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Enseñanzas de Obama 2012                                 César Calderónsábado, 23 de febrero de 13
8 de marzo de 2012                               8 meses antes de las eleccionessábado, 23 de febrero de 13
¿Cuál ha sido el elemento más         innovador de la campaña de Obama                       en 2012?sábado, 23 de febrero...
Grassroots                               Fundraising                  Relato                       Actos públicos         ...
¿Fundraising?                     $473 million         $730 millionsábado, 23 de febrero de 13
Fundraising + Big Datasábado, 23 de febrero de 13
¿Grassroots & The Dashboard?30.000 actos 500.000 activistas 12.000 voluntariossábado, 23 de febrero de 13
Grassroots + Big Datasábado, 23 de febrero de 13
¿Anuncios en TV?sábado, 23 de febrero de 13
¿Anuncios en TV?      ¿Quieres cenar con Carrie Bradshaw y Obama?sábado, 23 de febrero de 13
Anuncios TV + Big Datasábado, 23 de febrero de 13
¿Campaña online?                   Herramienta básica:Correo electrónicosábado, 23 de febrero de 13
¿Redes Sociales?   Si, pero como aceleradores de engagement y votosábado, 23 de febrero de 13
Es decir,                          Campaña online + Big Datasábado, 23 de febrero de 13
¿Encargarías el                                núcleo de tu                                  campaña a                    ...
¿Y que narices es eso del Big Data?sábado, 23 de febrero de 13
BIG DATA: One ring to rule them allsábado, 23 de febrero de 13
¿Y que va a producir el Big Data                                en las campañas electorales?    Micro-targetting, Campañas...
Tiempos nuevos, tiempos salvajessábado, 23 de febrero de 13
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Las enseñanzas de obama 2012

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Keynote para mi clase en el Máster en Acción Electoral: "Nuevos tiempos, nuevas campañas"

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Las enseñanzas de obama 2012

  1. 1. Enseñanzas de Obama 2012 César Calderónsábado, 23 de febrero de 13
  2. 2. 8 de marzo de 2012 8 meses antes de las eleccionessábado, 23 de febrero de 13
  3. 3. ¿Cuál ha sido el elemento más innovador de la campaña de Obama en 2012?sábado, 23 de febrero de 13
  4. 4. Grassroots Fundraising Relato Actos públicos Convención Campaña Big Data online Anuncios TVsábado, 23 de febrero de 13
  5. 5. ¿Fundraising? $473 million $730 millionsábado, 23 de febrero de 13
  6. 6. Fundraising + Big Datasábado, 23 de febrero de 13
  7. 7. ¿Grassroots & The Dashboard?30.000 actos 500.000 activistas 12.000 voluntariossábado, 23 de febrero de 13
  8. 8. Grassroots + Big Datasábado, 23 de febrero de 13
  9. 9. ¿Anuncios en TV?sábado, 23 de febrero de 13
  10. 10. ¿Anuncios en TV? ¿Quieres cenar con Carrie Bradshaw y Obama?sábado, 23 de febrero de 13
  11. 11. Anuncios TV + Big Datasábado, 23 de febrero de 13
  12. 12. ¿Campaña online? Herramienta básica:Correo electrónicosábado, 23 de febrero de 13
  13. 13. ¿Redes Sociales? Si, pero como aceleradores de engagement y votosábado, 23 de febrero de 13
  14. 14. Es decir, Campaña online + Big Datasábado, 23 de febrero de 13
  15. 15. ¿Encargarías el núcleo de tu campaña a este tipo? Harper Reedsábado, 23 de febrero de 13
  16. 16. ¿Y que narices es eso del Big Data?sábado, 23 de febrero de 13
  17. 17. BIG DATA: One ring to rule them allsábado, 23 de febrero de 13
  18. 18. ¿Y que va a producir el Big Data en las campañas electorales? Micro-targetting, Campañas inteligentes, geomarketing, pérdida de peso de la TV, importancia de los activistas. UNA VUELTA A LAS CAMPAÑAS TRADICIONALES, BARRIO A BARRIO, PERSONA A PERSONAsábado, 23 de febrero de 13
  19. 19. Tiempos nuevos, tiempos salvajessábado, 23 de febrero de 13

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