1. EDUCATIONAL BACKGROUND
Master of Arts (MA) Economics from Nagpur University, India.
Major: International & Development Economics
Bachelor of Arts Degree (BA) from Nagpur University, India.
COMPUTER SKILLS
Good ability to operate different computer software: (MS Applications, Lotus Notes, Internet)
LANGUAGE
English - Excellent in writing and speaking
Amharic (mother tongue); Tigrigna – Good
Brief Profile
I am currently Heading/Leading the Bioenergy Section at GIZ Energising
Development Ethiopia. I obtained my first degree in Economics and did my post
graduate degree in development & International Economics from Nagpur University,
India. I started my carreer with different private companies from coordinator to the
level of Deputy General Manager Position in business and marketing fields. I have
done intensive work with development & non-governmental organization as well
liaising with government partner offices in the last 15 years. I have a cumulated
knowledge and experience in the area of market development of Renewable energy
technologies, micro finance as well as project design & implementation among
others.
As a development worker I am advocator for sustainable development and poverty
reductions programs.
I am also actively working on market development & access to finance in the energy
sector through GIZ EnDev.
WORK EXPERIENCE
Bioenergy Section Head, GIZ EnDev, August 2014 – To date
 Participates in identifying needs for external support and advice, elaborates on policy
recommendations and develops a strategic approach
 Contributes to preparation and implementation of the consultation process, the
project’s/program’s activities, and efforts at federal and regional level
 Supervises development and implementation of project/program plans and activities in
close coordination with implementing and cooperating partners and EnDev ET regional
offices
 Conceptualises, prepares and implements workshops, seminars, and other events on RE
technology and market development
 Develops and organizes quality assurance and proposes necessary changes,
improvements, and initiatives
 Monitors project progress, reviews reports and documents concerning the progress of
collaborative programs, determines bottlenecks and recommends alternative courses of
management action to the Program Director and provides inputs to the PME unit.
Renewable Energy Market Development Unit Manager, GIZ EnDev, August 2012 –
2014
 Participates in identifying needs for external support and advice, elaborates on policy
recommendations and develops a strategic approach
 Contributes to preparation and implementation of the consultation process, the
project’s/program’s activities, and efforts at federal and regional level
Berhanu Negash
P.O. Box 41860
Addis Ababa, Ethiopia
Tel. (011-6607596) res.
(0911-208095) cell
berhanu.negash@giz.de

2.  Supervises development and implementation of project/program plans and activities in
close coordination with implementing and cooperating partners and ECO regional offices
 Conceptualises, prepares and implements workshops, seminars, and other events on RE
technology market development fields in collaboration with the other ECO units and
departments
 Develops and organizes quality assurance and proposes necessary changes,
improvements, and initiatives
 Monitors project progress, reviews reports and documents concerning the progress of
collaborative programs, determines bottlenecks and recommends alternative courses of
management action to the RET Department Head.
 Initiate and coordinate RET demand / market analysis and need assessment of end
users through marketing mix (i.e., products, producers, price, promotion, partnerships,
packaging, placement, processes, people) and prepare report
 Manages the provision of technical training on RE technology and market development
and marketing for strategic partners, producers, players in the RET marketing, and technical
staff of partner institutions
 Provides feedback to RETD team on technology development and adaptation issues
technical support for producers (stove, hydro, solar) or/and partner institutions
 Design and facilitate business development services for private and public sectors
(training, business linkage, etc.)
 Ensure that the RE Technology market development interventions support local
economic / value chain development
 Coordinate promotion of RE technologies and environmental awareness as well as
dissemination of improved energy technologies
 Organise and take part in studies, assessments, surveys, etc in relation to renewable
energy sector with end-users
Energy Advisor, Marketing and Promotion,, August 2010 – 2012
 Plan and implement activities through support of ECO’s Information, Communication
and Public Relation unit.
 Planning and reporting the marketing and promotion activities of Bio-Energy
Department.
 Advises on the preparation of layouts for manuals, flyers and leaflets, bill boards, sign
boards ,TV and Radio clips and other PR materials
 Prepare ToR for different partners that are engaged in activities related to promotions.
 Prepare contracts (LSC, service contract, etc) with different partners in relation to
promotional activities
 Advises the project management and counterparts on marketing and promotional
issues
 Organises and supervises the mass media promotional interventions, public stove
demonstrations, the installation of billboards and signboards, trade fairs and exhibitions
 Explore and advise on the possible synergy effect through enhancing the awareness of
different institutions working in different sectoral programs (such as health, education,
environment, gender, natural resource protection etc.) that have close linkage with
energy efficiency
 Planning of budgets for activities in the specific work area
Marketing & Integration Manager, WISDOM Micro Financing Institution (S.C.)
(An affiliate to World Vision l Ethiopia Office and Vision Fund International – A Micro
finance subsidiary of World Vision International)
 Prepare annual marketing and integration plan and annual budget for marketing
functions;
 Reviews the budget quarterly;
 Develops cost-efficient and effective marketing products and strategies that are
appropriate for the desired market;
 Regularly upgrades/ enhances these marketing products and strategies
 Pilot test these marketing products before rollout to the whole institution;
 Reviews results of pilot test; and Refines these products

3.  Develops “attractive” name and packaging for every loan and deposit product, and other
services, if any;
 Packages a marketing prospectus for the institution meant for investors, donors, credit
providers, technical groups (such as CGAP, Microsave, etc.);
 Ensure timely delivery of reports to the Primary Partners,
 Keeps liaison and networking with collaborators and stakeholders to promote the
institution’s business,
 Determines/ monitors the impact of the marketing efforts by relating them to changes in
operational indicators;
 Regularly monitors the marketing strategies and tools that competitors use, and assess
effectiveness;
 Develops a marketing and selling training module in coordination with the Training
Officer; Assists the latter in delivering the module to the operations staff; Provides on-
the-job coaching to operations staff, if necessary;
 Prepares press releases meant for national dailies, and if there is an opportunity, for
international releases;
 Develop promotional leaflets, fliers, annual reports, calendars, etc
 Develops proposal to improve the overall image of the MFI
 In the immediate term, reviews the corporate color, logo, and other identity; and based
on expertise, determines ways to improve them;
Consultant, UN ECA
June – December 1996
 Prepared a paper on Domestic Resource Mobilization as input to the Survey of Economic
and Social Conditions of Ethiopia for the period 1995-1996 submitted for the journal of
Social and Economic Studies of the Economic Commission for Africa.
SPECIAL TRAININGS (International and Local)
1. Product PILOT TESTING organized by PRISMA (Africa WV Support Program) and
conducted by Micro Save at Kampala, Uganda for one week. December 2006.
2. Strategic Marketing – organized by PRISMA and Conducted by Micro Save, at
Entebbe, Uganda. April 2007.
3. Market Research for Microfinance (MR4MF) TOT , organized by AEMFI
(Association of Ethiopian Microfinance Institution) and MiccroSave, at Addis Ababa, for
2 weeks ,April 2007
4. Process Mapping – organized by Wisdom MFI and PRISMA, at Addis Ababa
Management Institute, for 5 days.
5. Roles & Competencies in Consulting Change Processes- a four day training
organized by GIZ (The Former GTZ) at the German House, A.A. from 6-9 March,
2011.
6. CEFE (Competency based Economies through Formation of Enterprise) Trainers
License (has successfully completed a CEFE ‘Training of Trainers ‘program
including a coached practical experience as CEFE Trainer with a total volume of 105
hours of ToT and 6 hours of personal coaching.) from Germany and also is a regular
member of the International Network of CEFE Facilitators.
REFERENCES:
Samson Tolessa
Deputy Director
Energising Development (EnDev) Ethiopia
T +251 116 451020
M +251 911 211284
F +251 116 463653
E samson.tolessa@giz.de

4. Samson Atsbha
Energy Specialist and Program Manager
Office of Economic Growth and Transformation (EG&T)
USAID/Ethiopia
Tel: (251-11)130-6008(office)
Mobile: (251)911 255369