Risk management has become one of the essentials for an enterprise engaged in product manufacturing. With widespread incidents of fraud and malpractices no business is safe.
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Prevention of Counterfeit Risks with Approved IP Protection Solutions
1. Prevention of Counterfeit Risks with Approved IP Protection
Solutions
Risk management has become one of the essentials
for an enterprise engaged in product manufacturing.
With widespread incidents of fraud and malpractices
no business is safe. With the increasing competition the dependency on technology is
increasing, and so are the risks. Sales channel security is a common issue but if correct
protection measures are not taken businesses can suffer fiscal losses.
The internet has become a favorite haunt for criminal activities. The tech-savvy fraudulent
companies know how to take advantage of technology and use it for their gain. When the
products are sold by these fraudulent companies are used by the customers they cause a lack of
confidence in the genuine enterprises.
The fake products that are sold at cheap prices in bulk quantities are a hit with the customers,
hurting the genuine businesses reputation while the counterfeiters enjoy the profits. Further
when these products fail it is the genuine companies that are blamed for manufacturing these
cheap quality goods. All this does not affect the counterfeiting as they continue their
operations till some mishap occur, and then they disappear without a trace.
These counterfeit businesses have so far been elusive and difficult to track down. Now
enterprise risk management and fraud detection software is available that has the ability to find
these illegal operations online. It has intuitive capabilities to track all online activities and single
out the fraudulent companies by monitoring their sale prices, the discounts they are offering
and the quantities they are selling. It provides real-time monitoring facilities that assist the
business in being informed about the latest developments.
The enterprise risk management solutions demonstrate their worth by detecting the illegal
activities of the counterfeiters. New Momentum has provided these services to a number of
product manufactures. The IP protection methodologies have proven successful in a number of
instance of counterfeit / gray market sales. The solutions have not only rewarded the
businesses with enhanced revenues but also managed to reduce the number of illegal product
listings.
Know more about: online fraud detection and Anti-Counterfeiting