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Store tour: Best technology integrated stores in NYC
Monday, January 14 10:15 am – 10:45
am
Karen Voelker
Global Lead, Customer
Innovation Network
Accenture
Jeff Halverson
VP, Store Operations and
New Store Development
Ulta Beauty
Shaye C. Anderson
Director, Program
Management, Customer
Experience
Nordstrom, Inc.
THE EMERGING RETAIL INTEGRATED MARKETPLACE
Persistent connection wherever we work, play, and live
Influence comes to whomever is present in the moment of
desire.
ONE CLICK EVERYWHERE
2
ENABLING THE
MOMENTS THAT
MATTER
STORE OF THE
FUTURE
STORE
OF THE
FUTURE
Personalized
Cross Selling
On Demand
Customer Care
(video, chat)
Video
Analytics
Guided Buying with
Telepresence Support
Universal Cart
& Wish List
Appointment
Scheduling
RFID
Magnetometer & Beacons
GPS & Location Services
Bluetooth
Biometric Technology
Robotics & Automation
iOT
AR
Kiosks, Lockers &
Detaggers
Cameras & Video
Surveillance
Footfall & Traffic Analysis
AI Search
AI & Data Analysis
Telepresence
Chatbots & Messaging
Content Management
Universal Cart
Mobile Wallet
DIGITALENABLERS
Product
Customization
KEY THEMES:
PERSONALIZED
AUTHENTIC
TRIBAL
In Home Voice
Assistance
Scan-and-Go
Mobile App
Order
In-Store
Product Availability &
Location Information
Self-Service
Interactive
Expert-Driven
Community
Mobile
Checkout
Integrated
Social
Media
Capabilities
Educational
Special Events
User Generated
Content
3
4
DO YOU KNOW WHAT
MOMENTS
MATTER
TO YOUR CUSTOMERS
IN YOUR STORES?
39 Bond St, NewYork, NY 10012
REFORMATION
STARBUCKS ROASTERY RESERVE
39 Bond St, NewYork, NY 1001261 9th Ave NewYork, NY 10012
648 5th Avenue NewYork, NY 10019
NIKE HOUSE OF INNOVATION 000
766 6th Ave, NewYork, NY 10010
FAIRWAY MARKET
72 Spring St, NewYork, NY 10012
AMAZON 4 STAR
225Varick St, NewYork, NY 10014
SHAKE SHACK INNOVATION KITCHEN
CONVERSE
560 Broadway, NewYork, NY 10012
MANGO

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Store tour: Best technology integrated stores in NYC

  • 1. Store tour: Best technology integrated stores in NYC Monday, January 14 10:15 am – 10:45 am Karen Voelker Global Lead, Customer Innovation Network Accenture Jeff Halverson VP, Store Operations and New Store Development Ulta Beauty Shaye C. Anderson Director, Program Management, Customer Experience Nordstrom, Inc.
  • 2. THE EMERGING RETAIL INTEGRATED MARKETPLACE Persistent connection wherever we work, play, and live Influence comes to whomever is present in the moment of desire. ONE CLICK EVERYWHERE 2
  • 3. ENABLING THE MOMENTS THAT MATTER STORE OF THE FUTURE STORE OF THE FUTURE Personalized Cross Selling On Demand Customer Care (video, chat) Video Analytics Guided Buying with Telepresence Support Universal Cart & Wish List Appointment Scheduling RFID Magnetometer & Beacons GPS & Location Services Bluetooth Biometric Technology Robotics & Automation iOT AR Kiosks, Lockers & Detaggers Cameras & Video Surveillance Footfall & Traffic Analysis AI Search AI & Data Analysis Telepresence Chatbots & Messaging Content Management Universal Cart Mobile Wallet DIGITALENABLERS Product Customization KEY THEMES: PERSONALIZED AUTHENTIC TRIBAL In Home Voice Assistance Scan-and-Go Mobile App Order In-Store Product Availability & Location Information Self-Service Interactive Expert-Driven Community Mobile Checkout Integrated Social Media Capabilities Educational Special Events User Generated Content 3
  • 4. 4 DO YOU KNOW WHAT MOMENTS MATTER TO YOUR CUSTOMERS IN YOUR STORES?
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  • 37. 39 Bond St, NewYork, NY 10012 REFORMATION
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  • 40. STARBUCKS ROASTERY RESERVE 39 Bond St, NewYork, NY 1001261 9th Ave NewYork, NY 10012
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  • 43. 648 5th Avenue NewYork, NY 10019 NIKE HOUSE OF INNOVATION 000
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  • 48. 766 6th Ave, NewYork, NY 10010 FAIRWAY MARKET
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  • 50. 72 Spring St, NewYork, NY 10012 AMAZON 4 STAR
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  • 52. 225Varick St, NewYork, NY 10014 SHAKE SHACK INNOVATION KITCHEN
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  • 56. MANGO

Editor's Notes

  1. 2 min Moving from 4 walls of the store, retailer-controlled experience To personalized, ubiquitous touchpoints – retailers and brands are more disintermediated Personal & home devices Amazon Echo & Google Home: >50M installs Social shopping
  2. KEY OBJECTIVES: Improve brand engagement Acquire new consumers Develop consumer insights Grow conversion, basket size, and LTV Establish a platform Accelerate innovation
  3. Digital Customization Station