Small steps to content strategy

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Neil Perlin

Neil Perlin's content strategy presentation for LavaCon 2011

Technologie Business

Who Am I? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Contents ,[object Object],[object Object]

Shifting Environment ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Response ,[object Object],[object Object],[object Object]

Why Now? Why Not Now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Philosophy and Cautions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

An Unpleasant Question ,[object Object],[object Object],[object Object]

Four Big Issues ,[object Object],[object Object],[object Object],[object Object]

Strategic Direction ,[object Object],[object Object],[object Object],[object Object],[object Object]

Help Define That Direction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Culture and Politics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Need To/Willingness To Keep Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Need To/Willingness To Keep Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Political Issues ,[object Object],[object Object],[object Object]

Political Issues ,[object Object],[object Object],[object Object],[object Object]

Standards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some Broad Standard Suggestions ,[object Object],[object Object],[object Object]

And Some Specific Ones… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thinking Outside That Box… ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

As You Do, Remember… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you... Questions? Hyper/Word Services 978-657-5464 [email_address] www.hyperword.com Twitter: NeilEric

Hyper/Word Services Offers… ,[object Object],[object Object],[object Object],[object Object],[object Object]

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