1.
Conversion
Tonic
An Introduction

2.
Welcome, dear reader!
Through this deck of 17 slides you will learn about
1. What is ConversionTonic and why are we building it?
2. What have we planned about launch and expansion?
3. How can you help?
It took us a long time to compile this deck.
We think you will love it, please grab a your seat and be ready!

3.
What is Conversion for website?
It is the percentage of visitors that make a purchase or request service,
or fill a form, or subscribe to your updates.
According to wikipedia, the conversion rate is defined as...
The proportion of visitors to a website who take action to go beyond a casual content view or website visit,
as a result of subtle or direct requests from marketers, advertisers, and content creators.
Visitors
Ideally!
Customers

4.
Number of visitors who became your ‘customers’
Number of visitors who ‘visit’ on your website
= Conversion rate

5.
Number of visitors who became your ‘customers’
Number of visitors who ‘visit’ on your website
= Conversion rate
High Conversion rate
is equal to success!
Success of website

6.
Conversion
Tonic
Number of visitors who became your ‘customers’
Number of visitors who ‘visit’ on your website
Increases
Conversion rate
of the website.
= Conversion rate
High Conversion rate
is equal to success!
Success of website

7.
Who is it for? What does it do?
Its for everyone who has developed a website for business.
Here is how Conversion Tonic will help them...
- Increases user engagement
- Allow them to interact with visitors who are leaving the website
- Allow them to direct their attention to the most important page
- Allow them to help visitors find what they need
- Help visitors find and get in touch with website owners easily
- Get the most out of their website development+marketing investment

8.
Market problem
High investment but very low conversion rate
- Website owners spend a lot of money in development + marketing
- The conversion rate is drastically low, website does not even get leads
- Large ratio of visitors visit the site, but abandon it immediately
No friendly solutions to increase conversion rate
- No awareness and no easy to use services to increase conversion
- It requires an understanding of design and development
- No solution exists in market that guides non tech people like friend
Expensive methods without any guarantee of return
- Making new content, changes in website are expensive and tedious
- Spending in marketing to get traffic also goes into drain

9.
Our Observation
Website owners are ready to spend
There is a definite set of website owners who are ready to spend
for trusted solution and getting results with reports!
Website owners want to monitor results and control outcomes
The want a dashboard of traffic activity and user behavior.
And they want to control the loss of visitors and make the site profitable
With proper study of consumer behavior, its possible to get these results
Even after the website is complete, the conversion rate can be improved
drastically. Its possible to repeat this for ‘n’ number of websites
We have been developing website since 4 years from now and speaking of experience

10.
We took it seriously
We need to make an application that helps every website owner in need.
Application should be simple.
Easy to install and ready to use in no time.
It should stop visitors who are leaving the website.
Grab attention of the visitors with elegance & show them what matters.
Help visitors who are trying too hard to find something on the site.
Show website owners the live reports.
Simple, actionable analytics.
We can do this!

11.
And made this possible!
Studying the reasons why and when visitors leave the site
We did lot of study on user behavior and his mental model while
browsing any website. There are some fixed patterns we found
Tracking cursor velocity of the visitors and using it as triggers
We built a sensor that calculates activity of cursor on the website,
We used parameters like time of visit, halt and velocity recorded for all
Intelligently designing pop-ups for visitors
Based on the recorded cursor activity, we show
the visitors smartly defined pop-ups.
Imagine a popup making a visitor who was going
to leave the website and persuade him to Buy!

12.
The code capabilities
Track
Our Algorithm tracks the cursor movements of each visitor of the site
in real-time. Records the pattern, engagement, time spent and interest
Recognize
It recognizes what is the mind set of the user. Just arrived, returning,
curious, interested, confused, leaving, browsing other sites and so on!
Act
The algorithm calculates the history of gestures, time spent on the site,
pages visited, scrolls and accordingly overlays a pop up which compels
the visitor to think and take required action.
This successfully increases the conversion rate.

13.
Intelligent use of pop-ups can
Stop leaving visitors
Win attention
Quickly increase sales
Help active visitors
Greet returning visitors
Get contact information
Isn't this what every website owner wants?

14.
How will we price it?
Free for first 100 invited users.
We will evaluate and act on their feedback. See the value to customers.
Release a new version, finalize on pricing at this stage.
Plans for digital marketing agencies.
Because these people have numerous clients.
Plans for developers.
Because these people are awesome!
* open to advice from experienced entrepreneurs on pricing.

15.
What is done
- Brand identity and domain name
- Research and study
- The core algorithm is ready
- Marketing website is in progress
- User dashboard working in progress
- Basic product ready to test
- Team is excited to test market!
What is to be done
- Immediately, get 100 people to try it on site
- Get their feedback. Work on it. Launch.
- Go and sell to the world.
We need good vibes!
- Our product is not perfect (yet)
- We are learning daily from people feedback
- We want to develop something that matters
- We want to work hard and grow
- If you want to help, next page is for you!

16.
Whom we need
- People with website and willing to try our product (100).
- People who want to talk to us about their conversion issues.
- Advice form entrepreneurs who have worked in IT domain.
- Interns who are passionate about digital marketing.
- People who love us for being awesome.
Mail if you are any of the above - hello@conversiontonic.com
You will put a big smile on our faces!

17.
Will you join hands with us?
We really want to take this to
global charts. Four years of
experience teaches us that
conversion is most crucial
aspect for every website
owner.
And our aim is to help all
of them globally with our
smart-simple tools
and passionate team
pushing the technology.
Conversion
Tonic
www.conversiontonic.com
www.achieveee.com
navin@achieveee.com
+91-9769503450