In our research and conversations, we've come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us. Here are some of our favorites. We hope you feel the same.
Interested in learning more about our strategy services and industry research? Have other quotes you love? We’d love to hear from you! Feel free to reach out at michael.brenner@newscred.com.
*Correction: Slide 27 should be attributed to Jonathan Perelman.
2. Welcome!
NewsCred’s Strategy Team helps brands build and hone their
content strategies, taking into consideration their marketing
goals, brand positioning, and the competitive landscape.
!
In our research and conversations, we've come across insights
from top marketers, business leaders, and content experts that
have educated, motivated, and inspired us. Here are some of
our favorites. We hope you feel the same.
!
Interested in learning more about our strategy services and
industry research? Have other quotes you love? We’d love to
hear from you! Feel free to reach out at
michael.brenner@newscred.com.
!
- Michael Brenner, Head of Strategy, NewsCred
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5. We need to stop interrupting what
people are interested in and be what
people are interested in.
Craig Davis
Former Chief Creative Officer
J. Walter Thompson
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6. Behind every tweet, share and
purchase, there is a person.
Care more about the person and
less about the share.
Shafqat Islam
CEO
Newscred
!
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“
7. If great content is the hero,
then banners are the villain.
Michael Brenner
Head of Strategy
Newscred
”
“
8. Banners have 99 problems
and a click ain’t one.
Scott Sorokin
Chief Strategy Officer
Razorfish
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“
9. Marketing used to be about making
a myth and telling it. Now it’s about
telling a truth and sharing it.
Marc Mathieu
SVP Marketing
Unilever
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“
10. What really decides consumers to
buy or not to buy is the content of
your advertising not its form.
David Ogilvy
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11. Marketing is too important to be left
to the marketing department.
David Packard
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“
12. The buyer journey is nothing
more than a series of questions
that must be answered.
Analyst Firm IDC
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