This document discusses the problem of online journey hijacking, where malware redirects customers from retail websites to competitors during the shopping process. It estimates US retailers could lose $5-100 million each during the 2017 holiday season without prevention. The document then outlines Namogoo's solution, which uses machine learning to identify and block client-side injected malware in less than 30 seconds after a single line of code is added to a website. Statistics are provided on where hijackings most commonly occur, which browsers and devices are most affected, and how hijackings can improve key metrics like conversion rates and retention.

1. Online journey hijacking: The
problem, the scale, and the
solution
Chemi Katz, Co-founder and CEO, Namogoo

2. Prevention of Journey Hijacking
October 4, 2017
Chemi Katz
CEO & Co-founder

3. Loss anticipated during 2017 holiday season.
Average of $5M-$100M for each retail

4. Confidential © 2017 Namogoo. All rights reserved.
Online Journey Hijacking, a Real Threat to Online Retailers

5. Confidential © 2017 Namogoo. All rights reserved.
Related products ad on a category page
This script identifies where
the customer is browsing and
offers relevant competitive
product advertising

6. Related products ad injection
Pushing the ad at the center of the
page gaining high visibility and higher
click rate

7. Banner ads
Banner ad at the checkout page
diverting the customer from
completing the order at the most
important stage

8. In-text ad on product page
This ad looks for keywords on the page
and transforms them into external links.
It can also hijack existing links and
redirect the customer to competitor
sites.

9. Infected Browser

10. Confidential © 2017 Namogoo. All rights reserved.

11. Where Injections Take Place
Checkout
10%
Product Pgae
45%
Shopping Cart
15%
Other
30%
First Infected Pageview
Checkout Product Pgae Shopping Cart Other

12. Infected Audience – Where are they coming
from Infected customers by operating system
• Infected customers access different
platform -web and mobile, both of which
are covered by Namogoo’s solution
Mac OS X
32.81%
iOS
29.69%
Windows 7
15.09%
Windows 10
14.43%
Windows 8.1
3.22%
Android
3.14%
Infected customers by browser
• Infected customers are using different types of
browsers such as Chrome, Mobile Safari,
Mobile Chrome, Safari and others.
Chrome
38.27%
Mobile Safari
28.52%
Safari
19.43%
IE 11
6.37%
Chrome Mobile
2.44%
Edge
1.13%

13. Confidential © 2017 Namogoo. All rights reserved.
How a user get Infected
Online hawking is a hidden way that vendors use to find a new door into your customers browser

14. A Busy Season for Everyone...Even Hijackers

15. Namogoo’s Solution

16. Confidential © 2017 Namogoo. All rights reserved.
Easy Deployment Process (30 seconds)
Client-side injected malware is
identified and blocked by
Namogoo
Namogoo leverages machine-
learning algorithms to automatically
protect against zero-day attacks
Namogoo’s customer drops a line
of code in its website
(typically takes less than one
minute)
Pages will be served to end-
users with Namogoo’s tag
Pages will be loaded on
end-users by the browser

17. Namogoo Is Integrated With
Namogoo integrates with various analytics, monitoring and bot detection
solutions to provide visibility into Journey Hijacking incidents in order to enrich
the existing analytics with unique client-side driven dimensions.
+

18. The Namogoo Dashboard: Customer
Experience

19. Namogoo: Journey Hijack Prevention to Win
Back Stolen Revenues
10-17%
Decrease in Bounce rate
15-20%
Increase in number of
sessions per customer
10-15%
Reduction in page
loading performance
CUSTOMER EXPERIENCE IMPROVEMENT
SALES FUNNEL IMPROVEMENT10-17%
Increase in
conversion
5%-7%
Decrease in cart
abandonment
15-20%
Increase in retention rate

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