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The	
  digital	
  workplace	
  -­‐	
  a	
  
transforma6onal	
  framework

Jane	
  McConnell
Intranets	
  &	
  Digital	
  Workplaces	
  -­‐	
  
Strategy	
  &	
  Governance

                                                                                                          ns
                                                                                                  niz atio
                                                                                              orga wide
                                                                                          456 world
IOM	
  Summit,	
  Cologne,	
  June	
  2012



                             digital-workplace-trends.com   netjmc.com/blog   twitter: @netjmc
2




•	
  What	
  is	
  the	
  Digital	
  Workplace?

•	
  Fundamental	
  ques6ons
  	
  -­‐	
  Embedding	
  into	
  the	
  organiza6on
  	
  -­‐	
  Balance	
  between	
  freedom	
  and	
  framework
  	
  -­‐	
  Ownership


•	
  3	
  reali6es	
  and	
  3	
  ac6on	
  areas:
  	
  -­‐	
  Build	
  a	
  holis6c	
  view
  	
  -­‐	
  Support	
  stakeholders
  	
  -­‐	
  Lead	
  change

                   digital-workplace-trends.com   netjmc.com/blog   twitter: @netjmc
Jane	
  McConnell
Intranets	
  &	
  Digital	
  Workplaces	
  -­‐	
  Strategy	
  &	
  Governance

14	
  years	
  of	
  consul/ng
Direct,	
  hands-­‐on	
  clients:
United Nations – Secretariat (NY)
UNAIDS (Geneva)
Department of Peacekeeping (NY)
UN High Commissioner for Refugees (Geneva)
Intl. Federation Red Cross (Geneva)
  - - - - - - - - -


Amadeus (Madrid)                                    EDP (Portuguese Electricity Co.)                         Novartis (Basel)
ArcelorMittal (Luxembourg)                          Ericsson (Stockholm)                                     Océ (Holland)
AGF (Paris)                                         Essilor (Paris)                                          OMV-Petrom (Vienna)
Areva T&D (Paris)                                   Gemalto (France)                                         Pernod-Ricard (Paris)
Arup (London)                                       GDF Suez (Paris)                                         PPR (Paris)
Alcatel-Lucent (Paris)                              Georgia-Pacific Europe (UK, France)                       RATP (Paris)
Alstom Group (Paris, Switzerland)                   GlaxoSmithKline (Belgium)                                SNCF (Paris)
Bayer (France)                                      IKEA (Sweden)                                            Suez Environnement (Paris)
Boehringer Ingelheim (Germany)                      Lagardère (Paris)                                        Telenor (Oslo)
E.D.F. (Paris, French Electricity Co.)              Neopost Industries (Paris)                               Total (Paris)
                                                    Nokia (Helsinki)                                         UPM (Helsinki)



                                         digital-workplace-trends.com   netjmc.com/blog   twitter: @netjmc
Jane	
  McConnell
Intranets	
  &	
  Digital	
  Workplaces	
  -­‐	
  Strategy	
  &	
  Governance

6	
  years	
  of	
  research                                                                                                                                                             "The	
  defini4ve	
  source	
  of	
  
Annual	
  report	
  since	
  2006                                                                                                                                                        data	
  on	
  how	
  Intranets	
  
                                                                                                                                                                                         are	
  evolving	
  in	
  
                                                                                                                                                                                         enterprises.”

                                                                                                                              ns                                                         Tony	
  Byrne,	
  Analyst,	
  
                                                                                                                     ni z atio
                                                                                                                 orga wide                                                               The	
  Real	
  Story	
  Group
                                                                                                             456 world




“Unique	
  in	
  the	
  industry;	
  true	
  insight	
  and	
  perspec4ve.”	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Paul	
  Miller,	
  CEO	
  of	
  the	
  global	
  Intranet	
  Benchmarking	
  Forum

"Jane	
  McConnell	
  is	
  the	
  undisputed	
  thought-­‐leader	
  on	
  global	
  intranets	
  today.”
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  James	
  Robertson,	
  Designing	
  Intranets:	
  crea4ng	
  sites	
  that	
  work"


                                                                           digital-workplace-trends.com                        netjmc.com/blog                   twitter: @netjmc
An	
  eco-­‐system	
  of	
  digital	
  and	
  web-­‐based	
  tools	
  
and	
  places	
  that	
  people	
  use	
  to	
  do	
  their	
  jobs
                   Workforce                       Partners, clients     Public


                               Social collaboration
                               (real-time, constant movement, unpredictable)
                               DISCOVER, DISCUSS
 Managed
 (authoritative,
 stable,
 reference)
 REFER, DO                     Structured collaboration
                               (creative, coordinated, goal-oriented)
                               WORK, CREATE




                                           +   the mobile dimension
                                           (anytime, anywhere, any device)
3rd shift
                                                                                        the mobile dimension
                                                                                        (anytime, anywhere, any device)




               structured collaboration



1st shift                                                                   social collaboration




Productivity & efficiency                                               2nd shift
Project collaboration                                                     Transparency
Defined organization                                                      Networked collaboration
                                                                          Self-organization




October 2011                        digital-workplace-trends.com   netjmc.com/blog   twitter: @netjmc
7




The digital workplace
raises fundamental
questions for digital
managers
          leaders


      digital-workplace-trends.com   netjmc.com/blog   twitter: @netjmc
8


How to embed the digital workplace in the
organization?



 Examples...

 •	
  Integrate	
  into	
  business	
  processes	
  and	
  ac/vi/es

 •	
  Serve	
  the	
  customer-­‐facing	
  workforce

 •	
  Make	
  it	
  part	
  of	
  job	
  objec/ves




                               digital-workplace-trends.com   netjmc.com/blog   twitter: @netjmc
Social and mobile are changing the game, giving                                                  9


people more freedom. How do we get the right
balance between the “framework” and
“freedom”?


Challenges:	
  

•	
  How	
  to	
  get	
  “obligatory”	
  content	
  and	
  messages	
  to	
  
everyone?

•	
  How	
  to	
  prevent	
  fragmenta/on	
  and	
  the	
  crea/on	
  of	
  
thousands	
  of	
  “mini	
  silos”?




                             digital-workplace-trends.com   netjmc.com/blog   twitter: @netjmc
10


Who is the “legitimate” owner of the digital
workplace?



  Responsible	
  for	
  defining	
  and	
  ensuring...

  •	
  The	
  mission:	
  what,	
  for	
  whom

  •	
  Decision-­‐making	
  roles:	
  clarity

  •	
  High-­‐level	
  strategy:	
  how	
  to	
  get	
  there




                               digital-workplace-trends.com   netjmc.com/blog   twitter: @netjmc
11




Decision-­‐making	
  is	
  
fragmented




         digital-workplace-trends.com   netjmc.com/blog   twitter: @netjmc
12



1.	
  Build	
  a	
  holis/c	
  view
•	
  Get	
  your	
  organiza/on	
  to	
  see	
  the	
  “big	
  picture”

•	
  This	
  requires	
  a	
  degree	
  of	
  coherent	
  decision-­‐making	
  
across	
  the	
  organiza/on.


     Informal	
                                                                  Formal	
  
  coordina/on	
  of	
                                                       decision-­‐making	
  
different	
  “owners”                                                         Digital	
  Board




                      digital-workplace-trends.com   netjmc.com/blog   twitter: @netjmc
13




Stakeholders	
  are	
  losing	
  
control	
  




         digital-workplace-trends.com   netjmc.com/blog   twitter: @netjmc
Losing control

               Communication                      IT                                       HR


               • the message                 • the toolset                          • profiles

               • the target                  • the users                            • expertise

                                                                                    • personal
               • the timing                  • the rollout
                                                                                           branding


October 2011           digital-workplace-trends.com   netjmc.com/blog   twitter: @netjmc
15



2.	
  Support	
  stakeholders
•	
  Work	
  through	
  key,	
  poten/al	
  “obstacles”	
  that	
  risk	
  
weakening	
  the	
  transforma/on

  Communication                           IT                                     HR



   • interactive                     • portfolio of                         • rich profiles &
      communication                      tools &                                self
      & feedback                         purposes                               description




                     digital-workplace-trends.com   netjmc.com/blog   twitter: @netjmc
16




The	
  digital	
  workplace	
  is	
  
an	
  enabler	
  that	
  
facilitates	
  change



          digital-workplace-trends.com   netjmc.com/blog   twitter: @netjmc
17



3.	
  Lead	
  change
1.	
  Establish	
  a	
  sense	
  of	
  urgency
2.	
  Form	
  a	
  powerful	
  guiding	
  coali/on
3.	
  Create	
  a	
  vision
4.	
  Communicate	
  the	
  vision
5.	
  Empower	
  others	
  to	
  act	
  on	
  the	
  vision
6.	
  Plan	
  for	
  and	
  create	
  short	
  term	
  wins
7.	
  Consolidate	
  improvements	
  and	
  produce	
  more	
  
change
8.	
  Ins/tu/onalize	
  new	
  approaches
                                 8	
  steps	
  for	
  leading	
  change
                                    Jean	
  P.	
  KoTer,	
  Harvard	
  Business	
  School,	
  
                                    Author	
  of	
  best-­‐selling	
  “Leading	
  Change”

               digital-workplace-trends.com   netjmc.com/blog   twitter: @netjmc
18



3.	
  Lead	
  change                                                        Frequently
                                                                            missing
1.	
  Establish	
  a	
  sense	
  of	
  urgency
2.	
  Form	
  a	
  powerful	
  guiding	
  coali/on steps
3.	
  Create	
  a	
  vision
4.	
  Communicate	
  the	
  vision
5.	
  Empower	
  others	
  to	
  act	
  on	
  the	
  vision
6.	
  Plan	
  for	
  and	
  create	
  short	
  term	
  wins
7.	
  Consolidate	
  improvements	
  and	
  produce	
  more	
  
change
8.	
  Ins/tu/onalize	
  new	
  approaches




              digital-workplace-trends.com   netjmc.com/blog   twitter: @netjmc
19




•	
  What	
  is	
  the	
  Digital	
  Workplace?

•	
  Fundamental	
  ques6ons
  	
  -­‐	
  Embedding	
  into	
  the	
  organiza6on
  	
  -­‐	
  Balance	
  between	
  freedom	
  and	
  framework
  	
  -­‐	
  Ownership


•	
  3	
  ac6on	
  areas:
  	
  -­‐	
  Build	
  a	
  holis6c	
  view
  	
  -­‐	
  Support	
  stakeholders
  	
  -­‐	
  Lead	
  change

                   digital-workplace-trends.com   netjmc.com/blog   twitter: @netjmc
Jane McConnell
Intranets & Digital Workplaces - Strategy & Governance


                              Get in touch!




 www.netjmc.com/blog
 www.digital-workplace-trends.com
 twitter @netjmc
 jane@netjmc.com
 cell +33 (0)6 12 03 66 34 (in France)
 LinkedIn group “NetJMC&Co” with 700 practitioners


                     digital-workplace-trends.com   netjmc.com/blog   twitter: @netjmc

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Digital workplace, a transformational framework

  • 1. The  digital  workplace  -­‐  a   transforma6onal  framework Jane  McConnell Intranets  &  Digital  Workplaces  -­‐   Strategy  &  Governance ns niz atio orga wide 456 world IOM  Summit,  Cologne,  June  2012 digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  • 2. 2 •  What  is  the  Digital  Workplace? •  Fundamental  ques6ons  -­‐  Embedding  into  the  organiza6on  -­‐  Balance  between  freedom  and  framework  -­‐  Ownership •  3  reali6es  and  3  ac6on  areas:  -­‐  Build  a  holis6c  view  -­‐  Support  stakeholders  -­‐  Lead  change digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  • 3. Jane  McConnell Intranets  &  Digital  Workplaces  -­‐  Strategy  &  Governance 14  years  of  consul/ng Direct,  hands-­‐on  clients: United Nations – Secretariat (NY) UNAIDS (Geneva) Department of Peacekeeping (NY) UN High Commissioner for Refugees (Geneva) Intl. Federation Red Cross (Geneva) - - - - - - - - - Amadeus (Madrid) EDP (Portuguese Electricity Co.) Novartis (Basel) ArcelorMittal (Luxembourg) Ericsson (Stockholm) Océ (Holland) AGF (Paris) Essilor (Paris) OMV-Petrom (Vienna) Areva T&D (Paris) Gemalto (France) Pernod-Ricard (Paris) Arup (London) GDF Suez (Paris) PPR (Paris) Alcatel-Lucent (Paris) Georgia-Pacific Europe (UK, France) RATP (Paris) Alstom Group (Paris, Switzerland) GlaxoSmithKline (Belgium) SNCF (Paris) Bayer (France) IKEA (Sweden) Suez Environnement (Paris) Boehringer Ingelheim (Germany) Lagardère (Paris) Telenor (Oslo) E.D.F. (Paris, French Electricity Co.) Neopost Industries (Paris) Total (Paris) Nokia (Helsinki) UPM (Helsinki) digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  • 4. Jane  McConnell Intranets  &  Digital  Workplaces  -­‐  Strategy  &  Governance 6  years  of  research "The  defini4ve  source  of   Annual  report  since  2006 data  on  how  Intranets   are  evolving  in   enterprises.” ns Tony  Byrne,  Analyst,   ni z atio orga wide The  Real  Story  Group 456 world “Unique  in  the  industry;  true  insight  and  perspec4ve.”                                                                        Paul  Miller,  CEO  of  the  global  Intranet  Benchmarking  Forum "Jane  McConnell  is  the  undisputed  thought-­‐leader  on  global  intranets  today.”                                                                  James  Robertson,  Designing  Intranets:  crea4ng  sites  that  work" digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  • 5. An  eco-­‐system  of  digital  and  web-­‐based  tools   and  places  that  people  use  to  do  their  jobs Workforce Partners, clients Public Social collaboration (real-time, constant movement, unpredictable) DISCOVER, DISCUSS Managed (authoritative, stable, reference) REFER, DO Structured collaboration (creative, coordinated, goal-oriented) WORK, CREATE + the mobile dimension (anytime, anywhere, any device)
  • 6. 3rd shift the mobile dimension (anytime, anywhere, any device) structured collaboration 1st shift social collaboration Productivity & efficiency 2nd shift Project collaboration Transparency Defined organization Networked collaboration Self-organization October 2011 digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  • 7. 7 The digital workplace raises fundamental questions for digital managers leaders digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  • 8. 8 How to embed the digital workplace in the organization? Examples... •  Integrate  into  business  processes  and  ac/vi/es •  Serve  the  customer-­‐facing  workforce •  Make  it  part  of  job  objec/ves digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  • 9. Social and mobile are changing the game, giving 9 people more freedom. How do we get the right balance between the “framework” and “freedom”? Challenges:   •  How  to  get  “obligatory”  content  and  messages  to   everyone? •  How  to  prevent  fragmenta/on  and  the  crea/on  of   thousands  of  “mini  silos”? digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  • 10. 10 Who is the “legitimate” owner of the digital workplace? Responsible  for  defining  and  ensuring... •  The  mission:  what,  for  whom •  Decision-­‐making  roles:  clarity •  High-­‐level  strategy:  how  to  get  there digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  • 11. 11 Decision-­‐making  is   fragmented digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  • 12. 12 1.  Build  a  holis/c  view •  Get  your  organiza/on  to  see  the  “big  picture” •  This  requires  a  degree  of  coherent  decision-­‐making   across  the  organiza/on. Informal   Formal   coordina/on  of   decision-­‐making   different  “owners” Digital  Board digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  • 13. 13 Stakeholders  are  losing   control   digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  • 14. Losing control Communication IT HR • the message • the toolset • profiles • the target • the users • expertise • personal • the timing • the rollout branding October 2011 digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  • 15. 15 2.  Support  stakeholders •  Work  through  key,  poten/al  “obstacles”  that  risk   weakening  the  transforma/on Communication IT HR • interactive • portfolio of • rich profiles & communication tools & self & feedback purposes description digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  • 16. 16 The  digital  workplace  is   an  enabler  that   facilitates  change digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  • 17. 17 3.  Lead  change 1.  Establish  a  sense  of  urgency 2.  Form  a  powerful  guiding  coali/on 3.  Create  a  vision 4.  Communicate  the  vision 5.  Empower  others  to  act  on  the  vision 6.  Plan  for  and  create  short  term  wins 7.  Consolidate  improvements  and  produce  more   change 8.  Ins/tu/onalize  new  approaches 8  steps  for  leading  change Jean  P.  KoTer,  Harvard  Business  School,   Author  of  best-­‐selling  “Leading  Change” digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  • 18. 18 3.  Lead  change Frequently missing 1.  Establish  a  sense  of  urgency 2.  Form  a  powerful  guiding  coali/on steps 3.  Create  a  vision 4.  Communicate  the  vision 5.  Empower  others  to  act  on  the  vision 6.  Plan  for  and  create  short  term  wins 7.  Consolidate  improvements  and  produce  more   change 8.  Ins/tu/onalize  new  approaches digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  • 19. 19 •  What  is  the  Digital  Workplace? •  Fundamental  ques6ons  -­‐  Embedding  into  the  organiza6on  -­‐  Balance  between  freedom  and  framework  -­‐  Ownership •  3  ac6on  areas:  -­‐  Build  a  holis6c  view  -­‐  Support  stakeholders  -­‐  Lead  change digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  • 20. Jane McConnell Intranets & Digital Workplaces - Strategy & Governance Get in touch! www.netjmc.com/blog www.digital-workplace-trends.com twitter @netjmc jane@netjmc.com cell +33 (0)6 12 03 66 34 (in France) LinkedIn group “NetJMC&Co” with 700 practitioners digital-workplace-trends.com netjmc.com/blog twitter: @netjmc