably, I do get recognized when I'm away. People want to tell me about their holidays or ask where they should go next. I enjoy meeting them - as long as I'm not working and trying to concentrate on doing my next piece to camera. I know I'vegot a goodjoband I love it. Packing and unpack ing is a bit of a chore, but I've got that fairly well sorted now. 1h<.lve sections of the bedroom - if I'm going on safari I have my khaki gear and my Timberland boots here: and then I have my shorts < md summer trousers there. I still agonize over it at times, and the times I've made mistakes are when I've had to pack too quick- ly. I enjoy flying and I still get a buzz arriving at an airport. ruse the time on thc plane to catch up with films a nd reading. I don't sleep well on planes and I somc- times suffer from jet lag. I sup- pose I should just drink water but I like a glass ofchampagne. I don't bother with spirits, but rdo like good wine with a meal. We go away for about three weeks in the winter, to somewhere warm, and again in the summer to the Algarve, where we own a housc. We bought it about nine years ago because we found ourselves going back every summer and renting somewhere. It's not big - three bedrooms and two bath- rooms - but it h<ts a pooland it is on the golf course with a lovely view over the fairway to the lights ofQuarteira. I get up early in the morning, at about 7.30, sling on a cotton bathrobe and creep out to deadhead the geraniums. I love the beaches there, but I can't sit on a beach for long. I like wa lk- ing along the sand with a breeze in my face. We always rent a car Hnd sometimes we'll take off into the mountains. I like the market at Louie which, despite all the tourists, main- tains its Portuguese identity. T here is a square near the house and a wine bar where we havc a dance in the evenings. At night we sit on the little terrace and have supper. I sometimcs buy fish at the market in Q uarteira and cook it that night. I think I'll alwuys travel. 1 don't know Italy well at all and I'd lovc to wa nder around Tuscany. I'd also love to go to the Galapagos Islands. Thc people in a country make so much difTerence - which is why r love Ireland. We were in Egypt recently, too, a nd the people there were wonderful. I do have concerns about the environment. You have a lovely place, everybody wants to sec it, but by the very fact that they go, they spoil it. My idea of a n absolute hell holiday is to be surrounded by people who don't care where they are and shout and drink themselves silly and throw their cans of lager about. I can't abide bad manners. If I sec people drop- ping litter 1 will pick it up, and if I'm in the car a nd I sec some- body throw something onto the road I wi ll toot them to hell. I hope there isa growing aware- ness within the industry of the need to protect the environment. People arc trying not to build high-risc hotels and even Denidorm has been , cleaned up. But how do you control it? You cun only do your bit. 3 41
3 ~ Now read the article again and answer these questions. I What type of holidays did she go on when she was a child? 2 How does her job help when she goes on her own holidays? 3 Why was she worried before she went to Cape Town? 4 Why doesn't she like spending her holidays in hotels? 5 What does she like, and dislike, about her job? 6 What does she usually do in the mornings in the Algarve? 7 What does she usually do in the evenings? 8 What does she like about Ireland and Egypt? 9 What type of holiday would she not li ke? 10 Is she optimistic about the future development of tourism? o Look again at the section on Judith Chalmers' South African holiday (renting a house in Bishopscourt and going on a four-day driving holiday). It is going to be featured in the programme, 'Wish you were here ...?'. Here is the plan for that section ofthe programme. Each part will probably last between thirty seconds and one minute. 1 Introduce the holiday - 'Nowa holiday in South Africa, staying in a rented house near Cape Town and then taking a four-day drive along the Garden Route to Plettenberg Bay: 2 Describe the general location (with film) - Cape Town, Table Mountain, local restaurants, facilities, places to visit, etc. 3 Describe the house - lawns, pool, and views. ···············..l····'··················,·············.......................................................................................................... 4 Interview the family who are staying there (film next to pool) - their • , J! • Op1no~s; 5 D escribe the Garden Route - use map. 6 Feature on the Edwardian-style B&B at Mossel Bay, including interview with the owner. 7 Give details on cost, howto book, etc. o Now think ofa type of holiday or a resort that you know well, and plan a similar section for a travel programme. Be sure to include a description of the holiday, an interview, and some factual details.
4 Tour operation SECTION 1 The role of the tour operator Vocabulary Travel agents and tour operators What is the difference between a travel agent and a tour operator? 1 Look at the different functions listed below (a-t). Match the words in italics with the definitions (]-16). 2 Decide which fu nction is performed by a travel agent and wh ich is performed by a tour operator. functions a sell air ticketsand other transport tickets b design abrochure c give advice on resorts, carriers, and travel facilities d order stocks of brochures for rackdisplay e negotiate with principals for bulk purchase ofairline seats, hotel rooms, etc. f record and confirm reservations, send invoices to customers 9 issuetickets and vouchers h charteraircraft send flight manifestto airline send rooming listto hotels k provide travelinsurance I sign contractswith hotels,airlines, etc. definitions 1 hire for a special purpose 2 agreement to pay money as compensation for loss or accident 3 person or company, such as a hotel or an airline, which is represented by an agent 4 take someone on as an employee 5 publicity booklet giving detailsof holidays, etc. 6 equipment (in a shop) to hold thingssuch as brochures 7 legal agreementsbetween two companies 8 paper or ticket which isgiven instead of money 9 buying large amounts of goods or services in order to get a lower price m plan itineraries for customers 10 tour including travel, accommodation, and meals(like -n- ar -ra -n -g -e -c -o -rp - o -r -a-te -t -ra -v -e ""'" I---- --------- a package) o investigate and research new markets 11 relating to a business or company ----~------~--------------------- p plan advertising and promotion strategy 12 planned method ofwork --~--~~~------~~--~~- q reerLlitand train staff, e.g. resort representatives and guides 13 company which transportspassengers (such as an airline) r arrange car hire 14 list of passengers on a ship or plane ----~~~~----------------------- s organize inclusive tours 15 list of guests in a hotel, with their room number --~~~--------------------- sell inclusive tours 16 listsof placesto be visited on ajourney 4 43
4 I: o .~ .. Q, o ~ :> {? 44 listening 1 Travel agents and tour operators Reading GOINGGREEK 199B BROCHURE o Listen to Gordon Wright ofSupertravel explaining the difference between a travel agent and a tour operator. As you listen, check to see ifyou matched the functions to the correct jobs. 6 In pairs, use your notes to explain the roles of tour operator and travel agent to each other. A should explain to Babout the role of tour operator, and Bshould ask questions and check information. Then Bshould explain to A about the role of the travel agent, and A should ask questions and check information. €) Look again at your list of things which tour operators do. Put them in the order in which a tour operator would need to do them. The tour operator's in-tray o Going Greek is a tour operator which specializes in holidays to Greece - the mainland and the islands. It organizes a variety of holidays, including ordinary Group Inclusive Tours (package tours), and specialized holidays (sports and activities, walking, holidays for senior citizens, escorted cultural tours, etc.). Going Greek communicates with other parts of the tourist industry, and with customers, using a number ofdifferent written media - letter, fax, phone message, e-mail, and memo. You are going to read an example of each of these, selected from a typical day at the Going Greek head office. Before you read, discuss which type ofcommunication would be used for each ofthe following situations. a a request from a travel agent for more brochures b the Promotions Department arranging a meeting to discuss customer feedback c an enquiry from a member of the public d an application for the job of resort representative e confirmation from a Greek coach company regarding the supply of coaches for transfers Read the five example texts quickly to see ifyou were right. From: To: Message: Walking tours in Greece : " Date: Thu. t9 Nov 199822:10:11 GMT -------_.._..- ------ ,..-_._-_.__._...._-'_..,......,..........- I saw your page on the Worldwide Web. I am very interested in walking tours on the Greek mainland. Can you give me booking information? Is it possible to reserve via the Internet? Please reply soon. Regards, Marcus Tenino
Going International_ English for Tourism Student's Book ( PDFDrive ).pdf
Going International_ English for Tourism Student's Book ( PDFDrive ).pdf
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Going International_ English for Tourism Student's Book ( PDFDrive ).pdf
Going International_ English for Tourism Student's Book ( PDFDrive ).pdf
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Going International_ English for Tourism Student's Book ( PDFDrive ).pdf

  • 1.
  • 2. 2 1 The history and development of tourism page6 SECTION 1 An introduction to tourism Listening 1 Personal experiences Speaking Tourist attractions language focus 1 Talking about likes and dislikes Talking about past experiences Outputtask Class survey and class profiles SECTION 2 Developmentsin tourism Vocabulary The languageoftourism Speaking Key eventsin the development of tourism Reading 'Footprintsin the sands oftime' Output task Pioneers oftourism SECTION 3 Festivals Listening 2 Imnarja festival l anguage focus2 Describing procedures - present simple passive Output task Otherfestivals Activity The geography oftourism 2 • • The organization and structure oftourism page 18 SECTION 1 Why do peopletravel? Speaking Reasons fortravelling Listening 1 A passenger survey at an airport language focus 1 Question forms Output task Class passenger survey SECTION 2 Statistical information about travel and tourism Reading Displaying statistical information language focus 2 Describing graphs and statistics Output task A statistical report SECTION 3 Working in tourism Reading The structure ofthetourism industry Vocabulary Jobsin tourism Listening 2 Identifying jobs and situations Output task Producing aCV Activity Tourism in TheGambia, Sierra leone, and Belize • 3..... ..... . Travel agents page29 SECTION 1 What kind of holiday? Speaking and vocabulary Holiday types Reading Four holidays listening 1 Booking a holiday language focus 1 Taking a booking • • • • • II Making suggestionsand giving information (spoken) Output task Travel agent role-play SECTION 2 The business traveller Vocabulary and listening 2 The needs ofthe business traveller Reading and speaking Holiday Inn Priority Club Output task Comparing facilitiesatthree hotels SECTION 3 Visas listening 3 US visa requirements language focus 2 Obligation and permission Telephone language Output task Telephone conversations Activity My hols
  • 3. 4 ......... .,.,.".." ..~ ............ .. Tour operation page43 SECTION 1 The role of the tour operator Vocabulary Travel agentsand tour operators Listening 1 Travel agentsand tour operators Reading Thetour operator's in-tray Output task Tour operator's replies SECTION 2 Negotiations Reading Negotiation techniques Listening 2 Preliminary negotiations Languagefocus 1 Arranging a meeting Identifying and proposing areas of discussion Output task Negotiationswith a hotel SECTION 3 Handling complaints Listening 3 Three complaints Languagefocus 2 Responding to complaints(spoken) Output task Feedback questionnaires Activity Planning a series oftours 5 Air travel page60 SECTION 1 Announcements and procedures Speaking Experiences offiying Listening 1 Airport announcements Reading and vocabulary Airport procedure Language focus 1 Explaining procedure Output task Cabin crew procedure SECTION 2 Checking in Reading Boarding passes and check-in screens Listening 2 Atthe check-in desk Output task Checking in SECTION 3 Flight attendants Listening 3 Could you be afiight attendant? Reading Psychology questionnaire for potential fiight attendants Language focus2 Indirect questions(revision) Speaking Flight attendantjob interview Output task Cabin crew role-play Activity Customsregulations 6 . . , ~ , . " ,'". .. A Travel by sea and river- cruises and ferries page 74 SECTION 1 Cruise information Speaking Types of water holiday Reading General information Languagefocus 1 Thepassive voice for giving information Output task Passenger information SECTION 2 Ticket information and itineraries Reading and speaking Greek ferries Reading and speaking Atrip down the Nile Language focus 2 Talking about future arrangements Output task Travel arrangements SECTION 3 On-board information Listening 1 International etiquette Vocabulary Shipsand cabins Listening 2 Cabin accommodation Output task Designing and explaining cruise accommodation Activity Cruise itinerary
  • 4. 7 8 9 ... " • • • • • t ...... " ... ~,. . . . . . . . . . oIt . . . . . . "."'.~ . . . . . . . . . . . . . . . '" Travel by road and rail page 88 SECTION 1 The best way to travel? Speaking Travel experiences Reading A railjourney in India Listening 1 A weekend break Language focus 1 Comparison, contrast, and reinforcement (spoken register) Output task London to Paris SECTION 2 Independent travel overland Reading VIA Rail Canada Listening 2 Enquiring about a motorhome Reading and speaking Explaining car-hire arrangements Output task Fly-drive holidaysin the US SECTION 3 Coach tours- dream or disaster? Reading A coach tour of Europe Listening 3 A disastroustour Language focus 2 Dealing with problems - sympathizing and calming Output task Faxes to Head Office Activity The Road and Rail Game Tickets, reservations, and insurance page 105 SECTION 1 Factsand figures Reading and vocabulary Travel documents Reading Prices and facilities at Hotel King Solomon's Palace Language focus 1 Calculating and quoting prices Output task Finding out about pricesand facilities SECTION 2 Bookingsand reservations Listening 1 Stages in booking a holiday Reading Travel agency documents Reading Travel agency letters Listening 2 Selling an air ticket Output task Making flight reservations SECTION 3 When things go wrong Reading Travel insurance Listening 3 Holiday disasters Language focus 2 Describing eventsin the past Output task Insurance report forms Activity Tourist budgets Tourist information page 122 SECTION 1 Tourist attractionsand facilities Vocabulary Tourist attractions Listening 1 Enquiries at atourist information centre Reading Information on Bangkok Language focus 1 Adviceand suggestions(written register) Output task Writing atourist information leaflet SECTION 2 Sydney - where to stay and what to see Reading and speaking Accommodation in Sydney Listening 2 Sydney Harbour Bridge Language focus 2 Giving factual information Measurement and dimension Output task Information on tourist sights SECTION 3 Theme park holidays Reading Disneyland" Paris Reading and speaking Accommodation optionsat Disneyland" Paris Output task Planning atheme park Activity Tourism in Stratford-upon-Avon
  • 5. 10 11 .,.."" ••• o." .... ay ........... ""v,1'I "'It~ .""I.,.O"'1'~"'.'W,.1l0.~tI •••• Guiding page137 SECTION 1 Working as atour guide Reading How to be agood guide listening 1 Answerphone messages Language focus 1 Telephone language- requestsand responses Output task Booking aguide SECTION 2 Information Reading AtourofScotland listening 2 Guide instructions Outputtask Additional arrangements SECTION 3 Ontour Vocabulary Describing cities, buildings, and people listening 3 Guide commentaries Language focus 2 Guiding language Output task A guided tour of Seville Activity The Guiding Game Promotion and marketing in tourism page 150 SECTION 1 Selling a holiday Reading and speaking Types ofadvertising and promotion Reading 'Howto sell your product' Languagefocus 1 Describing features Outputtask Selling a holiday SECTION 2 Specialist holidays Vocabulary and speaking Holiday types and market segments Listening 1 Holiday advertisements Reading Heliskiing holidays Output task Specialist holidayenquiries SECTION 3 Promotion on the Internet Reading Promoting Georgia through the Internet Language focus 2 Superlative language Output task Designing awebsite Activity Planning a promotional campaign 12 .. .., ' , . . . . Jj Developments in tourism page 164 SECTION 1 Theshape ofthings to come? Speaking Statementsabout travel and tourism Reading Space hotel Language focus 1 Future predictions Output task Predicting future trendsin tourism SECTION 2 The advantages and disadvantages oftourism Speaking Theeffectsoftourism Reading The impact of tourism in the developing world Listening 1 The independenttraveller Outputtask How to be agood tourist SECTION 3 Tourism and the environment listening 2 Sustainable tourism Reading Green Earth Travel Output task Responsibility in thetourism industry Activity Simulation - the development of tourism in an imaginary country Pair work / Group work Binformation page 175 Tapescripts page 183
  • 6. I 6 SECTION 1 • • .. It Listening 1 ... Juan Menacho Gonzalez isa 21·year-old trainee travel agent from Seville. ... 1 The history and development of tourism An introduction to tourism Personal experiences o Listen to these four people talking about themselves and their experiences of travel and tourism. ... ... Ulla Lindstrom Anita Clayton Paola Gallizia is36, comes from Stockholm, and isthe Marketing Manager of a Swedish tour company. is 18 yearsold, comes from Manchester, and is unemployed. isa 21-year-old flight attendant with Alitalia. She lives in Milan. Find the answers to the following questions as quicklyas possible. 1 Who likes paintings? 2 Who bas been to the carnival? 3 Who is working in their first job in tourism? 4 Wbo bas a sister wbo bas worked in Turkey? 5 Wbo bas been to Japan? 6 Who works on aeroplanes? 7 Who is interested in ancient civilizations? 8 Who wants to work in another country?
  • 7. Name Juan Nationality Age Hometown Occupation Interests/hobbies Countries visited Favourite place Plans for the future Speaking 6 0 Listen again and complete this profile chart for each person. Then add information about yourself. Ulla Anita Paola you Tourist attractions Look at these pictures ofwell-known tourist attractions. Can you identify them? In which ofthe ten countries listed below are they located? a Britain b China c Egypt d France e Greece f Italy g Peru h Russia Spain j USA 6 In pairs, put the tourist attractions in chronological order, with the oldest one first. Look at the chapter titles ofa book on the history ofcivilization on the next page, and decide which chapter you would find them in. Compare your answers with another pair. {) In your new groups, discuss which ofthe places and works ofart YOll would like to visit. Put them in an order (1 = like most, 10 = like least). Imagine you are travelling together and agree an order for the whole group. Compare your views with another group. 1 - (j • c 5 g 7
  • 8. 1 ., CHAPTER 1 Ancient Civilizations - Egyptian, Minoan, and Assyrian ., CHAPTER 2 Chinese Civilization f CHAPTER 3 Ancient Greece f CHAPTER 4 Ancient Rome f C HAPTERS Byzantium and Islam - the Holy Roman Empire and Christianity Talking about likes and dislikes Laokatthese sentences. Which ones (a) express a strong like or dislike, and (b) express a mild like or dislike? Ilove helping people to decide which places to visit. I'm very interested in ancientcivilizations. Ilike travelling. I'm not very fond off/ying. Ican'tstand airline food. Idon't mind it mostofthe time. Iloveartgalleries. Can you think of any other phrases for expressing likes and dislikes? Talking about past experiences Lookat these examples ofthe simple past and the present perfect tenses which Juan uses totalk about his life and experiences. Ifinished mystudies at the SchoolofTourism in Spain lastyear. I'vejust started my firstjob in a travel agency. I'vebeen to mostparts ofEurope. I went there lastyear andhad awonderful time. Isaw thePyramids, the Sphinx, and the Valley ofthe Kings. Remember that we use the present perfect tense a to talk about the past and the present together, often where there is apresent result ofa past action I'vejustappliedfor ajob as a tourrep. b for a state which hascontinued up to the present Ihaven't travelled alot. c for actionsin aperiod oftime up to the present I've been to mostparts ofEurope. f CHAPTER 6 The Middle Ages - Renaissance and Reformation f CHAPTER 7 The Enlightenment and the French Revolution f CHAPTER 8 Imperialism and the Industrial Revolution "" " CHAPTER 9 The Early Twentieth Century f CHAPTER 10 The Post-war World We use the simple past tense a to talk about completed actions in the past Iwent there lastyear andhadawonderful time. b for actions in the past in a period which isfinished Iwent to Paris when Iwas a little girl. 2 Look atthetapescript on page 183 and find similar examples in the other profiles. Match each sentence with one ofthe uses outlined in exercise 1. 3 Which ofthese time expressions are used with the present perfect, and which are used with the simple past? Which can be used with both tenses? last year just for eight years when Iwas younger recently Practice ever several hours ago already since 1997 yesterday 1 Expand these notesinto sentences using the correct tense. a I/never/travellabroad/before. b you/ever/eat/snails?!you/like/them? c she/visitlBarcelona/lastyear. d he/be/in India/since January. e I/go/to the USA first/then/iltravel/to Mexico. f Oh no! We/arrive/too late. The art gallery/just/close. 2 Using the notesyou made about yourself in the profile chart on page 7, and the information in language focus 1, write a profile ofyourself.
  • 9. Contractions and linking 1 Look at these two pairs ofsentences.What is the difference in pronunciation? 2 In the sentence I've always loved travelling, the lv/ sound on the contraction I've moves to the front ofalways- there is no pause or boundary between the sounds (1 - valways ...). Say these sentences. What happens to the underlined sounds? a I've visited a lot of different places. Ivisited a lot ofdifferent places. b She's spentthe last three summers in Turkey. a I'm ve0'lnterested in ancient civilizations. b Have you ever eaten snails? She spentthe last three summers in Turkey. c I've only been to Venice in the winter. Output task Class survey and profiles You are going to produce a profile fo rm for another member of the class. The form will contain the following information. Personal information Name Nationality Age Hometown Occupation Interests/hobbies ~ Hometown Name Location Sights/places ofinterest Hotels/accommodation Restaurants Night-life/entertainment Other information Travel/holiday experiences (include favourite countries/places) Ambitions/career plans Level of English/hopes for the course o In groups, prepare the questions you will need to ask in order to get this information. 6 Work with someone from another group and ask your questions. Take notes, and then write a profile for that person. For further practice, interview other people outside your class. 1 9
  • 10. SECTION 2 Developments in tourism • • • 1t ............ "''0111 • • • • tr ••• ,.. • ., . . . . . . . . . . . . . . . . . " ".,v ..................... . Vocabulary The language of tourism o Complete this word puzzle using the clues below. All the words are related to travel and tourism. 1 D T I 2 B R 3 C A 4 F V 5 C E 6 5 L I I & 7 H T 8 R 0 9 E U 10 I R 11 I5 I I I 12 V 5 13 M M 1 When you get to your ___ ___ you'll be met by our representative. 2 Ifyou want to choose a holiday the best way to start is to read a 3 Hiring transport (for example, a plane) for a special purpose. 4 Every year the villagers celebrate their with fireworks, a procession, and a huge meal. 5 You'll need to change your money into local ______ 6 Ifyou don't want to eat the hotel food you could always go ____ _ _ and prepare your own meals. 7 The environment, including the countryside, historic buildings, etc., seen as something good to be passed on to future generations. 8 Place where people regularly go for holidays. 9 Short visit, often no longer than a day, returning to the place you started from. 10 A list of places to be visited on one journey. II I want to see everything in the city, so I've booked a _ _ _ _ _ _ tour on an open-top bus. 12 For some countries you need to have a _ _ _ _ __ before you're allowed in. 13 Building in which collections of rare objects are exhibited. I
  • 11. 6 Match one word from column A and one word from column B to make a typical combination (for example, travel + agent). Give each combination ofwords a definition, or use it in a sentence as in exercise I. A B boarding package view policy check-in panoramic lounge season departure passport tour card guided room desk holiday high terminal cheques building in-fiight travel entertainment control insurance traveller's agent service Note When learning new wordsitis 0 important to (a) organize them incategories. Put all the items ofvocabulary from exercises 1 and 2 into different 'tourism categories'. Look at the titles of the units in this book. Which units would you expect the vocabulary to appear in? and (b) try to givethem an English definition, or use them in asentence in English. It isalso important when learning new words to remember how they are pronounced. In English, all words oftwo syllables or more have one syllable which is stressed more than the others. Listen to these words from exercise 1on page 10,and mark the stress pattern in a similarway. Say each word out loud. destination brochure charter festival For example: 000 00 currency self-catering heritage resort tourism travel excursion itinerary sightseeing visa museum Speaking Key events in the development oftourism o Look at this list ofimportant developments affecting travel and tourism. Put them in chronological order. What effect did they have on the development oftourism? a the invention oftelevision b the invention ofsteam engines and railways c the invention ofthe motor car d the introduction ofcomputer technology c the introduction of holidays with pay f the invention ofthe jet engine g the building of roads (Romans) h the building ofgreat pyramids, temples, and cathedrals i the introduction oftraveller's cheques j the development ofthe stagecoach and horses transport system k the Second World War I an increased standard ofliving and a rise in disposable incomes 6 Here are some ofthe possible effects of these key events. Match them with the correct event. Try to think ofsome more ofyour own. - air travel became quicker and cheaper - faster booking and reservations systems - tourists didn't need to carry cash (therefore safer to travel) • 1
  • 12. 2 {) In groups, discuss what you think were the five most important events in the development oftourism. Reading 'Footprints in the sands oftime' o You are going to read a magazine article about the history of tourism. When did tourism begin?Who were the first tourists? a Now read the article and list the key events mentioned for each of these periods. - ancient Greece - early Christianity - 19th century - the Romans -17th and 18th centuries - post-World War Two ,0 -rjJ S~ JJ ,-r:J JJ I DO IT, you do it, even the ancient Greeks did it.Travelling for pleasure, travelling to experience new places and events, travelling to relax and get away from it all- in other words, tourism. Ever since manfirst emerged from his cave-dwelling, it seems he felt the urge to travel. But tourism had to wait forthe civilization ofancient Greece before it really got moving.The Olympic Games of 776 BCwere the first international tourist event, with people travelling frommany countries to watch and take part. Of course, ifyou want to travelfrom A to B, a good road isalways an advantage, and we havea lot to thank the Romans for here. During the heyday of the Roman Empire they builtthousandsof roads. Some of the first people to take advantage of these roadswere religious travellersvisitingcathedrals, shrines, or holy sites- the word 'holiday; after all, originally comes from 'holy day'. Pilgrims like Geoffrey Chaucer would tell each other stories to entertain themselves on the road. Nowadays we have the in-flight movie - in medieval times they had the Canterbury Tales! Gradually, more and more people caught the travel bug. At first it was the nobility who set out in the 17th and 18th centuries on theirGrand Tours - an essential part of every young gentleman's education.At the sametimethe upper classes wereflocking to spatownslike Bath and Cheltenham.They also enjoyed the healthy pleasuresof sea-bathing at Brighton and otherresorts. I V;; But it wasdevelopmentsin transport that really opened up the tourist industry.First therewerestagecoaches and coaching inns. Thencamesteam, and suddenly the world was a smaller place. Steamboatscrossed the English Channel, and railwaysstretched their iron websacross the civilized world. No sooner had the first railwaysbeen built in the 1830s than enterprising men like Thomas Cook in England began to exploittheir potential by selling organized tours. With excursions across continental Europe, the building of hotelsand resortsto cater for the tastes ofthe pJeasure-seekers, and the intrpductiori of hotel vouchers and traveller's cheques, the tourist industry in its modern form wasborn. By the end of the 19th century the middle classes had joined the tourist classes, and mass tourism was areality. Ifthe 19th century saw the birth of mass tourism,thenthe post-waryears have witnesseditscoming ofage.Soon after the end of the Second World War, paid holidays became normal in Britain and many othercountries. People now had more disposable income to spend on leisure time, and travel and tourism were available to the many ratherthan the " lite few. Holiday campssprang up, offering the massesan affordable accommodation-and-entertainment I package. Television setswere appearing in more and more homes, bringing the attractionsofdistant lands into people's living rooms. Package holidays abroad began to appear in the 1950s. But it wasn't until the introduction ofthe first commercialjet airlinersthat the ideaof foreign holidays really took off. In recent decadesthingshave only got betterforthetourist: fasterand cheaper traveloptions, awiderrange ofsuitable accommodation,more timeandmoney to spend on their holidays. Tourism has come a long way from itsdistant, humble beginnings. Sowhenyou're next wandering along a sun-kissed foreign beach, sipping your cocktail, gazing at the sunset, and trying to forget your worldly cares,remember- youmaybe treading in the footprintsof a 19th-century adventurer, agentleman on hisGrand Tour,apilgrim or acrusader, orevena Romansoldieroran,ancient Greek!
  • 13. Output task Name Dates Job or role in tourism Achievements/events (with dates) () Read the article again and answer these questions. 1 What reasons are given for people wanting to travel? 2 Find four examples of improvements in transport. 3 What were the Canterbury Tales? 4 What did Thomas Cook do? 5 Whywas the introduction ofhote! vouchers and traveller's cheques so important? 6 Why were holiday camps so popular? 7 What technical development helped the expansion of package holidays abroad? 8 Explain these expressions: a travelling to relax andget awayfrom it all (paragraph 1) b more alld more people caught the travel bug (paragraph 4) c the idea offoreign holidays really took off (paragraph 7) d trying to forgetyour worldly cares (paragraph 8) Pioneers oftourism The text on page 12 mentions one person, Thomas Cook, who was an important influence on the development oftourism. Do you know any other 'pioneers oftourism' from any ofthe periods described? Have you heard ofFreddie Laker or Cesar Manrique? o Divide into three groups. Each group is going to read about one of these three pioneers oftourism - Thomas Cook, Freddie Laker, and Cesar Manrique. In your groups, fill in the information for your person in this chart. General contribution to development oftourism Any other important information 6 When you have made notes, get together with members ofthe other groups and find out about the other pioneers oftourism. Discuss the differen t contributions made by each ofthe pioneers. Who do YOll think made the most valuable and important contribution?Why? •
  • 14. 4 Thomas Cook Freddie Laker Cesar Manrique ......................................................................................... or millions of people around the world, the name Thomas Cook means traveller's cheques and travel agencies - but who was Thomas Cook? He was the first person to develop mass tourism. He organized excursions and tours which opened up the world oftravelling for pleasure to the middle classes. Many of the things which we now take for granted in modern tourism date back to Thomas Cook - things like traveller's cheques, hotel vouchers, and chartered transport. .............................. Thomas Cook lived in Leicester in the centre of England in the mid-19th century. He o rganized his first lour, a railway excursion from Leicester to Loughborough, in 184 1. A totol of570 passengers joined it. The excursion was so successful that Cook organized other similar events. All ufthe early tOUTS L1sed the newly-invented railways. Cook organized his first major continental tour in 1855 but it lost money. However, by 1862 he had managed to negotiate cheaper rates for crossing the English Channel. The cheaper rates were in return for <1 guarantee that he vould bring huge l1umbers- the essence ofmass tourism. l o urs to France and to Switzerland became regular events. The Swiss in particular quickly recognized the need to build the things that the tourists wanted - hotels and other facilities - so a whole tourist industry began to develop. After the opening oft-he Suez Canal in 1869, Egypt olso became a populoI' destination for Cook's tours. In the early 18705he orga nized the first round-the- world tour, lasting 222 days. So in a little over thirty years the foundations ofmodern mass tourism were established. Freddie laker was one ofthe pioneers of modern passenger air travel. He was born in England in 1922, and from an early age he was involved with aircraft. Hewas an aircraft engineer in the Second World War and also lea rnt to fly. .............................. Laker's business ability appeared soon after the war ended. In the Berlin airlift of 1948 he was one ofa number of businessmen who bo ught and chartered planes to take food and supplies to the people ofBerlin when the city was blocbded by the Russians. This early entrepreneurial experience led Freddic Lakcrto increased business activity in the] 950s. He was onc ofa number ofbllsinessmen who helped the rapid expansion ofair travel, using recent developments in aircraft technology. In 1955) for example, he set up an air service carrying passengers and cars across the Channel between England and France. ft was in the 1960s and 1970s that the real growth in charter air travel happened. as more and more people wanted to go on package holidays. Laker was at the forefront ofthis. He ran British United Airways from 1960 to 1965, and Laker Airwoys from 1966 to 1982. His main achievement was to set up companies which were independent ofthe big state corporations. and to offer cheop fligbts for thousands of people. Perbaps the best example ofthis was the Skytraill passenger service to the USA which started a price war on the transatlantic routes from 1977 to 1982. Freddie Laker helped to make air travel a realistic and fairly cheap possibility for many travellers and tourists. he tribute most often paid to Cesar Manrique is that without his efforts tourist development on Lanzarote would have followed the high-rise, high- density route and the island would have lost its identity. In the environmentally conscious 1990s Lanzarote is studied by other countries who are developing tourism, and is used as a role model. .............................. Manrique was born in Arrecife in 1919 and studied art in Madrid and New York, at a time when sl1JTeaiism was a major influence. He returned to his beloved island in 1968, determined to preserve its natural beauty in the face of tourism. His major set-piece visitor attractions, Jameos del Agua, Mirador del Rio, and Jardin de Cactus arc masterpieces ofdesign which are totally in harmony with the landscape. The hallmarks ofany Manrique project are the use ofloca! materials, integration with nature) and a completely peaceful atmosphere (often helped by ethereal 'mood music'), all finished with a flourish ofhis own brand ofsurreal art. Manrique was far more than just an artist and designer, however. He was lhe driving force behind the island's whole tourism development philosophy. He was a fiery orator and a ti reless promoter ofthe island, and it is thanks to him that almost all the architecture 011 Lanzarote is in traditional style, and that there is still a total ban on adverlising hoardings. Cesar Manrique died in <l car accident just outside his Taro de Tahiche home in September 1992. His influence has been so pervasive throughout Lanzarote that his philosophy is sure to Jive all.
  • 15. SECTION 3 Festivals •• • • .. .. .. .... .. .. ...... ... ..... . ......... .. .. .. .... .. ... .. .. .. .. .. .. .. .. ... .. .. .. .. ...... .... ......... .. Listening 2 Imnarja festival o You are going to listen to a tour guide describing a festival to a group of tourists on a coach. Before you listen, discuss these questions. 1 What do you know about Malta? Think about: geography, location, people, language, culture, religion, food and drink. 2 Look at the photograph. What do you think happens during the Imnarja festival? 3 The following words are all used in the guide's talk. How do you think they are connected to the festival? harvest crops torches bonfires procession banners rabbit e Now listen to the guide's talk. Were your predictions correct? g Listen again, and complete the gaps in these notes used by the guide to remind her of the details ofthe festival. Name offestival is I/mnarja. Official name is Feast of2 'Imnarja' means ::.3_ __ _ __ Opening ceremony ('Bandu') isprocession of brightly-coloured 4 Main part offestival is ::. 5 _ _ _ _ _ _ on last day. Display ofvegetables, fruit, poultry, 6 Stallssell local cakes, pastries, and ,-7_ __ _ __ Special Maltese dish of 8 During races the horsesare ridden 9 Winners receive I"'o'-_ __ _ _ which they display in their II To reserve a place on the excursion go to ,,12 '--____ _ 1 1
  • 16. 1 16 Describing procedures - present simple passive Look at these examples from the talk about Imnarja. 2 Try to continue each sentence. For example: Flowers are displayed at the windows ofoff thehouses. thecrops are laidouton display thefestival isopenedbya simple ceremony there arestaffswhich areset up Structuring a talk Lookat these examples from thetalk about Imnarja. I want to tellyou aboutoneofthelocal island festivals. Letme start bysaying thatthisisprobably one ofthe a lotofMaltese wine is drunk horseand donkeyraces are held the bannersare handed out most exciting festivals on theisland. The present simple passive isoften used to describe events and procedures - the person or people doing the action is not as important as the event itself. What happens isthis. You'reprobably wondering about food and drink. Now, moving on to the cfimaxofthe festival. Anotherinteresting thing is that thewinners take Practice their banners .. . . 1 Match the nounsin column A with the verbs in column B and produce a sentence which describes something that could happen in a festival. You will need to put the verb in the correct form. For example: So, asyou can see,it's well worth visiting. OK. Let'smove on. The highlighted expressions are used by the guide to give her talka structure. Flowers are displayed. Practice A B Now use the expressions above, and your notes from exercise 2 on the previous page, to retell the information aboutthe Imnarja festival. flowers music speech lanterns costumes money candles children special cakes decorations Output task bake fight carry make coffect play display putup dress up wear Other festivals o Are there any festivals or traditional events in your own country which are celebrated every year? Ifyou are studying with students from other countries, you should be able to find out about a large number ofdifferent festivals. For each festival, make notes under the following headings. Name Where does it take place? When does ittake place? What areits origins? (to do with religion, agricultural seasons, historical event, other) What exactly happensduring the festival? 6 If you don't know about any festivals, your teacher will provide some notes on three festivals from different parts ofthe world. Prepare a short talk about one of them. Structure it like the talk on the Imnarja festival.
  • 17. ACTIVITY The geography of tourism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ~ . . . . . . II • • • • II ........ " .""." . ... . "'./1."'."" ••• '.', •• "•• "•• " ".. _"' .. ~ ,Ij NORTH )t.IAMERICA (. If _, 1" .. Tourism is a world industry, but different parts ofthe world offer different attractions for the tourist. Divide into groups. Each group will be given a different part ofthe world to work with. NpRTAERN EUROPE r ClifiTRAL /...l.EU.~OP ~ - CENTRAL AND SOUTH AMERI CA o MEDITERRANEAN AFRICA AUSTRALASIA Think about the countries and cities in the area you have been given. What tourist attractions do they offer? Can you name any particular places? e Why do tourists visit this area? Analyse your area in terms ofwhat it offers in the following categories: - history - sport/leisure activities - climate - culture and religion - typical entertainments -landscape €) When you have made a detailed list, divide up into new groups with one person from each ofthe first groups. Compare what you have found out about the different regions ofthe world. Vocabula ry ambitious currency ancient departure lounge art gallery deposit banners destination boarding card disposable bonfire income brochure excursion carnival festival century flight attendant charter guided tour check-in desk heritage chronological high-rise civilization high season climate in-flight crops entertainment insurance policy self-catering itinerary sightseeing long-haul flight spa museum steam night-life terminal building package holiday torch panoramicview tour rep passport control tourist attraction pilgrim/pilgrimage travel agent! pioneer agency procession traveller'S cheque pyramids unemployed railway visa resort voucher room service "' PI ,....../"'l, VY50. ; ~ ( ~Cr-- I - v r 2(' 0 1,·$· Spalcn.l 14. 110 00 Pnh.1 I 1 1)
  • 18. 2 18 SECTION 1 2 The organization and structure oftourism Why do people travel? .................................."" ..., .......................................... Speaking 50.6 Reasons for travelling o Look at these pie charts showing the reasons why people visited London in one year. 6 .0 Overseas visitors Domestic visitors D Holiday D euslness o Other D Friends and Relatives I What are the main points shown by the charts? 2 The 'other' section is quite large. What do you think it could include? 3 Do YO ll think the charts would be very different for your city or country? 6 Think offour people - family or friends - that you know well. Make a list ofall the places they have travelled to in the past two years, and have stayed in for at least one night. In groups ofthree or four, put your lists together and make a pie chart similar to the ones above. Then compare with other groups.
  • 19. Listening 1 A passenger survey at an airport o Listen to this woman conducting a passenger survey at a busy airport. She is asking people why they are travelling and other details about their journey. As you listen, complete the chart below. Passenger 1 Passenger2 Passenger 3 Passenger 4 Destination Purpose ofvisit Length ofstay Size ofparty Mode oftransport to airport Occupation Age 6 Listen again and note down the different question forms the woman uses. Organize the questions into groups according to the way each is formed. Question forms This isone possible way ofgrouping the questionsthe interviewer asks. What do you notice about the word order in the three different types ofquestion? Questions using question words - what, where, how Where areyou going? What isthepurpose ofyourvisit? How long oreyou staying in Corfu? How didyou get to the airport? Intonation 1 When we ask people for information that might be personal, we are more likely to choose an indirect question form. Compare: Howoldareyou? Iwonder ifyou'd mind telling me howoldyou are? Which sounds more polite? 2 Intonation isvery important.Listen to the different versions ofthese questionsand decide which ismore polite. a Couldyou tellme whereyou're going? b Wouldyou mindfilling in thisform? c Couldyou tell mehowoldyou are? d Couldyou possibly turn the radio down? Note the intonation pattern in the polite form. Couldyou tellme whereyou're going? When you respond to a polite question or request your intonation should start high and the tone should fall: Yes/No questions Doyou havea few minutesto answersome questions? Areyou travelling on business? Isthereanyone else in theparty? Indirect questions Iwonder ifyou'dmindanswering some questions? Couldyou tellmehowyou got to theairport? Couldyou tellme whereyou aregoing? Can Iask which ofthese age groups you'rein? Wouldyou mind telling mehowoldyouare? ~ Couldyou tellmewhereyou'regoing? ~ ~ Ofcourse.I'm flying to Brussels. Practice 1 Convert these direct questionsinto indirect questions. a What's the time? b When isthe next flight to Amsterdam? c Isthisyoursuitcase? d When does the flight from Istanbul arrive? e How many times a year do you fly? f Have you got any seats on the ten o'clock flight? g Is there a phone near here? h Why are there no trains on Sundays? 2 Now take turnsto ask your partner each indirect question. Try to ensure that your intonation ispolite. Your partner should only reply ifthe question isasked politely. 2 ~ ID o .a .. " ;;r .. ~ o· " .. " Q. ~ ~ C n ~ C nl o - ~ o c ~ ;;;. 3 19
  • 20. 2 E on ." " B - o l!! " 1:: " ~ ~ on .., " .. " o . ., ~ '" .. 2' o ., ~ 20 Output task Destination Purpose ofvisit Length ofstay Size of party Mode oftransportto theairport Occupation Age Class passenger survey o Choose one of the pictures and imagine you are that person. Don't tell anyone which picture you have chosen. You are at the airport, about to travel somewhere. Complete the chart below. 6 Now go round the class and conduct a survey to find out the same information about other 'travellers'. Try to guess which of the pictures each person chose.
  • 21. SECTION 2 Statistical information about travel and tourism , ',' ~ . Reading Displaying statistical information o These three graphs and charts give different statistical information related to tourism and travel. Which one is (a) a pie chart, (b) a block graph, and (c) a line graph? 2 400 _ International Arrivals 200 A International Expenditure Hired Conch tour 3% Private car 69% ., d ~ 150 ~ 5 ,- 3 9 90 8 80 - 5_~ - ,- 5_ 0 5 , 60 5 0 5 0 4 - - AMJJ ASO A~er:J.ge dally rn.'Uimum temp "F 9 II 13 13 12 11 9 5 6 7 6 6 5 3 A~erage dally hours of sunsMne CJ C yprus 0 london Decide what is the most important fact shown in each graph or chart. Why is the information presented in these different ways?What other ways of displaying statistical information can you think of? f) Now answer these questions. 1 What was the total international expenditure on tourism in 1985? 2 Which decade saw the biggest increase in international arrivals? 3 What is the most popular form oftransport used by tourists in Britain? 4 Which is the hottest month in Cyprus? 5 In which month is there the greatest difference between the temperature in Cyprus and the temperature in the London? 9 What do you think? 1 Why did the 1970s see so many international arrivals? 2 Why does air transport only account for 1% of tourist transport in Britain? 3 Do you think the chart showing tourist transport would be very different for your country? 2 21
  • 22. 2 E '" .;: " g '0 GI ~ " t: " ~ 1;; ..., c .. c o .., .. N ·c .. f' o GI f3. 22 Describing graphs and statistics 1 Describe the graphs and charts in the previous section. Use the words and expressions from the list to complete the sentences. went up gradually levels off more than double rose dramatically a gradualincrease a small percentage of from ... to ... a fairlysharp fall the most popular the vast majority of a There was __ in international arrivals between 1950 and 1960 __ 25.3m __ 69.3m. b International expenditure on tourism __ from 1950to 1970 and then __ from 1970 to 1980. c __ tourists in Britain travelby car. d __ tourists in Britain travel by coach. e __ mode oftransport in Britain is by private car. f There is __ in the temperature in Cyprus in October. g The temperature in Cyprus __ in Julyand August at 95 degrees. h The number of hours ofsunshine in Cyprus in July is __ that in London. 2 Make some more sentences ofyour own. Output task Astatistical report o Here is some information'about tourism in Britiain. At the moment it is in the form ofa series oftables. With a partner, decide which type of graph or chart would be appropriate as a more visual way ofpresenting the inform atio n. T hen draw the graphs and charts. Top ten attractions in London Recent trends in tourism Visitors to London British Museum 5.Sm visitors NationalGallery 3.Sm Madame Tussaud's 2.4m Tower of London 2.3m St Paul's Cathedral 1.9m Tate Gallery 1.Sm NaturalHistory Museum 1.7m ChessingtonWorld ofAdventure l .5m Science Museum 1.3m Victoria and Albert Museum 1.1m Visits domestic overseas all Nights domestic overseas 1992 1994 1996 (millions) 7.0 10.0 17.0 7.5 7.5 18.2 8.0 8.0 19.5 Tourist spending breakdown all 19.4 68.7 88.1 19.0 74.0 93.0 18.5 80.0 98.0 Accommodation Eating out Shopping Travelwithin the UK Entertainment Services, etc. Total f6,520m f4,38Sm £3,576m f2,564m f l ,OOSm f497m £18,553m . ...........~ ... . .................................... Expenditure (f) domestic overseas all 640 4,150 4,790 900 1,325 4,825 5,700 5,725 7,025 E) Write a brief report to accompany each ofyour graphs or charts. The report sho uld include all the important information. Use phrases from Language focus 2. Present one ofyour graphs or charts to the class.
  • 23. SECTION 3 Working in tourism ...... ,. ... ¥o . . . . . . '" ...... 'It ~ <I .. <II- 0 0 " • fI I.> • '" II 0 ~ "" ... ,. ... I( ~ . . . 01 V I' •• • e.... 6 .,. G 't; It .... " " ..... '" .... VI ... ., " .. W 0. • " N " • ~ II '" 0, ~ . . . Reading The structure of the tourism industry Private Sector Support Services Gulding services • Travel trade press Marketing support services Guide and timetable publications Private ports/port services b o Discuss these questions with a partner. 1 What are the different sectors ofthe tourism industry? Make a list. 2 Is tourism an 'industry'? 3 In what ways is tourism a 'product'? 4 How is this 'product' distributed to the consumer? a This diagram from ]. Christopher Holloway's The Business ofTourisl1'l shows the structure ofthe tourism industry. Fill in the gaps with words and phrases from the list. Air transport Sea transport d Road transport (coach, car hire) Producers ....... UIJ • Hotels/motels Guest houses Chalets, villas Apartments Holiday centres Tour operators and brokers Travel agents The tourist accommodation ,J camping and caravan sites carriers rail transport regionaItourist organizations stately homes Man-made attractions Ancient monuments Activity centres 9 Catering facilities " theme parks Public Sector Support Services National tourist organizations Resort publicity offices Public education and training establishments Public port/port services travel insurance and finance services visa and passport offices private education and training establishments How many ofthe sectors did you have on your list from exercise I? €) Think ofa real example ofeach ofthe sectors in the place you are studying, or for your own country. For example, for air transport, write down the name ofan airport and an airline. When you have finished, choose a 2 different country. 2;
  • 24. 2 E '" .;: ::J g '0 ~ ::J ~ u ::J ~ 1;; " c .. c o +: I!l '" III 2' o .. t:: 24 Vocabulary Jobs in tourism o Look at this list ofjobs related to tourism, and decide which sector ofthe tourism industry they belong to. Use the diagram from the previous section to help you. a baggage handler f purser b curator g air traffic controller c warden h entertainments officer d guard 1 concierge e marketing consultant j tour manager a Now make a list for each ofthe other sectors. Compare yourlists with those made byother students. {) Who would carry out the activities below? a direct a plane at take-offand landing b keep the ship's accounts and look after passengers' rooms and general comfort c deal with people arriving at a hotel d give information and make arrangements at a hotel concerning local attractions and events e look after a museum f fly a plane g look after the passengers on a plane h take suitcases and bags on and offplanes help hotel guests with their suitcases and bags J give advice on how to promote a region or sector oftourism k check suitcases and bags for illegal items on arrival in a country I help arrange concerts, dances, and other social events on board a ship m look after a game park n be in charge ofarrangements for a group oftourists travelling together o clean the rooms in a hotel p look after the passengers on a train Listening 2 Identifying jobs and situations o Listen to these extracts from five conversations. For each one, decide who is talking to whom, and where the conversation takes place. Conversation 1 Conversation 2 Conversation 3 Conversation 4 Conversation 5 a What qualities and qualifications are needed for each ofthe five jobs? Which of the five would you expect to need these qualifications, personal qualities, and experience? - keyboard/computer skills - the ability to speak three languages - a university degree - an attractive and pleasant personality - the ability to swim - experience ofdealing with the public
  • 25. Output task Producing a CV a b c d o When you apply for a job it is usual to include a curriculum vitae, or CV (US resume). This is a list ofyour personal details, educational history, qualifications, experience, and interests - in other words, the story ofyour life from a professional point ofview. Here are some headings that might appear on a typical Cv. Name Personal statement (a briefsummary ofyour status) Personal details (address, date of birth, nationality, etc.) Education (including dates, places, and examinations) Professional qualifications (including dates and places) Work experience Languages Interests and hobbies Referees Match each ofthe headings with the jumbled up sections of this CV. What job do you think this person might be applying for? Argentinian Spanish (mother tongue) English (advanced {even Portuguese (intermediate leven 1993-94 Higher Institute ofTourism, 'Perito Moreno: Graduated in Hotel Management. 1995- 96 Diploma in Protocol and Ceremonial, Association of Hotels in Buenos Aires, including training at the Plaza Marriott, Buenos Aires. July 1997-December 1997 Conte Hotel (five-star), Buenos Aires. Started as bell-boy, trained as telephone operator and worked on switchboard; final position, reception assistant on front desk. e f g h An enthusiastic and hard-working hotel management graduate looking for a challenging juniormanagement position in a top-class hotel. Film and music (playing the guitar) 10April1974 12 Selbourne !:louse, CanterburyStreet, London SE1 Leonel Jorge Garda Manager, Plaza Marriott, Buenos Aires Personnel Manager, Conte Hotel, Buenos Aires 2 25
  • 26. 2 E on .;: ::I S '0 !! ::I t: 2 t: "0 c to C o . ., ::l '2 to E' o .. ~ 26 APPOINTMENTS a Look at these two job advertisements. Work in groups and discuss what experience and qualifications potential candidates would need to have. A B SENIOR ENTERTAINMENTS OFFICER TO WORK ON CARIBBEAN CRUISE SHIP New York's most famous skyscraper is seeking a Director of Tourism Services RESPONSIBLE FOR ••••••••••••••••••••••••••••••••••••• - planning and running an entertainment programmefor over 1,000passengers The successful candidate will have responsibiltyfor: managing the observatory, shops, and exhibition recruiting and managing a team of 15 employees pUblicity and marketing - managing astaffof20 - experience essential - nine-montlz contract (renewable) APPLY TO Apply in writing with current resume to: Charlotte Goldsmith, Leisure Recruitment Services, 329- 31 Farringdon Road, London ECI 2AW Executive Appointments, 268 Madison Avenue, New York, NY 10016 ~ Now write a CV ofyour own in response to one ofthe job advertisements. Try to base it as much as possible on your own details and experience. You can add things such as qualifications and work experience which you hope to get in the future. Don't be too modest! o In groups, look at the CVs ofanother group and decide who has the best qualifications and experience for each job. ACTIVITY Tourism in The Gambia, Sierra Leone, and Belize ...................................................................................................................................................................... o What do you know about The Gambia, Sierra Leone, and Belize? What facilities for tourists would you expect to find in these countries - or any other developing country? What facilities might they need to develop? a Read this introduction to the three articles below. What impression does it give ofthe current state oftourism in the developing world? Although it may help to boost a country's economy, the international tourism industry is fragile. For most people, foreign holidays are a luxury, and when a country is in recession some people will save money by cutting out holidays. This can be economically disastrous for countries which rely heavily on income from tourism. In other parts ofthe world, from Central America to Western Europe, the development of tourism has also caused widespread environmental damage.
  • 27. €) Divide into three groups. Each group is going to read about the tourism industry in one ofthe three countries. As you read, make notes about your country in the table below. After you have read your article, find out from members ofthe other groups about the other two countries. The Gambia Sierra Leone Geography Location Size Climate Tourism When tourism started Number ofvisitors Wherefrom Facilities offered Facilities needed Advantages oftourism Problems brought by tourism MEXICO PacifIC 0<000 ,..BELIZE Atlantic 0<000 SOUTH AMERICA Belize, which lies on the east coast ofCentral America, is aformer British colony and has a population of approximately 2 million. The climate ofBelize is sub·tropical and the country has anaverage temperature of20·C. Running the length ofthe coastline ofBelize is abarrierreef, which is second onlyin size to the Australian GreatBarrier Reef. In a similar way to tropicalrain forests, coral reefs are among themostcomplex and delicate ofaU ecosystems. As wellas protecting the coastline from hurricane damage, Belize's barrier reefhas always been anessentialsource offoodand incomefor local fishermen. Like the governments ofother developing countries, the Belizean government has actively encouraged the developmentoftourism as a way of earningforeign exchange. Last year, over 200,000 tourists visited the country. But the growth oftourism is now threatening the delicate marinelife of the coral reef. In order to makeroom for hotels to be built and to provide beaches, the swamps oftropicalmangrove trees have had to be cleared. As a result, shore erosion has occurred and vital areas which are home to rare reefplants have been destroyed. The coral reefitselfis also under threat- from pollution, from the physical damage causedby the anchors ofcruise ships and boats chartered by tourist divers,and from the activities ofsome of the divers themselves. Additionally, over-fishing has seriously reduced the populations offish and Belize shellftsh such as conch, grouper, and lobster. The anticipatedrise in sea level as a result ofglobal warming is also expected to damage the coral and fish reserves. The government ofBelize has responded to these problemsby settingup a Coastal Zone Management Plan, with the aim of carrying out regular surveys to monitor the effects oftourism and fishing on reef life. But because Belize has a foreign debt ofabout $100 million, it has had to rely on support from environmental groups to continue with this important work. Onepartlcular environmental group is CoralCay Conservation, avoluntary team ofdivers and marine biologists, which is currently workingona project to establish amarine reserve at the southern end oftbe barrier reef. The governmenthas also agreed to provide funds to establish a new Conservation Division which will establish and manage a number ofnew conservation areas in Belize. 2 ;!, ,. o .a .. :J ~. ~ o· :J .. :J <>. .. ~ ~ c ~ c ; a g c ~ ;;;. 3 27
  • 28. 2 28 ~TheGambUi AFRICA - THE GAMBIA Surrounded bythe former French colony of Senegal, The Gambia forms a narrow strip of land on either side ofthe River Gambia. The country is low-lying and extends inland for 320km; it is never more than SOkm wide. The Gambia has a AFRICA - SIERRA LEONE With a long stretch ofcoastline on the Atlantic Ocean, Sierra Leone is bordered by Guinea to the north and Liberia to the south. Its natural features are varied:the coastalregion is low-lying and sandy, whereas inland the terrain is more mountainous. The country has a population of about four million, and 7,000 people are currently employed in the tourism Industry. population ofjust 800,000 and is the smallest country in West Africa. The tourist season runs from November to April and visitors come mainly from Britain, Sweden, France, and Germany. Since it began developing its tourism industry in the late 19605, the number of visitors to the country has increased from just 20 in 1965 to well over 100,000 in the early 1990s. This growth may partly be due to the American best-seller Roots, in which the writer Alex Haley claimed to have traced his ancestors back to the Gambian village ofJuffure. The village is now a major tourist attraction. Most ofthe country's 17 resort hotels are concentrated on the coastline around the Sierra Leone is a late arrival on the tourist scene. In 1989, the foreign exchange earned from tourism was $17.4 million, or just 2 per cent ofGross National Product. In that year. most of the 25,000 holidaymakers who arrived in the country by air came from France, followed by North America and the United Kingdom. At the moment, the country has just eight hotels, concentrated on the 38km of coastline around the capital, Freetown. With fundingfrom the European Union, the government is expanding the limited telephone system and hopes to build a network of hotels, roads,and service stations across the country. Plans are also under way to develop safari-type holidays, together with forest explorations, game-hunting, and bird- watching. But the tourism Industry in Sierra Leone has a number ofproblems to overcome. Vocabulary accommodation climate advertisement concierge air-trafficcontroller conference apartment consultant average continentalbreakfast baggage handler contract bellboy curator blanket curriculum vitae cabin ((V) camp-site domestic captain expenditure caravan site facilities carrier fiight attendant chalet graph (blockgraph, chef line graph) town ofBakau;several of them are wholly or partly owned by the Gambian government. An estimated 7,500 Gambians are directly employed in the tourism industry as cooks, receptionists, bookkeepers, drivers, and guides. In 1990, tourism brought The Gambia $15 million in foreign exchange.or 10 per cent of Gross National Product. The government also earns income from the sale ofland, taxes paid by the companies which own the hotels, and customs duties on foreign equipment such as construction machinery. Alongside the benefits tourism has brought to The Gambia's economy, many of the problems associated with it are also beglnning to be felt. Like other developing countries, it does not yet have the resources to provide the kind offacilities Western tourists expect, such as good roads, modern hotels, and airports. Roads linking the air port to the capital and the surrounding beaches are poor, pitted with holes,and dangerous to drive along at night. There is also an acute shortage of petro} and the country's postal service remains basic. '1'0 develop better facilities, a country like Sierra Leone needs to attract foreign investors, and provide incentives in the form oftax relieforexemption from customs duties. Recently, the government passed a Tourism Development Bill to encourage the expansion oftourism. The Bill identifies particularareas which might be developed for tourism,provides much-needed incentives for foreign investment, and introduces controls on the numberand quaLity ofnew buildings. guard receptionist keyboard referee land/landing return ticket level off stately home marketing suitcase manager supplement motel survey overseas· take-off passport temperature percentage theme park piechart touroperator port travelagent porter villa purser warden qualifications
  • 29. SECTION 1 Speaking and vocabulary 9 6 10 Travel agents What kind of holiday? Holiday types o In pairs, discuss the following questions. 1 How many holidays have you had in your life? Make a list. 2 Which ones did you enjoy mostileast? Why? 3 Put them into categories. Think ofas many different types of holiday as possible. 6 Look at this list oftypes ofholiday. Match each one with the correct drawing/icon, and with the appropriate phrase from a publicity brochure. a adventure b camping c crUIse d driving /touring 3 7 11 e farmstay f fly-drive g independent/backpacking h package/beach B 12 i safari/wildlife j self-catering k skiing I trekking 3 ::;t i .. '" 11) 3- .. 29
  • 30. 3 30 'Sun, sea, and sand - and all you pack is your suitcase' II 'A floating five-star hotel' III 'Route maps provided' iv 'Escape the crowds - go where the mood takes you' v 'A unique game-viewing experience' VI 'Tents available for hire' vn 'Discover a world ofexcitement' Vlll 'Your car will be waiting at the airport' IX 'Each suite has basic cooking facilities and a fridge' x 'Breathtaking views from the snow-capped Himalayas' XI 'Sun glistening on the white Alpine slopes' XlI 'Experience the working life ofthe conntryside' €) What do people do on these types ofholiday (e.g. beach holiday- snnbathing)? Who goes on them? Is there a 'typical tourist' for each one? Reading Four holidays o Here are the names offour different holidays. What do you think will happen on each? Earthwatch Adventure Nepal Eurobus Rural tourism in Spain 6 These words and phrases appear in the four texts. Which words would you expect to appear in each text? bazaar elephant pass beaches extinction pony-trekking camp-sites farmers predetermined circuit cheetah farmhouse project co-existence itinerary researchers cottage jeep snow-capped drop-offpoint jungle lodge white-water rafting Now read the texts to see ifyon were right. - , 7 DO YOU CARE ENOUGH TO JOIN . AN EARTH~ATCH PROJECT? CHEETAH ' , ) '. '. Your help is urgently needed now. The yvorld is changing faster than ever before. Researchers are, ... providing the data on whichcrucial decisionsabout our future will be bas'ed, buttheycannotdo itall on their own. That's where you come in.tne funds that you contribute directly help the projects y.ou oin - but far more important is your own insight, enthu~iasm, and willingness to help get the job done. We will ge.tyou there and back safely, mostly comfortably, sometimes HALTING THE CHEETAH'S RACE ",nQt, ir sbme ofthe ()1ost fascinating company you'r~ , J " TOWARDS EXTINCTION' ,- I I' ' . . t '" NORTH ERNNAMIIlIA - The fate of the cheetah lies in ~he hands o~ thefarmers here whose land it shares.. You can help Laurie r arker.Kraus (Cheetal); , ' Conservation Fu'ndl examine, tag, release, ar)9 radio~ , . ) tra. ck cheetahs caught in farmers' traps, and aid her eaucational campaign to show farmers the advantages , . ever.likelyto meet, people ofall1 pgesand abiliti~s. We guarantee it's an experienceyou will never forget. t ) . . _ of pe~ceful c,?-existence with' the cat they love to hi'te. , .. , . ,.
  • 31. 8-DAYWALKIN THE ANNAPURNA FOQTHILLS WHITE-W~TER RAFTING ( CHITWAN JUNGLEWILDLIFE This aJtlon-~ackedtrip will • takeyou walking in-the ; foothills ofthe snow-capped Annapurnas, rafting on the turbulent Trisuli riyer, and elephant-riding in th~ jungles ofChitwan reserve. Kathmandu & Pokha ra After our arrival in Kathmandu, we'll be introduced to some ofthe city's ancient Buddhist and Hindu temples and shrines. There's also time to wander in its fascinatingbazaars at your own pace before we fly to Pokhara. Anna purna Foothills Trek We cross Phewa Tal by boat, and are met byour Sherpa porters to begin our walk in the magnificent Annapurnas. Our route takes us off the tourist path, , through lush forests and small villages. We'll visit the charming settlement of Gandrung and ascend Panchase Peak at 2,S09m (7,400ft) for superb views of Annapurna II and the sacred 'fishtail peak', Machapuchhare. Rafting & Chilwan Jung le Returning to Pokhara, we drive south to our raft-point. Our qualified raft crew will brief you on the safety aspects and paddling techniques required to take part in the thrilling sport of white·water rafting. Then. from our jungle lodge in Chitwan Reserve, we set Ollt byjeep or elephant in search of one-horned rhino and perhaps even Bengal tiger. Finally. we drive to the Everest Panorama resort for a relaxing day in wonderful hill country. O n a d ear day we may have views ofeight of the world's ten highest mountains- from Everest in the cast to Dhaulagiri in the west. SPANISH NATIONAL TOURIST OFFICE Information sheet - Rural Tourism in Spain In response to the ever-increasing demand for holidays close to nature, the regionalautonomous governments and the private sectorin Spain are now offering a comprehensive programme of ruralfacilities.These range from low-cost holidays at farmhouses and country cottages to sophisticated holidays in splendidly renovated country mansions and palaces. The common attraction is their location in some of the most beautiful parts of the Spanish countryside. Acomplementary range of activities such as pony-trekking, walking, and canoeing are normally on offer, and information is available fromthe 'astabshments. H ere'sanexample from Asturias in Northern Spain. La Quintana de la Foncalada Management: Severino Garda and Daniele Schmid This honeysuckle-clad farmhouse lies in the heart ofthecoastal 'marina' area of Asturias. Severino and Daniele love the land, its people, and traditions. Nearly everything is home produced: organic vegetables, honey, cheese, juices, and jams. The inside of the house is light and spacious, with cheerful and uncluttered bedrooms (smallish bathrooms), furnished with table lamps, and other things made by Daniele herself. You are welcome to make yourselfhot drinks in the large kitchen. Upstairs there is a guest lounge with wicker furniture and masses of information on walks and visits. Severino will happily advise you on the best beaches, where to eat, and the best excursions from La Fo ncalada by bike or pony. A perfect place for a family holiday. Rooms:5 with shower& we,1en suite with bath & we Price: DfTW 4,700 pesetas; S1 8,500 pesetas for 2;extra bed 400 pesetas Breakfast:400 pesetas Dinner:1,500 pesetas (M) - low season only Closed: never 3 31
  • 32. 3 .. ~ c .. '" .. 1 32 €) In groups, decide which ofthe four holidays on pages 30 and 31you would recommend for the following people. a A family offour - a couple in their thirties with two children aged eight and four. They are not particularly rich, but not poor either. They have two weeks available. b Agroup ofyoung people {students}. They don't have much money, but they have plenty oftime {one or two months}, and they want to 'go somewhere different'. c A retired couple in their sixties, healthy and active, interested in culture and nature. d A singlewoman. She has a very well-paid but stressful job as a lawyer. She likes outdoor sports and restaurants. Which holiday would you choose for yourself? Why? o In pairs, write down some more client profiles. They could be real or imaginary people or groups. Discuss the type of holiday that you think would be suitable - include any ofthe holiday types listed in the vocabulary section. Listening 1 Booking a holiday o Listen to this conversation which takes place in a travel agency. The customers want to travel to somewhere hot for a beach holiday in November. Which of these places do they choose - The Gambia, Spain, Tenerife, Lanzarote, La Gomera, or France? What is wrong with the places they don't choose? 6 Listen again and complete this customer enquiry form. " ."" """ " " " " " " " " " " " " " " "" " " " " " " " " " Real Holidays Ltd. Customer enquiry form ~ Playa Blanca single twin balcony seaview se lf~cate rin g bed & breakfast half-board full-board '411.1 ,"_ from ________ ____ to _________ _ Departureon ______ November Dep:09.35 Arr:_____ Return on Dep: __ Arr: _____ Ati§i,m,,;·_ 2 ________________ ii.l,iffll,],I.!,i#.'i",jffl 1:tif!jiji.i.h§i§i§US·_
  • 33. Taking a booking 1 Here are some ofthe expressions the travel agent uses when taking the booking. Can I helpyou? /'II checkavailabilityforyou. There~ availabilityon the 14th ofNovember. Doyou want toconfirm it? Can!takesome details? /'IIjust giveyou thebooking reference number. 2 Listen to the conversation again and note down exactly what issaid immediately after each ofthe examples above (it may be said by either the travel agent or the customer). Making suggestions and giving information (spoken) Look at these examples from the conversation. Suggestion Add information Add further comment OK. what about They're warm and they're very going tathe throughout the year interesting. Canaries? ... have you thought It's very reasonably and you're ofgoing to The priced guaranteed sun. Gambia? How about La It's asmall island, and it's very pretty. Gomera? veryquiet but with thingsgoing on You couldtry There are some very I thinkyou'd love it. lanzarote. peaceful parts. IfIwere you I'd Then you can eatout That way you'll see a choose B&B. inthe restaurants at bit of the local life. night. Whydon't you Icanput a 24-hour Youcan let me know reserve it for 24 holdon it. tomorrow. hours? 3 Use the expressionsabove to make suggestions, give information, and make commentsin response to these statements.You can use your own ideas, or the ideasin bracketsif you want. a Idon't like flying. (take the train - fairly quick - interesting views) b We wantto go skiing. (Switzerland - many different resorts- beautiful scenery) c Where can I find the cheapest flights? (look in the Sunday papers - all the companies advertise there - I've got a copy) d I'd like to send my parents on a cruise. (Mediterranean - ............................................) e How can we get to see more ofthe island? (hire motorbikes- ..................................._.......) f We want a holiday with adifference. (.......................................................) Listen again to these sentences from Listening 1. What do you notice about the pronunciation ofthe underlined wordsor syllables? Can Ihelpyou? OK, well, what!!.boutgoing to theCanaries? Haveyou thoughtofgoing to TheGambia? f:Qn Ijusttakesome details? Where isthe main stress in each sentence? Output task Travel agent role-play Divide into two groups- halfofyou are travel agents, half ofyoll are customers. After you have finished change roles and repeat the role-play, using the second set of holiday types you are given. Travel agents You will be given a list ofthe holiday typesyou specialize in.Think about the detailsofthe holidays you are offering. Customers will come to you with particular holiday requests.Try to sell them a holiday that suitstheir needs, but isalso one ofthe holidays you specialize in. Feedback How many holidaysdid you sell with a definite reservation? Howmany did you put on a 24-hour hold? Customers You will be given one or two holiday types in which you are interested. Try to find a travel agent w ho can provide you with the same holiday or a similar one.Visit asmany travel agents as possible so that you can be sure you have.90t the best holiday for you. Feedback Customers - Did you find the holiday you wanted? How helpful did you find the travel agent? 3 i .. '" .. a .. 33
  • 34. 3 '" ~ c .. '" IV ~ IV ~ 34 SECTION 2 Vocabulary and listening 2 The business traveller .'" ...'" .. .. '" " • '" '" " '" .'" " " ..."'" . The needs ofthe business traveller o In groups, discuss the following questions. 1 From the travel agent's point ofview, what differences are there between dealing with a business traveller and an ordinary tourist? 2 What does a business traveller look for when arranging a trip? 3 When arranging (a) a flight and (b) a hotel, which of these things are most important for the business traveller? flight hotel a choice offlight times express reservation a choice ofairlines corporate discount rate express check-in express check-in/check-out automatic upgrade access to fax good food with free champagne modem point In room lots ofleg-room mini-bar reclining seats close to airport air miles incentive scheme free newspaper immediate car hire pick-up on arrival room for business meetings limousine service from airport to hotel sports centre 6 Now listen to a travel agent who specializes in corporate travel describing the particular needs of the business traveller. Before you listen, think about the meaning ofthese phrases: at short notice client history extended credit a completepackage to settle up ell suitefacilities I What does he think are the main differences between a business traveller and an ordinary tourist? 2 What does he think are the most important things for the business traveller?
  • 35. Reading and speaking o Holiday Inn Priority Club In the listening on page 34, Mark mentioned that business travellers often like to join hotel chain 'priority clubs'. What do you think would be the benefits ofjoining such a club? Read this leaflet giving information on the Holiday Inn Priority Club. MAKE THE MOST OF YOUR TRAVEL Join Holiday 11111 Priority Club now and benefit from the awards and privileges that membership can bring. As a member you will receive special benefits every time you sta}' <'It a Holiday Inn hotel worldwide. At hotels in Europe, the Middle East, and Africa the bcncilt's include: • COrpor~lte rate" • Express reservations • Your fam ilycan stay FREE, up to fo ur people in the same rOOl11, when you pay corporate rate • Express check-in (adva nce reservation required) and check-out • Extended check-out time until 2.30 p.m. upon request • 20% discount on specific hotel business services • Special Priority Club rate for business and leisure Car rentals rrolll Hertz - just quote COP 500166 and rate code' nR' at time of reserv..tion • Free weekday newspaper • Regular special offers EARN PO IN TS NOW You will earn Priority Club points every time YOll stay on most business and leisure room rates. which you can exchange for personal awards ranging from free in-house movies, store vouchers, and Holiday Inn Executive Bedroom upgrades to free weekend stays and exciLing special activity awa rds. There arc over J40 hotels to select from for your free weekend and a wide range of special activities - the choice isyours. lustimagine, you could soon be in Paris enjoying a romantic weekend, touring Michelangelo's masterpieces in Florence, or experiencing a Broadway show and dinnCf in New York. II- Excludes Holiday !tm Gardell Court®hotelsill SOl/th Afrim, Zalllbia, andZimbabwe and specific [ajrperiods. HOW TO JOIN Priority Club membership normally costs US$ IOper year (or localcurrency equivalent). For FREE Priority Club membership until 31 December just complete thc enclosed application form and hand it to reception before 30 September, so you can start earning your points and enjoying your special benefits right now. Your temporary membership card is enclosed. Please quote your membership Ilumberwhcl1 you make your next reservation at a Holiday Inn hotel, and show the card at check-in to receive your points. We will send YOll your full membership pack after your second night at a Holiday Inn hotel. A quarterly statement will be sent to you, detailing your personal points balance and special offers when you stay at a Hal iday Inn hotel during the preceding three months. AIRL INE OPT I ONS Ifyoll belong to anyofthe following airlines' rrequent flyer programmes, you can choose to receive airline credits instead of Priority Club points. American Airlines® Delta Airlines Northwest Airlines United Airlines Ai r Canada EI AI Finnair KLM Lufthansa Sabena Swissair Anselt Australia Asiana Airlines Qanlas Thai Airways International Simply indicate your preferred airline and enter yo ur frequent flyer number on the application form. Please remember to quote your airline alliance number when making a reservation. Your stays at Holiday Inn will appear on your airline programme statcment. YOU W ILL ONLY RECEIVE CO RRESPONDENCE FROM PR IO IHTY CLUU IF YOU C HOOSE TO EARN PR IORITY CLUB PO INTS. You mayswitch toearning Priority Club points by contacting the Priority Club Service Centre. 3 35
  • 36. 3 .. ..c .. en '" 'ii > ~ 36 I.AST NAME 1'lll51" NAMB MALE FnM ALE ',',"1.1, 1I 0ME/OUS INF.SS ADD ltI~S S PO STeop!> C ITY COUNTRY COM PANY NAM~ 11 0M F./ OUS INIlSS TEL. AMER ICA N EL AL DEU'A PI NNAlIt NORTH WEST KLM UN ITED LUfTIIANSA AI R CANADA SABflNA A lltl.l NE MEM IUl RS lllP NUM UER €) Which ofthe things listed in exercise 1on page 34 (hotel) are available through the Holiday Inn Priority Club? o A business traveller has contacted his travel agent to ask about the Holiday Inn Priority Club. How should the travel agent answer these questions? 0 fAX SW ISSA IR ANSETT AS IANA QANTAS TIl AI a How do I get points? b What sort ofthings can I spend my points on? c Do I get a discount at all Holiday Inn hotcls? d How much does membership cost? e What do I have to do to qualify for membership? f I'm also a member of the KLM frequent fliers club. Can I get air mile credits instead ofpriority points? g If! do this will I still get Holiday Inn Priority Club points as well? h OK, I'd like to join. What do I do now? In pairs, role-playa conversation between a travel agent and a business travcller. I As a business traveller, decide what company you work for, your position, the countries you visit, how often you travel, and your preferences for flights and hotels. 2 Take turns to be the travelagent and the customer. Fill in the Holiday Inn Priority Club application form for your 'business traveller' partner. I N ITIAlS Room preference king-size bed standard smoking non-smoking Arc you a member of any other hotcl loyalty programmes? Please tick. Hilton Sofitcl Sheraton Forte Your age 18- 25 26-35 Intercontinental Best Western 36- 45 46- 55 Novotel Marriott 56+ Nights spent in hotel accommodation on business last year 1- 5 5-15 16-25 25+ Which countries/regions do you visit regularly? Please tick. EllStcrn Europe France Germany hOlly Scandinavia United Kingdom Africa Israel Middle East Asia/Pacific You will onl)' receive rorreJIHlnJcn(e (rum I'riorily Club If you choose: 10 urn Prlorily Club I'Uinl~. Spain Netheriands/Bclgi uml Luxembourg USA/Canada Caribbean/Latin Americll II) CAR D NUMBeR PA SSPO RT NUMUIlR Dale of Birth DAY American Express (AX) Mastercard (MC) Valid to: MONTH ISS UING COU N TRY ISSU I NG COU N TRY MONTH YEAR Visa (V) Eurocard (EC) Diners Club (DC) YEA1( I'Ie:asc I;£k here if )'ou wanl lh i~ credil card number 10 ~ usc'" 10 suaranlec yOOf Uoliday Jnn hOld re".,r":lliOIll. Signatu re ......... .. ... ,..... . . .. ....... Date ............ . What are your main leisure interests? Please tick. liishing SailingJWatcrsports Skiing Golf Athletics Soccer/Rugby Motorspo rts Food and wine Theatre/Arts Other Do you take short breaks and holidays? Alone With other adults With the family
  • 37. Output task * * - ~ El'5!!!= -= = = ** * i!.:.- ::'-5 = :5:.=;=-.= * ----------- - - SUITf.- HQTf.L - - ••• ~, • • o •• , ".'~ "" •• ' ••• • Description four-star hotel with 107 suites (see room facilities), Location near to shops and underground system. About twenty minutes from the city centre. Hotel facilities the hotel is an American-style 'all-suite' hotel, so there arc few facilities - reception, cafe (for breakfast). Room facilities each suite has lounge (TV), bedroom (TV), bathroom and toilet, bar area, kitchenette (microwave, refrigerator - with drinks), and office centre. Business facilities each suite has spacious desk, telephone and pc, fax and modern connections. The suite is big enough for small meetings. Conference rooms for up to forty people are available. Personal Assistant Comparing facilities at three hotels Stage 1 In groups ofthree or four, look again at the imaginary business travellers you each invented in exercise 5 ofthe previous section. Make sure you have detailed information about each of them, including their personal details and the company they work for. Invent more information if necessary. All four of the travellers have to go to Vienna for business. Decide: - exactly what business they will be doing (e.g. meeting clients, attending a conference, planning a sales promotion, etc.) - what type ofhotel each ofthem will be looking for in Vienna - what facilities they will need - how important the location is - what recreational faci lities they will want - how important the price is Stage 2 Now imagine you are travel agents specializing in business travel. You have been approached by each ofthe fo ur business travellers for information on suitable hotels in Vienna. Look at the information on three Vienna hotels. Discuss which hotel would be most appropriate for each ofyour clients. RadissonIHIISAS I'ALAlS ~.- ...." .......,~ ...~~,,,"' ..... ,~. ~ .. Description luxury five-star hotel in attractive old-fashioned building (246 rooms). Location on 'the Ring: ten minutes from the city centre. Hotel facilities restaurants and bars, fitness centre, and sauna. Room facilities cable and satellite TV, air-conditioning, mini-bar, telephone. fax point. Business facilities Business Service Centre in the foyer with fax, telephone, personal computer, and secretarial services. Fourteen conference rooms. Stage 3 V I ENNA ........ "...Hlll~.~ Description large modern five-star hotel (600 rooms). Location near the City AirTerminal, ten minutes' walk from city centre. Hotel facilities restaurants and bars, fitness club, and sauna. Room facilities en suite rooms, cable TV, individually-controlled air- conditioning, telephone, mini-bar. Businessfacilities Business Service Centre in the foyer providing secretarial services, fax, photocopying, personal computer, notebooks, laser printer, modem points, worldwide courier service. Conferencea nd banq ueting facilities for up to 500 people. Meeting rooms for 10to 20 people available. Limousine transfe r service from . airport. In pairs, act out the roles of PA and travel agent. Travel agent D You are the PersonalAssistant ofone ofthe business travellers you invented in Stage 1.You are speaking to your travelagent about the best hotelfor your boss. Make certain all the facilities you require are there. You are the travelagent. You are speaking to the PersonalAssistant of a business personwho does a lot oftravelling.Find out about the needs ofyour client and recommend the most suitable hotel. 3 37
  • 38. 3 ... c .. '" .. ] 38 SECTION3 Listening 3 Visas .. ... ""..... ". <I.. .. .. II .. ... .. o US visa requirements Have you ever travelled to a country where you needed a visa? How did you apply for it? Why do some countries require visas?Have you ever been to the United States? Did you need a visa? Listen to a recorded telephone message giving information on visa requirements for travellers to the United States. Decide whether the following statements are true or false. I A British citizen only requires a visa if he or she is staying for more than nineteen days. 2 Citizens from Japan can participate in the visa-waiver programme. 3 You are allowed to work while in the US. 4 You can enter on any airline or sea carrier. 5 You are allowed to make return trips to Mexico while you are in the US. 6 If you need a visa for a holiday the correct visa is a BI/B2 visa. 7 You should get your visa before you buy your travel ticket. 8 Ifyou have already been refused a visa you will not get one when you applyagain. 9 Postal applications take about three weeks. 10 You will need to send your passport when you apply For a visa. 9 The following people have all contacted your travel agency For advice on visas for travelling to the US. What inFormation would you give them? Listen to the recorded message again. a Masato Suzuki from Japan, flying to Sa n Francisco for four weeks' holiday in California, followed by a trip to Canada, and then home to Japan. b Greg Sheldon from New Zealand, planning a six-month world trip. He'll probably arrive in the US from Mexico and stay a month or so. He hasn't got much money. c Mr and Mrs Henderson, a retired British couple travelling for a two- week holiday in the US and then staying with their son and his fami ly in Canada for an unknown period (probably 3 to 6 months). d Mehmet Ozgun, a Turkish national resident in the UK, who needs to visit the US on business il1 two weeks' time. c Annika Johansson and Carina Lundgren, two students from Sweden who want to spend three to four months over the summer travelling round the US. They hope to find some casual work to help finance their trip.
  • 39. Obligation and permission 1 Look at these sentences from the visa information recorded message. Obligation You mustholda return ticket. You need to complete a visa-waiverapplication form. Avisa is required ifyou're staying more than 90 days. You have to sendacompleted visa application form. Lack ofobligation Avisa is notrequired for British citizens for most holidays. Ifyou're entering the US from Canadayou don't need to havea visa. Permission You maymakeside trips to Canada, Mexico, and the Caribbean Islands. Citizens oftwenty-three countries are able to travel to the us without a visa. Lack of permission You cannotperform productive work. You arenotallowed to acceptpaidorunpaidemployment. 2 Although a recorded information message isspoken, the style isoften like that ofwritten language. Match these spoken statements with the four language functions. They all refer to lawsand customs in the UK. a You can get married at 16 provided your parents agree. b You've gotto drive on the left. c Children under 16 aren't allowed to buy cigarettes. d You don't have to have an ID card. e You can't drink alcohol in pubs ifyou're under 18. f When you're 18 you can vote in elections ifyou want - but you don't have to ifyou don't want to. Which words or phrases are different in the spoken version? Practice 1 Think about your own country. Discuss thefollowing areasusing spoken register. - driving a carfmotorcycle - drinking alcohol - wearing seat-beltsfcrash helmets -smoking - getting married - military service 2 Now write a brief paragraph on laws and customs in your country - to be used in a guidebook. Telephone language 1 Look at these expressions which are often used or heard when telephoning. Which three are from recorded messages? a Going Greek reservations.Jane speaking. Can I help you? b Can you put methrough to your Accounts Department? c This is the American Embassyvisa information line. d I'll justtransfer you. Hold on a moment. e I'll just see if he's in. Can Iask who's calling? f All our operators are busy at the moment. Please hold. g I'm afraid the office is closed at the moment. Please leave your name and number after the tone and we'll get back to you assoon as possible. h Can Ispeak to Judith Vine, please? i I'm afraid it's a bad line. Could you speak up? j I'll get her to call you back. 2 Ofthe remaining seven expressions, which involves - asking the callerto wait? . - asking to speakto someone? - speaking to the switchboard operator? - identifying themselves? - offering to take a message? - asking forrepetition or clarification? - promising action? 3 Here are some similar expressions. Match them with the functionsin question 2. a IsMario Ferrara there, please? b I'll just put you on hold. c Can I have extension 4784? d I'll make sure she gets the message. e Would you like to leave a message? f Sorry, Ididn't catch that. Could you repeat what you said? g This is Ruth Levine. How can I help? 4 Now match one ofthe sentencesin question 3 with one ofthe following sentencesto make adialogue. In pairs, tryto continue the dialogue aslong aspossible. a Sorry. Isaid we'd like to order some more brochures. b Speaking. c Can you tell him it's Anna from CityTours aboutthe group from New York? d Hello, I'm phoning to check the availability on your winter mini-breaks. e OK, but don't be too long - I've got aqueue of people here. f Certainly ... I'm just trying to connect you. g Thanks. It's really very important. Listen to these sentences spoken by people on the telephone. Note the pronunciation ofthe highlighted words, especially the way they are linked. Couldyou holdon amoment? 1'1/justputyou through. Couldyou callbackalittle later? 1'1/get back toyou this afternoon. He's really busy, so don't be surprised ifhe's late. 3 ~ OJ ~ OJ '" ID :J ;;: 39
  • 40. 3 .. C QI '" .. ~ ~ 40 Output task Traveller Telephone conversations Act out the following telephone conversations in pairs. Work with a different partner each time. Do your best to get what you want. Make sure your dialogues include some of the functions you practised in the Language focus section. - introducing yourself - asking for someone - speaking to the switchboard operator - asking the caller to wait - offering to take a message - promising action - asking for repetition and clarification At the end, compare with the rest ofthe class to see who got the best deal. Work in pairs. Student Ashould read the information below. Student B should turn to the information on page 175. 1 Arranging an interviewfor a visa Official You want an appointment as soon as possible because you plan to go to America next week. Look at the information on page 175. 2 Phoning a travel agent Tourist You want to find out if there are any good late deals for beach holidays. You are only interested ift he price is very cheap and sunshine is guaranteed. Travel agent Look at the information on page 175. 3 Asking for an upgrade Business traveller Travel "oo'nt You want to be sure ofan automatic upgrade when you fly to the US on your forthcoming business trip. You represent a big company which could give the travel agent a lot of business. Activity Myhols ----~~------------------ Look at the information on page 175. D Judith Chalmers is a television presenter. She presents the holiday programme, 'Wish you were here...?' on British TV. In the programme she travels to many different places and experiences many different types of holiday. In this article she describes her own holidays. o I3efore you read, think about what she might look for in a holiday for herself.
  • 41. 14 TRAVEL 6 Read through the article quickly. Note down the places she has been to and the types ofholidays she has had. Which places are associated with the following things? - car hire - dancing - high hedges - lovely lawns - concrete mixer - golfcourse -pool -market - crab sandwiches -good view - restaurants The people ofa country make the difference for JUDITH CHALMERS. , I HAVE marvellous mem- ories of childhood holi- days - Cornwall. Devon, and Scotland. I have a younger sister, and the four of us would drive everywhere in the family Morris Minor. My sister and [ would be so excited, geUing up at two or three in the morning to drive to Cornwall. I remember the hedges beinghigh and u liule mbbit scur- rying along the side of the road and Daddy picking it up and let- ting it run off into the fields. We used to go to Looe, which had vcry good crab sandwiches. I went back there recently for 'Wish YOll were here ... ?' and it's gotso much more crowded. Working on 'Wish you were here... T gives me ideas forwhere I want to go on holiday. We cer- tainlydon't get our holidays free, but we get an upgrade some- limes, which is where my job can help. Last win ter we went to Cape Town, where I think we had our best-ever holiday. We spent three weeks over Christmas and New Y ear and Iwas so thrilled with it. We rented a house through a friend, which is always a risk because we did that in Corsica OI1("'t: and arrived to lind a con- crete mixer in the drive. But it was magnificent - comfortable, not grand - in a suburb of Cape Town called Bishopscourt. We had lovely lawns, a pool, and a viewou! to Table Mountain.The restaurants were good - our favourite was called Uitsig in Constantia. The waterfront has been developed cleverly and is full oflife - u little bit like Covent Garden. We hired a car and Neil and I went otT for four days along the Garden Route to Plellenberg Bay. We stayed at a wonderful lit- tie Edwardian-style B&B at Masse! Bay and had a good breakfast there with the owner. We've always gone for sclf- catering or rented houses. I like the freedom and I slay in so many big hotels for work. I like to know we can get up when we want and I CH Il potter in the gar- den or go down to the shops. I don't like the regimentation of a hotel and 1don't want someone on the la nding with a Hoover waking me up. Jnevitably, I do get recognized when I'm away. People want to tell me about their holidays or ask where they should go next. I enjoy meeting them - as long as I'm not working and trying to concentrate on doing my next piece to camera. I know I'vegot a goodjoband I love it. Packing and unpack ing is a bit of a chore, but I've got that fairly well sorted now. 1h<.lve sections of the bedroom - if I'm going on safari I have my khaki gear and my Timberland boots here: and then I have my shorts < md summer trousers there. I still agonize over it at times, and the times I've made mistakes are when I've had to pack too quick- ly. I enjoy flying and I still get a buzz arriving at an airport. ruse the time on thc plane to catch up with films a nd reading. I don't sleep well on planes and I somc- times suffer from jet lag. I sup- pose I should just drink water but I like a glass ofchampagne. I don't bother with spirits, but rdo like good wine with a meal. We go away for about three weeks in the winter, to somewhere warm, and again in the summer to the Algarve, where we own a housc. We bought it about nine years ago because we found ourselves going back every summer and renting somewhere. It's not big - three bedrooms and two bath- rooms - but it h<ts a pooland it is on the golf course with a lovely view over the fairway to the lights ofQuarteira. I get up early in the morning, at about 7.30, sling on a cotton bathrobe and creep out to deadhead the geraniums. I love the beaches there, but I can't sit on a beach for long. I like wa lk- ing along the sand with a breeze in my face. We always rent a car Hnd sometimes we'll take off into the mountains. I like the market at Louie which, despite all the tourists, main- tains its Portuguese identity. T here is a square near the house and a wine bar where we havc a dance in the evenings. At night we sit on the little terrace and have supper. I sometimcs buy fish at the market in Q uarteira and cook it that night. I think I'll alwuys travel. 1 don't know Italy well at all and I'd lovc to wa nder around Tuscany. I'd also love to go to the Galapagos Islands. Thc people in a country make so much difTerence - which is why r love Ireland. We were in Egypt recently, too, a nd the people there were wonderful. I do have concerns about the environment. You have a lovely place, everybody wants to sec it, but by the very fact that they go, they spoil it. My idea of a n absolute hell holiday is to be surrounded by people who don't care where they are and shout and drink themselves silly and throw their cans of lager about. I can't abide bad manners. If I sec people drop- ping litter 1 will pick it up, and if I'm in the car a nd I sec some- body throw something onto the road I wi ll toot them to hell. I hope there isa growing aware- ness within the industry of the need to protect the environment. People arc trying not to build high-risc hotels and even Denidorm has been , cleaned up. But how do you control it? You cun only do your bit. 3 41
  • 42. 3 ~ Now read the article again and answer these questions. I What type of holidays did she go on when she was a child? 2 How does her job help when she goes on her own holidays? 3 Why was she worried before she went to Cape Town? 4 Why doesn't she like spending her holidays in hotels? 5 What does she like, and dislike, about her job? 6 What does she usually do in the mornings in the Algarve? 7 What does she usually do in the evenings? 8 What does she like about Ireland and Egypt? 9 What type of holiday would she not li ke? 10 Is she optimistic about the future development of tourism? o Look again at the section on Judith Chalmers' South African holiday (renting a house in Bishopscourt and going on a four-day driving holiday). It is going to be featured in the programme, 'Wish you were here ...?'. Here is the plan for that section ofthe programme. Each part will probably last between thirty seconds and one minute. 1 Introduce the holiday - 'Nowa holiday in South Africa, staying in a rented house near Cape Town and then taking a four-day drive along the Garden Route to Plettenberg Bay: 2 Describe the general location (with film) - Cape Town, Table Mountain, local restaurants, facilities, places to visit, etc. 3 Describe the house - lawns, pool, and views. ···············..l····'··················,·············.......................................................................................................... 4 Interview the family who are staying there (film next to pool) - their • , J! • Op1no~s; 5 D escribe the Garden Route - use map. 6 Feature on the Edwardian-style B&B at Mossel Bay, including interview with the owner. 7 Give details on cost, howto book, etc. o Now think ofa type of holiday or a resort that you know well, and plan a similar section for a travel programme. Be sure to include a description of the holiday, an interview, and some factual details.
  • 43. 4 Tour operation SECTION 1 The role of the tour operator Vocabulary Travel agents and tour operators What is the difference between a travel agent and a tour operator? 1 Look at the different functions listed below (a-t). Match the words in italics with the definitions (]-16). 2 Decide which fu nction is performed by a travel agent and wh ich is performed by a tour operator. functions a sell air ticketsand other transport tickets b design abrochure c give advice on resorts, carriers, and travel facilities d order stocks of brochures for rackdisplay e negotiate with principals for bulk purchase ofairline seats, hotel rooms, etc. f record and confirm reservations, send invoices to customers 9 issuetickets and vouchers h charteraircraft send flight manifestto airline send rooming listto hotels k provide travelinsurance I sign contractswith hotels,airlines, etc. definitions 1 hire for a special purpose 2 agreement to pay money as compensation for loss or accident 3 person or company, such as a hotel or an airline, which is represented by an agent 4 take someone on as an employee 5 publicity booklet giving detailsof holidays, etc. 6 equipment (in a shop) to hold thingssuch as brochures 7 legal agreementsbetween two companies 8 paper or ticket which isgiven instead of money 9 buying large amounts of goods or services in order to get a lower price m plan itineraries for customers 10 tour including travel, accommodation, and meals(like -n- ar -ra -n -g -e -c -o -rp - o -r -a-te -t -ra -v -e ""'" I---- --------- a package) o investigate and research new markets 11 relating to a business or company ----~------~--------------------- p plan advertising and promotion strategy 12 planned method ofwork --~--~~~------~~--~~- q reerLlitand train staff, e.g. resort representatives and guides 13 company which transportspassengers (such as an airline) r arrange car hire 14 list of passengers on a ship or plane ----~~~~----------------------- s organize inclusive tours 15 list of guests in a hotel, with their room number --~~~--------------------- sell inclusive tours 16 listsof placesto be visited on ajourney 4 43
  • 44. 4 I: o .~ .. Q, o ~ :> {? 44 listening 1 Travel agents and tour operators Reading GOINGGREEK 199B BROCHURE o Listen to Gordon Wright ofSupertravel explaining the difference between a travel agent and a tour operator. As you listen, check to see ifyou matched the functions to the correct jobs. 6 In pairs, use your notes to explain the roles of tour operator and travel agent to each other. A should explain to Babout the role of tour operator, and Bshould ask questions and check information. Then Bshould explain to A about the role of the travel agent, and A should ask questions and check information. €) Look again at your list of things which tour operators do. Put them in the order in which a tour operator would need to do them. The tour operator's in-tray o Going Greek is a tour operator which specializes in holidays to Greece - the mainland and the islands. It organizes a variety of holidays, including ordinary Group Inclusive Tours (package tours), and specialized holidays (sports and activities, walking, holidays for senior citizens, escorted cultural tours, etc.). Going Greek communicates with other parts of the tourist industry, and with customers, using a number ofdifferent written media - letter, fax, phone message, e-mail, and memo. You are going to read an example of each of these, selected from a typical day at the Going Greek head office. Before you read, discuss which type ofcommunication would be used for each ofthe following situations. a a request from a travel agent for more brochures b the Promotions Department arranging a meeting to discuss customer feedback c an enquiry from a member of the public d an application for the job of resort representative e confirmation from a Greek coach company regarding the supply of coaches for transfers Read the five example texts quickly to see ifyou were right. From: To: Message: Walking tours in Greece : " Date: Thu. t9 Nov 199822:10:11 GMT -------_.._..- ------ ,..-_._-_.__._...._-'_..,......,..........- I saw your page on the Worldwide Web. I am very interested in walking tours on the Greek mainland. Can you give me booking information? Is it possible to reserve via the Internet? Please reply soon. Regards, Marcus Tenino