Estudios demuestran que las empresas que aplican la analítica obtienen unos resultados mejores que los de sus iguales. Y aquellas organizaciones con un alto Cociente Analítico es decir, con una filosofía general basada en analítica, tienen un rendimiento medio tres veces superior. La analítica de negocio permite que su organización identifique las tendencias y los patrones sutiles de modo que pueda anticiparse y controlar los acontecimientos para mejorar los resultados. Lo invitamos a ver nuestro webcast "La importancia del análisis de la información para la toma de decisiones", donde le mostraremos: - En qué están invirtiendo las empresas actualmente para optimizar su desempeño - Descubra cómo lograr un análisis profundo de la información para la mejor toma de decisiones a través de una estrategia de Analítica de Negocios - Analice el grado analítico de su empresa para la toma de decisiones Presentador: Sergio Velazquez Información de las soluciones: informacion@nexolution.com

1. Ready now for what's next?
La importancia del análisis de la información
para la toma de decisiones.
Sergio Velázquez
Nexolution, IBM Premier Business Partner
www.nexolution.com
sergio.velazquez@nexolution.com
Webinar Series 2013
1

2. Relevant
Information
Actionable Insights
Smarter
Decisions
Better
Outcomes
2

3. CIO #1 Concern
Business Analytics 83%
Virtualization 76%
Risk Management & Compliance 71%
Mobility Solutions 68%
Customer & Partner Collaboration 68%
Self-service Portals 66%
Application Harmonization 64%
Business Process Management 64%
SOA / Web Services 61%
Unified Communications 60%
3

4. Analytics-driven
organizations
outperform
Sources: IBM Institute for Business Value; 2010 IBM Global CFO Study.
Value Integrators All other enterprises
7.7%
12.0%
10.3%
3.8%
8.8% 9.0%
105%
better
36%
better
15%
better
EBITDA
5 -year CAGR, 2005 -2009
Revenue
5 -year CAGR, 2005 -2009
ROIC
5 -year average, 2005 -2009
Value Integrators invest in efficiency & business insight, which contributes to better financial performance
4

5. 5
How are we doing?
IT
SALES
MARKETING
CUSTOMER
SERVICE
HR
OPERATIONS
PRODUCT
DEVELOPMENT
FINANCE
How are we doing?
Why?
What should we be doing?
Actionable Insights to Answer Key Questions
5

6. Across the Enterprise
 Improve competitive
positioning
 Prioritize profitable
product delivery
 Drive greater demand
 Maximizing pipeline
effectiveness and customer
profitability
 Reduce customer churn
 Increase satisfaction and
loyalty
 Improve production capacity
 Reduce buffer inventory
 Reduce portfolio gaps
 Reduce development risk
 Optmize staffing mix
 Benchmark benefits
 Align resource plans for intelligent growth and
profit
 Comply with confidence
Business
Analytics
IBM Business Analytics
6

7. 7

8. • Full breadth of BI for every decision-maker
• Query, reporting, analysis, scorecards and dashboards
• Delivered where, when and how needed
• Revolutionary way to work with BI
• Unified workspace with built-in collaboration
• View of all time horizons: past, present & future
• Easy progression from viewing to exploration to more advanced analysis
• Free to answer critical business questions
• Answer “how am I doing”, “why”, and “what should I be doing?”
• Ensure organization-wide insight and alignment
8

9. • Full breadth of predictive analytics
• Data collection, statistics, data mining, predictive modeling, deployment
services…
• Putting prediction in hands of the business
• Decision Management
• Driving better business outcomes
• Attract and retain more profitable customers
• Detect and prevent fraud
• Improve resource allocation
9

10.  Simplify, structure, and automate dynamic
and sustainable FP&SM practices
 Monitor and analyze business
performance against targets
 Plan, forecast and control enterprise
resources aligned with corporate
objectives
 Close the books, consolidate results
and report financial performance with
confidence.
10

11.  Enterprise requirements
 CIO has to manage multiple datamarts and point solutions for risk
and compliance data
 CRO cannot get aggregate risk exposure position
 CCO cannot ensure regulatory compliance, adapt to change or
manage regulator interaction
 Unifies enterprise-wide risk and compliance initiatives into a
single management system
 provide visibility into risk exposure and to facilitate compliance
management
 Provides synergy with Information and IT Governance, Risk
Management, and Security
11

12. 12
 Ready-made packaged reporting and analyses based
on the best practices
 Encompasses a comprehensive portfolio
 Workforce, customer, finance & supply chain
 Adaptable & extensible
 Adaptive Application Framework
 Source data from multiple transaction systems
12

13. The more you infuse analytics into your business, the higher your AQ and the better you and
your business will perform
= Analytics Quotient
Realized
Potential
=
What’s your AQ?
Take the AQ Quiz here:
www.ibm.com/software/analytics/aq
13

14. High
ALIGNED
Collaboration across business objectives
FOCUSED
Clear understanding of what’s
important
PREDICTIVE
Able to anticipate, look forward and set
expectations
AWARE
Alert, observant, informed and
perceptive
AGILE
Highly responsive to changing
priorities
14

15. 1515
Manual, slow, error prone, cumbersome, fragmented
Data quality concerns
Automated, instant, accurate, seamless, converged
Data governance is in place
AQ maturity determined by:
 Decision-making savvy
 Readiness and capacity to leverage analytics across critical roles and processes
 Mastery of information
The AQ Journey

16. 1616
•You rely on spreadsheets with
information gaps
•The rear view is your only view
STEP 1:
Novice
Manual, slow, error prone, cumbersome, fragmented
Data quality concerns
Automated, instant, accurate, seamless, converged
Data governance is in place
The AQ Journey

17. 1717
• You rely on spreadsheets
with information gaps
• The rear view is your only
view
STEP 1:
Novice
•You have a view into current results and a little of
what’s driving them
•Results are shared with other teams within your
department
STEP 2:
Builder
Manual, slow, error prone, cumbersome, fragmented
Data quality concerns
Automated, instant, accurate, seamless, converged
Data governance is in place
The AQ Journey

18. 1818
• You rely on spreadsheets
with information gaps
• The rear view is your only
view
STEP 1:
Novice
• You have a view into current
results and a little of what’s
driving them
• Results are shared with other
teams within your department
STEP 2:
Builder
•Your VP sets the strategy
•Your department’s metrics map to other departments
metrics
•You look forward as much as you review the past
STEP 3:
Leader
Manual, slow, error prone, cumbersome, fragmented
Data quality concerns
Automated, instant, accurate, seamless, converged
Data governance is in place
The AQ Journey

19. • You rely on spreadsheets
with information gaps
• The rear view is your only
view
STEP 1:
Novice
• You have a view into current
results and a little of what’s
driving them
• Results are shared with other
teams within your department
STEP 2:
Builder
STEP 4:
Master
• Your VP sets the strategy
• Your department’s metrics map to
other departments metrics
• You look forward as much as you
review the past
STEP 3:
Leader
• Top-down goal setting
• Insights flow freely across divisions and
departments.
• You allocate resources, minimize risk and
maximize outcomes with equal ease and speed
Manual, slow, error prone, cumbersome, fragmented
Data quality concerns
Automated, instant, accurate, seamless, converged
Data governance is in place
The AQ Journey
19

20. Only IBM can enable total solutions
…now and in the future
IBM Business Analytics
Analytics-based
Research
Workload
Optimized
Systems
Global Business and
Technical Services
Smarter Planet
Solutions
Information
Management
Cloud, Virtualization
Channel and
Partners
•Smarter Commerce
•Social Business
•Smarter Cities
•Watson
•Massive stream analytics
•Smart Analytics
System
•Netezza
•Big Data
•Data quality
•Cognos BI 10 on IBM
SmartCloud
•SPSS decision
management
• 10,000+ certifications
• 27 certified business partner
solutions
•Fraud and Abuse Management (FAMS)
•Financial Integrated Risk Mgnt (FIRM)
•CFO Dashboard
20

21. Summary
 Our customer are outperforming and have a high “AQ”
 They are advancing their journey by upping their:
– Decision-making savvy
– Capacity to know how to use analytics across
critical roles and processes
– Mastery of information
 We are delivering a comprehensive, unified business analytics system that
meets both the growing demands of the business user, while enabling
Finance and IT to deliver the appropriate level of enterprise governance and
control
 IBM Business Analytics empowers:
All People
…for All Decisions
…with Analytic Freedom
 Only IBM can enable total solutions…now and in the future
IBM Business
Analytics
21

22. AQ en otras palabras
Message Sources
Modern and Legacy
Sources
Application
Sources OLAP SourcesRelational
Sources
Acceso fácil a vistas de información consistente, confiable y relevante, cuando sea necesario y
como sea requerido
Capacidades Intuitivas altamente integradas creadas para tomadores de decisiones con diferentes necesidades y skills
Modelo de negocio común

23. El auto-Servicio incrementa la satisfacción en los negocios y la productividad, e.g.:
 Reportes y análisis Intuitivos y con auto servicio
 Contribución guiada de planes, presupuestos y pronósticos
 Administración de las Dimensiones del Negocio
Sistema de Toma de Decisiones fácil de implementar y administrar, con capacidades que reducen los incedcios en TI al
mismo tiempo que se da mayor satisfacción al negocio. e.g.:
 Plataforma abierta SOA que se adecua a cualquier ambiente
 Opciones flexibles de desarrollo
 Crear una vez, publicar en cualquier lugar
AQ en otras palabras

24. Planeando el Viaje
•C-Level Studies (IBM Research)
•El Libro “Performance Manager”
•Demostraciones de Productos y Soluciones
Aceleradores de Negocio
• Blueprints Funcionales y Por Industria
•Aplicaciones Analiticas
• Aplicaciones Mid-Market
Extendiendo el Valor
•Innovation Center
•Champion’s Kit
•Performance Management Workshops
•Entrenamiento, Cursos y Servicios
Acelerando el Exito
INDUSTRIAL
HEALTHCARE
LIFE SCIENCES
EDUCATION
BANKING
INSURANCE
DISTRIBUTION GOVERNMENT
COMMUNICATIONS

25. ¡Gracias!
La importancia del análisis de la información
para la toma de decisiones.
Sergio Velázquez
Nexolution, IBM Premier Business Partner
www.nexolution.com
sergio.velazquez@nexolution.com
25

26. Referencias
INDUSTRIAL
HEALTHCARE
LIFE SCIENCES
EDUCATION
BANKING
INSURANCE
DISTRIBUTION GOVERNMENT
COMMUNICATIONS
Resources
Blog Community Analytics Zone
link
Information AQ Build Your Analytics Center of Excellence link
Quiz What´s your AQ?....... Take the AQ Quiz link
Information AQ Whitepaper link
Libro The Performance Manager (español) link
Libro The Performance Manager (ingles) link