Did you know that 65% of companies have used LinkedIn to increase sales? That's because LinkedIn is an amazing resource that lets you grow your network and establish yourself as an industry leader. Come to our webinar and learn How to Use LinkedIn to Grow Your Business! In this free webinar you will learn how to connect with prospective clients, announce new product launches, do research on your industry and build awareness of your new company, and more.

1. How to Use LinkedIn to
Grow Your Business
Bernard May
President
Adam De Jong
Marketing Manager

2. Agenda
LinkedIn for Business
LinkedIn 2012 Trends
The Opportunity
The Challenge
LinkedIn Tips & Tricks
Our Program
Your Action Plan
Q&A

3. LinkedIn for Business

4. LinkedIn for SEO
Optimized business
profile
Quality citation on
powerful website
Name Address Phone
Number
Increase local rankings
on Google & Bing

5. LinkedIn for Reputation Management
78% of customers research you online before buying
Make sure they find what you want them to see

6. LinkedIn for Networking
In business, we all rely on our social network
On the Internet, relationships still matter
Build your network & create more opportunities

7. LinkedIn for Lead Generation
Connect with other
professionals looking for
your products & services
Network easily &
effectively
Drive qualified web
traffic to your site
Capture & contact leads

8. LinkedIn 2012 Trends

9. LinkedIn Trends
Hubspot. “120 Awesome Marketing, Stats, Charts & Graphs.” May, 2012
BTOB Magazine, March 2012
Econsultancy, March 2012
Forrester Research, January 2012

10. LinkedIn Trends

11. LinkedIn Trends

12. The Marketing Challenge

13. No Online Reputation = No Credibility

14. Limited Professional Network = Limited Growth

15. The Marketing Opportunity

16. Trusted Industry Leader

17. Bigger Network & More Business

18. LinkedIn Tips & Tricks

19. Key Factors in Success
Optimize
Company
Page
Traffic, Leads Create Great
& Sales Content
Become an
Attract
Industry
Followers
Leader
Build Your
Network

20. Company Page
Profile design and setup
Friendly photo
NAP info for SEO
Website integration
Enables social sharing
so your website
content, blog can be
promoted on LinkedIn

21. Create Great Content
Don’t sell yourself!
Create a value exchange by posting insight on
your industry news and helpful tips

22. Attract Followers
Participate in industry groups to drive
discussion and brand engagement

23. Build Your Network
LinkedIn Answers is a great resource for
community management
Search the “Answers” section and industry
groups for any questions you can answer

24. Promote You as Industry Leader

25. Traffic, Leads & Sales
National Positions
drives 300-500 unique
visitors/month from
LinkedIn
3X as much as
Facebook
Drive traffic to our
blogs, videos, webinar,
presentations and
other content

26. Track Your Progress
Traffic generation
Brand engagement
Followers
Connections

27. LinkedIn Advertising
LinkedIn Ads are an amazing way to reach your
target audience
We will create and manage your ad campaign
Target the ads specifically to your needs, setup a daily
budget, create ad copy, monitor daily
analytics, ongoing optimization

28. Our LinkedIn Program

29. National Positions LinkedIn Program
Profile setup & business page optimization for
SEO, social media & reputation management
5 posts per week on industry info
3 LinkedIn Answers per week
Join up to 20 industry groups & post content
Create and manage 1 industry group
LinkedIn ad management
Monthly reporting & consulting

30. Action Plan

31. Define Your Goals

32. Find Your Target Audience

33. Create Your Voice

34. Free Audit
Our Social Media
team will give you a
free audit
Review of current
LinkedIn practices
How you can better
use LinkedIn
What should be your
goals
What kind of content
you should post

35. Q&A