This is the twelfth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
Written by Dan Calladine, Head of Media Futures, Carat Global Management
dan.calladine[at]carat.com
www.carat.com
www.vizeum.com
www.iprospect.com
www.isobar.com
www.aemedia.com
Powerful Google developer tools for immediate impact! (2023-24 C)
Next Generation Media Quarterly July 2012
1. 1
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2. …
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2
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3. The Next Generation is…
- Technology transforming
media
- Content convergence
- Social everywhere
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4. Next
Generation
People
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5. Next
427 million Europeans go online each week
Generation
People
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6. Young fathers in America still use their Next
Generation
People
gaming consoles...
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7. American mothers over-index on the ownership of
Next
Generation
People
every digital device
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8. 40% of American affluent males spend more than
Next
Generation
People
$30,000 a year online
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10. One million Android NFC devices are being shipped
Next
Generation
Mobile
each week
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11. More people in China now access the internet from
Next
Generation
Mobile
mobile than fixed connections
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12. 17% of American web users do most of their Next
Generation
Mobile
browsing on their phones
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13. India’s mobile internet traffic has Next
Generation
Mobile
overtaken desktop internet traffic
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14. Nearly 40% of Eurovision searches were via
Next
Generation
Mobile
mobile
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15. Mobile accounts for 13% of all US online retail
Next
Generation
Mobile
sales
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15
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16. Twitter often makes more money from mobile
Next
Generation
Mobile
ads than desktop ads
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17. The iPhone has generated an estimated $150
Next
Generation
Mobile
billion for Apple in 5 years
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18. The British digital camera market has Next
Generation
Mobile
fallen 30% in five years
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19. Next
Generation
Content
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20. Asos and Starbucks promote together using
Next
Generation
Content
Twitter
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21. Next
QR codes using a pint of Guinness
Generation
Content
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22. Next
QR codes using a shadow
Generation
Content
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23. News headlines printed on the sleeve of a
Next
Generation
Content
coffee cup
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24. Next
adidas Football’s new Tumblr
Generation
Content
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25. Next
Google’s ‘Lionel Richie’ search Easter Egg
Generation
Content
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26. The Muppets x Band-Aid – augmented reality Next
Generation
Content
plasters
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27. Innovative use of data & store receipts by Next
Generation
Content
Hellmann’s in Brazil
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28. Next
Smart Car gets sarcastic on Twitter
Generation
Content
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29. Next
Generation
Technology
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30. Next
Coca Cola’s huggable vending machine
Generation
Technology
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31. Next
Tackle the Cerveza Salta beer vending machine
Generation
Technology
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32. Tourism British Columbia’s machine gave out
Next
Generation
Technology
big presents
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33. Next
Tweet for free iced tea
Generation
Technology
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34. Next
Pay less the hotter it gets
Generation
Technology
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35. Next
Generation
Content
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36. Next
Facebook has 80% reach on US smartphones
Generation
Social Media
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37. The percentage of Facebook’s users who visit on
Next
Generation
Social Media
mobile
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38. C&A incorporates live ‘Likes’ into clothes
Next
Generation
Social Media
hangers
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39. More people follow Lord Sugar on Twitter than Next
Generation
Social Media
buy all of the UK’s broadsheet newspapers
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40. Pinterest users follow more retail brands
Next
Generation
Social Media
than Facebook users
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41. Next
Generation
Content
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42. Next
Facebook ‘Likes’ drive sales
Generation
Effectiveness
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43. Domino’s sold more than $1 billion worth of
Next
Generation
Effectiveness
pizza through digital channels in 12 months
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44. Eventbrite has sold more than $1 billion
Next
Generation
Effectiveness
worth of tickets
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45. doubled her sales after using
One merchant
Next
Generation
Effectiveness
Instagram
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46. Next
Generation
Effectiveness
@
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