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IILM ACADEMY OF HIGHER LEARNING
                              JAIPUR




           STUDENTS NAME-NEERAJ NAGORI

                         SIJO JOHN

                        PGDM 12-14




                                                    1
www.tvsmotor.in
INTRODUCTION
                         TVS Motor Company Limited is
                         the Fourth largest two-wheeler
                         manufacturer in India. It is the
                         flagship company of the      TVS
                         Group employing over 40,000
                         people   with    an   estimated
                         15    million   customers.    It
                         manufactures
                         Motorcycle, Bikes, Scooters, Mop
                         eds and Auto rickshaws.
                                                            2
www.tvsmotor.in
HISTORY
        TVS Motor follow its origins back to
        the entrepreneurial spirit of Trichur
        Vengaram Sundaram Iyengar who
        gave      up    lucrative    careers   in
        the Indian Railways and in banking to
        set up his own business. He began
        with Madurai's first bus service in
        1911      and   founded     T.V.Sundaram
        Iyengar and Sons Limited. When he
        died in 1955 his sons took the
        company ahead with several forays in
        the automobile sector.
                                                    3
www.tvsmotor.in
MISSION
                      “TVS are committed to being a highly
                      profitable, socially responsible, and
                      leading manufacturer of high value
                      for         money,      environmental
                      friendly,    personal   transportation
                      products under the TVS brand, for
                      customers in Asian markets and to
                      provide fulfillment and prosperity for
                      employees, dealers & suppliers”.


                                                               4
www.tvsmotor.in
VISION
  TVS Motor - Driven by the customer
                  “TVS Motor will be responsive to
  customer requirements consonant with
  its core competence and profitability.
  TVS Motor will provide total customer
  satisfaction by giving the customer the
  right product, at the right price, at the
  right time.”



                                                     5
www.tvsmotor.in
MANUFACTURING
 EXCELLENCE

      1. The Total Employee Involvement
      2. Daily Work Management
      3. The Inspiration Moment
      4. The Total Quality Management




      www.tvsmotor.in               6
STRENGTH                        WEAKNESS
OPPORTUNTIES                     THREATS




               www.tvsmotor.in              7
COMPETITORS

1. Hero Motocorp
2. Honda
3. Bajaj
4. Yamaha
5. Suzuki




                   www.tvsmotor.in   8
BRAND AMBASSADOR




       www.tvsmotor.in   9
BRAND AMBASSADOR




       www.tvsmotor.in   10
BRAND AMBASSADOR




       www.tvsmotor.in   11
PRODUCTS




   www.tvsmotor.in   12
1.Sales Executive
2.Area Manager
3.Territory Manager
4.SAP FICO Consultant
5.Assistant Manager
6.Brand/Product Manager
7.Network Manager

                          www.tvsmotor.in   13
www.tvsmotor.in   14

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TVS Automobiles

  • 1. IILM ACADEMY OF HIGHER LEARNING JAIPUR STUDENTS NAME-NEERAJ NAGORI SIJO JOHN PGDM 12-14 1 www.tvsmotor.in
  • 2. INTRODUCTION TVS Motor Company Limited is the Fourth largest two-wheeler manufacturer in India. It is the flagship company of the TVS Group employing over 40,000 people with an estimated 15 million customers. It manufactures Motorcycle, Bikes, Scooters, Mop eds and Auto rickshaws. 2 www.tvsmotor.in
  • 3. HISTORY TVS Motor follow its origins back to the entrepreneurial spirit of Trichur Vengaram Sundaram Iyengar who gave up lucrative careers in the Indian Railways and in banking to set up his own business. He began with Madurai's first bus service in 1911 and founded T.V.Sundaram Iyengar and Sons Limited. When he died in 1955 his sons took the company ahead with several forays in the automobile sector. 3 www.tvsmotor.in
  • 4. MISSION “TVS are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmental friendly, personal transportation products under the TVS brand, for customers in Asian markets and to provide fulfillment and prosperity for employees, dealers & suppliers”. 4 www.tvsmotor.in
  • 5. VISION TVS Motor - Driven by the customer “TVS Motor will be responsive to customer requirements consonant with its core competence and profitability. TVS Motor will provide total customer satisfaction by giving the customer the right product, at the right price, at the right time.” 5 www.tvsmotor.in
  • 6. MANUFACTURING EXCELLENCE 1. The Total Employee Involvement 2. Daily Work Management 3. The Inspiration Moment 4. The Total Quality Management www.tvsmotor.in 6
  • 7. STRENGTH WEAKNESS OPPORTUNTIES THREATS www.tvsmotor.in 7
  • 8. COMPETITORS 1. Hero Motocorp 2. Honda 3. Bajaj 4. Yamaha 5. Suzuki www.tvsmotor.in 8
  • 9. BRAND AMBASSADOR www.tvsmotor.in 9
  • 10. BRAND AMBASSADOR www.tvsmotor.in 10
  • 11. BRAND AMBASSADOR www.tvsmotor.in 11
  • 12. PRODUCTS www.tvsmotor.in 12
  • 13. 1.Sales Executive 2.Area Manager 3.Territory Manager 4.SAP FICO Consultant 5.Assistant Manager 6.Brand/Product Manager 7.Network Manager www.tvsmotor.in 13

Hinweis der Redaktion

  1. "A joint venture is a special purpose vehicle set up by two entities for the purpose of learning. It will work as long as both want to learn different things. Once this is achieved by either or both partners, it is time for disengagement."- VenuSrinivasan, Managing Director, TVS, in October 2001.