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Internal Communication Essentials: Measurement

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Learn how, why and what to measure the success of your internal communication campaigns

Veröffentlicht in: Business
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Internal Communication Essentials: Measurement

  1. 1. Measurement denise cox, Lead Communications Consultant, Newsweaver Twitter hashtag: #icewebinar
  2. 2. 400 blue-chip and FTSE 100 organizations in 97 countries use Newsweaver Internal Connect to help them inform, engage and inspire employees
  3. 3. denise cox Lead communications consultant, Newsweaver Twitter: @denisecox Website: www.newsweaver.com/internal-communications Twitter hashtag: #icewebinar Claire Bergin Digital Marketing Executive, Newsweaver Twitter: @Newsweaver_IC Website: www.newsweaver.com/internal-communications
  4. 4. Channels Source: Melcrum Use of Technology / Ragan Email Best Practice Surveys 2014
  5. 5. 98% said measurement important Just 16% are satisfied with their ability to measure ‘Email metrics’ would most like to have Only 21% plan to invest resources email Measurement Source: Melcrum Use of Technology / Ragan Email Best Practice Surveys 2014
  6. 6. Determine success Understand consumption Measure engagement Benchmark Trend Editorial guidance View across the organization Forward planning Reduce clutter / Increase relevance Prove business value What you’re missing
  7. 7.  Opens  Clicks  Content popularity  Channel traffic  Device consumption Should have access to real time metrics What to measure
  8. 8.  Audiences  Volumes sent  Channel adoption  Campaign trends  Social activity  Multimedia activity  Multichannel activity  Levels of engagement  Benchmarks  Trends Strategic dashboard What to measure
  9. 9. IC benchmark opens and clicks • Average open rate: 48% • Average click rate: 24% Source: Newsweaver aggregated stats 2014 48% Opens 24% Clicks
  10. 10. 11 Measurement makes IC matter Source: Melcrum Use of Technology / Ragan Email Best Practice Surveys 2014
  11. 11. Tools used Source: Melcrum Use of Technology / Ragan Email Best Practice Surveys 2014
  12. 12. Outlook as measurement
  13. 13. Most commonly used tool
  14. 14. Most commonly used tool
  15. 15. Most commonly used tool
  16. 16. Most commonly used tool Sub MyFirstExcelReport() Dim objWB As Excel.Workbook Dim objWS As Excel.Worksheet Dim objRange As Excel.Range ' GetExcelWB from Listing 24.1 Set objWB = GetExcelWB() If Not objWB Is Nothing Then Set objWS = objWB.Sheets(1) objWS.Cells(1, 1) = "My First Excel Report" objWS.Cells(4, 5) = "End of Report" Set objRange = objWS.Range _ (objWS.Cells(1, 1), objWS.Cells(4, 5)) objRange.Font.Bold = True objWS.Application.Visible = True objWS.Activate End If Set objRange = Nothing Set objWS = Nothing Set objWB = Nothing End Sub Listing 24.2. Apply formatting to Excel worksheets with range objects Source: MSDN Library - Chapter 24: Generating Reports on Outlook Data
  17. 17. Today’s technology
  18. 18. Measure other channels
  19. 19. Depth of measurement – by pay grade
  20. 20. View across the organization
  21. 21.  Lead way in best practice  Share with stakeholders  Prove ROI  Demonstrate value  Help shape strategy
  22. 22. Access free How to guides, research and white papers www.newsweaver.com/internal-communications/learning-centre/ Next IC Essentials webinar – Wed, February 26th Personalizing Your Communications

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