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Lockie Andrews, Chief Digital Officer
UNTUCKit
7/22/19
Case Study:
Why 70% of IT initiatives fail;
How to craft a winning omni-channel
strategy
2
70 percent of complex, technology
programs don’t reach their stated goals*.
*Mckinsey Study - “The ‘how’ of transformation”. 2016.
70 percent of complex, technology
programs don’t reach their stated goals.
3
4
People
Process
Technology
Traditional Methodology
5
Common Pitfalls
1. Complex scope
2. Aggressive timeline
3. Inexperienced team
4. Lack of organizational buy-in or adoption
5. Weak technical discovery or execution
6. Failure to translate business requirements
6
4.
Buy-in People3.
Experience
1.
ScopeProcess 2.
Time
5.
Tech Technology
6.
Planning
7
8
John Naisbitt
We are drowning
in information
but starved for knowledge.
9
Nice to Have
Tech
Foundational
ERP
10
UNTUCKit Digital Transformation
16 mos
timeline
200+
employees
ERP CRM DW
mPOS eCOM
BI CMS DAM
platforms
11
Next Gen DTC Tech Stack
Data Warehouse
Ecommerce Mobile POS
Business Intelligence Tool
ERP
Single View of
CUSTOMER
Single View of
INVENTORY
Supporting
Technology
• Digital Asset
Mgmt
• Content Mgmt
System
• Project
Planning Tools
• Labor
Productivity
Marketing
Technology
• Personalization
• Attribution
Model
• Click Stream
Data
• Customer
Relationship
Mgmt
• Email Platform
• Loyalty Platform
12
Successful IT Initiatives
Why Who How
What
Next
Legacy retailers and digital native brands can
transform. Following a proven implementation
methodology increases success rate.
13
Why?
Requirements- prioritized list of business and
technical requirements backed by a solid
project plan and timeline
• Business requirements
• Technical requirements and solution design
• Priorities and business improvement outcomes
• Project plan, budget and timeline (shareable)
Scope Buy-in TechTime
14
Who?
Team Makeup: Assign key sponsors and
internal stakeholders; initiate RFP process
for technology partners and platforms
• Internal project leads and accountability
partners
• Experienced implementation and project
management team
Experience Buy-In Planning
15
How?
Execution Excellence: Follow a proven and
tested methodology for rolling out technology
initiatives
• Detailed project plan with dependencies and
milestones; Adequate go-live transition services
• Established meeting cadence
• Prioritization plans and phased scoping
Scope Experience PlanningTime
16
What Next?
Adoption: Training and change management
plan
• One-on-one and group training (super users)
• Pilot departments
• Key KPI targets and/or productivity
measurement
Experience Buy-In Planning
17
TECHNOLOGY
PROCESS
PEOPLEBuy-in
Success Criteria
Experience
Scope
Time
Planning
Tech
Attendee Takeaways
• Failure is inevitable, but limiting your losses is
within your control
• Measure twice, cut once – planning is key
• Too much focus on the technology, and not
enough on the people and process
18

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hy 70% of IT initiatives fail; How to craft a winning omni-channel strategy

  • 1. Lockie Andrews, Chief Digital Officer UNTUCKit 7/22/19 Case Study: Why 70% of IT initiatives fail; How to craft a winning omni-channel strategy
  • 2. 2 70 percent of complex, technology programs don’t reach their stated goals*. *Mckinsey Study - “The ‘how’ of transformation”. 2016.
  • 3. 70 percent of complex, technology programs don’t reach their stated goals. 3
  • 5. 5 Common Pitfalls 1. Complex scope 2. Aggressive timeline 3. Inexperienced team 4. Lack of organizational buy-in or adoption 5. Weak technical discovery or execution 6. Failure to translate business requirements
  • 7. 7
  • 8. 8 John Naisbitt We are drowning in information but starved for knowledge.
  • 10. 10 UNTUCKit Digital Transformation 16 mos timeline 200+ employees ERP CRM DW mPOS eCOM BI CMS DAM platforms
  • 11. 11 Next Gen DTC Tech Stack Data Warehouse Ecommerce Mobile POS Business Intelligence Tool ERP Single View of CUSTOMER Single View of INVENTORY Supporting Technology • Digital Asset Mgmt • Content Mgmt System • Project Planning Tools • Labor Productivity Marketing Technology • Personalization • Attribution Model • Click Stream Data • Customer Relationship Mgmt • Email Platform • Loyalty Platform
  • 12. 12 Successful IT Initiatives Why Who How What Next Legacy retailers and digital native brands can transform. Following a proven implementation methodology increases success rate.
  • 13. 13 Why? Requirements- prioritized list of business and technical requirements backed by a solid project plan and timeline • Business requirements • Technical requirements and solution design • Priorities and business improvement outcomes • Project plan, budget and timeline (shareable) Scope Buy-in TechTime
  • 14. 14 Who? Team Makeup: Assign key sponsors and internal stakeholders; initiate RFP process for technology partners and platforms • Internal project leads and accountability partners • Experienced implementation and project management team Experience Buy-In Planning
  • 15. 15 How? Execution Excellence: Follow a proven and tested methodology for rolling out technology initiatives • Detailed project plan with dependencies and milestones; Adequate go-live transition services • Established meeting cadence • Prioritization plans and phased scoping Scope Experience PlanningTime
  • 16. 16 What Next? Adoption: Training and change management plan • One-on-one and group training (super users) • Pilot departments • Key KPI targets and/or productivity measurement Experience Buy-In Planning
  • 18. Attendee Takeaways • Failure is inevitable, but limiting your losses is within your control • Measure twice, cut once – planning is key • Too much focus on the technology, and not enough on the people and process 18