Next Generation Media Quarterly - July 2010
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This is the fourth in a series of presentations using statistics and stories to show how the media world is evolving from day to day. Written by Dan Calladine, Head of Media Futures, Carat Global Management dan.calladine[at]aemedia.com www.carat.com www.vizeum.com www.isobar.com www.aemedia.com
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Next Generation Media Quarterly - July 2010
- 1. 1 Property of Aegis Media. All rights reserved.
- 2. … Produced by 2 Property of Aegis Media. All rights reserved.
- 3. The Next generation is… - technology transforming media - content accessible anywhere - people in control Produced by 3 Property of Aegis Media. All rights reserved.
- 4. Next Generation People Property of Aegis Media. All rights reserved.
- 5. 195m Chinese under the age of 25 use the internet, Next Generation People with 74% accessing via a mobile phone Produced by 5 Property of Aegis Media. All rights reserved.
- 6. The average UK internet user spends nearly 24 Next Generation People hours a month online Produced by 6 Property of Aegis Media. All rights reserved.
- 7. 13% of American internet users bought virtual Next Generation People goods in the last 12 months Produced by 7 Property of Aegis Media. All rights reserved.
- 8. Question - How old is the average British social Next Generation gamer? People 28? 38? 48? Produced by 8 Property of Aegis Media. All rights reserved.
- 9. Property of Aegis Media. All rights reserved.
- 10. One third of American teens send over Next Generation Mobile 100 texts per day Produced by 10 Property of Aegis Media. All rights reserved.
- 11. Non-phones, e.g. portable gaming consoles, Next Generation account for over 20% of American mobile ad views Mobile Produced by 11 Property of Aegis Media. All rights reserved.
- 12. Global smartphone sales rose 49% year on Next Generation year in the first quarter of 2010 Mobile Produced by 12 Property of Aegis Media. All rights reserved.
- 13. Nearly a quarter of American mobile users have Next Generation a smartphone Mobile Produced by 13 Property of Aegis Media. All rights reserved.
- 14. Vodafone generates one third of its revenue Next Generation from non-voice services Mobile Produced by 14 Property of Aegis Media. All rights reserved.
- 15. Apple generates 40% of it’s revenue from the Next Generation iPhone Mobile Produced by 15 Property of Aegis Media. All rights reserved.
- 16. 108m handsets were sold in India in 2009-2010 Next Generation Mobile Produced by 16 Property of Aegis Media. All rights reserved.
- 17. Question - India has no 3G network. How many 3G- Next Generation enabled phones are there in India? Mobile 260,000? 2.6 million? 26 million? Produced by 17 Property of Aegis Media. All rights reserved.
- 18. Next Generation Content Property of Aegis Media. All rights reserved.
- 19. YouTube now gets 2 billion video views Next Generation Content per day Produced by 19 Property of Aegis Media. All rights reserved.
- 20. Old Spice man gives live video answers Next Generation Content to tweets and comments Produced by 20 Property of Aegis Media. All rights reserved.
- 21. Next David Lynch’s 16 minute film for Dior Blue Generation Content Produced by 21 Property of Aegis Media. All rights reserved.
- 22. I Can Has Cheezburger receives more than Next Generation Content 18,000 submissions a day from readers Produced by 22 Property of Aegis Media. All rights reserved.
- 23. Next Olympus’ augmented reality camera Generation Content Produced by 23 Property of Aegis Media. All rights reserved.
- 24. Question - which retailer sells the most recorded Next Generation Content music in America? Produced by 24 Property of Aegis Media. All rights reserved.
- 25. Next Generation Content Property of Aegis Media. All rights reserved.
- 26. Twitter has over 125m registered users, and Next Generation Social Media is growing at over 300,000 users per day Produced by 26 Property of Aegis Media. All rights reserved.
- 27. A minority of social network site users create Next Generation Social Media the vast majority of brand related content Produced by 27 Property of Aegis Media. All rights reserved.
- 28. An estimated 65 million Facebook users Next Generation Social Media ‘’Like’’ something every day Produced by 28 Property of Aegis Media. All rights reserved.
- 29. The most popular Facebook pages are for Next Generation Social Media movies, TV shows and books Produced by 29 Property of Aegis Media. All rights reserved.
- 30. Jimmy Choo’s twitter & Foursquare treasure Next Generation hunt Social Media Produced by 30 Property of Aegis Media. All rights reserved.
- 31. Question - How many searches does Twitter support Media Next Generation Social each day, inc queries in other search engines? 8 million? 80 million? 800 million? Produced by 31 Property of Aegis Media. All rights reserved.
- 32. Next Generation Content Property of Aegis Media. All rights reserved.
- 33. Facebook ads work better if a friend has Next Generation Effectiveness interacted with them Produced by 33 Property of Aegis Media. All rights reserved.
- 34. A Foursquare screengrab from the launch of Next Generation Effectiveness the iPhone 4 in New York Produced by 34 Property of Aegis Media. All rights reserved.
- 35. Question - what percent of people exposed to an Next Generation Effectiveness online campaign go on to visit the advertiser’s site? 1.6%? 2.6%? 3.6%? Produced by 35 Property of Aegis Media. All rights reserved.
- 36. Next Generation Technology Property of Aegis Media. All rights reserved.
- 37. 20 million people watched the Indian Premier Next Generation Sport League on YouTube Produced by 37 Property of Aegis Media. All rights reserved.
- 38. The World Cup broke internet traffic records Next Generation Sport Produced by 38 Property of Aegis Media. All rights reserved.
- 39. The WorldCup broke the record for the most Next Generation Sport tweets per second Produced by 39 Property of Aegis Media. All rights reserved.
- 40. Foursquare and CNN partnered to produce Next Generation Sport Special world Cup badges Produced by 40 Property of Aegis Media. All rights reserved.
- 41. Next The World Cup was a treat for data nerds Generation Sport Produced by 41 Property of Aegis Media. All rights reserved.
- 42. Question - how many of the 86 million people Next Generation who saw Coca Cola’s sponsored trend on twitter Sport interacted with it? Produced by 42 Property of Aegis Media. All rights reserved.
- 43. @ Produced by 43 Property of Aegis Media. All rights reserved.