The concept of Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to retain and drive profitable customer action.

1. 1
The Whys and Hows of
Content Marketing

2. .
Let’s look at how to make your content
standout!

3. 3Content type #1
Infographics
Why Infographics?
 perfect for communicating.
 any idea or concept can be
excuted.
 Data , research & statistics can
be showed.
Source for pic: http://www.oasisgrafx.com/images/InfographicDesign.jpg

4. Content type #2
Corporate blogging
Why Corporate Blogging ?
 Blogs give websites 43% more indexed
pages and 97% more indexed links.
 Blogs on company sites result in 55%
more visitors
 Companies with blogs get 97% more
inbound links.
 Articles with images get 94% more
views.
 68% of marketers are planning to
increase blogging activity.
Source: http://fusionmex.i-scoop.eu

5. 60% of marketers say blog content creation is their top
inbound marketing priority.
Companies that published 16+ blog posts per month got
almost 3.5X more traffic than companies that published 0-4
monthly posts.
Titles with 6-13 words attract the highest and most
consistent amount of traffic.
(Source: http://www.hubspot.com/marketing-statistics)
Market Talks

6. Content type #3
Meme
 Easy to read
 Simple to digest
 Shareable
 Relatable
 Trendy
 Recognizable
 To the point
 Aim for the quick laugh
Why Meme?

7. Content type #4
Video content.
Why Video content
marketing?
 90% of information transmitted to the
brain is visual.
 visuals are processed 60,000X faster
in the brain than text.
 40% of people will respond better to
visual information than plain text.
Source:http://cdn.business2community.com

8. 8
8%
19%
2%
28%
12%
8%
16%
Daily Less than
a week
Multiple
times a
month
unsure Multiple
times per
week
monthly weekly
How often B2B Marketers publish new content.

9. Content Marketing Trends

11. Content Marketing Impact
74.2% of companies indicate that content marketing is increasing
their marketing teams’ lead quality and quantity.
36% of companies with a documented content strategy indicate
their content marketing is “very effective” or “extremely effective
52% of companies indicate that video converts “somewhat better”
than other content types, while 19% indicate “much better.”
77% of all companies rate their social media marketing as
successful at achieving the most important objectives set for it to
some extent.
55% of business bloggers are getting 5% or more of their corporate
web site’s traffic from their blog.