Crowdfunding. Social Entrepreneurship (4/6)

Crowdfunding
May 2013
Social
Entrepreneurship
| www.neelabs.net
Organized by Aipc-Pandora
Facilitated by Neelabs

IncomeCost
Partnerships Activities
Resources
RelationshipValue Proposition Clients segments
channels
Crédito: business canvas model Alexander Osterwalder
co
2
If we want to be Crowdfunded we need to be CO
Social entrepreneurship | www.neelabs.net | CC BY:3.0

Crowd
3Social entrepreneurship | www.neelabs.net | CC BY:3.0

Principles World Wide
Web
Crowd Culture
Identify assets that can be
activated
Prosumers
Connecting nodes
Connections among participants
without mediation of any
central node
Creating protocols to dinamize
those assets
Rules of the community
Make visible the connections
.The process is visible and
contributions are acknowledge
The principles that inspired the WWW are the same than the
Crowd Culture

Crowd-funding
3 international references

1/3 Kiva Microcredits
7

2/ 3 Kickstarter
8

• Summary of the project: Video texto,
fotos
• Basic characteristics
• Motivation&
• Goals of the project:
organization&community, comunidad
• Previous experience
3/3 Goteo.org Projects living culture CO

Benefits of crowdfunding
• It offers many people the possibility to get involved with a
wide range of contributions.
• Gives independence to the organization
• Makes the community aware of their power.
• Connect with new people who resonate with our purpose

Project Money Donors
Hero´s journey of each relevant
stakeholder: organization, team
work, and people connected with
the project
Value proposiont explained in
detail
Contribution to the procomun:
collective contribution
Tools to facilitate communication
in the social media.
Post donation communication
Everything or Nothing
Minimum-Optimum
Transparency
Wide range and relevant fragments
Get in return a brand gift
Donations are visible
You get reputation as a donor
Goteo Platform

Project

http://www.franc.ly/Goteo/index.html

Project

Stakeholders
¿Why the value proposition is
relevant for their own hero
journey: brand gift?
What is the brand gift?
Free or
fee?
Table to create “rewards” that contribute to the hero journey
Case “School of Solidaridad” in Goteo.org
22
• Tangible : an object related with a project ie: publication, t-shirt
• Intangibles : web recognition or any other visible area, premium access to specific contents, some specific services
customized, participation in the production, invitations to private events share in the property of the project and its
potential benefits
Type of rewards: some tips from Goteo

Stakeholders
¿Why the value proposition
is relevant for their own
hero journey: brand gift?
Free or
fee?
People who live in
rural areas and feel
the loss of productive
capacity
Creates new alternatives and a source of life
and wealth
People at risk of social
exclusion who work at
the center
New social awareness of people coming from
difficult situations, the leif motiv of the center
is changing from “getting rid of exclusion” to
“promoting local and community
development”
Team Being relevant in their community&the world
People with social
awareness
It´s an iniatiative coherent with their
principles&values
Organic consumers Organic products
People connected with
the
CO culture
It´s an iniatiative coherent with their
principles&values
23
* http://goteo.org/project/artedemismanos
Table to create “rewards” that contribute to the hero journey

Project

Hero´s journey of eachn relevant
the project
detail
Contribution to the procomun
Minimum-Optimum
Transparency
You get reputation a a donor
Goteo Platform

Money

Stakeholders
Free or
fee?
People who live in rural areas and
feel the loss of productive capacity
Creates new alternatives and a source of life and wealth
Basic manual for creating similar prototypes.
Detailed manual for its replication.
Worshop of solar dehydration and
accomodation 1-4 days.
Free
Cost: 40
Cost: 500
People at risk of social exclusion
who work at the center
New social awareness of people coming from difficult situations,
they are seen from a different perspective: the leif motiv of the
center is changing from “getting rid of exclusion” to “promoting local
and community development”
Training to be able to work in the process of
dehydratation
Free
People with social awareness It´s an iniatiative coherent with their principles&values
Guided visit to the center Cost: 60-100
Organic consumers
Organic products Web recognition
Basket with dehydrated fruit
Practical course of solar dehydratation
Cost: 5
Cost: 30
Cost: 500
People connected with the
CO culture
It´s an iniatiative coherent with their principles&values Web recognition
Web&Video recognition
Guided visit to the center
1 day Acommodation
Weekend Acommodation
Cost: 5
Cost: 10
Cost: 60-100
Cost: 100
Cost: 250
35
* http://goteo.org/project/artedemismanos
Table to create “brand gift” that contribute to the hero journey

Hero´s journey of eachn relevant
the project
detail
Contribution to the procomun
Minimum-Optimum
Transparency
You get reputation a a donor
Goteo Platform

Donors

Work in your project

Stakeholders
Free or
fee?
Table to create “brand gift” that contribute to the hero journey
43
• Tangible : an object related with a project ie: publication, t-shirt
• Intangibles : web recognition or any other visible area, premium access to specific contents, some specific services
customized, participation in the production, invitations to private events share in the property of the project and its
potential benefits
Type of rewards: some tips from Goteo

Elena Acín
elena.acin@neelabs.net | @elenaacin
Rafael Cobo
rafael.cobo@neelabs.net | @rafael_cobo

Crowdfunding. Social Entrepreneurship (4/6)

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