Next Generation Media Quarterly July 2012
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This is the twelfth in a series of presentations using statistics and stories to show how the media world is evolving from day to day. Written by Dan Calladine, Head of Media Futures, Carat Global Management dan.calladine[at]carat.com www.carat.com www.vizeum.com www.iprospect.com www.isobar.com www.aemedia.com
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Next Generation Media Quarterly July 2012
- 1. 1 Property of Aegis Media. All rights reserved.
- 2. … Produced by 2 Property of Aegis Media. All rights reserved.
- 3. The Next Generation is… - Technology transforming media - Content convergence - Social everywhere Produced by 3 Property of Aegis Media. All rights reserved.
- 4. Next Generation People Property of Aegis Media. All rights reserved.
- 5. Next 427 million Europeans go online each week Generation People Produced by 5 Property of Aegis Media. All rights reserved.
- 6. Young fathers in America still use their Next Generation People gaming consoles... Produced by 6 Property of Aegis Media. All rights reserved.
- 7. American mothers over-index on the ownership of Next Generation People every digital device Produced by 7 Property of Aegis Media. All rights reserved.
- 8. 40% of American affluent males spend more than Next Generation People $30,000 a year online Produced by 8 Property of Aegis Media. All rights reserved.
- 9. Property of Aegis Media. All rights reserved.
- 10. One million Android NFC devices are being shipped Next Generation Mobile each week Produced by 10 Property of Aegis Media. All rights reserved.
- 11. More people in China now access the internet from Next Generation Mobile mobile than fixed connections Produced by 11 Property of Aegis Media. All rights reserved.
- 12. 17% of American web users do most of their Next Generation Mobile browsing on their phones Produced by 12 Property of Aegis Media. All rights reserved.
- 13. India’s mobile internet traffic has Next Generation Mobile overtaken desktop internet traffic Produced by 13 Property of Aegis Media. All rights reserved.
- 14. Nearly 40% of Eurovision searches were via Next Generation Mobile mobile Produced by 14 Property of Aegis Media. All rights reserved.
- 15. Mobile accounts for 13% of all US online retail Next Generation Mobile sales Produced by 15 Property of Aegis Media. All rights reserved.
- 16. Twitter often makes more money from mobile Next Generation Mobile ads than desktop ads Produced by 16 Property of Aegis Media. All rights reserved.
- 17. The iPhone has generated an estimated $150 Next Generation Mobile billion for Apple in 5 years Produced by 17 Property of Aegis Media. All rights reserved.
- 18. The British digital camera market has Next Generation Mobile fallen 30% in five years Produced by 18 Property of Aegis Media. All rights reserved.
- 19. Next Generation Content Property of Aegis Media. All rights reserved.
- 20. Asos and Starbucks promote together using Next Generation Content Twitter Produced by 20 Property of Aegis Media. All rights reserved.
- 21. Next QR codes using a pint of Guinness Generation Content Produced by 21 Property of Aegis Media. All rights reserved.
- 22. Next QR codes using a shadow Generation Content Produced by 22 Property of Aegis Media. All rights reserved.
- 23. News headlines printed on the sleeve of a Next Generation Content coffee cup Produced by 23 Property of Aegis Media. All rights reserved.
- 24. Next adidas Football’s new Tumblr Generation Content Produced by 24 Property of Aegis Media. All rights reserved.
- 25. Next Google’s ‘Lionel Richie’ search Easter Egg Generation Content Produced by 25 Property of Aegis Media. All rights reserved.
- 26. The Muppets x Band-Aid – augmented reality Next Generation Content plasters Produced by 26 Property of Aegis Media. All rights reserved.
- 27. Innovative use of data & store receipts by Next Generation Content Hellmann’s in Brazil Produced by 27 Property of Aegis Media. All rights reserved.
- 28. Next Smart Car gets sarcastic on Twitter Generation Content Produced by 28 Property of Aegis Media. All rights reserved.
- 29. Next Generation Technology Property of Aegis Media. All rights reserved.
- 30. Next Coca Cola’s huggable vending machine Generation Technology Produced by 30 Property of Aegis Media. All rights reserved.
- 31. Next Tackle the Cerveza Salta beer vending machine Generation Technology Produced by 31 Property of Aegis Media. All rights reserved.
- 32. Tourism British Columbia’s machine gave out Next Generation Technology big presents Produced by 32 Property of Aegis Media. All rights reserved.
- 33. Next Tweet for free iced tea Generation Technology Produced by 33 Property of Aegis Media. All rights reserved.
- 34. Next Pay less the hotter it gets Generation Technology Produced by 34 Property of Aegis Media. All rights reserved.
- 35. Next Generation Content Property of Aegis Media. All rights reserved.
- 36. Next Facebook has 80% reach on US smartphones Generation Social Media Produced by 36 Property of Aegis Media. All rights reserved.
- 37. The percentage of Facebook’s users who visit on Next Generation Social Media mobile Produced by 37 Property of Aegis Media. All rights reserved.
- 38. C&A incorporates live ‘Likes’ into clothes Next Generation Social Media hangers Produced by 38 Property of Aegis Media. All rights reserved.
- 39. More people follow Lord Sugar on Twitter than Next Generation Social Media buy all of the UK’s broadsheet newspapers Produced by 39 Property of Aegis Media. All rights reserved.
- 40. Pinterest users follow more retail brands Next Generation Social Media than Facebook users Produced by 40 Property of Aegis Media. All rights reserved.
- 41. Next Generation Content Property of Aegis Media. All rights reserved.
- 42. Next Facebook ‘Likes’ drive sales Generation Effectiveness Produced by 42 Property of Aegis Media. All rights reserved.
- 43. Domino’s sold more than $1 billion worth of Next Generation Effectiveness pizza through digital channels in 12 months Produced by 43 Property of Aegis Media. All rights reserved.
- 44. Eventbrite has sold more than $1 billion Next Generation Effectiveness worth of tickets Produced by 44 Property of Aegis Media. All rights reserved.
- 45. doubled her sales after using One merchant Next Generation Effectiveness Instagram Produced by 45 Property of Aegis Media. All rights reserved.
- 46. Next Generation Effectiveness @ Produced by Property of Aegis Media. All rights reserved.