1. Lesson name: Strategic human resource
management
Sofalvi ISTVAN
Nevroz
GOSTERICI
Neptun
Code:CQHTZI

2. The first Nokia century began with
Fredrik Idestam's paper mill on the
banks of the Nokianvirta river.
Between 1865 and 1967, the
company would become a major
industrial force; but it took a
merger with a cable company and a
rubber firm to set the new Nokia
Corporation on the path to
electronics...

3.  1865: The birth of Nokia
Fredrik Idestam establishes a paper
mill at the Tammerkoski Rapids in
south-western Finland, where the
Nokia story begins.

4.  1898: Finnish Rubber Works
founded
Eduard Polón founds Finnish Rubber
Works, which will later become
Nokia's rubber business.

5.  1912: Finnish Cable Works
founded
Arvid Wickström starts Finnish
Cable Works, the foundation of
Nokia's cable and electronics
businesses.

6.  1937: Verner Weckman,
industry heavyweight
Former Olympic wrestler Verner
Weckman becomes President of
Finnish Cable Works.

7.  1960: First electronics
department
Cable Works establishes its first
electronics department, selling and
operating computers.

8.  1962: First in-house electrical
device
The Cable Works electronics
department produces its first in-
house electrical device - a pulse
analyzer for nuclear power plants.

9.  1967: The merger
Nokia Ab, Finnish Rubber Works and
Finnish Cable works formally merge
to create Nokia Corporation.
 The new Nokia Corporation had five
businesses:
 rubber
 cable
 forestry
 electronics
 power generation

10.  1979: Mobira Oy, early phone
maker
Radio telephone company Mobira
Oy begins life as a joint venture
between Nokia and leading Finnish
television maker Salora.

11.  1981: The mobile era begins
Nordic Mobile Telephone (NMT), the first
international mobile phone network, is built.
 Mobile explosion
 With the introduction of the NMT standard, the
mobile phone industry began to expand rapidly.
 Nokia soon introduced the first car phones to
the network. The Mobira 450 car phone came in
1982, followed by the portable in 1986. By this
time the company was also providing base
stations and switches for NMT network operators.

12.  1982: Nokia makes its first digital telephone switch
The Nokia DX200, the company’s first digital telephone
switch, goes into operation
 1984: Mobira Talkman launched
Nokia launches the Mobira Talkman portable phone.
 1987: Mobira Cityman – birth of a classic
Nokia launches the Mobira Cityman, the first handheld
NMT phone. The original mobile phones were heavy, bulky
and usually permanently installed in cars.But 1987 saw a
breakthrough: Nokia launched the Mobira Cityman,
the first handheld mobile phone for NMT networks and
a model that was to become a classic.
 1991: GSM – a new mobile standard opens up
Nokia equipment is used to make the world’s first GSM
call.

13.  1992: Jorma Ollila becomes
President and CEO
Jorma Ollila becomes President and
CEO of Nokia, focusing the company
on telecommunications.

14.  1992: Nokia’s first GSM handset
Nokia launches its first GSM handset, the Nokia
1011.
 1994: Nokia Tune is launched
Nokia launches the 2100, the first phone to
feature the Nokia Tune.
 1994: World’s first satellite call
The world’s first satellite call is made, using a Nokia
GSM handset.

15.  1998: Nokia leads the world
Nokia becomes the world leader in mobile phones.
For most of its history the company had exported
to Europe, other Nordic countries and the Soviet
Union. As late as 1991, more than a quarter of its
turnover still came from sales in Finland.But after
the strategic change of 1992, Nokia saw a huge
increase in sales to North America,South
America and Asia.
 The 1990s also saw unparalleled growth in
global sales. Between 1996 and 2001, Nokia’s
turnover increased almost fivefold from EUR 6.5
billion to EUR 31 billion.

16.  1999: The Internet goes mobile
Nokia launches the world's first WAP
handset, the Nokia 7110.

17.  2002: First 3G phone
Nokia launches its first 3G phone, the
Nokia 6650.
 2006: A new President and CEO
 Olli-Pekka Kallasvuo becomes Nokia’s
President and CEO; Jorma Ollila becomes
Chairman of Nokia’s board. Nokia and
Siemens announce plans for Nokia
Siemens Networks.

18.  2007
Nokia recognized as 5th most valued
brand in the world. Nokia Siemens
Networks commences operations. Nokia
launches Ovi, its new internet services
brand.
 2008
Nokia's three mobile device business
groups and the supporting horizontal
groups are replaced by an integrated
business segment, Devices & Services.

19. Structure
 *CFO Office:chief financial officer
 *CTO Office:chief technology officer

20. Vision and Strategy
 Nokia’s mission is simple, Connecting People.
 Strategic intent is to build great mobile products.
 Job is to enable billions of people everywhere to get more of life’s
opportunities through mobile.
 The strategy
 Nokia’s strategy is about investing in and ensuring Nokia’s future.
“I have incredible optimism because I can see fresh opportunity
for us to innovate, to differentiate, to build great mobile products,
like never before, and at a speed that will surpass what we have
accomplished in the past,” Elop said. “We are going forward. We
are not going backwards. We have a strategy. We have a path.
We have a future. And we can deliver great mobile products. And
despite all of these changes, we remain true to our mission, that
of Connecting People.”

21.  Major elements of the new strategy include:
 Plans for a broad strategic partnership with
Microsoft to jointly build a new winning mobile
ecosystem.
 A renewed approach to capture volume and value
growth to connect ”the next billion” to the
Internet in developing growth markets
 Focused investments in next-generation
disruptive technologies
 A new leadership team and organizational
structure with a clear focus on speed, results and
accountability

22. SWOT Analysis
 Strengths:Nokia has largest network of distribution and selling as
compared to other mobile phone company in the world. The
financial aspect is very strong in case of Nokia as it has many
more profitable business.
Weaknesses:Some of the weakness includes the price of the
product offered by the company.
Some of the products are not user friendly. Not concern about the
lower class F the society people. Not targeting promotion toward
them. The price of the product is the main issue.
 Opportunities: Nokia has ample of opportunity to expand its
business. With the wide range in products, features and different
price range for different people, it has an advantage over the
competitors around Nokia has to target right customer at right
time to gain the most out of the situation.
 Threats:The companies like Motorola,Sony Eriksson,Apple are
growing.Threats can be like providing
cheap phones, new features, new style and type, good after sales
service etc.