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1
Presented by:
Bebel Parfait NGUEPI NANFAH
 I. INTRODUCTION
 II. Innovation
 III. Key changes brought by the approach
 IV. Scaling up and Sustainability
 V. Conclusion
2
 Despite developmental efforts, rural poverty, global hunger and
undernutrition with two thirds of the world’s hungry and poor currently
found in the rural sector continue.
 Agricultural Extension and Advisory Services (AEAS) aim to create an
efficient, effective and synergistic linkages and partnerships between
stakeholders in the agricultural value chain to improve the delivery of
services to farmers.
 Extension is seen as a major influence in furthering rural innovation and
development. the vision of extension has changed.
3
 Innovation is the process of generation, diffusion, adaptation
and use of knowledge.
 Enhancing the efficiency and effectiveness of AEAS requires,
developing and adapting innovative approaches, methods
and tools for delivery of AEAS and ultimately scaling them up
and out.
 Capitalizing on their personal years of experience in farming,
farmers adopted some particular crops and cultural methods
that best suit their environment.
 Therefore the AEAS integrated communication system
approach promoted aims to help them improving their
productions by sharing updated agricultural methods and
lead them into the agribusiness model. 4
AEASFarmer
ICT
Farmer
Farmer
Experience
Strategy
and Needs
5
AEAS integrated communication system
6
Follow AEAS recommandations Get good production Consider added value
Mangoes do well here
A need for training on seed technologyDrought is a serious issue
Production
Market
7
I’m applying the
new adaptated
method adopted
with AEAS. It’s
easy, let me show
you…
Call this number for
further inqueries…
EH!
Which
technique are
you applying?
I did not see
this before…
Technique Master
New network built
Social capital is the level of social relationships between people who work and live in an area.
C@MIRD
 about in the behaviour of AEAS providers
8
AEAS providers will shift from the transfer of technology
approach to an integrated one with young farmers’ participatory
extension approach. They will build the advice with answers on
how does the farmer manage, why his methods, which are his
results and what are his loopholes.
 In the behaviour of farmers
9
The promoted approach aims to build stronger linkages
between farmers in rural groups so that innovations can be
experienced by some of them and easily spread out through a
farmer to farmer communication. If farmers are proud of their
success, they will be happy to share they experiences with
others.
 In the behaviour of other value chain actors
10
Listening to the farmers’ needs and paying attention to their
results will bring and inclusive commitment from the value
chain actors. Communication strategy will lead actors to a better
professionalization, anybody being called to bring specific
answers to specific questions, leading to a global goal.
 Basically, farmers trust farmers and on the other hand, youth
like ICTs so if they are aware of the benefit they can get from
that they will follow.
 The innovation is expected to be perennial as farmer will find
their interest in sharing experience and knowledge.
 Develop mobile advisory services.
11
 AEAS integrated communication system is an innovative
approach to bring specific solutions to specific problems in
the agricultural production of a specific area, and share with
other areas facing the same difficulties.
 Exchange with farmers to identify their cash-crops, to be
informed about their methods, needs and loopholes is the
key.
 The implementation process will start by selecting two
villages in an agro-ecological zone an apply the approach.
12
13
THANKS
FOR YOUR
KIND
ATTENTIO
N

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AEAS integrated communication system

  • 2.  I. INTRODUCTION  II. Innovation  III. Key changes brought by the approach  IV. Scaling up and Sustainability  V. Conclusion 2
  • 3.  Despite developmental efforts, rural poverty, global hunger and undernutrition with two thirds of the world’s hungry and poor currently found in the rural sector continue.  Agricultural Extension and Advisory Services (AEAS) aim to create an efficient, effective and synergistic linkages and partnerships between stakeholders in the agricultural value chain to improve the delivery of services to farmers.  Extension is seen as a major influence in furthering rural innovation and development. the vision of extension has changed. 3
  • 4.  Innovation is the process of generation, diffusion, adaptation and use of knowledge.  Enhancing the efficiency and effectiveness of AEAS requires, developing and adapting innovative approaches, methods and tools for delivery of AEAS and ultimately scaling them up and out.  Capitalizing on their personal years of experience in farming, farmers adopted some particular crops and cultural methods that best suit their environment.  Therefore the AEAS integrated communication system approach promoted aims to help them improving their productions by sharing updated agricultural methods and lead them into the agribusiness model. 4
  • 6. 6 Follow AEAS recommandations Get good production Consider added value Mangoes do well here A need for training on seed technologyDrought is a serious issue Production Market
  • 7. 7 I’m applying the new adaptated method adopted with AEAS. It’s easy, let me show you… Call this number for further inqueries… EH! Which technique are you applying? I did not see this before… Technique Master New network built Social capital is the level of social relationships between people who work and live in an area. C@MIRD
  • 8.  about in the behaviour of AEAS providers 8 AEAS providers will shift from the transfer of technology approach to an integrated one with young farmers’ participatory extension approach. They will build the advice with answers on how does the farmer manage, why his methods, which are his results and what are his loopholes.
  • 9.  In the behaviour of farmers 9 The promoted approach aims to build stronger linkages between farmers in rural groups so that innovations can be experienced by some of them and easily spread out through a farmer to farmer communication. If farmers are proud of their success, they will be happy to share they experiences with others.
  • 10.  In the behaviour of other value chain actors 10 Listening to the farmers’ needs and paying attention to their results will bring and inclusive commitment from the value chain actors. Communication strategy will lead actors to a better professionalization, anybody being called to bring specific answers to specific questions, leading to a global goal.
  • 11.  Basically, farmers trust farmers and on the other hand, youth like ICTs so if they are aware of the benefit they can get from that they will follow.  The innovation is expected to be perennial as farmer will find their interest in sharing experience and knowledge.  Develop mobile advisory services. 11
  • 12.  AEAS integrated communication system is an innovative approach to bring specific solutions to specific problems in the agricultural production of a specific area, and share with other areas facing the same difficulties.  Exchange with farmers to identify their cash-crops, to be informed about their methods, needs and loopholes is the key.  The implementation process will start by selecting two villages in an agro-ecological zone an apply the approach. 12