The step-by-step approach to getting your products top rankings on Google Shopping, Bing Shopping, Amazon, NexTag, Shopzilla and all the top Comparison Shopping Engines.
How to Maintain Control of PPC Messaging - Brooke Osmundson | Sept. 2019
How to Increase Ecommerce Sales Immediately
1. How to Increase eCommerce
Sales Immediately
David Jaeger
SEM Director
Adam De Jong
Marketing Manager
2. Agenda
Where Your Products are Getting Found
Why Expand to Other Channels
Free Channels
Paid Channels
Marketplaces
The Opportunity in 2012
Keys to eCommerce Success
National eCommerce Booster
Action Plan
Q&A
4. Why Expand to Other Channels
Diversify & Optimize Your Increase
Protect Investment Gross Sales
5. Free Channels
Pros Cons
Some
Huge opportunity Competitive
Elements hard to
change (e.g.
reviews)
Google is 25% of
CSE market
Less Control over
placement (e.g.
It’s free! SKU tie being
predominant)
7. Paid Channels
Pros Cons
Tremendous
Volume of traffic Datafeed
management is
tedious
Gain exposure in
almost all Interfaces are
verticals hard to use
Clicks are
targeted Each product has
different ROI
Clicks are Targets
cheaper than
regular adwords
8. Marketplaces
Pros Cons
No Risk No Branding
Large Market Margins Low
Inventory
Management can
be challenging
9. The Opportunity in 2012
Top rankings in 1-3
weeks for 1,000s+
products
Dominate Google in
Universal Search,
Paid Ads, and
Shopping Results
Increase Sales &
Achieve Positive ROI
11. Product Data Is Crucial!
Organic Search = Shopping Results =
Content is crucial Product data is
to rankings & crucial to rankings
traffic & traffic
18. Action Plan
Manage 5 SKUs
Is data complete?
Can you export to
multiple channels?
Get a FREE
consultation!
Call Your Salesperson
or the main line at:
877-866-6699
Unlike regular PPCNo bidding on keywordsPay a specific amount for each product clickTo maximize ROI, optimize at “SKU level”Con: hell of a lot of work, huge management problems…risk losing lots of money
Fixed cost allows everyone inLittle investment, little riskLot of sales volume, huge competitionOpportunity to get multiple listings in Google Shopping
Change the text and add shopping resultsWhat’s the timeframe of getting ranking?Who’s the ideal client? Hundreds of branded products