Learn how to boost the email marketing engagement and increase the conversion rate of your emails.

1. Tips and Hacks to Increase Email
Engagement

2. Here is how you can segment your recipients:
- Demographically
- Psychographically
- By behavior (how many times they open, click,
reply, etc.)
- By knowledge (are they aware of their problems
and looking for a solution, or you need to introduce
your services)
- By acquisition stage (are they your customers
already or new subscribers)
- By needs (are they looking for a certain tool or just
want interesting content ).
1. Segment and Target Your Lists

3. Every email marketing campaign should
be well-thought-out and result-oriented
2. Trigger Your Messaging

4. 3. Take Advantage of Your Data
3. Take Advantage of Your Data
Apart from checking your metrics
from time to time, you should
gather all the important data. In
the future, it will help you make
difficult decisions. After all, your
actions should be based on
statistical feedback and not
contrariwise.

5. You wouldn’t take seriously an
envelop that has a giant
inscription on it saying “50%
LIMITED OFFER TODAY ONLY
IF YOU OPEN NOW.” The same
implies for subject lines. A
powerful email engagement
strategy requires an interesting
yet professional subject line.
4. Remember About Subject Line

6. 5. Start From a Warm Welcome
Make the first sentence less serious and more friendly. People will
decide if they want to keep reading your email by this very first
phrase. And even if they don’t read everything, a warm welcome
will be remembered.

7. 6. Choose the Right Time to Send Emails
It is better to follow-up in two days, then three, five, seven, and
so on. In fact, many people open your email or answer only after
a few messages sent. So, stay persistent and respectful.

8. 7. Do not Spam your Recipients
Make sure your emails avoid spam filters.

9. 8. Keep It Personal and Short
Skip all the long texts and complicated language. The
more simple and concise you are in your emails, the
better. As it is really easy to tell if your message is
automated or written by a human being.

10. 9. Use High-Quality Content and
Be Relevant
High-quality content is mostly
defined by the value you bring. You
should not directly sell your features.
Instead, identify the pains your
customers have and show them the
benefits they can get from your
services.

11. 10. Include Gifts
Give something useful to
your recipients but don’t
concentrate on selling
only. You may use a
unique promo code, for
example. It’s not much
for you, but it always
adds up to engagement
increase.

12. 11. Add Professional Email
Signature
It is proven that an email
signature works
outstandingly well to
increase engagement.No
matter what your email is
about, a signature that
shows your photo, phone
numbers, and above all looks
professional makes people
percept your message as
something you have spent
time for.

13. It is a good idea to include a
CTA button or link right at
the beginning of your email.
With the right call-to-action,
you show your recipient
what the message is about in
the first place.
12. Add CTA & Buttons

14. 13. Don't Forget to Follow up
Always follow up.
It’s all about being true to your
customers and following your brand book. If you do so,
there will be no problem at all to keep people interested
and engaged.

15. Read more at