Emirates
Neenu Pappachan

Emirates is an airline based in Dubai, United Arab Emirates.
The airline is a subsidiary of The Emirates Group, which is
wholly owned by the government of Dubai's Investment
Corporation of Dubai.
It is the largest airline in the Middle East, operating over
3,600 flights per week from its hub at Dubai International
Airport, to more than 140 cities in 81 countries across six
continents.

• Emirates is the world's fourth largest airline by scheduled
revenue passenger-kilometers flown.
• The fourth-largest in terms of international passengers
carried.
• The second-largest in terms of freight tonne kilometers
flown.
• Emirates had the longest non-stop commercial flight from
Dubai to Auckland until it was surpassed by Qatar
Airways flying from Doha to Auckland.

Fleet of Emirates
• Emirates A380
• Boeing 777-300ER
• Boeing 777-200LR
• Boeing 777-300
• Boeing 777-200
• Airbus A340-500
• Airbus A340-300
• Airbus A330-200

In-Flight Services
• A mid-flight shower and spa
• On Air Inflight Wi-Fi system
• In-flight Dining
• Chauffeur-driven service.
• Young Flyers.
• Family Bonus
• Business class lounges

Product life cycle
Maturity stage
Emirates is now in its maturity stage. In view of heavy
competition, Emirates is concentrating on heavy advertising and
promotion. They have added large number of destinations to their
list and intend on adding many more. With the growth in passenger
numbers worldwide Emirates is expected to maintain its current
growth pattern.

BCG MATRIX
Emirates is a cash cow when it comes to the BCG matrix.
As a leader in the mature market the company exhibits greater
return on assets than the market growth rate and hence generates
more revenue than they can consume.
This organization is able to fund its own research and
development to service its debt and to pay dividends to its
shareholders. Since emirates generates a stable cash flow its
future cash flows can be determined with reasonable accuracy.

Promotion
Integrated Marketing Communications (IMC) for an Airline can
take place in the form of;
• Advertisements
• Public Relations
• Sales Promotions
• Sponsorships

Sponsorship
• Infrastructure
• Cricket
• Football
• Rugby
• Tennis
• Motorsports
• Horse Racing
• Golf
• Arts & Culture

E-Marketing Strategies
• Video Ads
• Mobile Ads
• Search engine
• Forum and online help
• Banner Ads
• Loyalty Card

Advertisements
Emirates Airlines releases a series of multi-media advertisements under its
popular taglines.
Some of those slogans/taglines are;
• Fly Emirates. Keep Discovering
• Fly Emirates. To over 100 destinations
• Fly Emirates, In six continents
• Fly Emirates. Hello, Tomorrow
• Fly Emirates. Meet Dubai

Inflight advertisement
• 3 x in-flight magazines
• In-flight TV
• Airport lounges

3 x in-flight magazines
• Open Skies
• Portfolio
• Dubai Voyager

Open Skies
Rate Card US$
Full Page 16,500
Double Page Spread 30,525
Inside Front Cover Spread 59,400
Inside Back Cover 28,050
Outside Back Cover 36,300
Open Skies is intelligent, creative an in-flight magazine that
focuses on people and stories as much as destinations. We
work with the world’s best writers and photographers to
create a magazine that reflects the brand values of Emirates.

Portfolio
Rate Card US$
Full Page 11,000
Half Page 7,700
Double Page Spread 20,500
Inside Front Cover Spread 39,600
Inside Back Cover 18,500
Outside Back Cover 24,200
Fiannel Panel 13,000
Contents 12,500
Portfolio is an elegant monthly publication that is exclusive to
Emirates’ First Class and Business Class passengers.

Dubai Voyager
Rate Card US$
Full Page 4,500
Double Page Spread 8,400
Inside Front Cover 8,100
Inside Back Cover 7,700
Outside Back Cover 9,900
As the official magazine for the Dubai Airport and Dubai
Duty Free, Dubai Voyager is the ultimate guide to the
airport facilities and shopping experience.

Interesting facts about Emirates

Go Big or Go Home

Six Continents because the last ones
is pretty much ice

In it For The Long Haul

They're also all about the green

They basically introduced personalized
inflight entertainment

Digital Age Flight

Their First Class Cabins are face
meltingly awesome

Its starts before the flight

Personal Executive Service

Thank you