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Last year we created 50 Stats You Need to Know About Content Marketing,
which garnered over 200,000 views. This year we’re taking it a step further,
demonstrating not only why you should invest in Content Marketing, but why you
need to as well.
Content Marketing is not a tactic, it’s a long-term strategy. The best content
marketers prove the value of their efforts, showing how content drives brand
awareness, lead generation, engagement, and sales.
The following slides will demonstrate the value of Content Marketing and how it
can help build your business. We hope you can walk away with a better
understanding of Content Marketing – and even convince your CEO – why this
should be your number one marketing priority.