How to Increase Ecommerce Sales Immediately
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The step-by-step approach to getting your products top rankings on Google Shopping, Bing Shopping, Amazon, NexTag, Shopzilla and all the top Comparison Shopping Engines.
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How to Increase Ecommerce Sales Immediately
- 1. How to Increase eCommerce Sales Immediately David Jaeger SEM Director Adam De Jong Marketing Manager
- 2. Agenda Where Your Products are Getting Found Why Expand to Other Channels Free Channels Paid Channels Marketplaces The Opportunity in 2012 Keys to eCommerce Success National eCommerce Booster Action Plan Q&A
- 3. Where Your Products Are Found Paid Free channels channels Marketplaces
- 4. Why Expand to Other Channels Diversify & Optimize Your Increase Protect Investment Gross Sales
- 5. Free Channels Pros Cons Some Huge opportunity Competitive Elements hard to change (e.g. reviews) Google is 25% of CSE market Less Control over placement (e.g. It’s free! SKU tie being predominant)
- 7. Paid Channels Pros Cons Tremendous Volume of traffic Datafeed management is tedious Gain exposure in almost all Interfaces are verticals hard to use Clicks are targeted Each product has different ROI Clicks are Targets cheaper than regular adwords
- 8. Marketplaces Pros Cons No Risk No Branding Large Market Margins Low Inventory Management can be challenging
- 9. The Opportunity in 2012 Top rankings in 1-3 weeks for 1,000s+ products Dominate Google in Universal Search, Paid Ads, and Shopping Results Increase Sales & Achieve Positive ROI
- 10. Keys to eCommerce Success Google Shopping Ranking Keys
- 11. Product Data Is Crucial! Organic Search = Shopping Results = Content is crucial Product data is to rankings & crucial to rankings traffic & traffic
- 13. CSE Challenges Lots of Minutiae Formatting Optimization Bid Management Inventory Synchronization Reporting
- 15. Channel Integration & Optimization
- 16. How It Works Week 3-4 Month 2 Week 1-2 Data trouble onwards Data gathering/ shooting & implementation Channel optimization expansion
- 17. Case Study
- 18. Action Plan Manage 5 SKUs Is data complete? Can you export to multiple channels? Get a FREE consultation! Call Your Salesperson or the main line at: 877-866-6699
- 19. Q&A
Hinweis der Redaktion
- Unlike regular PPCNo bidding on keywordsPay a specific amount for each product clickTo maximize ROI, optimize at “SKU level”Con: hell of a lot of work, huge management problems…risk losing lots of money
- Fixed cost allows everyone inLittle investment, little riskLot of sales volume, huge competitionOpportunity to get multiple listings in Google Shopping
- Change the text and add shopping resultsWhat’s the timeframe of getting ranking?Who’s the ideal client? Hundreds of branded products
- Cross channel inventory