We are a diverse and specialist Gen Z strategy agency that uses nuanced insight and cultural strategy to build culturally relevant brands that drive positive impact within the communities they serve.

1. GEN Z
STRATEGY AGENCY
INSIGHT. STRATEGY. CREATIVE

2. We are a diverse and specialist Gen Z strategy agency that uses nuanced insight
and cultural strategy to build culturally relevant brands that drive positive
impact within the communities they serve.
POWERED BY
FRONTLINE
OUR CULTURAL AND CONSUMER
CENTRIC INTELLIGENCE PLATFORM
Frontline is our in-house research platform that gets brands closer to
hard-to-reach, Gen Z urbanites. Globally there are 1.2B innercity Gen Z
consumers, representing 55% of the total Gen Z population.

3. This is the largest and most influential youth segment, responsible for shaping
global trends and driving youth culture. Get to know this critical audience. Book
your free Gen Z workshop now!
OUR WORK
OUR APPROACH CULTURAL STRATEGY.
GEN Z EXPERTS
The leading Gen Z culture strategy agency

4. CULTURAL INTELLIGENCE
A global network of 200 local market cultural insiders.
BIG DATA
A live data lake of 20,000 Gen-Z street culture consumers
GEN Z STRATEGY AGENCY
WE ARE A DIVERSE AND SPECIALIST GEN Z STRATEGY AGENCY
THAT USES HYPER-NUANCED CULTURE-FIRST STRATEGIES TO
POSITION BRANDS AT THE CENTRE OF YOUTH CULTURE WHILST
SUPPORTING ITS GRASSROOTS COMMUNITIES.

5. NERDS is a culture-first Gen Z strategy agency that combines cultural
intelligence, big data and Gen Z expertise. We focus on providing a
consumer-centric brand strategy that delivers a unique and differentiated place
within culture and a high commercial return.
Gen Z no longer identifies with mainstream culture or pop expressions of
identity. They prefer to identify with tighter, more nuanced spheres of
self-projection. Whilst seeking more niche cultural identities, they also search for
kindred spirits that share their sense of self. As a specialist Gen Z strategy
agency, NERDS design cultural strategies that elevate your brand within the
aspirational economy, enabling your brand to become an identity symbol to
patch the personal brand image of Gen Z consumers.

6. Our brand strategies charge the brand with cultural meaning, increasing
perception and desire within Gen Z communities and fueling adoption. During
our brand-building process, we root the brand in multiple forms of cultural
expression, enabling subcultural appropriation across a spectrum of Gen Z
identity groups.
Through our strategic research, we see further fragmentation of style tribes and
cultural communities, made possible through web 2.5 platforms such as Discord
and Twitch. These platforms are accelerating opportunities for experimentation
of style, identity and self-exploration. As well as providing a home for specialist
fringe groups. Our strategic development is always focused on decoding Gen Z's
cultural landscape, searching for opportunities for brands to play a purposeful
and meaningful role in their world.

7. We help brands find their way through the rapidly evolving youth-driven
macrocosm, identifying opportunities to forge purposeful connections with
influential Gen Z communities. Cultural relevance is everything and is a key
objective at the heart of our strategic work. Brands cannot survive purely
promoting competitive price points, product functions and emotional attributes.
We create culture-first brands that have the credibility to step outside of their
category. As an industry-leading Gen Z strategy agency, we transform brands
into cultural icons. Brands with cultural iconic status within the aspiration
economy can charge up to 40% more for the same product.

8. Gen Z consumers prioritise the brands we build with a strong cultural ideology
because of their cultural influence. They can speak directly to the identity desires
of Gen Z, allowing them to individuate. Our strategies transform brands into
identity badges that signal an aspirational lifestyle that ties back to the brand
DNA.
NERDS Collective will assist your brand in becoming an industry leader through
consumer-centric, culture embedded strategies that are superior to a traditional
psychographic approach. We will develop a strategic road map incorporating
community development, utilising the human desire to like minds and
commune, a critical component of Gen Z psychology.

9. What makes NERDS the most innovative Gen Z strategy agency is our skillset at
designing strategic frameworks that facilitate purposeful brand-rooted cultural
communities that provide brand sustainability and cultural currency.
As the number one Gen Z strategy agency, we deposit future-facing strategies
garnered through hard-to-reach and influential youth audiences, translated into
credible and compelling strategic platforms. Our strategic development is
co-authored with the youth communities steering the culture.
Each strategic team is curated from our youth specialist network according to the
nature of your challenge.

10. As the go-to Gen Z strategy agency, we have crafted consumer-centric
connections strategies for Nike, adidas, Budweiser, The North Face, Chivas Regal
and Levi’s, building persuasive cultural identities that help separate brands from
their competitors and creating cultural relevance with youth audiences.
We never pitch. Instead, we collaborate with like-minded companies that share
our desire for change and positive impact.
Government spending on underprivileged youth communities has drastically
reduced over the last decade. At NERDS, we strongly believe brands have the
resource to create a positive impact at the frontline of youth culture. We aim to
help brands cultivate and deliver on our mission and build a purposeful
connection with youth culture focused on unrepresented and under-resourced
youth.