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www.digital-workplace-trends.com
The Digital Workplace
in the
Connected Organization
Highlights
in
20 Minutes
Enterprise 2.0 Summit in Paris
February 2014

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Data and analysis from 314
organizations around the
world.
Digital Workplace
Scorecards: industries and
industry leaders
Early Adopters and the
Majority: how and what
8th annual report by Jane
McConnell
www.digital-workplace-trends.com
The Digital Workplace
in the
Connected Organization

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Strategic Advisor 16 years > 100 projects for > 60
large, global organizations, management briefer and
workshop leader
Researcher conducting global surveys and writing
annual reports since 2006
American-French living in the deep Provence for 25
years
Author: Jane McConnell

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5

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• Bjoern Negelmann, European Enterprise 2.0
(Germany)
• Brian Holness International Power – GDF SUEZ
(UK)
• Céline Schillinger, SANOFI PASTEUR (France)
• Cornelis van der Brugge, NOKIA (Finland)
• Ernst Décsey, UNICEF (Switzerland)
• Franklin Bradley, Architect of the Capitol (US)
• Gloria Burke, UNISYS (US)
• Jon Husband, Wirearchy (Canada)
• Linda Tinnert, IKEA (Sweden)
• Martin Risgaard, Grundfos (Denmark)
• Rawn Shah, Forbes.com (US)
• Sam Marshall, ClearBox Consulting Ltd. (UK)
• Stéphane Aknin, AXA, (France)
• Susan Scrupski, Change Agents Worldwide LLC.
(US)
• Thomas Maeder, Swisscom AG (Switzerland)
Digital Workplace Advisory Board for 2014

The digital workplace lives at the intersection of people,
organization and tools.

ENABLERSCAPABILITIES

9
MINDSET

10

11
0 20 40 60
0
18
36
54
72
90
0 20 40 60
0
18
36
54
72
90
Individual
Business
Enterprise
Process
Structure Reach
Leadership
Culture Asset
Level 5
Embedded
Level 4
Operational
Level 3
Organized
Level 2
Beginning
Level 1
Ad hoc
Capabilities Enablers Mindset
Majority. n=247
Early Adopters (blue markers, n=67) compared
to the Majority (black markers, n=247)

Professional Services
Tech, Media, Telecom
Financial Services
Manufacturing
Humanitarian, Charity
Energy, Resources
Education
Govt, Public Services
18%
21%
30%
38%
26%
41%
44%
56%
50%
48%
57%
52%
58%
52%
50%
41%
21%
24%
9%
7%
16%
7%
6%
3%
11%
6%
4%
3%
Level 5 Level 4 Level 3 Level 2 Level 1
Maturity by Industry Level 4 Level 3 Level 2 Level 1
Embedded,
proactive
Operational,
sustainable
Organized,
visible
Beginning,
conception
Ad hoc,
unmanaged

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The two strategic drivers for the digital
workplace:
• Increasing organizational intelligence
• Gaining efficiency and cost-savings
The first is number one for Early Adopters;
the second is number one for the Majority.

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46 % of Early Adopters report that
operational managers have “active
use” of the digital workplace for
their jobs. (Majority =10%)
“Customer or service delivery
tools” are part of the digital
workplace for 57 % of Early
Adopters. (Majority = 19 %)
CUSTOMER FOCUS

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How easy is it for customer-facing people to
find the information they need, provide rapid
service, collaborate with their customers and
colleagues and in general have a smooth
and efficient work experience?
9 out of 314 “very easy” and 97 “relatively easy”

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0 20 40 60
0
18
36
54
72
90
0 20 40 60
0
18
36
54
72
90
Individual
Business
Enterprise Process
Structure
Reach
Leadership
Culture Asset
Level 5
Embedded
Level 4
Operational
Level 3
Organized
Level 2
Beginning
Level 1
Ad hoc
Capabilities Enablers Mindset
Customer-facing n=97 'relatively easy'
Scorecard for the 97 that responded “relatively easy”
(gray ticks = Early adopters)

0 20 40 60
0
18
36
54
72
90
0 20 40 60
0
18
36
54
72
90
Individual
Business
Enterprise
Process
Structure
Reach
Leadership
Culture
Asset
Level 5
Embedded
Level 4
Operational
Level 3
Organized
Level 2
Beginning
Level 1
Ad hoc
Capabilities Enablers Mindset
Customer-facing n=9 'very easy'
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Scorecard for the 9 that responded “very easy”
(gray ticks = Early adopters)

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HUMANIZING THE
ENTERPRISE
Empowering people through enabling
individual expression.
Mobile services for the workforce

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Mobile is slow
%

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Mobile Services Will Reach 30 - 40% by Late 2014

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NEW
ORGANIZATIONAL
DESIGN

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MINDSET IMPACT
Key to transformation: top
management and
operational management
are twice as involved in
strategic decision-making in
Early Adopters.

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Question inspired by ‘Culture Assessment’ tool presented by Sandy Carter, VP Social Business
Sales & Evangelism, IBM, at Enterprise 2.0 Summit in Paris March 2013.
Early Adopters in blue, Majority in gray

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THE FUTURE
WORKPLACE

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Toughest Challenges “Manageable” for Early
Adopters, “Holds us back” for the Majority

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Main Concerns Are Considered “Manageable” by Everyone

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Change Drivers: Behavior of Others
+ 14 % from
previous year
+ 17 % from
previous year

Success Factors: Be Real
• Get an overall view of your digital workplace: now and in the future
– Get key players in the room together.
– Define vision and strategic principles.
– Agree on implications of the principles.
• Build "persona" based on "how do you work" and not "what do you need
from the digital workplace”.
– Be alert to process dysfunctions. Use them as opportunities to rethink how
people work.
• Do not fall into the ROI game.
– Focus on examples, external or internal, that illustrate business value.
• Work out loud! Especially YOU the project team!
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jane@netjmc.com
Twitter: @netjmc
www.netjmc.com
www.digital-workplace-trends.com
www.linkedin.com/in/netjmc
Charter member of Change Agents Worldwide
(www.changeagentsworldwide.com)
Facilitator for IntraNetwork – work group of digital
practitioners, Paris-based (www.intranetwork.fr)
Jane McConnell