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Reliance Jio
Abstract
The launch of Jiois likelytotransformthe Indiantelecomsectorbutatthe same time putpressure on
multip...
Jiohas alreadystartedgivingsubstitutionforthe above atone place,i.e.JioTV,JioMusic,JioWallet,Jio
Drive Etc
According to in...
end,we wouldcover90% and by 2018, all of Indiawill be coveredbythisdigital infrastructure," Ambani
said.
According to Time...
Bibliography
http://gadgets.ndtv.com/telecom/news/vodafone-announces-free-incoming-calls-on-national-
roaming-starting-thi...
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Jio review of literature

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The launch of Jio is likely to transform the Indian telecom sector but at the same time put pressure on multiple fronts on the current telecom operator such as Bharti Airtel, Idea & Vodafone. The entrance of the jio has brought a stormy revolution in the Telecom market and Jio has emerged into a brand new world of innovations and up gradation. This article discusses the features of the jio and the edge it would have over its rivals once operational. The objective of this research paper is to find whether the company will become a Star or will remain a question mark.

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Jio review of literature

  1. 1. Reliance Jio Abstract The launch of Jiois likelytotransformthe Indiantelecomsectorbutatthe same time putpressure on multiple frontsonthe currenttelecomoperatorsuchasBharti Airtel,Idea&Vodafone. The entrance of the jiohas broughta stormy revolutioninthe TelecommarketandJiohasemergedintoabrand new worldof innovationsand upgradation.Thisarticle discussesthe featuresof the jioandthe edge it wouldhave overitsrivals once operational. The objectiveof thisresearchpaperistofindwhetherthe companywill become aStar or will remainaquestionmark. Review of Literature Jio is the telecommunication company owned by Reliance Ltd. It emerges one of the fastest growing telecom operator in India as data published in a review of literature Jai Bhatia Economic & Political WeeklyOCTOBER 8, 2016 vol lI no 41. Jiocame up witha visiontogenerate huge revenue by providing quality service at a cheaper rate using the latest technology. Initially, its growth is high. In the Indian market, it is the first mover advantage for Jio with a biggest 4G network coverage infrastructure all across 22 telecom circles in India. None of its competitors is having such biggest infrastructure for 4G infrastructure. As we saw in the year 2012-13, India is 150th in the world in mobile broadband penetration as well as quality. And Jio has really been conceived to change this position," the Indian billionaire said. Jai Bhatia, Advait Rao Palepu in their paper Reliance, Predatory pricing or predatory behavior (OCTOBER 8, 2016) says that Jiocan also be understoodbyPredatoryPricingStrategy to some extent In the beginning, Jio is alsofollowedthe same strategywhichmade theircompetitorsthinkabouttheir pricing process they all have tried to reduce and match with the pricing level of Jio price. Accordingto the data publishedby www.paulasset.com,reliance Jio is good for Indian market because it is giving best quality on lower price. The data also explains that presently Jio’s data traffic is higher (TRAI Data) compared to its competitors. Jio is also threatening “As it is expected that it will kill more than 30 businesses within next 5 to 10 years”, According to poulasset. Jio will acquire and will hold a major number of market shares in the following areas. Mobile (Local/STD + SMS), MOBILE DATA (3G/4G), CABLE TV/ D2H, MAGAZINE/NEWSPAPERS, CLOUD STORAGE, MOVIE DOWNLOAD/ WATCHING, NEWS READING APPS, MOBILE WALLETS / QUICK PAY & OTHERS
  2. 2. Jiohas alreadystartedgivingsubstitutionforthe above atone place,i.e.JioTV,JioMusic,JioWallet,Jio Drive Etc According to information published by gadget.ndtv.com It is very difficult to compete with Jio as they have invested 150,000 Crores rupee during 2010 to 2016 for developing the infrastructure without having any profit. It is not easy to build such big sector in India in one go because it requires a huge amount and long period of time. Reliance is always ready to deal with any such startup which can threatenJio.Existingcompetitorslike Airtel, Vodafone is already suffering from a huge debt so it’s not easy for them to invest that much huge amount in a short period of time. Nearly25 millioncellphonesare usingJioSimevenbefore itscommerciallaunch! Reliance Jio is making headlineswithitseasyonpocketdatapacks and lifetime freecalling.Neverinthe historyof telecomhas anybody witnessed a player seize the market in a week’s time by distributing Sim cards with the unlimited free internet. According to an article published in the myvoice.opindia.com Analysts doubt the strategy of Reliance by sitingthat with its schemes. Jio will attract low-quality customers who will jump to other networks once the freebies end. But Reliance doesn’t believe so. It is offering free 4G data which me ans it’ll occupy the primarySimslotinthe smartphones4Gphones.Also,customerswill switchto Jio from their broadband or the Wi-Fi services and possibly will stick to it even after the promotion period ends. In addition to that, it is offering free calling, so it is aware people will be using the number for calling purposesforthe nextthree months.Three monthsisasufficienttime spanforpeople toexperience the super-fastspeedandthe qualityservicesandpermanentlytransfertothe network.Now assume thatJio reaches 75% of its planned subscriber base of 100 million. So by the end of the year, Reliance ends up with75 millionsubscriberbase.India’stotal 4Gusernumberisbelievedtotouchthe mark of 143 million by thisyearend.So within 3monthsof itsofficial launch,Jiowouldhave acquiredmore than 50% of the market share. Even if many subscribers leave the service of Jio, still Reliance would be left with significant market share. The analytical data shows that it has captured maximum no. of the market shares within the shortest period of time. It can also be concluded that the people who are having the Jio service at present, amongthem 70 to 80 % of the users are happy with its service. This number is higher in the rural areas and lesser in the urban areas. By the end of 2017, it is expected that there will be 30 to 40 crore subscribersormore than that.The free appwhichisgiven today will be no longer be free, later on, the consumer will be spending around 6 to 10 thousand in a year. It will generate huge revenue. "By 2017
  3. 3. end,we wouldcover90% and by 2018, all of Indiawill be coveredbythisdigital infrastructure," Ambani said. According to Times Of India (Feb 22, 2016,) As we saw in the year 2012-13, India is 150th in the world in mobile broadband penetration as well as quality. And Jio has really been conceived to change this position," the Indian billionaire said. Conclusion Usingvariousdata fromthe marketand subscriptionbase figuresasamethodto understand market dominance,R.Jiocannotbe specifiedasadominantoperatorbutit can be specifiedasthe initially fastestgrowingTelecomoperator.The datashowsthatithas capturedmaximumno.of the market shareswithinthe shortestperiodof time. The people who are having the Jio service at present, among them 70 to 80 % of the users are happy with its service. This number is higher in the rural areas and lesser in the urban areas. Basedon the BCG Matrix, we can say that Jioisa questionmarkforthe reliance Ltd.The data showsthat they are pumping the huge amount of money and at present, it is not giving a bit of profit to them at present.Itisexpectedinthe future thatThe Jiowill end up generating a huge amount of revenue from the consumers depends on upon the policy and steps will be taken by the Jio officials. Thisis the onlycompanywhichisholding4G infrastructure inall 22 telecomcircle,Bythe end of 2017, it isexpected that there will be 30 to 40 crore subscribers or more than that. The free app which is given today will be no longer be free, later on, the consumer will be spending around 6 to 10 thousand in a year. It will generate huge revenue.
  4. 4. Bibliography http://gadgets.ndtv.com/telecom/news/vodafone-announces-free-incoming-calls-on-national- roaming-starting-this-diwali-1477284 http://gadgets.ndtv.com/telecom/news/reliance-jio-4g-speed-slowest-in-india-shows-trai-data- jio-blames-daily-data-limit-of-welcome-offer-1477264 http://indianexpress.com/article/technology/opinion-technology/reliance-jio-4g-launch-digital- india-mukesh-ambani-data-explosion-3009188/ http://indianexpress.com/article/technology/tech-news-technology/reliance-jio-4g-wait-for- three-weeks-heres-how-to-get-sim-4g-preview-free-3015877/ http://gadgets.ndtv.com/mobiles/news/lyf-f1-launched-in-india-price-release-date- specifications-and-more-1477217 https://www.paulasset.com/articles/reliance-jio-will-kill-30-businesses/ http://myvoice.opindia.com/2016/09/strategy-of-reliance-jio-in-3-points/ http://www.ciim.in/reliance-jios-marketing-strategy-case-study http://indianexpress.com/article/technology/tech-news-technology/reliance-jio-sim-how-to- get-speed-price-lyf-phone-2908823/ Many others source like The Hindu, Economic Times, Times of India, By interviewing some friend who are living in the rural and urban areas, Personal Experience, Various other webpages and sources. Anand, N (2016): “Aircel Bets Big on Data Plans for Growth,” 28 June, Hindu, http://www.thehindu. com/business/Industry/aircel-bets-b ig-ondata- plans-for-growth/articl e 878 4 551.ece. TRAI (2016a): “Consultation Paper on Review of Interconnection Usage Charges,” Consultation Paper No 17/2016, Telecom Regulatory Authority of India, New Delhi Hindu (2016): “With 220 mn Users,India Is Now World’s Second-biggest Smartphone Market,” 3 February, http://www.thehindu.com/news/c it i es/mumbai/business/with-2 2 0 mn-users-in dia- is-now- worlds-seco n dbiggest-smartphonemarket/article8186543.ece.

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