4. Submitted to,
MD. Elias Ali
Faculty of SMUCT,
Dept. AMMT Submitted By
Nazmul Haque -132011524
Shuvon Hasan -132011521
Rasel Miah -132011522
Parvez -132011517
5. Our mission is to will provide a friendly, comfortable atmosphere
where the customers can receive quality food, drinks, and service
at a reasonable price.
Our café will offer a variety of choices to the customers.
Cappuccinos, lattes, smoothies, regular coffee, soft drinks, and tea
of all sorts will be available.
The café will also serve daily-style breakfast sandwiches with the
freshest ingredients, Barger , chicken role rolls, coffee cake, and
other tasty treats.
6. Coffee Spot Café will be open from 09:00 A.M.
to 08.00 P.M.
Sunday-Saturday.
7. Short-term goal: Use the quality of our service and advertising to
soon become well-known throughout Connersville.
Long-term goal: Expand the business to other locations and
include catering.
Strategy: Work hard to have the best-tasting coffee, treats, and
service in town and surrounding areas.
8. Strengths: Reasonable prices, wide variety of coffee and drinks, a
lot of home-made treats
Weaknesses: Turn down in the economy, start-up costs, new
business, no reputation
Opportunities: Job opportunities for the many unemployed in,
catering.
Threats: Gas stations, Electricity, and other local restaurants.
9.
10. The location of Our business will be where Uttara sonargaoan
janapath road sector 12, house11, Plot B5 Street in
Connersville. They have recently built a small room towards
the front of the building where my coffee shop will be.
We will not have to pay rent and this will eliminate around
20,000tk that I had planned on purchasing a building with.
11.
12. Our business will be run as a sole proprietorship.
All debits and liabilities of this business will be Our
responsibility.
We will pay personal income taxes on the profits made.
This will make accounting much simpler.
With having a sole proprietorship, We can also deduct
Our business losses to the extent of my total income that
we may have from all sources.
13. For daily accounting, the system We will use will be
QuickBooks Pro.
We will use Myers for our tax accountant, and We will
be responsible for periodic financial statement analysis.
14. Target Market: Our target market will be to anyone who enjoys
coffee, but We will mainly target people age 18 and older, both
male and female, and who are of the working class. The total
population of Uttara is 15,411, and the number of males and
females are about the same. There are 11,813 residents over the
age of 18.
Competition: Our major competitors would be Boishakhi Restora
which is located on Uttara opposite our Café shop, And near other
café shop.
15. Market Trends: Coffee is the drink of choice for many people
across the world. Every morning millions of people rely on their
morning fix to get going for the day.
The World Agriculture’s estimate of the 2015/16 world coffee
production has increased to 128.6 million bags, up 4.9 million
bags from its June 2016 estimate.
16. We will do as much as We can to get my business name
known throughout café shop. We plan to make flyers to
put on cars that have our business name, logo, and
address on them. It will also list the day of opening and
will state that if you bring the flyer in through the first
week of opening you can get 20% off any drink of any
size. We will also have two coupons in the local
newspaper for 60.00 off any purchase. We will have
reasonable prices, but they will not be too high or too
low.
17. Incorporating 40,000
Licenses and Permits 7,500
Insurance 15,000
Legal 5,000
Bean Grinder 20,000
Food supplies 10,000
TOTAL =97,500 TAKA
18. we will not be applying for financing. We are plan on using our
graduation money and some of the money We have saved in the
bank. we have about 95,000 in our savings account. If something
goes wrong, We have back-up money and more than enough for
our start-up costs. We do not have to pay rent because my Uncle
is the Owner of this building and is letting me use the room, cash
register, telephone, and supplies for no cost. I hope that after a few
years of being open that We have enough money to buy my own
building.
22. PX-VX=FC
X(P-V)=FC
X=FC/(P-V)
97,500/(20-2)
=5,416.67
We need to sell 5,417 cups of coffee to break even
23. Our facts came from the National Coffee Association of
Bangladesh website
Logoease.com helped me make my business logo
We also received some ideas for my pricing and products from
Starbucks.
All pictures of my products came from google.com/images
