Презентация от лекцията на SEO конференция. Лектор: Ringostat technical support specialist – Константин Червяков.

1. Сall-tracking в полза на онлайн маркетинга:
намаляне на стойността на лийда с 30-50%
Константин Червяков
CCO Ringostat
k.cherviakov@ringostat.com
https://www.facebook.com/kostiantyn.cherviakov
+359 875 500-330

2. Какво ще да говорим?
● Проследяване на източници на телефонните обаждания — обикновена
функция или мантра за всеки бизнес?
● Пропуснати обаждания — най-добрият подарък за конкурентите.
● Кейс за небрежни оператори: доверие или контрол.
● Кейс: увеличение на конверсиите с 48% за 2 седмици.
● Кейс в българска ниша: как да се намали стойността на доведения лийд.

3. Half the money I spend on
advertising is wasted; the trouble
is I don’t know which half.
© John Wanamaker
1. Call tracking — it’s the mantra for every business

4. Conversion — target action
Online OfflineOrders ! Calls ?
From 30% to 100% of website
conversions are made by phone call
1. Call tracking — it’s the mantra for every business

5. 1. Call tracking
Subject: Medical services
Sessions: more than 1000 per day
Country: Bulgaria
Advertising budget: more than $6000 per month
Case #1
1. Call tracking — it’s the mantra for every business

6. 1. Call tracking
Before call tracking implementation
1. Call tracking — it’s the mantra for every business

7. After 30 days
1. Call tracking — it’s the mantra for every business

8. Campaings
1. Call tracking — it’s the mantra for every business

9. 1. Call tracking — it’s the mantra for every business

10. 1. Call tracking — it’s the mantra for every business

11. Keyword Spends Calls
Buy flashlight 400 40
Cool boots 250 10
Great hat 200 0
Leather coat 300 20
1. Call tracking — it’s the mantra for every business

12. Ringostat customers statistics:
● missed calls — 24,7%
● waiting time — 21 seconds
● average duration — 80
seconds
2. Missed calls — is the best gift for your competitor

13. 2. Missed calls — is the best gift for your competitor

14. 2. Missed calls — is the best gift for your competitor
What the f…?!

15. Case #2
Subject: medicine
Sessions: 300-400 per day
Country: Ukraine
PPC advertising budget: 500-800 BGN per month
2. Missed calls — is the best gift for your competitor

16. Manager records during 14 days
30 calls
Real data during 14 days
2. Missed calls — is the best gift for your competitor

17. 3. Callback — increase your conversions easy

18. 3. Callback — increase your conversions easy

19. 3. Callback — increase your conversions easy
Case #3

20. Благодаря Ви за вниманието
Константин Червяков
CCO Ringostat
k.cherviakov@ringostat.com
https://www.facebook.com/kostiantyn.cherviakov
+359 875 500-330