2. Carolyn Canetti
Social Networking Sites
and the Music Industry

3. Social Networking Sites and
the Music Industry
How to people become famous these days?

4. “Hey, Lucas. I've decided I'm going to start a band.”
“The first thing you need is a name. Then you'll know what kind of band
you've got.”
“Right, right. I was thinking about, um, Marc. How does that sound?”
“Is that with a C or with a K?”
“Well my name is with a [checks his nametag] K, so I was thinking my
band's name could be with a C. That way it's kind of that psychedelic,
you know, trip thing.”
“Always play with their minds.”
-Mark and AJ, Empire Records

5. The Music Industry Pre 2000

6. The Old Wave

7. Bruce Springsteen

8. The New Wave

9. Justin Bieber

11. “The music business is a
cruel and shallow money trench,
a long plastic hallway where
thieves and pimps run free,
and good men die like dogs.
There’s also a negative side.”
–Hunter S. Thompson

12. Search for anomalies

13. Smithsonian Folkways

14. • "I would advise you to keep your
overhead down; avoid a major drug
habit; play everyday and take it in front of
other people. They need to hear it and
you need them to hear it.”
James Taylor (1995)

15. Unsigned
bands

16. Love and Logic:
diligent

17. Jon Sandler:
incompetent

18. Old beats New

19. Viral videos

20. Sony’s Mistake

21. Free music anyone?

22. "Rock 'n' roll can save the world"?
"The chicks are great"?
I sound like a dick!”
“You are a dick.”
-Jeff Bebe and Russell Hammond,
Almost Famous

23. Thank You!
Carolyn Canetti