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Next Generation Media Quarterly April 2013

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April 2013

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2
The Next
Generation is
already here…
This is the fifteenth in a series of presentations showing that the next generation...

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3
The Next Generation is…
- Technology transforming media
- Content, commerce &
convergence
- Social everywhere

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Next Generation Media Quarterly April 2013

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This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com

This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com

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Next Generation Media Quarterly April 2013

  1. April 2013
  2. 2 The Next Generation is already here… This is the fifteenth in a series of presentations showing that the next generation of media is already here, based on news items from January – March 2013 See all presentations at http://www.slideshare.net/NextGenerationMedia
  3. 3 The Next Generation is… - Technology transforming media - Content, commerce & convergence - Social everywhere
  4. 4 Including - - People – a quarter of Americans are ‘digital omnivores’ (own a laptop, a tablet and a smartphone) - Mobile – 1.7m people in the UK only go online via mobile - Content – The Wolverine released the teaser trailer first on Vine - Technology – An app that lets kids understand their parents’ newspaper - Social media – Facebook accounts for 23% of smartphone app time in the US - Effectiveness – Airbnb users <3 hearts
  5. Russia has the largest number of internet users in Europe Source: Data from comScore, published 21st March 2013 http://www.comscore.com/Insights/Press_Releases/2013/3/comScore_Releases_2013_E urope_Digital_Future_in_Focus_Report?piCId=66038 6 With over 61m internet users Russia has the largest online population in Europe
  6. New mothers are 35% heavier online users Motherhood drives online media, smartphone and media use, but cuts magazine and TV use, according to BabyCenter Source: Research by BabyCenter, reported by Marketing, 3rd April 2013 http://www.marketingmagazine.co.uk/news/rss/1176854/New-mothers-dramatically-increase-digital-media-usage/ 7
  7. 26% of Americans own a laptop, a smartphone and a tablet Deloitte calls these people digital omnivores, and also says that tablet ownership in the US increased 177% in 2012 Source: Deloitte’s State of the Media Democracy survey, March 2013 http://www.deloitte.com/view/en_US/us/Industries/media-entertainment/media-democracy-survey/index.htm#&panel1-2 8
  8. A quarter of American teens are ‘cell mostly’ internet users 37% of US teens (12-17) had a smartphone by the end of 2012, 23% had a tablet, and 95% use the internet Source: Pew Internet & American Life Project, Teens & Technology in the US, 13th March 2013 http://www.pewintenet.org/Reports/2013/Teens-and-Tech.aspx 9
  9. Mobile data traffic grew 70% globally in 2012 Last year's mobile data traffic of 885 petabytes per month was nearly twelve times the size of the entire global Internet in 2000. Source: Cisco, 6th February 2013 http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html 11
  10. 1.7m internet users in the UK only connect through mobile Combined internet reach is 47m in the UK. Just over 45 million connect via a PC, 29m by mobile, and 1.7m only via mobile Source: Data from comScore, February 2013 http://digital-stats.blogspot.co.uk/2013/02/17-million-british-internet-users-only.html 12
  11. Mobile accounts for 10% of UK digital ad spend New figures from the IAB and PwC show that mobile advertising really took off in the UK in 2012, rising 148% to £526m for the full year Source: Press release from the IAB, 10th April 2013 http://www.iabuk.net/about/press/archive/uk-digital-ad-spend-up-125-to-almost-55bn 13
  12. Tablets have overtaken mobile for website traffic Tablets have really only been a category since the iPad launched in 2010, but now they account for 8% of all page views on the top 1,000 sites, compared to 7% to smartphones Source: Adobe, 6th March 2013 http://blogs.adobe.com/digitalmarketing/digital-index/tablets-trump-smartphones-in-global-website-traffic/ 14
  13. Dixons sold 5 tablets a second in the week before Christmas … & within this figure iPads accounted for one third of tablets sold Source: This Is Money, 17th January 2013 http://www.thisismoney.co.uk/money/markets/article-2263798/Dixons-flogged-tablets-second-week-Christmas.html 15
  14. 63% of the mobile apps used daily are different to a year ago Mobile is in such a state of change that the apps that people use daily is changing very quickly. You could argue that this means that there are still great opportunities in mobile Source: WSJ, 11th March 2013 http://blogs.wsj.com/digits/2013/03/11/the-surprising-numbers-behind-apps/ 16
  15. WeChat has 40m users outside China Mobile messaging service WeChat (Weixin) owned by Tencent, who also own QQ, has successfully grown a user base outside China and is available in 14 languages Source: Tencent Tech, 7th April 2013 http://www.marbridgeconsulting.com/marbridgedaily/2013-04-07/article/64863/wechat_overseas_user_base_reaches_40_mln 17
  16. How marketers in China are using WeChat Source: AdAge, 25th February 2013 http://adage.com/article/digital/chinese-mobile-app-wechat-shake-shakes- social-crm/239938/ 18 Brands are experimenting – for example Starbucks asked users to send an emoticon to describe how they were feeling, and sent them back a song to match their mood
  17. Starbucks generates 3 million mobile transactions a week President & CEO Howard Schultz announced this figure to shareholders in March; note that this is the number of transactions, not a dollar value Source: Mobile Commerce Daily, 22nd March 2013 http://www.mobilecommercedaily.com/starbucks-generates-more-than-3m-mobile-payment-transactions-per-week 19
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  19. Real time marketing came of age at the Super Bowl See the Tweets: https://twitter.com/Oreo/status/298246571718483968/photo/1 https://twitter.com/tide/status/298247327771144192/photo/1 21 Several brands managed to respond quickly to the power outage. Oreo and Tide both posted pictures, which would have been seen by people searching for information on the blackout
  20. The Wolverine’s Teaser Trailer on Vine See it https://vine.co/v/bDExaiMjJ1F 22 Director James Mangold released a cut down 6 second version of the teaser trailer for Wolverine on Twitter a few hours before the full teaser trailer went live you YouTube
  21. A TV ad for the movie Stoker was made entirely from animated gifs See it http://youtu.be/za86lEJVVws 23 Tumblr is credited for being one of the things that made animated gifs popular again. Several gifs were put together to make a 15 second TV ad in the US in February
  22. A terrific photogenic stunt for A Good Day to Die Hard See it http://digital-examples.blogspot.co.uk/2013/02/photo-opportunities.html 24 This scene appeared in Oslo days before the film opened; perfect for sharing on social networks
  23. The first crowd-funded film to win an Oscar Source: The Independent, 25th February 2013 http://www.independent.co.uk/arts-entertainment/films/news/inocente-makes-history-as-first-crowdfunded-oscarwinner-8508973.html 25 Inocente, a short film from America was raised just over $50,000 on Kickstarter in 2012 and won the award in 2013
  24. “The goal is to become HBO faster than HBO can become us” Source: AVC blog, 3rd February 2013 http://www.avc.com/a_vc/2013/02/hbo-vs-netflix.html 26 A sentence that neatly sums up Netflix’ strategy, which led to the creation of House of Cards. Netflix released all 13 episodes for download in February allowing members to indulge in ‘Binge viewing’
  25. The adidasArchive See it: https://www.adidas-archive.org//#/home 27 Get a personal tour of adidas’ museum of memorabilia
  26. Google Glass launches 29 Google Glass is a device that is worn like a pair of glasses, and can take photos and video, and respond to voice commands to find information or maps. However it won’t be available to the general public until 2014 See it: http://www.google.com/glass/start/how-it-feels/
  27. Tokyo Shimbun produced an app that made the newspaper come alive for kids 30 The app both explained the stories and making reading the newspaper a fun activity See it: http://www.youtube.com/watch?v=2ouW5W_tMbg
  28. A café in Japan uses 3D printing to put your face on chocolate 31 This is a very bizarre use of 3D printing technology… Source: Geek.com, 28th January 2013 http://www.geek.com/articles/geek-cetera/forget-the-coffee-japanese-cafe-will-3d-print-your-face-in-chocolate-20130128/
  29. Facebook Home launches Facebook Home is a new version of the Android Facebook app that makes Facebook more central to the phone, and adds Chat Heads, a new messenger feature that is a bit like WhatsApp and WeChat See it: https://www.facebook.com/home 33
  30. Facebook accounts for 23% of smartphone app time in the US Facebook is by far the most popular app for smartphone users in the US. If you combine Facebook & Instagram it’s 26% of all app time Source: Blog post by comScore, 23rd January 2013 http://www.comscore.com/Insights/Blog/Facebook_Vaults_Ahead_of_Google_Maps_to_Finish_2012_as_number_1_US_Mobile_App 34
  31. 157m Facebook users only access through mobile In Facebook’s March earning statement they also revealed that they have 680m mobile users, and that they made over $300m in Q4 on mobile ads Source: Business Insider, 30th January 2013 http://www.businessinsider.com/heres-a-look-at-facebooks-300-million-empire-of-mobile-only-users-2013-1 35
  32. Mercedes sold 666 Smart Cars on Sina Weibo Mercedes sold Smart Cars on the Chinese micro blogging site, to coincide with Chinese New Year. They sold 666 cars at approximately $12,700 each Source: The Next Web, 21st January 2013 http://thenextweb.com/asia/2013/01/21/mercedes-benz-experiments-with-selling-smart-cars-on-chinas-sina-weibo-microblog/ 36
  33. Tweet patterns for films repeat An interesting bit of analysis by the company SecondSync shows that when the tweet pattern for a film repeats when it is re-shown – peaks occur at the same times Source: Blog post by SecondSync, 31st December 2012 http://secondsync.tumblr.com/post/39306941433/7-twitter-tv-engagement-patterns-from-2012 37
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  35. ‘Positive’ Tweets drive game sales Research by Deloitte showed that a 30% increase in positive tweets for video games had 4x the effect of a 30% increase in above the line media budgets Source: Research by Deloitte, published April 2013, reported by The Wall Blog, 19th April 2013 http://wallblog.co.uk/2013/04/19/twitter-does-drive-sales-says-deloitte-study-infographic/ 39
  36. adidas finds Instagram very engaging Over the last quarter adidas has posted nearly 50 photos and received an average of 5,300 likes or comments per picture Source: Simply Measured, 21st February 2013 http://simplymeasured.com/blog/2013/02/21/adidas-wins-with-instagram-how-the-brand-doubled-followers-in-under-3-months/ 40
  37. Yelp say that SMB advertisers make $23,000 more per year Yelp & The Boston Consulting Group report that there is considerable impact of a listing, paid or free, from, new customers discovering their business Source: Yelp Blog, 19th March 2013 http://officialblog.yelp.com/2013/03/yelp_survey_findings.html 41
  38. Why you need a mobile accessible site in 2 screen grabs This shows the before and after for the experience of booking a driving test in the UK on a mobile phone. Nearly 25% of driving tests in the UK are now booked on a mobile or tablet Source: Blog post by the government’s digital service, 12th March 2013 http://digital.cabinetoffice.gov.uk/2013/03/12/were-not-appy-not-appy-at-all/ 42
  39. Skinny Ties grew revenue by switching to a responsive site ‘Responsive’ means that the site optimises its formatting depending on what device is accessing – mobile, tablet or PC. Changing this had a huge impact for the ecommerce site Skinny Ties. Revenue grew by >40% for all devices, and >350% for iPhones Source: Blog post by Gravity Dept, 24th October 2012 http://gravitydept.com/blog/skinny-ties-and-responsive-ecommerce/ 43
  40. Airbnb users <3 hearts Airbnb increased engagement on their site by 30% by changing the icon people clicked to favourite a property from a star to a heart Source: Fast Code Design, October 2012 http://www.fastcodesign.com/1670890/how-airbnb-evolved-to-focus-on-social-rather-than-searches#1 44
  41. More information: dan.calladine@aemedia.com

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