Presentation on Viral Marketing

1. Viral Marketing
Presented By - Deepak Kumar - 84
Hina Mehndiratta - 85
Pratyaksh Sharma - 86
Srishti Pathak - 88
Neelesh Srivastava- 89

2. What is Viral Marketing?
▪ A marketing technique that focuses on internet marketing and the exponential
spread of marketing messages whenever a new consumer is added. As the new
consumer interacts with other consumers, he or she will knowingly or
unknowingly forward the marketing message to a new audience .

3. 3 Elements of Viral Marketing
To integrate incentives and triggers into the content that motivate
consumers to forward content.
To include an emotional component that generate response and action
from consumers.
To identify the key online communities and their influencers on social
media, thus enhancing the content’s share ability.

4. Channels for Viral Marketing
Social networking sites
Blogs
Video & photo sharing sites
Online chat rooms
Word of Mouth
Millennial

5. Word of Mouth
A marketing method that relies on the social
interaction (e.g. dialogues) between consumers who
express their opinions and promote a company’s
product or a service.

6. Millennial
 The generation of people born between the early 1980s and 2000s. More
commonly known as Generation Y.
 Gen-Y craves social interaction, and viral marketing allows us to share in this phenomenon
with our friends, and peers.
 Take the recentThe Dark Knight Rises viral campaign. Millions of people worked together to
unlock the puzzle that went live on April 30th

7. Types of Viral Marketing
Pass-along
Incentivized viral
Edgy Gossip/Buzz marketing
Undercover marketing
User-Managed Database

8. Techniques for Viral Marketing
 Target the appropriate audience and channels
Create videos
Offer valuable product or service for free
Create emotional appeal
Do something unpredicted
Don’t Focus OnTraditional Marketing

9. Guess The Famous Campaign.
In 2015, a brand launched a marketing campaign that became a viral
hit onYouTube .
The video, filmed in Dubai, shows a group of strangers sitting in a
circle by a table, but in complete darkness.
For the rest of the Information, watch this nextVideo.

10. Wilson’s six principles of Viral
marketing
It will give away products and/or services for free.
It will provide effortless transferring/sharing/forwarding to other
people.
 It will scale effortlessly from small to very large.
 It will exploit common motivations and behaviors.
It will exploit common motivations and behaviors.
It will take advantage of other resources to get the message out.

11. Internet Marketing
Internet marketing is the process of promoting a business or
brand and its products or services over the web using tools
that help drive traffic, leads, and sales.

12. Areas of Internet Marketing
Web marketing
Email marketing
Social media marketing
Search engine optimization (SEO)

13. Content Marketing
Content creation is the process of generating topic ideas that appeal to your
buyer persona, creating written or visual content around those ideas & making
that information more accessible to your audience as a blog, video, info graphic
or other format.

14. Continued…
▪ Content marketing brings in 3x as many leads as traditional
marketing and costs 62% less.
▪ SMBs that use content marketing get 126% more leads than those
that don’t.
▪ 61% of online purchases are the direct result of a customer reading a
blog.
▪ Companies that publish 16+ blog posts per month get 3.5X more
traffic than those that post four or fewer posts per month.

15. THANK YOU