Emirates is an airline based in Dubai, United Arab Emirates.
The airline is a subsidiary of The Emirates Group, which is
wholly owned by the government of Dubai's Investment
Corporation of Dubai.
It is the largest airline in the Middle East, operating over
3,600 flights per week from its hub at Dubai International
Airport, to more than 140 cities in 81 countries across six
• Emirates is the world's fourth largest airline by scheduled
revenue passenger-kilometers flown.
• The fourth-largest in terms of international passengers
• The second-largest in terms of freight tonne kilometers
• Emirates had the longest non-stop commercial flight from
Dubai to Auckland until it was surpassed by Qatar
Airways flying from Doha to Auckland.
Fleet of Emirates
• Emirates A380
• Boeing 777-300ER
• Boeing 777-200LR
• Boeing 777-300
• Boeing 777-200
• Airbus A340-500
• Airbus A340-300
• Airbus A330-200
• A mid-flight shower and spa
• On Air Inflight Wi-Fi system
• In-flight Dining
• Chauffeur-driven service.
• Young Flyers.
• Family Bonus
• Business class lounges
Product life cycle
Emirates is now in its maturity stage. In view of heavy
competition, Emirates is concentrating on heavy advertising and
promotion. They have added large number of destinations to their
list and intend on adding many more. With the growth in passenger
numbers worldwide Emirates is expected to maintain its current
Emirates is a cash cow when it comes to the BCG matrix.
As a leader in the mature market the company exhibits greater
return on assets than the market growth rate and hence generates
more revenue than they can consume.
This organization is able to fund its own research and
development to service its debt and to pay dividends to its
shareholders. Since emirates generates a stable cash flow its
future cash flows can be determined with reasonable accuracy.
Emirates Airlines releases a series of multi-media advertisements under its
Some of those slogans/taglines are;
• Fly Emirates. Keep Discovering
• Fly Emirates. To over 100 destinations
• Fly Emirates, In six continents
• Fly Emirates. Hello, Tomorrow
• Fly Emirates. Meet Dubai
Rate Card US$
Full Page 16,500
Double Page Spread 30,525
Inside Front Cover Spread 59,400
Inside Back Cover 28,050
Outside Back Cover 36,300
Open Skies is intelligent, creative an in-flight magazine that
focuses on people and stories as much as destinations. We
work with the world’s best writers and photographers to
create a magazine that reflects the brand values of Emirates.
Rate Card US$
Full Page 11,000
Half Page 7,700
Double Page Spread 20,500
Inside Front Cover Spread 39,600
Inside Back Cover 18,500
Outside Back Cover 24,200
Fiannel Panel 13,000
Portfolio is an elegant monthly publication that is exclusive to
Emirates’ First Class and Business Class passengers.
Rate Card US$
Full Page 4,500
Double Page Spread 8,400
Inside Front Cover 8,100
Inside Back Cover 7,700
Outside Back Cover 9,900
As the official magazine for the Dubai Airport and Dubai
Duty Free, Dubai Voyager is the ultimate guide to the
airport facilities and shopping experience.