Voice in retail: It speaks, it listens, it’s impacting our real world businesses
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Voice in retail: It speaks, it listens, it’s impacting our real world businesses
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Presentation from NRF 2023: Retail's Big Show Glenn Allison, Tractor Supply Company Donald Buckley, Lullaboo Studios, Treehouse Consulting, LLC Vicki Cantrell, Vendors in Partnership LLC Mirko Saul, Schwarz Digital GmbH & Co. KG You may know it as smart speaker, or the voice that tells jokes to your kids. You may think it’s a marketing channel, or only available through Big Tech. Think again. A number of leading retailers know conversational artificial intelligence – voice assistance -- as a technology that is creating operational efficiencies (from warehouse to store), aiding employee retention, and lifting brand affinity. A technology that’s not only on the roadmap, but in implementation. (And in ways you may not expect.) Join industry leader Vicki Cantrell and top executives from retail and entertainment as she pulls back the covers on the value of voice and retail, and explores the questions you’d ask: what’s real, what’s not, and what’s next? Where and how is this better than what we’re doing now? How do we protect the privacy of our customers – and our own data? How do we get started, and with whom?
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Voice in retail: It speaks, it listens, it’s impacting our real world businesses
- Session in collaboration with Voice in retail: It speaks, it listens, it’s impacting our real- world businesses Vicki Cantrell Chief Executive Officer Vendors in Partnership LLC Donald Buckley Co-head, Lullaboo Sutdios, Founder Treehouse Consulting, LLC Mirko Saul Head of Innovation Schwarz Digital GmbH & Co. KG Glenn Allison Vice President, Customer Facing Applications Tractor Supply Company
- Voice Technology In Retail It Speaks It Listens It’s Impacting Our Real-World Businesses
- Vicki Cantrell Vendors in Partnership Glenn Allison Tractor Supply Company Donald Buckley Lullaboo Studios Mirko Saul Schwarz Digital
- Daily Behavior 90M 57% of the 163.7 US assistant users used a voice assistant daily in 2022. NPR and Edison Research, 2022; Voice Consumer Index, Vixen Labs, 2022
- 3X Faster Than Typing Willowtree, Inc., 2020-2021; Open Voice Network 2023
- 140.4M 2021 users 123.8M 2020 device users 127M 2021 users 94.7M 2020 users 92.4M 2022 users Mobile Autos Smart Homes Hearables Smart Spkrs US VOICE ASSISTANT ADOPTION BY END POINT 2020-2022 Data source: Edison Research, 2022; voicebot.ai, 2021, 2022
- US smartphone users, 2022 PRODUCT AND INFORMATION SEARCH VIA VOICE ASSISTANCE Data source: Vixen Labs Voice Consumer Index 2022 138M Search by voice for products, services, US
- Customer Service 24/7 Coverage Never a Bad Day Data Entry Meeting Notes STT & TTS Translation Hands-Free Pick-Pack-Stock Store & DC Listen With Insight Voice Data Analysis Search Web Search Your Brand Where Your Customers Are T O D A Y ‘ S V A L U E P R O P O S I T I O N S
- The Open Voice Network www.openvoicenetwork.org Voice worthy of user trust Jon Stine Executive Director