What communication channels are your peers finding most effective for employee engagement? Newsweaver recently partnered with Melcrum, the world's foremost experts on Internal Communication, on a survey focusing on the use of technology and channels within organizations. Over 500 Internal Communication professionals around the world participated - giving a fascinating view of emerging trends and challenges in this field. Some of the findings: - 64% say employees can access company content via their own devices - Only 16% are satisfied with their ability to measure the effectiveness of their communications - Social networking tools and intranet are the top resource contenders over the next 12 months - Email is one of the most used and most effective channels; but why it remains a blind spot for communicators - What metrics are communicators able to access? - 61% say employees have the ability to engage in two-way dialog with management About Newsweaver Newsweaver is an award-winning communications software provider with two solutions; INTERNAL CONNECT for internal communications and CUSTOMER CONNECT for email marketing. Newsweaver’s powerful, easy and measurable communications software, helps over 4,000 users in 96 countries worldwide deliver relevant, targeted and engaging communications. Newsweaver clients range from large multinationals and government agencies to SMEs, charities and associations across the globe, and include Saudi Aramco, Shell, Zurich Insurance, Royal Mail, Aon Hewitt, Aviva, Royal Bank of Scotland (RBS), KBC Bank, Institute of Chartered Accountants, Sky, G4S and ACCA. Newsweaver has obtained the internationally recognised ISO 27001 data security certification, which highlights our commitment to the protection of our customers data."

1. Internal Communication and
Technology Survey 2014

2. EMPLOYEE
ENGAGEMENT
Interactive Emails
SOCIAL
CONVERSATIONS
Interact and Engage
Employees
INSIGHT &
MEASUREMENT
Understand
Communication
Performance
DISTRIBUTION
TEAM
COMMUNICATION
Alligned & Branded
Local Comms
EVENT
REGISTRATION
Event calendaring
made easy
INTERNAL
CONNECT
Newsweaver Internal Connect

3. LOREM
LOREM
LOREM
Some of our customers
400 blue chip and FTSE 100 organizations
in 97 countries use Newsweaver Internal
Connect to help them inform, engage and
inspire employees.

4. To view the full webinar click here
To see how Newsweaver can work for you Visit
www.newsweaver.com/internal-communications
Or contact sales@newsweaver.com to book a live

5. Panelist: denise cox
Lead Communications Consultant, Newsweaver
Website: www.newsweaver.com/internal-communications
Panelist: Sona Hathi
Head of Content & Research, Melcrum
Website: www.melcrum.com
Twitter hashtag: #nwwebinar
Panelist: Andrew Blacknell
Change & Communication Consultant, Blacknell Ventures
Website: www.blacknellventures.com
Moderator: Marie Moynihan
Marketing Manager, Newsweaver
Website: www.newsweaver.com/internal-communications

6. Survey
• To gain a better understanding of how internal
communicators are using technology now, and
over the next 12 months
• 20 questions, run in December 2013
• 500 respondents, across 12 industries
• Participants included internal communicators
from: Melcrum members, Newsweaver
customers, LinkedIn and other social media
Download the Survey 2014 now

7. Agenda
 The Internal Communication role
 Technology and channel insight
 Ability to measure and key metrics
 Q&A

8. The Internal
Communication role

9. 1) The IC function is respected by
senior leaders in my organization
2) Our IC strategy is aligned
with our business strategy
3) We can measure the impact of
our corporate messages
4) We are able to demonstrate the
ROI for the IC function
5) The organization invests
enough in IC

10. • Signs of maturing function
• Dissatisfaction with measurement, demonstrating ROI
• Prove impact = more investment + place at table
Key points

11. Technology and channel
insight

12. The role & technology
1) We can measure the impact of our
corporate messages
2) We need to minimise information overload
& create personalized comms
3) Our team leads the sourcing & implementation of
new communication technologies in our organization
4) We are able to communicate effectively with our
unconnected workforce
5) Our team has the digital/technological skills
necessary to do our jobs
6) We are responsible for communicating across
an expanding employee population
7) Employees have the ability to engage in
two-way dialogue with management

13. Channel use
1) Team / line manager briefings
2) Blogs
3) Leadership comms
4) Webcasts
5) Video
6) Internal social networking tools
7) Intranet
8) Electronic newsletters
9) Email
10) Print newsletters

14. Channel effectiveness

15. Allocation of resources to channels

16. (2) 50-60% always use email to send: Employee newsletters,
Change comms, HR/Rewards/Pension comms, Drive events,
Pulse surveys, Leadership comms … Less than 50% always use
email to signpost to Intranet
(5) Challenges: Inbox clutter & email overload (89%), tracking email metrics (62%)
(3) 61% allow employees to access company content via their own devices
(1) Outlook (72%) or Lotus Notes (11%) to deploy all-
employee/corporate comms
(4) ‘Email metrics’ the measurement they’d most like to have

17. Plans to deploy new technologies

18. • Digital capabilities big area of concern – get agile
• What does effective look like? Which channel?
• Unconnected work force still a challenge
• Leadership comms, line mgmt strong channels
• Technology can solve challenges
• Measurement essential - investing
• Email is a blind spot
• There are two levels to email: 1) Good practice 2) Right technology
• Take a page from Marketing
Key points

19. Ability to measure
and key metrics

20. “I am satisfied with my
ability to measure the
effectiveness of our
internal
communications”
68%

21. Current metrics available in real time

22. Metrics you would like to have (open ended)
Device consumption

23. Main Key Performance Indicators (KPIs)
Readability of articles

24. • Measurement: Get ‘Mindset of Measurement’
• Going forward: Dashboard scorecard with real time metrics
• Now: KPIs - not just employee engagement - align with business
strategy
• Emerging: Organizations expect real metrics from every department
• Future trends: Industry Benchmarks, Content Engagement Indexes
Key points

25. To view the full webinar click here
To see how Newsweaver can work for you Visit
www.newsweaver.com/internal-communications
Or contact sales@newsweaver.com to book a live