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Facebook Ads: Process, Targeting & Tools, then back again. In 20 minutes

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Facebook Ads: Process, Targeting & Tools, then back again. In 20 minutes

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Many people deny the opportunity that awaits them when it comes to Facebook Ads. Having spent a SIGNIFICANT amount of time working with our clients to ideate, create and optimise our clients paid social media strategies - here are my top tips and tricks for optimising you Facebook Ad campaigns. Delivered in 20 minutes!

Many people deny the opportunity that awaits them when it comes to Facebook Ads. Having spent a SIGNIFICANT amount of time working with our clients to ideate, create and optimise our clients paid social media strategies - here are my top tips and tricks for optimising you Facebook Ad campaigns. Delivered in 20 minutes!

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Facebook Ads: Process, Targeting & Tools, then back again. In 20 minutes

  1. 1. Ned Poulter POLE STAR DIGITAL Facebook Ads: The process, targeting & tools to take you from beginner to pro. In 20 mins. @nedpoulter http://www.slideshare.net/NedPoulter
  2. 2. DIGITAL MARKETING CONSULTANT Why this guy? BLOGGER SOCIAL @NedPoulter /NedPoulter
  3. 3. SO, WHY ? FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  4. 4. I’M AN SEO AT HEART.
  5. 5. BUT. I GET IMPATIENT. FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  6. 6. NO IT’S NOT. IT’S ABOUT TRYING NEW SHIT!
  7. 7. FACEBOOK HAS 1.49 BILLION ACTIVE MONTHLY USERS. FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  8. 8. THAT’S 79% OF TOTAL INTERNET USERS. FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  9. 9. 6 NEW FACEBOOK PROFILES ARE CREATED EVERY SECOND. THAT’S 500,000 NEW PROFILES. EVERY DAY. FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  10. 10. 1.8 BILLION DAILY USERS (TO REACH WITH FACEBOOK ADS). FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  11. 11. 50 MILLION ACTIVE BUSINESSES REGISTERED ON FACEBOOK. FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  12. 12. 4 MILLION ACTIVE BUSINESSES USING FACEBOOK ADS. FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  13. 13. THIS GREW 50% FROM 2015 TO 2016. FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  14. 14. OPPORTUNITY ALERT!
  15. 15. WHERE THE HELL DOES PAID SOCIAL MEDIA TRULY FIT?!
  16. 16. SINCE 2015 I’VE PERSONALLY CREATED OVER 8,000 FACEBOOK CAMPAIGNS FOR CLIENTS
  17. 17. I’VE SPENT OVER £350,000 ON SOCIAL MEDIA ADVERTISING
  18. 18. FACEBOOK ADS ARE AWESOME. FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  19. 19. FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  20. 20. TRACK THOSE CONVERSIONS!
  21. 21. FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  22. 22. BEST APPROACH…?
  23. 23. FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  24. 24. VISIT: http://bit.ly/1kn8EqJ TAKE THIS COURSE FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  25. 25. READ THESE THINGS! http://bit.ly/1MC6475 READ 1. VISIT 2. FOLLOW 3. FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  26. 26. WORKING WITH A WORDPRESS SITE?
  27. 27. TRACK YOUR CAMPAIGNS.
  28. 28. FACEBOOK UTM BUILDER http://bit.ly/2mT01sC FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  29. 29. TRACKING YOUR PAID SOCIAL CAMPAIGNS :: SUMMARY 1 Document key conversion points across your site 2 Setup Google Tag Manager (+ learn the basics!) 3 Create + deploy pixels and test! (Facebook, Twitter, LinkedIn) 4 Setup conversion tracking for key conversion events
  30. 30. THINK OLD SCHOOL! FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  31. 31. LOOK FAMILIAR?
  32. 32. FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  33. 33. Q/ WHAT IS THE BEST AD CREATIVE SETUP FOR TESTING?
  34. 34. BEST WAY TO OPTIMISE CREATIVE :: SUMMARY 1 Avoid adding >3 creatives to any one ad set 2 Pause any ad that’s >4 in frequency 3 Experiment with changing Optimisation > Daily Unique Reach
  35. 35. Q/ WHAT ARE THE BEST ADS TYPES?
  36. 36. A/ IT DEPENDS ON YOUR OBJECTIVE!
  37. 37. VIDEO VIEWS FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  38. 38. CREATE A CUSTOM AUDIENCE BASED ON PEOPLE WHO HAVE ENGAGED WITH YOUR VIDEO… WEBSITE CUSTOM AUDIENCE FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  39. 39. REMARKET TO THESE!
  40. 40. PAGE POST ENGAGEMENT + TAGGING PRODUCTS FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  41. 41. TAG YOUR PRODUCTS IN A VIRAL POST TO BOOST REACH! FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  42. 42. 37.9 MILLION VIEWS!!!
  43. 43. LEAD GEN FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  44. 44. CHANGE MESSAGING + RETARGET THOSE THAT OPENED, BUT DIDN’T ENTER FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  45. 45. FACEBOOK CANVAS FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  46. 46. CANVAS = FACEBOOK LANDING PAGE BUILDER FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  47. 47. FACEBOOK COLLECTION FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  48. 48. VERY MEMORBALE INTERACTIVE EXPERIENCE
  49. 49. COOL AD TYPES TO TRY :: SUMMARY 1 Video Views + Create custom audience of engaged viewers 2 Local Awareness 3 Page Post Engagement w/ Tagged Products (+ VIRAL!) 4 Canvas 5 Facebook Collection
  50. 50. TYPES OF CUSTOM AUDIENCE FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  51. 51. BASED ON PEOPLE THAT HAVE VISITED YOUR WEBSITE SORT OF COOL… WEBSITE TRAFFIC FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  52. 52. UPLOAD THE EMAIL ADDRESSES OF YOUR NEWSLETTER SUBSCRIBERS, CUSTOMERS … ETC GETTING COOLER… CUSTOMER FILE FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  53. 53. REALLY COOL! WCAS + CUSTOM COMBINATIONS FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  54. 54. PEOPLE WHO MADE MULTIPLE ACTIONS ON YOUR SITE SERIOUSLY. LOADS OF POTENTIAL! FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  55. 55. TARGETING/AUDIENCE CREATION :: SUMMARY 1 Website Traffic 2 Customer file + look-a-likes 3 Website custom audience (WCAs) + custom combinations
  56. 56. THE POSSIBILITIES ARE ALMOST ENDLESS… FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  57. 57. REMARKETING DIGITAL STALKING FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  58. 58. FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  59. 59. FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  60. 60. FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  61. 61. AWESOME ALERT! USE CODE POLESTAR! TO GET 50% OFF BANNERWISE FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  62. 62. /GET INSPIRED
  63. 63. STEAL STUFF! GET INSPIRED https://adespresso.com/academy/ads-examples/ 22,373 examples…. SAY WHAT!?!
  64. 64. /GET CREATIVE
  65. 65. EASILY SHOW THIS TO YOUR CLIENTS / BOSSES / GRANDPARENTS ETC. EASILY CREATE MOCKUPS FOR ADS ON FACEBOOK, TWITTER, INSTAGRAM, PINTEREST - http://bit.ly/2nMPQqB FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  66. 66. THIS WORKS FOR ALL AD FORMATS ON ALL [COMMON] PAID SOCIAL PLATFORMS ALSO ALLOWS YOU TO SEE THE 20% GRID! FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  67. 67. SPEEDS UP THE CREATIVE APPROVAL PROCESS GIVES YOU MORE TIME TO WORK ON THE COOL S**T!
  68. 68. USE THIS TOOL TO MAKE IT EASIER - http://bit.ly/2lU4g7V FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  69. 69. USE THIS TOOL TO MAKE IT EASIER - https://www.canva.com/ FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  70. 70. CREATE CINEMAGRAPHS! http://bit.ly/2nmJJWR MORE READING – http://bit.ly/2nMG1IW FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  71. 71. CROWD-SOURCE YOUR AD CREATIVES http://bit.ly/2mkiLNY FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  72. 72. USE EMOTICONS IN YOUR AD COPY http://bit.ly/2mEHoYO FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  73. 73. /CREATE GREAT CONTENT
  74. 74. *NOT JUST YOUR OWN FIND OUT WHAT WORKS BEST FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  75. 75. TAP INTO EXISTING TRENDS http://bit.ly/2mT56Bj
  76. 76. TENDING DATA FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  77. 77. CONTENT IDEAS FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  78. 78. CONTENT SOURCE + PLACE FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  79. 79. KEY TAKEAWAYS 1 Leverage content around existing trends 2 Mimic successful content from your competitors 3 Post at a time that your audience engages
  80. 80. BUILD/MANAGE YOUR AUDIENCE
  81. 81. http://bit.ly/2mECYRI CONNECT FACEBOOK ADS + YOUR WEBSITE USING ‘BRIDGE’ SOFTWARE http://bit.ly/2nmzmSI http://bit.ly/2nx81MU FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  82. 82. http://bit.ly/2mEBnLT + OR ‘BOOTSTRAP’ IT WITH ZAPIER + YOUR CRM FACEBOOK ADS @ #BRIGHTONSEO BY @NEDPOULTER
  83. 83. Thank You. VISIT www.polestardigital.com EMAIL ned@polestardigital.com CALL +447887851818 FOLLOW @nedpoulter

Hinweis der Redaktion

  • http://www.pewinternet.org/2016/11/11/social-media-update-2016/
  • log onto Facebook daily

  • 21000*14
  • https://www.facebook.com/business/help/952192354843755
    http://rickmulready.com/complete-guide-to-facebook-ads-pixels/
    http://www.jonloomer.com/2015/07/16/facebook-upgraded-pixel/
  • https://www.facebook.com/business/help/952192354843755
    http://rickmulready.com/complete-guide-to-facebook-ads-pixels/
    http://www.jonloomer.com/2015/07/16/facebook-upgraded-pixel/
  • https://www.facebook.com/business/help/952192354843755
    http://rickmulready.com/complete-guide-to-facebook-ads-pixels/
    http://www.jonloomer.com/2015/07/16/facebook-upgraded-pixel/
  • http://www.stateofdigital.com/15-ways-to-use-facebook-custom-audiences/
    https://adespresso.com/academy/blog/facebook-ads-custom-audiences-guide/
    http://www.jonloomer.com/2016/11/18/facebook-remarketing/
  • https://www.facebook.com/business/help/952192354843755
    http://rickmulready.com/complete-guide-to-facebook-ads-pixels/
    http://www.jonloomer.com/2015/07/16/facebook-upgraded-pixel/
  • https://www.facebook.com/business/help/952192354843755
    http://rickmulready.com/complete-guide-to-facebook-ads-pixels/
    http://www.jonloomer.com/2015/07/16/facebook-upgraded-pixel/
  • http://www.stateofdigital.com/15-ways-to-use-facebook-custom-audiences/
    https://adespresso.com/academy/blog/facebook-ads-custom-audiences-guide/
    http://www.jonloomer.com/2016/11/18/facebook-remarketing/
  • http://www.stateofdigital.com/15-ways-to-use-facebook-custom-audiences/
    https://adespresso.com/academy/blog/facebook-ads-custom-audiences-guide/
    http://www.jonloomer.com/2016/11/18/facebook-remarketing/
  • http://www.stateofdigital.com/15-ways-to-use-facebook-custom-audiences/
    https://adespresso.com/academy/blog/facebook-ads-custom-audiences-guide/
    http://www.jonloomer.com/2016/11/18/facebook-remarketing/
  • http://www.stateofdigital.com/15-ways-to-use-facebook-custom-audiences/
    https://adespresso.com/academy/blog/facebook-ads-custom-audiences-guide/
    http://www.jonloomer.com/2016/11/18/facebook-remarketing/
  • http://www.stateofdigital.com/15-ways-to-use-facebook-custom-audiences/
    https://adespresso.com/academy/blog/facebook-ads-custom-audiences-guide/
    http://www.jonloomer.com/2016/11/18/facebook-remarketing/
  • http://www.stateofdigital.com/15-ways-to-use-facebook-custom-audiences/
    https://adespresso.com/academy/blog/facebook-ads-custom-audiences-guide/
    http://www.jonloomer.com/2016/11/18/facebook-remarketing/
  • http://www.stateofdigital.com/15-ways-to-use-facebook-custom-audiences/
    https://adespresso.com/academy/blog/facebook-ads-custom-audiences-guide/
    http://www.jonloomer.com/2016/11/18/facebook-remarketing/
  • https://www.marismith.com/side-by-side-comparison-of-social-media-image-editing-tools/
  • https://www.marismith.com/side-by-side-comparison-of-social-media-image-editing-tools/
  • http://www.stateodigital.com/15-ways-to-use-facebook-custom-audiences/
  • Thank you.

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