Inbound marketing is the new marketing. As people turn to search engines instead of salespeople to research their purchases, inbound marketing practices are how you stay on the playing field with all your competitors. If you encounter someone who isn't onboard the inbound marketing bandwagon, use this presentation to bring them around.

1. Inbound
Marketing
11 Unignorable Stats
to Make the Case for

2. If you have more money than brains, you should
focus on outbound marketing. If you have
more brains than money, you should focus on
inbound marketing.
“
“Guy Kawasaki

3. Inbound marketing costs 62% less per lead
than traditional outbound marketing.
Mashable
1

4. Selling to people who actually want to hear
from you is more effective than interrupting
strangers who don’t.“
“Seth Godin

5. The average cost to generate a lead through
inbound marketing ($143) is about half the
average for outbound marketing ($373)
Google+
2

6. 50% of leads are qualified but not yet
ready to buy
Gleanster Research
3

7. 79% of marketing leads never convert into
sales. Lack of lead nurturing is the common
cause of this poor performance
MarketingSherpa
4

8. Because 61% of consumers say they feel
better about a company that delivers custom
content, they are also more likely to buy from
that company
Custom Content Council
5

9. Marketing = getting people to know, like and
trust you.“
“John Jantsch

10. 90% of consumers find custom content
useful and 78% believe that organizations
providing custom content are interested in
building good relationships with them
McMurry/TMG
6

11. Don’t build links. Build relationships.
“
“Rand Fishkin

12. 82% of consumers like reading content from
brands when it’s relevant
The CMA
7

13. Interesting content is a top 3 reason people
follow brands on social media
Content+
8

14. 80% of business decision makers prefer to get
company information in a series of articles versus
an advertisement
The Content Marketing Institute
9

15. Content is not storytelling; it’s telling a true
story well.“
“Ann Handley

16. According to 37% of marketing managers, the
most important way to engage customers is
content-led websites
The CMA
10

17. 60% of buyers are inspired to seek out a product
after reading content about it
Demand Metric
11

18. People shop and learn in a whole new
way compared to just a few years ago, so
marketers need to adapt or risk extinction.
“
“Brian Halligan

19. Instead of one-way interruption, web marketing
is all about delivering useful content at just the
precise moment that a buyer needs it.
“
“David Meerman Scott

20. www.Net-Results.com
https://www.facebook.com/
NetResultsMarketingAutomation
https://twitter.com/NetResults
http://www.linkedin.com/company/net-results
www