This is the fourth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
Written by Dan Calladine, Head of Media Futures, Carat Global Management
dan.calladine[at]aemedia.com
www.carat.com
www.vizeum.com
www.isobar.com
www.aemedia.com
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
Next Generation Media Quarterly - July 2010
1. 1
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2. …
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3. The Next generation is…
- technology transforming
media
- content accessible anywhere
- people in control
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4. Next
Generation
People
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5. 195m Chinese under the age of 25 use the internet, Next
Generation
People
with 74% accessing via a mobile phone
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6. The average UK
internet user spends nearly 24 Next
Generation
People
hours a month online
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7. 13% of American internet users bought virtual Next
Generation
People
goods in the last 12 months
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8. Question - How old is the average British social Next
Generation
gamer? People
28?
38?
48?
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10. One third of American teens send over Next
Generation
Mobile
100 texts per day
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11. Non-phones, e.g. portable gaming consoles, Next
Generation
account for over 20% of American mobile ad views Mobile
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12. Global smartphone sales rose 49% year on Next
Generation
year in the first quarter of 2010 Mobile
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13. Nearly a
quarter of American mobile users have Next
Generation
a smartphone Mobile
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14. Vodafone generates one
third of its revenue Next
Generation
from non-voice services Mobile
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15. Apple generates 40% of it’s revenue from the Next
Generation
iPhone Mobile
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16. 108m handsets were sold in India in 2009-2010
Next
Generation
Mobile
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17. Question - India has no 3G network. How many 3G- Next
Generation
enabled phones are there in India? Mobile
260,000?
2.6 million?
26 million?
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18. Next
Generation
Content
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19. YouTube now gets 2 billion video views
Next
Generation
Content
per day
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20. Old Spice man gives live video answers
Next
Generation
Content
to tweets and comments
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21. Next
David Lynch’s 16 minute film for Dior Blue
Generation
Content
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22. I Can Has Cheezburger receives more than Next
Generation
Content
18,000 submissions a day from readers
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23. Next
Olympus’ augmented reality camera
Generation
Content
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24. Question - which retailer sells the most recorded
Next
Generation
Content
music in America?
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25. Next
Generation
Content
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26. Twitter has over 125m registered users, and Next
Generation
Social Media
is growing at over 300,000 users per day
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27. A minority of social network site users create
Next
Generation
Social Media
the vast majority of brand related content
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28. An estimated 65 million Facebook users Next
Generation
Social Media
‘’Like’’ something every day
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29. The most popular Facebook pages are for
Next
Generation
Social Media
movies, TV shows and books
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30. Jimmy Choo’s twitter & Foursquare treasure Next
Generation
hunt Social Media
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31. Question - How many searches does Twitter support Media
Next
Generation
Social
each day, inc queries in other search engines?
8 million?
80 million?
800 million?
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32. Next
Generation
Content
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33. Facebook ads work better if a friend has Next
Generation
Effectiveness
interacted with them
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34. A Foursquare screengrab from the launch of Next
Generation
Effectiveness
the iPhone 4 in New York
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35. Question - what percent of people exposed to an
Next
Generation
Effectiveness
online campaign go on to visit the advertiser’s site?
1.6%?
2.6%?
3.6%?
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36. Next
Generation
Technology
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37. 20 million people watched the Indian Premier Next
Generation
Sport
League on YouTube
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38. The World Cup broke internet traffic records Next
Generation
Sport
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39. The WorldCup broke the record for the most Next
Generation
Sport
tweets per second
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40. Foursquare and CNN partnered to produce Next
Generation
Sport
Special world Cup badges
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41. Next
The World Cup was a treat for data nerds
Generation
Sport
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42. Question - how many of the 86 million people Next
Generation
who saw Coca Cola’s sponsored trend on twitter Sport
interacted with it?
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43. @
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