Introductory Note
SAFEX PAY: The future of Payments
The one-stop-shop for all your payment needs

Contents
Why$SAFEXPAY
Product$Features
SafexPay
Contact$Us
M;Wallets
COIN
Pricing

Merchants in India face multiple issues from present
payment solutions in the market
If you are a Merchant using traditional digital payment solutions in India today, chances are you
understand the Payment Conundrum even better than we do.
PAYMENT GATEWAYS
E-WALLETS
POS MACHINES
Expensive Processing Rates
Credit Card, Debit Card and Netbanking Processing Rates can range
from 2% to 3.5%, a direct hit on your bottom line.
Long and Painful Integration Processes
Integrating your website with a Payment Gateway is a long and
cumbersome process, with many points of failure.
Long Settlement Periods
Settlement can take anywhere from 2 days to 2 weeks, keeping your
working capital requirementsthat much higher at all times.
Transaction Failure
Transaction failure rates which can result in losing business, or even
worse; customers. This, in turn, can be due to entering wrong CVV
numbers, bad internet connectivity, OTPs not being generated on time
and much more.
The Failure Rate of online transactions in India is as high as 35-40%, and is
widely known to be the biggest stumbling block for business today. Further,
integrating with each payment option individually and with different
providers makes going live a long and painful proposition. Providing
quick, holistic and smooth payment options to your customers is a
simple fix that will provide the largest boost to your business.

Enter SafexPay:
Your one-stop payment solution. Period.
With a single integration, SafexPay provides you with the complete payment spectrum at the
lowest possible price:
PAYMENT GATEWAY WALLETS UPI PAYMENTS COIN
A unified Payment Gateway
solution for:
• Debit Cards
• Credit Cards
• Netbanking A single integration
with our Gateway
provides access to
these 10 wallets- and
more!
Ability to accept UPI-
based payments from
your customers
One-of-a-kind mobile
transfer technology
that allows customers
to transfer money
using JUST the
receiver’s / merchant’s
registered mobile
number
Today’s customer is diverse, demanding and has a short attention span. Your ability to provide
them with more payment options and a quick checkout can be a large boost to your business.
With SafexPay, a single integration gives you access to the full range of payment options which
offer your customers unparalleled flexibility and ease in transacting.

A quick introduction to Safex Pay
PayGate India
Private Ltd was
founded in 2014.
SafexPay is a brand
of PayGate India.
A capable team
with extensive
experience in
Payments (PSPs and
Banks)
PayGate owns its
own technology
platform, resulting
in easier feature
rollouts for Web,
Media and Social
Media platforms
Tried and tested
solutions for
Enterprise Clients,
Banks and Resellers
Get detailed insight
into the customer's
buyer journey,
transactions and
other reports
…a host of
other value-
added features

Contents
Why$SAFEXPAY
Product$Features
SafexPay
Contact$Us
M;Wallets
COIN
Pricing

The SafexPay Payment Gateway Platform brings together
the full payment spectrum with a single integration
White-labelling capability for Merchants/Banks/Fin-
tech/Startups/IT companies
Built on New technologies like Angular JS, Node JS,
Spring, and Hibernate.
Tried, Tested & Scalable platform
Multi-Country & Multi Currency Acceptance
Platform
Secured platform having 256 bit encryption and 3.1
level PCI compliant
Value Added Features with multiple payment
methods(online Plus offline)
Used by 1000+ merchants

Payment Methods at a glance
CARD PROCESSORS NETBANKING
Accepting
payments from
40+ Banks
M-WALLETS
Instant Single
integration with
10+ wallets
MULTI CURRENCY
NEW-AGE
PAYMENTS
UPI based payments
Recurring payments
EMI with 9 Banks
VALUE ADDED
FEATURES
NACH
Cash Collections
NEFT / RTGS / DD /
Cheque
International Cards
Multi Currency
Acceptance

Scalable and Intuitive Platform built around ensuring ease of
use and maximum utility
! PCI$DSS$Level$3.1$Certified
! ISO$2700172013$Certified
! Real$time$fraud$detection

Contents
Why$SAFEXPAY
Product$Features
SafexPay
Contact$Us
M;Wallets
COIN
Pricing

Accept money from all these wallets with just one integration
… and more!

Whitelabel a wallet platform for your loyal customers
SafexPay can build you a fully loaded customised wallet platform
within 2 weeks.
! Prepaid wallet Platform to help merchants/Banks/IT
companies launch Closed, Semi-Closed, or Open wallets
! Launch Your Wallet without a PPI license
! Scalable Platform with service oriented architecture
! Future ready features like NFC and Bluetooth
! Tested 15 day go live period
! Capability to issue Physical Prepaid cards to all your
customers with corporate branding

Wallet Modules and Features
! Agent Registration
! Agent Hierarchy Management
! Bulk Payment Processing
! Commission Management
! Promotion &Redemption module
! Multi card functionalities
! Tokenization
! Settlement Module
! Customer Module
! Reconciliation
! Customer Console
! Alerts Management Module
! Customize UI
! HCE Payments using NFC technology
! Integrated Payment Gateway
! User Managements
! Limit on sub wallets
! Domestic money transfer
! Android and IOS APP
! Prepaid Card issuance with Virtual
Card
! Customer Enrollment
! Pricing Configuration
! QR code Payments
! Bar Code Payments
! Integrated Recharge &Bill
Payments
! Beacon Payments

Contents
Why$SAFEXPAY
Product$Features
SafexPay
Contact$Us
M;Wallets
COIN
Pricing

What is COIN
Make
payments
using JUST the
mobile number
INSTANT
settlement of
funds
QR Code-
based
Payments

The quickest and safest Payment App in the market
STEP 1
Download
The COIN
App
STEP 2
Link your
Bank
Account
STEP 3
Start
transferring

COIN Product Features at a glance

Transaction flows: 3 quick steps and you’re done
Your transaction of ₹20.0 with
Ref No. 1726 is successful.
Making a payment using COIN is as simple as selecting the receiver’s number from your Address Book (or typing
it in), entering the amount and hitting Send. It will give users the ability to make as well as request payments.

Wide-ranging benefits across the board
• Simple, easy and consistent checkout
experience
• Seamless and smooth - no need to leave
the merchant/PGs webpage or app
• Safe and secure – actual card/banking
details do not pass through the
merchant network
• Complete payment freedom- the ability
to use the means of their choice to check
out
• Easy integration using simple APIs
• Direct Integration with multiple wallet
services
• Secure storage of Payment and address
credentials
• Lesser number of clicks leading to lower cart
abandonment rate
• Fewer customers lost for lack of a preferred
payment option
CUSTOMERS MERCHANTS

Contents
Why$SAFEXPAY
Product$Features
SafexPay
Contact$Us
M;Wallets
COIN
Pricing

Standard Pricing, however, customized packages can be
developed on request
Transaction Discount Rate (TDR
in %) >>
STARTUP ENTERPRISE PRIVILEGE
Setup Fees Free ₹$7,999 ₹$14,999
All Major Credit Cards
(Domestic)
1.95% 1.90% 1.85%
Debit Cards (Domestic) 1.95% 1.50% 1.25%
Wallets (10+ options) 1.95% 1.90% 1.85%
International Cards N.A. N.A. 3.50%
Netbanking (40+ options) 1.95% 1.85% 1.75%
UPI 1.95% 1.25% 1.00%
American Express, JCB 3.00% 2.90% 2.75%
Recurring Payments N.A. N.A. 1.95%
Multi-Currency Acceptance N.A. N.A. 4.50%
AMC (from the second year) ₹$2500 ₹$2500 ₹$2500
Customized Pricing Packages can be developed, completely tailored to suit your needs and requirements.
Please get in touch with us at care@safexpay.com for more information around this.

Contents
Why$SAFEXPAY
Product$Features
SafexPay
Contact$Us
M;Wallets
COIN
Pricing

Contact us
Mumbai Office:
627/628 Lodha
Supremous Wagle
Estate,Thane West
Mumbai, Maharashtra,
400604
Gurgaon Office:
879 Udyog Vihar V,
Gurugram, Haryana, 122016
Phone: +91-22-25490256
Email:support@thecoinapp.com
We look forward to hearing from you.
Read more at www.safexpay.com.

Thank You
SAFEX PAY: The future of Payments
Introductory Note