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1. Executive Summary
IT Simplicity Drives
Business Agility at Revlon
The Power of One(ness) On the Road to an
Simplicity as a competitive weapon Agile Data Infrastructure
Revlon manufactures and ships millions of beauty products to more than Agility, Revlon style
100 countries across 6 continents. In 2006, David Giambruno joined the company Now on the road to an agile data infra-
as CIO to help the iconic global brand accelerate innovation by modernizing its structure enabled by the NetApp Data
outdated IT infrastructure. ONTAP ® operating system, Revlon is
able to align IT to the business. Here’s
“Six years ago, Revlon IT was seen as an impediment to the business,” explains what that means for Revlon today.
Giambruno. “Web mail didn’t exist, company laptops didn’t work overseas,
and offices didn’t have WiFi. My first task was simply to get IT out of the way • Delivering impact faster through
of the business.” intelligent data management
Automation and intelligent data man-
He began by instituting a philosophy of brutal simplicity, standardizing Revlon’s agement enable one storage engineer
s
­ ystems and technology on a global scale. He selected NetApp® as the single to manage 3.6PB of data with 30TB
storage and data management technology. This “oneness” simplified administration, of changes per week—work that used
enabling IT administrators to achieve a greater command of the technology and to require 10 people.
deliver more for the business with no increase in costs. • Achieving nondisruptive operations
through immortal data availability
Over time, what started as an effort to deliver baseline services has yielded Data ONTAP enables six-9s uptime,
profound benefits. Revlon’s simplified vendor philosophy and a NetApp based resulting in fewer than 13 seconds
private cloud infrastructure have reduced the time to deliver IT projects by 70% of downtime each year.
and increased the number of projects by 425%. Incremental costs, hardware • Growing without limits through
footprint, and installation time have been eliminated. Effectively, NetApp has infinite data scaling
enabled the business to achieve these results while avoiding an investment of With 3.6PB of committed data inside
more than $70 million. its systems, Revlon can scale easily—
consuming 660 million SKU attributes
“In our industry, it’s all about the speed of business and delivering capabilities,” per month—with minimal incremental
Giambruno adds. “Simplification equals speed, and that speed provides agility. cost to the business.
We do what the business needs—only faster, cheaper, and better.”
Timeline to IT Agility: 0-100% in Five Years
No incremental spending to achieve results.
Infrastructure Global Cloud Global Cloud
Simplification Deployment in Production
18 months 3 years 5 years
• Reduced costs with
$70+ million in savings
and avoidance “We do what the business
• 425% more IT projects needs—only faster, cheaper,
• Increased business and better.”
capabilities
David Giambruno
Senior Vice President and CIO
Revlon

2. One CIO One Storage Engineer
How one CIO became the inflection point for an entire business How one storage engineer fought
When Giambruno joined Revlon in 2006, he had his work cut out for him. a fire in Venezuela from the beach
“There were literally Buddha statues in the factory that people would rub, in North Carolina
hoping things went well,” he says. In June 2011, Revlon’s Venezuela factory
suffered a massive fire. Revlon storage
Giambruno knew that success would take more than transforming the engineer Ben Gent was on vacation when
infrastructure; it would also require a cultural shift. “Technology is easy,” he was notified that the data center was
explains Giambruno. “People are hard.” being consumed by flames.
Giambruno began implementing his philosophy of change management, feeding Fortunately, one of Revlon’s first moves
the organization small changes a little bit at a time. With a constant drip of new with NetApp had been to implement
capabilities and a rock-solid infrastructure, a new culture emerged in his department. a disaster recovery strategy with a
People now feel empowered to try new things, accelerating innovation at Revlon. 15-minute global replication target that
Today, there are no Buddhas in the factory. In fact, people rarely think used NetApp SnapMirror ® technology
about IT. And that’s just the way Giambruno likes it. to mirror all the systems in Venezuela to
a disaster recovery site in Edison, New
Jersey. Within minutes, with Gent working
from his cellphone, the Revlon team was
able to take the mirrored files, split them,
A New View of Big Data copy them in flight, and put the clones
Revlon’s global master data model back online in New Jersey. The next
morning, the factory employees were
Giambruno is most proud of his department’s work behind the scenes. When
working remotely on virtual desktops.
asked for a copy of Revlon’s environment for testing, Giambruno didn’t hesitate.
With NetApp FlexClone® technology, initially copying all the data in Revlon took “It took us 1 hour and 45 minutes to
several weeks; then replicating changes took minutes and cost nothing. Eighteen literally move the factory from Venezuela
months later, the Applications team returned with a new master data and big data to New Jersey,” says Giambruno. “And
structure that has revolutionized the way Revlon looks at its data and its ability most of that time was just trying to get
to approach enterprise projects. ahold of Ben, who was at the beach.”
The new data model automatically sorts, organizes, and structures Revlon’s To find out more about how Revlon
petabytes of data. “It connects the manufacturing lines in the factory back transformed IT, read the technical
to our cloud, giving employees much better data on the factory,” explains case study.
Giambruno. The Revlon IT team now delivers applications 70% faster.
About Revlon About NetApp
Revlon is a global color cosmetics, NetApp creates innovative storage
hair color, beauty tools, fragrances, and data management solutions that
skin care, anti-perspirant deodorants, deliver outstanding cost efficiency and
and beauty care products company accelerate business breakthroughs.
whose vision is Glamour, Excitement Discover our passion for helping
and Innovation through high-quality companies around the world go
products at affordable prices. For more further, faster at www.netapp.com.
information, visit www.revlon.com.
Go further, faster ®
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