Shubhra Chadda is the co-founder and CEO of Chumbak, an Indian lifestyle brand that sells products like bags, phone covers, and accessories. Founded in 2010 with an initial investment of Rs. 45 lakh, Chumbak now has over 100 product categories sold in 40+ stores across India as well as online. Chadda has a business background, having worked for companies like KPMG before co-founding Chumbak. The company focuses on tier 1 cities in India for retail expansion and uses digital marketing strategies to promote the brand online.