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http://newtohr.com 
WELCOME
Introduction To New To HR 
New To HR, looks to close the gap which exists within 
Human Resources globally and is designed...
And the … Quality Of Hire Process 
Nicole Dominique Le Maire 
http://newtohr.com
http://newtohr.com 
Webinar Intro 
Discussion of the 4 ways to revolutionize 
the Quality Of Hire (QoH) process via 
Emplo...
Building a compelling employer brand 
What is an employer brand? 
• Perceptions of potential, current employees, 
http://n...
http://newtohr.com 
Benefits of a 
strong Employer 
Brand: 
It can make your 
organisation stand out 
from the crowded 
ma...
Developing Your Employer Brand 
• What are the most attractive attributes of 
the organization to both current and 
potent...
http://newtohr.com 
Website 
Are You The Employer Magnet? 
•Compels 
•Motivates 
•Excites 
Work with your Marketing TEAM!
Britain’s Top Employer Awards 
http://newtohr.com 
Judges on: 
Pay and benefits 
Training & Development 
Career Progressio...
Employer Brands – TRUE & ACCURATE! 
True Engagement only 
happens if the brand 
is embedded in your 
culture. 
http://newt...
http://newtohr.com 
Attracting New Talented Employees 
• Show what success in the organisation looks like 
• Introduce cur...
Tailor Employee Value Proposition 
Associations and Offering 
http://newtohr.com 
Versus 
Skills, Capabilities, Experience...
http://newtohr.com 
Company Sourcing 
Online Assessment Automated Resume Screening
Interview Process On-boarding 
http://newtohr.com 
Recruitment Process 
Recognise the talent you bring 
into the workplace...
http://newtohr.com 
Attracts. Engages. Develops. 
• Where and How To Advertise Your Jobs 
• How Easy Is It To Apply 
• How...
http://newtohr.com 
Internal Marketing 
The Best Employer Brands accentuate the 
positive aspects of the organisation, BUT...
http://newtohr.com 
Culture Seals The Job 
Perception Of Job Seeker 
Cultural Fit 
& 
The Importance of HUMANIZING!
http://newtohr.com 
Communication Style 
CLEAR MESSAGING 
• Who Is The Organisation? 
• What Does The 
Organisation Stand ...
Build strong relations with employees & 
stakeholders! 
http://newtohr.com 
Retain Your (best) Talent… 
BUT… let your empl...
http://newtohr.com 
Quality of Hire 
Performance 
+ 
Productivity 
+ 
Culture
Monitoring Your Employer Brand 
Recognise the changing needs of your 
workforce and use: 
• Employee Satisfaction Surveys ...
http://newtohr.com 
Employer & External Brand 
DO NOT FORGET TO ALIGN 
Employees MUST live your brand 
Employees MUST demo...
Learn The Lesson Of Long Term Objectives 
http://newtohr.com
Contact New to HR - info@newtohr.com 
http://newtohr.com 
New To HR Academy: Public courses:
http://newtohr.com 
Liked The Presentation 
Let’s join OUR TRIBE 
6/10/14 
Thank You 
for Attending!
http://newtohr.com
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Employer Branding slideshare

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A brand is made up of intangibles – perceptions, feelings and associations that exist in one’s state of mind. The ultimate goal of any branding effort is to create a loyal customer base. In the case of employer branding, that customer is the employee. An employer brand refers to the perceptions key stakeholders, and more specifically current and potential employees, have of your organisation.

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Employer Branding slideshare

  1. 1. http://newtohr.com WELCOME
  2. 2. Introduction To New To HR New To HR, looks to close the gap which exists within Human Resources globally and is designed specifically to offer guidance, support and development opportunities to new entrants, encouraging talented and able individuals to develop to their full potential and become the next generation of MDs, CEOs and industry leaders. http://newtohr.com
  3. 3. And the … Quality Of Hire Process Nicole Dominique Le Maire http://newtohr.com
  4. 4. http://newtohr.com Webinar Intro Discussion of the 4 ways to revolutionize the Quality Of Hire (QoH) process via Employer Branding:  What is an Employer brand  Company Website  Candidate Experience  Culture  Internal Marketing
  5. 5. Building a compelling employer brand What is an employer brand? • Perceptions of potential, current employees, http://newtohr.com stakeholders, third parties. • How is your organisation viewed?
  6. 6. http://newtohr.com Benefits of a strong Employer Brand: It can make your organisation stand out from the crowded market. 1 – Values 2 – Personality 3 – Behaviours (desired) ENGAGEMENT & MOTIVATION
  7. 7. Developing Your Employer Brand • What are the most attractive attributes of the organization to both current and potential employees? • What roles are the most critical to company success and what do you need to do to attract and retain the best talent in these areas? http://newtohr.com
  8. 8. http://newtohr.com Website Are You The Employer Magnet? •Compels •Motivates •Excites Work with your Marketing TEAM!
  9. 9. Britain’s Top Employer Awards http://newtohr.com Judges on: Pay and benefits Training & Development Career Progression Working Conditions Company culture
  10. 10. Employer Brands – TRUE & ACCURATE! True Engagement only happens if the brand is embedded in your culture. http://newtohr.com
  11. 11. http://newtohr.com Attracting New Talented Employees • Show what success in the organisation looks like • Introduce current employees (buddy up) • Promote commitment to development & training • Show what success in an organisation looks like
  12. 12. Tailor Employee Value Proposition Associations and Offering http://newtohr.com Versus Skills, Capabilities, Experience According to Employer Branding Online, companies who invest in developing their employer brand can expect an increase in employee engagement and ease in attracting candidates.
  13. 13. http://newtohr.com Company Sourcing Online Assessment Automated Resume Screening
  14. 14. Interview Process On-boarding http://newtohr.com Recruitment Process Recognise the talent you bring into the workplace Value it in terms of a calculated understanding of how each talent adds value!
  15. 15. http://newtohr.com Attracts. Engages. Develops. • Where and How To Advertise Your Jobs • How Easy Is It To Apply • How Will You Respond To Applications • How Are Your Interviews Conducted • What is Your Rejection and Offer Process • How Will You Stay In Touch
  16. 16. http://newtohr.com Internal Marketing The Best Employer Brands accentuate the positive aspects of the organisation, BUT are realistic and create a picture people can relate to – both internally and externally.
  17. 17. http://newtohr.com Culture Seals The Job Perception Of Job Seeker Cultural Fit & The Importance of HUMANIZING!
  18. 18. http://newtohr.com Communication Style CLEAR MESSAGING • Who Is The Organisation? • What Does The Organisation Stand For?
  19. 19. Build strong relations with employees & stakeholders! http://newtohr.com Retain Your (best) Talent… BUT… let your employees leave on a good note!
  20. 20. http://newtohr.com Quality of Hire Performance + Productivity + Culture
  21. 21. Monitoring Your Employer Brand Recognise the changing needs of your workforce and use: • Employee Satisfaction Surveys • Employee Workshops • Exit Interviews http://newtohr.com
  22. 22. http://newtohr.com Employer & External Brand DO NOT FORGET TO ALIGN Employees MUST live your brand Employees MUST demonstrate your brand’s behaviour, beliefs and culture.
  23. 23. Learn The Lesson Of Long Term Objectives http://newtohr.com
  24. 24. Contact New to HR - info@newtohr.com http://newtohr.com New To HR Academy: Public courses:
  25. 25. http://newtohr.com Liked The Presentation Let’s join OUR TRIBE 6/10/14 Thank You for Attending!
  26. 26. http://newtohr.com

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