In our research and conversations, we've come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us. Here are some of our favorites. We hope you feel the same. Interested in learning more about our strategy services and industry research? Have other quotes you love? We’d love to hear from you! Feel free to reach out at michael.brenner@newscred.com. *Correction: Slide 27 should be attributed to Jonathan Perelman.

1. 29 Amazing Quotes
About Content Marketing
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2. Welcome!
NewsCred’s Strategy Team helps brands build and hone their
content strategies, taking into consideration their marketing
goals, brand positioning, and the competitive landscape.
!
In our research and conversations, we've come across insights
from top marketers, business leaders, and content experts that
have educated, motivated, and inspired us. Here are some of
our favorites. We hope you feel the same.
!
Interested in learning more about our strategy services and
industry research? Have other quotes you love? We’d love to
hear from you! Feel free to reach out at
michael.brenner@newscred.com.
!
- Michael Brenner, Head of Strategy, NewsCred

3. See a quote you like?
Tweet your favorite quotes by
clicking on the Twitter logo at the
top of each quote.

4. Content Marketing is all
the Marketing that’s left.
Seth Godin
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5. We need to stop interrupting what
people are interested in and be what
people are interested in.
Craig Davis
Former Chief Creative Officer
J. Walter Thompson
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6. Behind every tweet, share and
purchase, there is a person.
Care more about the person and
less about the share.
Shafqat Islam
CEO
Newscred
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7. If great content is the hero,
then banners are the villain.
Michael Brenner
Head of Strategy
Newscred
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8. Banners have 99 problems
and a click ain’t one.
Scott Sorokin
Chief Strategy Officer
Razorfish
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9. Marketing used to be about making
a myth and telling it. Now it’s about
telling a truth and sharing it.
Marc Mathieu
SVP Marketing
Unilever
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10. What really decides consumers to
buy or not to buy is the content of
your advertising not its form.
David Ogilvy
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11. Marketing is too important to be left
to the marketing department.
David Packard
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12. The buyer journey is nothing
more than a series of questions
that must be answered.
Analyst Firm IDC
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13. What helps people, helps business.
Leo Burnett
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14. Advertising in the final
analysis should be news.
If it is not news, it is
worthless.
Adolph Ochs
Former Owner
The New York Times
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15. Content is king.
Bill Gates
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16. Market like the year
you are in.
Gary Vaynerchuk
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17. Behind every piece of bad
content is an executive
who asked for it.
Michael Brenner
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18. Content Marketing
is a commitment
not a campaign.
Jon Buscall
CEO
Swedish Agency Moondog Marketing
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19. Either write something worth reading
or do something worth writing about.
Benjamin Franklin”
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20. You need to create ridiculously
good content –content that is
useful, enjoyable and inspired.
Ann Handley
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21. Google is the new
corporate homepage.
Jeremiah Owyang
Founder
Crowd Companies
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22. Traditional marketing talks at
people. Content marketing
talks with them.
Doug Kessler
Creative Director / Co-Founder
Velocity Partners
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23. The aim of marketing is to get
and keep a customer.
Peter Drucker
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24. Your brand is
not what you sell.
John Iwata
SVP Marketing & Communications
IBM
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25. Content builds relationships.
Relationships are built on trust.
Trust drives revenue.
Andrew Davis
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26. Content is the reason search
began in the first place.
Lee Odden
Founder
Toprank
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27. Content is king,
but distribution is queen
…and she wears the pants.
Jonah Peretti
CEO
Buzzfeed
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28. When creating content, be the
best answer on the internet.
Andy Crestodina
Co-Founder
Orbit Media
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29. The best marketing doesn’t
feel like marketing.
Tom Fishburne
Founder and CEO
Marketoon Studios
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30. Brands need to take the phrase
‘acting like a publisher’literally.
Dietrich Mateschitz
CEO
RedBull
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31. Content marketing represents
the gap between what brands
produce and what consumers
actually want.
Michael Brenner”
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32. Connect with your
audience through
stories people love.
Shafqat Islam”
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33. Thank you!
Ready to create amazing content? Contact NewsCred for a free demo today!
NewsCred.com • Sales@NewsCred.com • +1 (212) 989 4100 • @newscred