Online Discount Sites and Consumers in Ireland

National Consumer Agency Market Research Findings: Online Discount Sites February 20 12 Research Conducted by

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Key Findings - I ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Findings - II ,[object Object],[object Object],[object Object],[object Object],[object Object]

Main Findings: Online Discount Sites

Interaction with Online Discount Sites Almost 3 in 5 Irish adults have signed up to/are registered with an online discount site; 32% of Irish adults have purchased from the site. Although females are more likely to be signed up - males are most likely to have purchased from an online discount site. Signed Up/Registered with an Online Discount Site Yes Purchased a Product and/or Service from the Online Site Yes % % (Base: All adults aged 16+ – 1,005) (Base: All who have signed up/registered with online discount sites – 578) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Satisfaction with Online Discount Sites Incidence of Being Dissatisfied with Purchase Reasons Given for Being Dissatisfied % % (Base: All who have purchased a product and/or service from an online discount site- 321) (Base: All who were disappointed - 89) # All others mentions 5% or less Yes ,[object Object],[object Object],[object Object],[object Object],Of those that have purchased from an online discount site; over 1 in 4 have had reason to be been dissatisfied with their purchase . The younger age cohorts were most likely to be dissatisfied. Of those who were dissatisfied; for 1 in 5 it was as a result of product not being as described while for over 1 in 7 it was as a result of poor product quality. Product not as described Poor product quality Terms and conditions Problems with delivery Service didn’t take place Over priced/No price discount Had to refund the purchase Failure to honour voucher Voucher expires too soon

Incidence of Complaining Half of all those who were dissatisfied with their purchase complained. 3 in 5 complained to the online discount site company while 1 in 3 complained to the actual provider. Did you Complain? Yes Who Did you Complain to? % % (Base: All who were dissatisfied with their purchase – 89) (Base: All who complained – 44*) *Caution small base size # All others 2% or less The online discount site company The actual provider Both

Complaint Resolution Just over half (52%) of those who complained had their complaint resolved. No Was the Complaint Resolved? Yes % (Base: All who complained about their purchase – 44*) *Caution small base size

Future Intentions Would you Purchase Again Through the Same Site? Yes % (Base: All who have purchased a product/ service from online discount site - 321) Just under 9 in 10 (87%) of consumers that have previously purchased from an online discount site said that they would purchase from it again. Those aged 55+ and the younger age cohort (15-24s) are most likely to purchase again from an online discount site again. ,[object Object],[object Object],[object Object],No

Research Methodology and Sample Profile

Profile of Sample and Research Methodology Gender Age Social Class Region Male Female 16-24 35-44 55+ Dublin Rest of Leinster Munster Conn/ Ulster ABC1/ F50+ C2DE/ F50- % % % % ,[object Object],[object Object],25-34 45-54 (Base: All adults aged 16+ – 1,005)

Online Discount Sites and Consumers in Ireland

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Online Discount Sites and Consumers in Ireland